What users are saying about
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361 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
7 Ratings
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Score 8 out of 101

Likelihood to Recommend

Act-On

Act-On is a great program for organizations who are on the smaller end. The system is easy to navigate and teach to others, which is crucial to the success of an organization that values time and efficiency. Each of the platforms are important in the success of marketing campaigns and gathering information to then succeed down the line. Act-On was able to sync with our database giving us information on multiple layers.
Danielle Armour profile photo

Fliptop (Discontinued Product)

1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time.3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together.4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.
Mark Farnell profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Fliptop (Discontinued Product)
WYSIWYG email editor
Act-On
7.5
Fliptop (Discontinued Product)
Dynamic content
Act-On
7.2
Fliptop (Discontinued Product)
Ability to test dynamic content
Act-On
7.2
Fliptop (Discontinued Product)
Landing pages
Act-On
7.4
Fliptop (Discontinued Product)
A/B testing
Act-On
7.2
Fliptop (Discontinued Product)
Mobile optimization
Act-On
7.9
Fliptop (Discontinued Product)
Email deliverability
Act-On
7.9
Fliptop (Discontinued Product)
List management
Act-On
8.2
Fliptop (Discontinued Product)
Triggered drip sequences
Act-On
8.4
Fliptop (Discontinued Product)

Lead Management

Act-On
7.7
Fliptop (Discontinued Product)
Lead nurturing
Act-On
8.1
Fliptop (Discontinued Product)
Lead scoring and grading
Act-On
8.0
Fliptop (Discontinued Product)
Data quality management
Act-On
7.0
Fliptop (Discontinued Product)
Automated sales alerts and tasks
Act-On
7.6
Fliptop (Discontinued Product)

Campaign Management

Act-On
7.5
Fliptop (Discontinued Product)
Calendaring
Act-On
6.8
Fliptop (Discontinued Product)
Event/webinar marketing
Act-On
8.3
Fliptop (Discontinued Product)

Social Media Marketing

Act-On
6.6
Fliptop (Discontinued Product)
Social sharing and campaigns
Act-On
6.7
Fliptop (Discontinued Product)
Social profile integration
Act-On
6.4
Fliptop (Discontinued Product)

Reporting & Analytics

Act-On
6.7
Fliptop (Discontinued Product)
Dashboards
Act-On
6.8
Fliptop (Discontinued Product)
Standard reports
Act-On
7.0
Fliptop (Discontinued Product)
Custom reports
Act-On
6.2
Fliptop (Discontinued Product)

Platform & Infrastructure

Act-On
7.7
Fliptop (Discontinued Product)
API
Act-On
7.1
Fliptop (Discontinued Product)
Role-based workflow & approvals
Act-On
7.5
Fliptop (Discontinued Product)
Customizability
Act-On
7.0
Fliptop (Discontinued Product)
Integration with Salesforce.com
Act-On
8.2
Fliptop (Discontinued Product)
Integration with Microsoft Dynamics CRM
Act-On
7.8
Fliptop (Discontinued Product)
Integration with SugarCRM
Act-On
8.6
Fliptop (Discontinued Product)

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour profile photo

Fliptop (Discontinued Product)

  • Listening to customers - very responsive customer success team.
  • Working with customers to build the most predictable model.
  • Easy to set up and get useful reporting quickly.
Mark Farnell profile photo

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll profile photo

Fliptop (Discontinued Product)

  • A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
  • Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
Mark Farnell profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

Fliptop (Discontinued Product)

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo

Fliptop (Discontinued Product)

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Fliptop (Discontinued Product)

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo

Fliptop (Discontinued Product)

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo

Fliptop (Discontinued Product)

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Fliptop (Discontinued Product)

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Fliptop (Discontinued Product)

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo

Fliptop (Discontinued Product)

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On does most everything that Marketo and HubSpot can and Act-On does some of them better and some of them worse. I've outlined the strengths and weaknesses of Act-On already. I am familiar with Marketo and HubSpot but not familiar enough with them to create a matrix type of comparison. Some of the differences are just different, not better or worse. For example, Marketo throws all the contacts into a master list of sorts and segments are created via queries. Act-On has user-created lists and segments built off each list.
Dave Moll profile photo

Fliptop (Discontinued Product)

We pushed Fliptop through to preferred vendor because (at that time):
  • Fast set up time with zero cost
  • Public appexchange listing (passed salesforce security)
  • Demonstrated best understanding of our requirements
Mark Farnell profile photo

Return on Investment

Act-On

  • Consistently positive ROI: very specific ROI tracking and successful campaign tracking across various mediums: email, website, etc...
  • Negative: Difficult on-boarding, sometimes seems like UI is outdated, so training first time was quite difficult.
  • Negative: Quite expensive compared to other similar solutions
Fedor Paretsky profile photo

Fliptop (Discontinued Product)

  • Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
  • We have identified the key market segments that drove over 50% of our growth last year.
  • Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.
Mark Farnell profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Fliptop (Discontinued Product)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Fliptop (Discontinued Product) Editions & Modules

Fliptop (Discontinued Product)
Additional Pricing Details

Add comparison