What users are saying about

Act-On

328 Ratings

GoldMine

22 Ratings

Act-On

328 Ratings
Score 7 out of 101

GoldMine

22 Ratings
Score 6.6 out of 101

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Likelihood to Recommend

Act-On

The platform is best suited to organisations that have a very strong and well executed content marketing strategy, a well engaged audience and a healthy sales pipeline to get the most out of what the platform can offer.
Andrew Smith profile photo

GoldMine

It is good for small organizations who primarily just want to be able to easily track communications and store contact information. It does not work very well if you have multiple sales people contacting the same customers as a way to easily track each opportunity each employee is working.
Benny Luera profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
GoldMine
WYSIWYG email editor
Act-On
7.3
GoldMine
Dynamic content
Act-On
6.9
GoldMine
Ability to test dynamic content
Act-On
6.6
GoldMine
Landing pages
Act-On
7.8
GoldMine
A/B testing
Act-On
8.0
GoldMine
Mobile optimization
Act-On
7.7
GoldMine
Email deliverability
Act-On
8.8
GoldMine
List management
Act-On
6.0
GoldMine
Triggered drip sequences
Act-On
8.3
GoldMine

Lead Management

Act-On
6.7
GoldMine
Lead nurturing
Act-On
6.3
GoldMine
Lead scoring and grading
Act-On
6.9
GoldMine
Data quality management
Act-On
7.1
GoldMine
Automated sales alerts and tasks
Act-On
6.4
GoldMine

Campaign Management

Act-On
7.5
GoldMine
Calendaring
Act-On
6.8
GoldMine
Event/webinar marketing
Act-On
8.3
GoldMine

Social Media Marketing

Act-On
6.7
GoldMine
Social sharing and campaigns
Act-On
6.4
GoldMine
Social profile integration
Act-On
7.0
GoldMine

Reporting & Analytics

Act-On
5.3
GoldMine
Dashboards
Act-On
4.7
GoldMine
Standard reports
Act-On
5.7
GoldMine
Custom reports
Act-On
5.6
GoldMine

Platform & Infrastructure

Act-On
6.5
GoldMine
API
Act-On
8.0
GoldMine
Role-based workflow & approvals
Act-On
6.4
GoldMine
Customizability
Act-On
5.1
GoldMine
Integration with Salesforce.com
Act-On
8.0
GoldMine
Integration with Microsoft Dynamics CRM
Act-On
4.1
GoldMine
Integration with SugarCRM
Act-On
7.1
GoldMine

Pros

  • Lead nurturing
  • Marketing list segmentation
  • Providing an insight into user behaviour, allowing for a more granular analysis of your current prospects
Andrew Smith profile photo
  • Communication history for each contact
  • Easy to update contact information for each individual contact
  • Easy to look up and do a search for contacts
Benny Luera profile photo

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • Of course, there are always areas that could be improved, in my view the Report generation tool, hasn't really changed in the last 10 years at least, whilst other CRM products have more powerful and easy to use and customise Reporting tools, although there are plenty of Reports to choose from
  • The Database schema has stood the test of time but is quite restrictive in certain areas and what you can do with it
  • Integration with other system unless you are a developer is not easy as there are only one or two areas to show/bring in information
Gary Perkins profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
GoldMine4.6
Based on 3 answers
For me, the software is bought, so its in place and can't be switched off, although upgrading and keeping it up to date are important in my view. In common with a lot of companies who have invested in CRM over the last 10 years, there is also a cost to move away, thus although we have reviewed this, due in part to functionality requirements over the years, for the foreseeable future, we will stick with GoldMine. I suspect the main reason is it's now embedded and everyone knows it very well and that I 've found usually there is always a way to do something in GoldMine if i need too.
Gary Perkins profile photo

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
GoldMine8.0
Based on 1 answer
Personally, perhaps I should give it a higher rating, but I do genuinely think it was very easy to pick up and run with, but I did have a full training session and of course was keen on using it. In my previous marketing role many years ago, I 'd tried to create an MS Access database and this has taken ages, so being introduced to the power of GoldMine really impressed. People have comments on it, but my opinion is its still fast and a great workhorse
Gary Perkins profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
GoldMine10.0
Based on 1 answer
For me, its always been there, no worries here about downtime or the internet being down or switched off. Having it on a laptop as well with Goldsync means I'm always able to updated my notes and then synchronise. This to me is one of the benefits of purchased on-premise software, it cant simply be turned off!.
Gary Perkins profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
GoldMine7.0
Based on 2 answers
Pretty good, Yes, there are occasions when i may think there should be an easier way to do things, but over the years, I've always found a way to get the information out that i want, sometimes just needing a bit of help from the technical team. Day to day,. it works for me very well.
Gary Perkins profile photo

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
GoldMine8.0
Based on 1 answer
Lots of information acquired internally and we have a host of contacts to ask who have had similar experience. GoldMine's new releases seem nowadays to be pretty stable and robust, which is very good,although the first issue of Premium Edition in around 2007/2008 was a bit buggy, it appears lessons were learned.Experience in software industry means that unless there is a great new feature, that we tend not to rush at upgrades, which means they tend to bed-down before we would upgrade to them.
Gary Perkins profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
GoldMine10.0
Based on 1 answer
I was originally trained by the UK distributor and then subsequently trained my self and had access to GoldMine consultants. In the long run, this saved me a lot of time really since I knew the product on an advanced/administrator basis and able to perform day to day tasks. Some things, still needed the consultants. The trick was with the training, I knew when I was out of my depth
Gary Perkins profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Use UK Professional Services team
Mark Terry profile photo
GoldMine9.0
Based on 1 answer
As I said earlier, to me now with all this experience, it is ensuring that you focus on two things:-1/ Ensure core customisations only are required until you get users started and embedded in using the system.2/ Ensuring users get some good level of dedicated training time, internal or external, but I feel this is best done in a group rather than at your own speed.Afterall, no one really customises their MS Word or MS Excel each time, they just ignore the bits they don't need or ask if they do need them
Gary Perkins profile photo

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
Originally, I only knew GoldMine, but over the last few years have used and trialled lots of other software. The big competitors really I think are ACT! and Maximizer for onsite software, still I think my preferred route. At the moment, whilst I think that cloud CRM products look often more colourful and attractive, I 'm still not convinced of their speed of use.
Gary Perkins profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
GoldMine9.0
Based on 1 answer
GoldMine, when maintained well has always been pretty reliable and in over 10 years, I don't think we've ever lost a day or more than an hour or so when we cant use it. Occasional a 'blip' will happen and you will have to log out, the only thing to bear in mind, which I'm not good at is ensuring you keep the mailbox to less than 2000 mails in your inbound box, I hover around 1800 and need to streamline this to get rid of my junk or notifications from LinkedIn groups for example when i mean to read, but never get round to it
Gary Perkins profile photo

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • Without GoldMine when I started out, I don't know how we would have managed starting the business and chasing large numbers of leads (bought in and sourced). In my view, it paid for itself within months.
  • Once you know it well, I believe that the product works well in giving a true CRM view of your activities with a client and I rely on it heavily still. functionality such as Dashboards have been around in GoldMine since I can remember, just called Graphical Analysis and we used this to measure Telesales activity amongst users
  • The Opportunity Manager has a feature which measures "days open" and in my view this is a great KPI since most of the time , depending on the project you will have an pretty good idea of how quick a project will land. Using this measure instantly shows which projects are starting to drift! And thus, need some sort of action
  • We have a rule that if it's not in GoldMine, then it didn't happen and this I think ensure activities are completed. Which means as a Mananger you can measure quickly employees efficiency
Gary Perkins profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

GoldMine

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
GoldMine Editions & Modules
GoldMine
Additional Pricing Details