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367 Ratings

Act-On

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367 Ratings
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Score 7.4 out of 101
160 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform is well-suited to handle digital advertising campaigns that span multiple media types (e.g. display, video, search). It offers a very large selection of reporting metrics and features that span all media types.I would likely recommend a different ad serving/reporting platform for video-only campaigns, as they offer more hands-on creative and trafficking services.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.6
Google Marketing Platform (formerly DoubleClick)
WYSIWYG email editor
Act-On
7.3
Google Marketing Platform (formerly DoubleClick)
Dynamic content
Act-On
6.9
Google Marketing Platform (formerly DoubleClick)
Ability to test dynamic content
Act-On
6.9
Google Marketing Platform (formerly DoubleClick)
Landing pages
Act-On
7.4
Google Marketing Platform (formerly DoubleClick)
A/B testing
Act-On
7.2
Google Marketing Platform (formerly DoubleClick)
Mobile optimization
Act-On
7.9
Google Marketing Platform (formerly DoubleClick)
Email deliverability
Act-On
7.9
Google Marketing Platform (formerly DoubleClick)
List management
Act-On
8.2
Google Marketing Platform (formerly DoubleClick)
Triggered drip sequences
Act-On
8.3
Google Marketing Platform (formerly DoubleClick)

Lead Management

Act-On
7.7
Google Marketing Platform (formerly DoubleClick)
Lead nurturing
Act-On
8.2
Google Marketing Platform (formerly DoubleClick)
Lead scoring and grading
Act-On
8.1
Google Marketing Platform (formerly DoubleClick)
Data quality management
Act-On
7.0
Google Marketing Platform (formerly DoubleClick)
Automated sales alerts and tasks
Act-On
7.8
Google Marketing Platform (formerly DoubleClick)

Campaign Management

Act-On
7.5
Google Marketing Platform (formerly DoubleClick)
Calendaring
Act-On
6.8
Google Marketing Platform (formerly DoubleClick)
Event/webinar marketing
Act-On
8.3
Google Marketing Platform (formerly DoubleClick)

Social Media Marketing

Act-On
6.5
Google Marketing Platform (formerly DoubleClick)
Social sharing and campaigns
Act-On
6.7
Google Marketing Platform (formerly DoubleClick)
Social profile integration
Act-On
6.3
Google Marketing Platform (formerly DoubleClick)

Reporting & Analytics

Act-On
6.7
Google Marketing Platform (formerly DoubleClick)
Dashboards
Act-On
6.9
Google Marketing Platform (formerly DoubleClick)
Standard reports
Act-On
7.1
Google Marketing Platform (formerly DoubleClick)
Custom reports
Act-On
6.2
Google Marketing Platform (formerly DoubleClick)

Platform & Infrastructure

Act-On
7.8
Google Marketing Platform (formerly DoubleClick)
API
Act-On
7.1
Google Marketing Platform (formerly DoubleClick)
Role-based workflow & approvals
Act-On
7.6
Google Marketing Platform (formerly DoubleClick)
Customizability
Act-On
7.1
Google Marketing Platform (formerly DoubleClick)
Integration with Salesforce.com
Act-On
8.3
Google Marketing Platform (formerly DoubleClick)
Integration with Microsoft Dynamics CRM
Act-On
8.2
Google Marketing Platform (formerly DoubleClick)
Integration with SugarCRM
Act-On
8.7
Google Marketing Platform (formerly DoubleClick)

Ad Network Integration

Act-On
Google Marketing Platform (formerly DoubleClick)
7.5
Data Transfer
Act-On
Google Marketing Platform (formerly DoubleClick)
7.6
DSP integration
Act-On
Google Marketing Platform (formerly DoubleClick)
7.5

Ad Campaigns

Act-On
Google Marketing Platform (formerly DoubleClick)
8.0
Ad campaign creation
Act-On
Google Marketing Platform (formerly DoubleClick)
7.9
Ad deployment
Act-On
Google Marketing Platform (formerly DoubleClick)
7.7
Display advertising
Act-On
Google Marketing Platform (formerly DoubleClick)
8.1
Ad display and retargeting segmentation
Act-On
Google Marketing Platform (formerly DoubleClick)
7.9
Sequence targeting
Act-On
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Reporting & Analytics

Act-On
Google Marketing Platform (formerly DoubleClick)
7.8
Ad dashboards
Act-On
Google Marketing Platform (formerly DoubleClick)
7.8
Ad performance reports
Act-On
Google Marketing Platform (formerly DoubleClick)
7.9
Ad conversion tracking
Act-On
Google Marketing Platform (formerly DoubleClick)
8.6
Ad attribution reporting
Act-On
Google Marketing Platform (formerly DoubleClick)
7.7
Cross-channel ad management
Act-On
Google Marketing Platform (formerly DoubleClick)
7.8
Ad forecasting and optimization
Act-On
Google Marketing Platform (formerly DoubleClick)
6.8

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour profile photo

Google Marketing Platform (formerly DoubleClick)

  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
No photo available

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll profile photo

Google Marketing Platform (formerly DoubleClick)

  • There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
  • It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
  • Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.
No photo available

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain profile photo

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
No photo available

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Google Marketing Platform (formerly DoubleClick)

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno profile photo

Google Marketing Platform (formerly DoubleClick)

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 5.7
Based on 3 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
No photo available

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Google Marketing Platform (formerly DoubleClick)

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 1 answer
No answer on this topic is available.

Implementation

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy profile photo

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
No photo available

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky profile photo

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
No photo available

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar profile photo

Google Marketing Platform (formerly DoubleClick)

  • Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
  • Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.
Dana Berardi profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Marketing Platform (formerly DoubleClick) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
7.6
Google Marketing Platform (formerly DoubleClick)
7.6

Likelihood to Renew

Act-On
8.9
Google Marketing Platform (formerly DoubleClick)
8.0

Usability

Act-On
9.1
Google Marketing Platform (formerly DoubleClick)
8.0

Reliability and Availability

Act-On
9.1
Google Marketing Platform (formerly DoubleClick)

Performance

Act-On
8.2
Google Marketing Platform (formerly DoubleClick)

Support

Act-On
7.3
Google Marketing Platform (formerly DoubleClick)
5.7

In-Person Training

Act-On
8.7
Google Marketing Platform (formerly DoubleClick)

Online Training

Act-On
9.3
Google Marketing Platform (formerly DoubleClick)
8.0

Implementation

Act-On
8.6
Google Marketing Platform (formerly DoubleClick)
6.0

Scalability

Act-On
9.1
Google Marketing Platform (formerly DoubleClick)

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