Act-On

334 Ratings
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Score 7 out of 101

Google Marketing Platform (formerly DoubleClick)

146 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Google Marketing Platform (formerly DoubleClick)

DoubleClick is suitable for both small and large business, however, the management of ad tracking and analytics resources to help interpret the large amounts of data that ads generate, is a major consideration. Advertisers typically underestimate the amount of man hours that are required to set up, manage, and analyze large scale media programs via DoubleClick.
Brian Schlager profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Google Marketing Platform (formerly DoubleClick)
WYSIWYG email editor
Act-On
7.2
Google Marketing Platform (formerly DoubleClick)
Dynamic content
Act-On
7.0
Google Marketing Platform (formerly DoubleClick)
Ability to test dynamic content
Act-On
6.6
Google Marketing Platform (formerly DoubleClick)
Landing pages
Act-On
7.8
Google Marketing Platform (formerly DoubleClick)
A/B testing
Act-On
8.0
Google Marketing Platform (formerly DoubleClick)
Mobile optimization
Act-On
7.6
Google Marketing Platform (formerly DoubleClick)
Email deliverability
Act-On
8.8
Google Marketing Platform (formerly DoubleClick)
List management
Act-On
5.8
Google Marketing Platform (formerly DoubleClick)
Triggered drip sequences
Act-On
8.3
Google Marketing Platform (formerly DoubleClick)

Lead Management

Act-On
6.6
Google Marketing Platform (formerly DoubleClick)
Lead nurturing
Act-On
6.2
Google Marketing Platform (formerly DoubleClick)
Lead scoring and grading
Act-On
6.8
Google Marketing Platform (formerly DoubleClick)
Data quality management
Act-On
7.1
Google Marketing Platform (formerly DoubleClick)
Automated sales alerts and tasks
Act-On
6.3
Google Marketing Platform (formerly DoubleClick)

Campaign Management

Act-On
7.5
Google Marketing Platform (formerly DoubleClick)
Calendaring
Act-On
6.8
Google Marketing Platform (formerly DoubleClick)
Event/webinar marketing
Act-On
8.2
Google Marketing Platform (formerly DoubleClick)

Social Media Marketing

Act-On
6.7
Google Marketing Platform (formerly DoubleClick)
Social sharing and campaigns
Act-On
6.4
Google Marketing Platform (formerly DoubleClick)
Social profile integration
Act-On
6.9
Google Marketing Platform (formerly DoubleClick)

Reporting & Analytics

Act-On
5.2
Google Marketing Platform (formerly DoubleClick)
Dashboards
Act-On
4.6
Google Marketing Platform (formerly DoubleClick)
Standard reports
Act-On
5.6
Google Marketing Platform (formerly DoubleClick)
Custom reports
Act-On
5.5
Google Marketing Platform (formerly DoubleClick)

Platform & Infrastructure

Act-On
6.4
Google Marketing Platform (formerly DoubleClick)
API
Act-On
8.0
Google Marketing Platform (formerly DoubleClick)
Role-based workflow & approvals
Act-On
6.4
Google Marketing Platform (formerly DoubleClick)
Customizability
Act-On
5.0
Google Marketing Platform (formerly DoubleClick)
Integration with Salesforce.com
Act-On
8.0
Google Marketing Platform (formerly DoubleClick)
Integration with Microsoft Dynamics CRM
Act-On
4.1
Google Marketing Platform (formerly DoubleClick)
Integration with SugarCRM
Act-On
7.1
Google Marketing Platform (formerly DoubleClick)

Ad Network Integration

Act-On
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
Act-On
Google Marketing Platform (formerly DoubleClick)
8.5
DSP integration
Act-On
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

Act-On
Google Marketing Platform (formerly DoubleClick)
8.4
Ad campaign creation
Act-On
Google Marketing Platform (formerly DoubleClick)
8.4
Ad deployment
Act-On
Google Marketing Platform (formerly DoubleClick)
8.5
Display advertising
Act-On
Google Marketing Platform (formerly DoubleClick)
8.4
Ad display and retargeting segmentation
Act-On
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Act-On
Google Marketing Platform (formerly DoubleClick)
9.0

Ad Reporting & Analytics

Act-On
Google Marketing Platform (formerly DoubleClick)
8.3
Ad dashboards
Act-On
Google Marketing Platform (formerly DoubleClick)
7.9
Ad performance reports
Act-On
Google Marketing Platform (formerly DoubleClick)
8.5
Ad conversion tracking
Act-On
Google Marketing Platform (formerly DoubleClick)
9.3
Ad attribution reporting
Act-On
Google Marketing Platform (formerly DoubleClick)
8.3
Cross-channel ad management
Act-On
Google Marketing Platform (formerly DoubleClick)
7.7
Ad forecasting and optimization
Act-On
Google Marketing Platform (formerly DoubleClick)
8.1

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • DoubleClick is widely accepted as the industry leader in digital ad serving and management, therefore allowing for a simple launch process with media publishers.
  • There is an ease of implementation and integration with other points in the tech stack due to DoubleClick's history as an industry leader and continuous development of the road map for this platform.
  • The user interface for DoubleClick is very intuitive, allowing for ease of use for anyone who is familiar with any other Google products.
Brian Schlager profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • Double Click needs to give direct access to the small advertisers and agencies rather than small players getting access only through resellers.
  • The pricing model should be only based on impression volume or CPM not with respect to the type or size of creative you serve. This is a huge pain in the neck when a client or advertiser really needs to move forward with new formats or size of creatives and they have to redo their math on platform fee/spend level. Hence it is a simple case of cost-benefit analysis.
  • The UI of trafficking needs to be a little more tidy rather making it complex and comprehensive.
  • Also, the support for direct advertisers, small agencies or client's needs improvement. Rather, than all these small players going to the support team of resellers, they need to have a direct touch point access from Google itself.
  • For example, I reached out directly to the sales team of Double Click as a representative from my agency, where I needed to move away from my reseller rather to have the direct Double Click access, I never received a response from Google back on the request.
Namit Narain profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain profile photo

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
No photo available

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 1 answer
No answer on this topic is available.

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
No photo available

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
DoubleClick offers the more targeting capabilities at a lower cost compared to other products. Unlike other DSPs, Doubleclick functions well with other Google products our clients are using (including Search, DFA Ad serving, etc.), which streamlines process and allows for greater insights about audiences and campaign performance. Furthermore, there is a strong and large support team available to address any technical issues. Other services or products do not have comparable resources to find solutions.
No photo available

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • Increased employee efficiency
  • Faster and stronger results across various success metrics
  • More accurate results compared to other DSPs
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Google Marketing Platform (formerly DoubleClick) Editions & Modules
Google Marketing Platform (formerly DoubleClick)
Additional Pricing Details