What users are saying about
342 Ratings

Exponea Experience Cloud

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22 Ratings
342 Ratings
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Score 7 out of 101

Exponea Experience Cloud

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22 Ratings
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Score 8.9 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Exponea Experience Cloud

Nowadays, I can’t imagine having to work without this tool.
Bohumil Pokstefl profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Exponea Experience Cloud
8.3
WYSIWYG email editor
Act-On
7.9
Exponea Experience Cloud
8.1
Dynamic content
Act-On
7.1
Exponea Experience Cloud
8.1
Ability to test dynamic content
Act-On
6.7
Exponea Experience Cloud
7.9
Landing pages
Act-On
7.0
Exponea Experience Cloud
A/B testing
Act-On
6.9
Exponea Experience Cloud
8.4
Mobile optimization
Act-On
6.8
Exponea Experience Cloud
7.8
Email deliverability
Act-On
7.8
Exponea Experience Cloud
8.6
List management
Act-On
6.4
Exponea Experience Cloud
8.4
Triggered drip sequences
Act-On
9.2
Exponea Experience Cloud
8.6

Lead Management

Act-On
7.3
Exponea Experience Cloud
8.5
Lead nurturing
Act-On
7.0
Exponea Experience Cloud
8.5
Lead scoring and grading
Act-On
7.4
Exponea Experience Cloud
8.5
Data quality management
Act-On
7.9
Exponea Experience Cloud
8.6
Automated sales alerts and tasks
Act-On
6.7
Exponea Experience Cloud

Campaign Management

Act-On
7.6
Exponea Experience Cloud
8.2
Calendaring
Act-On
6.8
Exponea Experience Cloud
8.4
Event/webinar marketing
Act-On
8.5
Exponea Experience Cloud
8.0

Social Media Marketing

Act-On
7.9
Exponea Experience Cloud
8.2
Social sharing and campaigns
Act-On
7.9
Exponea Experience Cloud
8.2
Social profile integration
Act-On
7.9
Exponea Experience Cloud

Reporting & Analytics

Act-On
5.7
Exponea Experience Cloud
8.5
Dashboards
Act-On
5.5
Exponea Experience Cloud
8.7
Standard reports
Act-On
6.0
Exponea Experience Cloud
8.4
Custom reports
Act-On
5.7
Exponea Experience Cloud
8.5

Platform & Infrastructure

Act-On
7.3
Exponea Experience Cloud
8.4
API
Act-On
9.2
Exponea Experience Cloud
8.2
Role-based workflow & approvals
Act-On
6.8
Exponea Experience Cloud
8.2
Customizability
Act-On
6.7
Exponea Experience Cloud
8.6
Integration with Salesforce.com
Act-On
8.0
Exponea Experience Cloud
Integration with Microsoft Dynamics CRM
Act-On
6.1
Exponea Experience Cloud
Integration with SugarCRM
Act-On
7.0
Exponea Experience Cloud

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • A great tool in utilizing real-time data.
  • The support team is comprised of experts who assist in our needs.
  • Easy and fun to use :) Not kidding!
  • Very fast implementation - a major advantage.
  • Affordable and well worth the investment - cost-benefit ratio is excellent.
Filip Fischer profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • It is difficult to find any flaws within the Exponea use cases as it is the best tool we’ve tried.
Filip Fischer profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
Michal Farkaš profile photo

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • The platform was designed to bring a return on investment for online retailers.
  • With all the use cases working for you, it’s hard not to increase revenue.
  • Uplift and higher conversion, the reports show everything. We are making more money.
  • Cost efficient and worth the initial expenditure.
  • AI-driven recommendations are bringing in previously untapped revenue.
Vladimír Darák profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Exponea Experience Cloud

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Exponea Experience Cloud Editions & Modules
Exponea Experience Cloud
Edition
Basic
100 Million Data Points1
Advanced
300 Million Data Point2
Ultimate
up to 10 Billion Data Points3
1. Real-Time Omni-Channel Marketing Automation Advanced Analytics, Segmentations & Reporting Cross-Device & Multi-Source User Tracking Comprehensive Email Management System Integrations and Extensibility Options
2. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration
3. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration + Data Storage Integration
Additional Pricing Details
Exponea pricing is quote-based. All our packages are fully equipped and cover the entire conversion funnel.