What users are saying about
Top Rated
378 Ratings
28 Ratings
Top Rated
378 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.2 out of 100
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.1 out of 100

Likelihood to Recommend

Act-On

There are so many ways it could improve with just smoother functionality and UI/UX, mostly in the ways I said it needed improvement that are quite major. But overall I think it has the right ideas and tries to offer a lot of options for marketing tasks and a solid system for working with a marketing funnel.
Anonymous | TrustRadius Reviewer

GoldMine

For small organizations it is simple to use the basic portions. It has it's own mail system as well as integrating with Outlook. If you are not yet ready to invest in an Inbound marketing solution or marketing campaign management software package or SaaS, Goldmine can do the job for you. Who in your area can help you implement the features you really want to use to get started and what is your plan for growth
Carolyn Morse | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.8
GoldMine
WYSIWYG email editor
Act-On
7.5
GoldMine
Dynamic content
Act-On
7.1
GoldMine
Ability to test dynamic content
Act-On
7.2
GoldMine
Landing pages
Act-On
7.6
GoldMine
A/B testing
Act-On
7.3
GoldMine
Mobile optimization
Act-On
8.2
GoldMine
Email deliverability reporting
Act-On
8.3
GoldMine
List management
Act-On
8.6
GoldMine
Triggered drip sequences
Act-On
8.2
GoldMine

Lead Management

Act-On
7.7
GoldMine
Lead nurturing
Act-On
8.3
GoldMine
Lead scoring and grading
Act-On
8.1
GoldMine
Data quality management
Act-On
7.2
GoldMine
Automated sales alerts and tasks
Act-On
7.3
GoldMine

Campaign Management

Act-On
7.5
GoldMine
Calendaring
Act-On
6.8
GoldMine
Event/webinar marketing
Act-On
8.2
GoldMine

Social Media Marketing

Act-On
6.1
GoldMine
Social sharing and campaigns
Act-On
6.3
GoldMine
Social profile integration
Act-On
5.8
GoldMine

Reporting & Analytics

Act-On
7.1
GoldMine
Dashboards
Act-On
7.3
GoldMine
Standard reports
Act-On
7.6
GoldMine
Custom reports
Act-On
6.3
GoldMine

Platform & Infrastructure

Act-On
7.9
GoldMine
API
Act-On
6.9
GoldMine
Role-based workflow & approvals
Act-On
7.6
GoldMine
Customizability
Act-On
7.1
GoldMine
Integration with Salesforce.com
Act-On
8.3
GoldMine
Integration with Microsoft Dynamics CRM
Act-On
8.4
GoldMine
Integration with SugarCRM
Act-On
8.8
GoldMine

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

GoldMine

  • GoldMIne is great as a telesales sales tool since you can call and progress calls very quickly, we regularly are able to make 90+ calls per day since it is fast and in my view easy to use (it does need some training to get the most out of it)
  • It still has its own integrated email system, although it works with MS Outlook, but this means everything can be in one place, surely what CRM is all about?
  • Customising GoldMine is also in my view pretty straightforward and if you have ever used a CRM before, reasonably easy and quick to pick up.
Gary Perkins | TrustRadius Reviewer

Cons

Act-On

  • Building email and landing page templates are difficult, the drag and drop builder is not straightforward, and requires coding knowledge
  • The workflow tool is cumbersome and not as intuitive as I'd expect a best in class marketing software's to be
  • Domain connections and domain management functionality made it difficult to manage multiple company domains and subdomains for pages
Kyle Moloo | TrustRadius Reviewer

GoldMine

  • GoldMine can get quite slow when you stuff it with thousands upon thousands of records, like we have.
  • Navigation with the mouse is awful, more often than not if you try to scroll up and down a list of items within a company record instead of the list, moving it switches to another customer record.
  • Integration with Outlook could be cleaner. A lot of times I have found myself having to refresh the GoldMine connection to attach emails.
Daniel Lampkin | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

GoldMine

GoldMine 4.6
Based on 3 answers
If there were a product that would mean less on-site support/maintenance with comparable or not much more cost, I would seriously consider switching. Furthermore, going to a more mobile, paper-less application process would tip the scales in the favor of a competitor. I'd also like something that integrates web forms so that data entry is more stream-lined as is response time
Ryan Spear | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

GoldMine

GoldMine 8.0
Based on 1 answer
Personally, perhaps I should give it a higher rating, but I do genuinely think it was very easy to pick up and run with, but I did have a full training session and of course was keen on using it. In my previous marketing role many years ago, I 'd tried to create an MS Access database and this has taken ages, so being introduced to the power of GoldMine really impressed. People have comments on it, but my opinion is its still fast and a great workhorse
Gary Perkins | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

GoldMine

GoldMine 10.0
Based on 2 answers
For me, its always been there, no worries here about downtime or the internet being down or switched off. Having it on a laptop as well with Goldsync means I'm always able to updated my notes and then synchronise. This to me is one of the benefits of purchased on-premise software, it cant simply be turned off!.
Gary Perkins | TrustRadius Reviewer

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

GoldMine

GoldMine 7.0
Based on 3 answers
Pretty good, Yes, there are occasions when i may think there should be an easier way to do things, but over the years, I've always found a way to get the information out that i want, sometimes just needing a bit of help from the technical team. Day to day,. it works for me very well.
Gary Perkins | TrustRadius Reviewer

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

GoldMine

GoldMine 8.3
Based on 5 answers
Their customer support is spot on! We never feel like we're being made to wait, and when we email, they respond and offer assistance very quickly. It's the same response I'd expect from an in-house IT team down the corridor. Some support teams you know you're talking to the first line support chap who probably doesn't know how to resolve your issue, and you have to wait until they give up and pass it, but GM support people seem very knowledgable
Anonymous | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

GoldMine

GoldMine 10.0
Based on 1 answer
I was originally trained by the UK distributor and then subsequently trained my self and had access to GoldMine consultants. In the long run, this saved me a lot of time really since I knew the product on an advanced/administrator basis and able to perform day to day tasks. Some things, still needed the consultants. The trick was with the training, I knew when I was out of my depth
Gary Perkins | TrustRadius Reviewer

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

GoldMine

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

GoldMine

GoldMine 9.0
Based on 3 answers
As I said earlier, to me now with all this experience, it is ensuring that you focus on two things:-1/ Ensure core customisations only are required until you get users started and embedded in using the system.2/ Ensuring users get some good level of dedicated training time, internal or external, but I feel this is best done in a group rather than at your own speed.Afterall, no one really customises their MS Word or MS Excel each time, they just ignore the bits they don't need or ask if they do need them
Gary Perkins | TrustRadius Reviewer

Alternatives Considered

Act-On

Act-On does most everything that Marketo and HubSpot can and Act-On does some of them better and some of them worse. I've outlined the strengths and weaknesses of Act-On already. I am familiar with Marketo and HubSpot but not familiar enough with them to create a matrix type of comparison. Some of the differences are just different, not better or worse. For example, Marketo throws all the contacts into a master list of sorts and segments are created via queries. Act-On has user-created lists and segments built off each list.
Dave Moll | TrustRadius Reviewer

GoldMine

Our university still utilizes Banner, which requires us to have information stored there and migrate it to GoldMine twice per day. Banner is NOT user-friendly, but our set up makes it more robust than GoldMine. GoldMine makes information available with fewer clicks and puts it in a better format as well.
Justin Moore | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

GoldMine

GoldMine 9.0
Based on 1 answer
GoldMine, when maintained well has always been pretty reliable and in over 10 years, I don't think we've ever lost a day or more than an hour or so when we cant use it. Occasional a 'blip' will happen and you will have to log out, the only thing to bear in mind, which I'm not good at is ensuring you keep the mailbox to less than 2000 mails in your inbound box, I hover around 1800 and need to streamline this to get rid of my junk or notifications from LinkedIn groups for example when i mean to read, but never get round to it
Gary Perkins | TrustRadius Reviewer

Return on Investment

Act-On

  • Consistently positive ROI: very specific ROI tracking and successful campaign tracking across various mediums: email, website, etc...
  • Negative: Difficult on-boarding, sometimes seems like UI is outdated, so training first time was quite difficult.
  • Negative: Quite expensive compared to other similar solutions
Fedor Paretsky | TrustRadius Reviewer

GoldMine

  • Documentation and easy access to documentation regarding a particular customer or contact.
  • While utilities exist to re-align territories and other assignments in Goldmine they are not always well documented so even if you are savvy and want to implement some functions yourself you will likely need a VAR support person to do the job for you -- at least the first time.
  • Typically, I have found support to be responsive and prompt. More importantly, even with drive failures, we rarely suffer any downtime with Goldmine.
Carolyn Morse | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

GoldMine

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

GoldMine Editions & Modules

Edition
Cloud Based$60.001
  1. Per Month
Additional Pricing Details

Rating Summary

Add comparison