What users are saying about
344 Ratings
25 Ratings
344 Ratings
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Score 7 out of 101
25 Ratings
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Score 7.3 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

GoldMine

For small organizations it is simple to use the basic portions. It has it's own mail system as well as integrating with Outlook. If you are not yet ready to invest in an Inbound marketing solution or marketing campaign management software package or SaaS, Goldmine can do the job for you. Who in your area can help you implement the features you really want to use to get started and what is your plan for growth
Carolyn Morse profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
GoldMine
WYSIWYG email editor
Act-On
8.1
GoldMine
Dynamic content
Act-On
7.3
GoldMine
Ability to test dynamic content
Act-On
6.9
GoldMine
Landing pages
Act-On
7.1
GoldMine
A/B testing
Act-On
6.8
GoldMine
Mobile optimization
Act-On
6.7
GoldMine
Email deliverability
Act-On
8.0
GoldMine
List management
Act-On
6.7
GoldMine
Triggered drip sequences
Act-On
9.0
GoldMine

Lead Management

Act-On
7.5
GoldMine
Lead nurturing
Act-On
7.1
GoldMine
Lead scoring and grading
Act-On
7.7
GoldMine
Data quality management
Act-On
7.9
GoldMine
Automated sales alerts and tasks
Act-On
7.1
GoldMine

Campaign Management

Act-On
7.8
GoldMine
Calendaring
Act-On
6.8
GoldMine
Event/webinar marketing
Act-On
8.7
GoldMine

Social Media Marketing

Act-On
8.1
GoldMine
Social sharing and campaigns
Act-On
8.1
GoldMine
Social profile integration
Act-On
8.2
GoldMine

Reporting & Analytics

Act-On
6.2
GoldMine
Dashboards
Act-On
6.0
GoldMine
Standard reports
Act-On
6.6
GoldMine
Custom reports
Act-On
6.1
GoldMine

Platform & Infrastructure

Act-On
7.4
GoldMine
API
Act-On
8.8
GoldMine
Role-based workflow & approvals
Act-On
7.2
GoldMine
Customizability
Act-On
6.9
GoldMine
Integration with Salesforce.com
Act-On
8.0
GoldMine
Integration with Microsoft Dynamics CRM
Act-On
6.6
GoldMine
Integration with SugarCRM
Act-On
7.0
GoldMine

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • GoldMIne is great as a telesales sales tool since you can call and progress calls very quickly, we regularly are able to make 90+ calls per day since it is fast and in my view easy to use (it does need some training to get the most out of it)
  • It still has its own integrated email system, although it works with MS Outlook, but this means everything can be in one place, surely what CRM is all about?
  • Customising GoldMine is also in my view pretty straightforward and if you have ever used a CRM before, reasonably easy and quick to pick up.
Gary Perkins profile photo

Cons

  • Being able to attach images to social posts
  • More contemporary templates
Sue Maldonado profile photo
  • GoldMine itself can be a little hard to use if editing the information within the program is not enabled. This comes into play if the main information storage is another system that is migrated to GoldMine
  • Third party apps or software can be complicated to be moved into GoldMine history. It is possible, but requires some upkeep and maintenance.
  • GoldMine takes A LOT of expertise to set up. If set up incorrectly by a bad representative, then it can affect the overall usage of the program in significant ways. Make sure you ask the Goldmine rep several questions and get recommendations for the rep as well as the product.
Justin Moore profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
GoldMine4.6
Based on 3 answers
For me, the software is bought, so its in place and can't be switched off, although upgrading and keeping it up to date are important in my view. In common with a lot of companies who have invested in CRM over the last 10 years, there is also a cost to move away, thus although we have reviewed this, due in part to functionality requirements over the years, for the foreseeable future, we will stick with GoldMine. I suspect the main reason is it's now embedded and everyone knows it very well and that I 've found usually there is always a way to do something in GoldMine if i need too.
Gary Perkins profile photo

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
GoldMine8.0
Based on 1 answer
Personally, perhaps I should give it a higher rating, but I do genuinely think it was very easy to pick up and run with, but I did have a full training session and of course was keen on using it. In my previous marketing role many years ago, I 'd tried to create an MS Access database and this has taken ages, so being introduced to the power of GoldMine really impressed. People have comments on it, but my opinion is its still fast and a great workhorse
Gary Perkins profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
GoldMine10.0
Based on 1 answer
For me, its always been there, no worries here about downtime or the internet being down or switched off. Having it on a laptop as well with Goldsync means I'm always able to updated my notes and then synchronise. This to me is one of the benefits of purchased on-premise software, it cant simply be turned off!.
Gary Perkins profile photo

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
GoldMine7.0
Based on 2 answers
Pretty good, Yes, there are occasions when i may think there should be an easier way to do things, but over the years, I've always found a way to get the information out that i want, sometimes just needing a bit of help from the technical team. Day to day,. it works for me very well.
Gary Perkins profile photo

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
GoldMine8.0
Based on 1 answer
Lots of information acquired internally and we have a host of contacts to ask who have had similar experience. GoldMine's new releases seem nowadays to be pretty stable and robust, which is very good,although the first issue of Premium Edition in around 2007/2008 was a bit buggy, it appears lessons were learned.Experience in software industry means that unless there is a great new feature, that we tend not to rush at upgrades, which means they tend to bed-down before we would upgrade to them.
Gary Perkins profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
GoldMine10.0
Based on 1 answer
I was originally trained by the UK distributor and then subsequently trained my self and had access to GoldMine consultants. In the long run, this saved me a lot of time really since I knew the product on an advanced/administrator basis and able to perform day to day tasks. Some things, still needed the consultants. The trick was with the training, I knew when I was out of my depth
Gary Perkins profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
GoldMine9.0
Based on 1 answer
As I said earlier, to me now with all this experience, it is ensuring that you focus on two things:-1/ Ensure core customisations only are required until you get users started and embedded in using the system.2/ Ensuring users get some good level of dedicated training time, internal or external, but I feel this is best done in a group rather than at your own speed.Afterall, no one really customises their MS Word or MS Excel each time, they just ignore the bits they don't need or ask if they do need them
Gary Perkins profile photo

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
Our university still utilizes Banner, which requires us to have information stored there and migrate it to GoldMine twice per day. Banner is NOT user-friendly, but our set up makes it more robust than GoldMine. GoldMine makes information available with fewer clicks and puts it in a better format as well.
Justin Moore profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
GoldMine9.0
Based on 1 answer
GoldMine, when maintained well has always been pretty reliable and in over 10 years, I don't think we've ever lost a day or more than an hour or so when we cant use it. Occasional a 'blip' will happen and you will have to log out, the only thing to bear in mind, which I'm not good at is ensuring you keep the mailbox to less than 2000 mails in your inbound box, I hover around 1800 and need to streamline this to get rid of my junk or notifications from LinkedIn groups for example when i mean to read, but never get round to it
Gary Perkins profile photo

Return on Investment

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar profile photo
  • GoldMine has allowed our team of 15 to see immediately what impact we have on recruiting students - specifically we can track calls and messages
  • We can communicate more effectively and with more authority to students as we can be confident of what has been done for them in the past and immediately see what items they may have outstanding, with very few clicks (if any at all)
  • GoldMine allows our team to make changes to a student record in a user-friendly format and updates the record immediately. This ensures that incorrect information does not go out.
Justin Moore profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

GoldMine

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
GoldMine Editions & Modules
GoldMine
Additional Pricing Details