What users are saying about

Act-On

328 Ratings

Act-On

328 Ratings
Score 7 out of 101

Exponea Experience Cloud

22 Ratings
Score 8.9 out of 101

Add comparison

Likelihood to Recommend

Act-On

Actually, I think Act-On is suitable for almost any business as its pricing structure enables you to remain in control and join up at a level that suits your organization. You get most, if not all, of the features you would get from some of the bigger players, like Marketo, HubSpot and Eloqua, without any of the cumbersome hassle of cost that comes with them. For mid-sized enterprises, Act-On is a no brainer but I'd even recommend it to some larger corporates as if they really compare what they're getting with Eloqua/Marketo etc., I think they'd be surprised to see what Act-On has to offer.
Damian Leslie profile photo

Exponea Experience Cloud

Exponea, as a single instrument, is able to connect multiple online marketing tools. This allows us to free from our IT department.
Lukáš Világi profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Exponea Experience Cloud
8.3
WYSIWYG email editor
Act-On
7.3
Exponea Experience Cloud
8.1
Dynamic content
Act-On
6.9
Exponea Experience Cloud
8.1
Ability to test dynamic content
Act-On
6.6
Exponea Experience Cloud
7.9
Landing pages
Act-On
7.8
Exponea Experience Cloud
A/B testing
Act-On
8.0
Exponea Experience Cloud
8.4
Mobile optimization
Act-On
7.7
Exponea Experience Cloud
7.8
Email deliverability
Act-On
8.8
Exponea Experience Cloud
8.6
List management
Act-On
5.9
Exponea Experience Cloud
8.4
Triggered drip sequences
Act-On
8.3
Exponea Experience Cloud
8.6

Lead Management

Act-On
6.7
Exponea Experience Cloud
8.5
Lead nurturing
Act-On
6.3
Exponea Experience Cloud
8.5
Lead scoring and grading
Act-On
6.9
Exponea Experience Cloud
8.5
Data quality management
Act-On
7.1
Exponea Experience Cloud
8.5
Automated sales alerts and tasks
Act-On
6.4
Exponea Experience Cloud

Campaign Management

Act-On
7.5
Exponea Experience Cloud
8.2
Calendaring
Act-On
6.8
Exponea Experience Cloud
8.4
Event/webinar marketing
Act-On
8.3
Exponea Experience Cloud
8.1

Social Media Marketing

Act-On
6.7
Exponea Experience Cloud
8.2
Social sharing and campaigns
Act-On
6.4
Exponea Experience Cloud
8.2
Social profile integration
Act-On
7.0
Exponea Experience Cloud

Reporting & Analytics

Act-On
5.3
Exponea Experience Cloud
8.5
Dashboards
Act-On
4.7
Exponea Experience Cloud
8.7
Standard reports
Act-On
5.7
Exponea Experience Cloud
8.4
Custom reports
Act-On
5.6
Exponea Experience Cloud
8.5

Platform & Infrastructure

Act-On
6.4
Exponea Experience Cloud
8.4
API
Act-On
8.0
Exponea Experience Cloud
8.3
Role-based workflow & approvals
Act-On
6.4
Exponea Experience Cloud
8.2
Customizability
Act-On
5.1
Exponea Experience Cloud
8.6
Integration with Salesforce.com
Act-On
8.0
Exponea Experience Cloud
Integration with Microsoft Dynamics CRM
Act-On
4.1
Exponea Experience Cloud
Integration with SugarCRM
Act-On
7.1
Exponea Experience Cloud

Pros

  • Constant evolution of the product.
  • Fantastic landing page and email builder.
  • Great handling of email sending, bounce and traffic.
  • Great website website analysis tools.
  • As a company, Act-On is always willing and eager to listen to customer feedback and incorporate it into the product.
Diogo Cabral profile photo
  • Super easy to use.
  • Fast integration with our system and data (up and running in 1 month).
  • AI driven predictions and recommendations.
  • Great value (ROI driven tool).
  • The best marketing automation system out there.
Maros Hamorsky profile photo

Cons

  • More training - There are features I haven't used, due to lack of knowing how to use them. The team has offered to train me on these, I just need to take them up on the offer!
  • Email lists - Sometimes if I remove an opt-out from one list, they are still included in another list. This can just be a source of time-consumption as I have to go find where else the contact is in our account.
Paloma Nazar profile photo
  • There is nothing negative to say about Exponea and it is constantly evolving. Any functional gaps are addressed quickly by the developers. It has been a pleasure working with their team.
Maros Hamorsky profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
None of the competitors could fulfill our requirements, also not speaking of that we would need to use several tools, and besides they were also more expensive
Michal Kacerik profile photo

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • The AI is making us positive revenues with recommendations and predictions.
  • We are obtaining uplift with the tool.
  • Our marketing team spends more time on creative tasks and implementing campaigns without the use of IT to deploy.
  • Web layers have brought in income that we can actually track.
  • The countdown banners are boosting sales.
Ivan Hanák profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Exponea Experience Cloud

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Exponea Experience Cloud Editions & Modules
Exponea Experience Cloud
Edition
Basic
100 Million Data Points1
Advanced
300 Million Data Point2
Ultimate
up to 10 Billion Data Points3
1. Real-Time Omni-Channel Marketing Automation Advanced Analytics, Segmentations & Reporting Cross-Device & Multi-Source User Tracking Comprehensive Email Management System Integrations and Extensibility Options
2. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration
3. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration + Data Storage Integration
Additional Pricing Details
Exponea pricing is quote-based. All our packages are fully equipped and cover the entire conversion funnel.