343 Ratings
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Score 7 out of 101
147 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Google Marketing Platform (formerly DoubleClick)

From my experience, DoubleClick is the best tool out there for ad serving and third party reporting. As mentioned previously, I don't think DoubleClick is the best tool for attribution currently. However, I think it has made some strides recently in improving its verification product. Lastly, while I am not focused in SEM, the SEM team at my company feels that Kenshoo is a better product for SEM ad serving.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Google Marketing Platform (formerly DoubleClick)
WYSIWYG email editor
Act-On
7.9
Google Marketing Platform (formerly DoubleClick)
Dynamic content
Act-On
7.1
Google Marketing Platform (formerly DoubleClick)
Ability to test dynamic content
Act-On
6.7
Google Marketing Platform (formerly DoubleClick)
Landing pages
Act-On
7.0
Google Marketing Platform (formerly DoubleClick)
A/B testing
Act-On
6.8
Google Marketing Platform (formerly DoubleClick)
Mobile optimization
Act-On
6.7
Google Marketing Platform (formerly DoubleClick)
Email deliverability
Act-On
7.8
Google Marketing Platform (formerly DoubleClick)
List management
Act-On
6.4
Google Marketing Platform (formerly DoubleClick)
Triggered drip sequences
Act-On
9.2
Google Marketing Platform (formerly DoubleClick)

Lead Management

Act-On
7.2
Google Marketing Platform (formerly DoubleClick)
Lead nurturing
Act-On
7.0
Google Marketing Platform (formerly DoubleClick)
Lead scoring and grading
Act-On
7.4
Google Marketing Platform (formerly DoubleClick)
Data quality management
Act-On
7.9
Google Marketing Platform (formerly DoubleClick)
Automated sales alerts and tasks
Act-On
6.6
Google Marketing Platform (formerly DoubleClick)

Campaign Management

Act-On
7.6
Google Marketing Platform (formerly DoubleClick)
Calendaring
Act-On
6.8
Google Marketing Platform (formerly DoubleClick)
Event/webinar marketing
Act-On
8.4
Google Marketing Platform (formerly DoubleClick)

Social Media Marketing

Act-On
7.9
Google Marketing Platform (formerly DoubleClick)
Social sharing and campaigns
Act-On
7.9
Google Marketing Platform (formerly DoubleClick)
Social profile integration
Act-On
7.9
Google Marketing Platform (formerly DoubleClick)

Reporting & Analytics

Act-On
5.7
Google Marketing Platform (formerly DoubleClick)
Dashboards
Act-On
5.5
Google Marketing Platform (formerly DoubleClick)
Standard reports
Act-On
5.9
Google Marketing Platform (formerly DoubleClick)
Custom reports
Act-On
5.6
Google Marketing Platform (formerly DoubleClick)

Platform & Infrastructure

Act-On
7.3
Google Marketing Platform (formerly DoubleClick)
API
Act-On
9.3
Google Marketing Platform (formerly DoubleClick)
Role-based workflow & approvals
Act-On
6.8
Google Marketing Platform (formerly DoubleClick)
Customizability
Act-On
6.7
Google Marketing Platform (formerly DoubleClick)
Integration with Salesforce.com
Act-On
8.0
Google Marketing Platform (formerly DoubleClick)
Integration with Microsoft Dynamics CRM
Act-On
6.1
Google Marketing Platform (formerly DoubleClick)
Integration with SugarCRM
Act-On
7.0
Google Marketing Platform (formerly DoubleClick)

Ad Network Integration

Act-On
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
Act-On
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
Act-On
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

Act-On
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
Act-On
Google Marketing Platform (formerly DoubleClick)
8.1
Ad deployment
Act-On
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
Act-On
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
Act-On
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Act-On
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Reporting & Analytics

Act-On
Google Marketing Platform (formerly DoubleClick)
8.0
Ad dashboards
Act-On
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
Act-On
Google Marketing Platform (formerly DoubleClick)
8.2
Ad conversion tracking
Act-On
Google Marketing Platform (formerly DoubleClick)
8.8
Ad attribution reporting
Act-On
Google Marketing Platform (formerly DoubleClick)
8.1
Cross-channel ad management
Act-On
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
Act-On
Google Marketing Platform (formerly DoubleClick)
7.7

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Trafficking of banners are easy and simple. It involves a little bit of technical knowledge but those challenges can be resolved over a period of time. It also helped me to add click trackers on specific emails and outbound links for an ad campaign.
  • Double Click Studio helped us to create and traffic rich media, video, and expandable creatives. DCM and Double Click Studio are seamlessly integrated, hence it is easy for a creative team to pick up with the technology.
  • Implementing FloodLight Container Tags and Reporting is so easy that it helped us to derive attribution models for our clients. Again setting up proper conversion tracking and attribution models in this tools is simple and easy. You can place as many third party publisher conversion pixels as you want in FloodLight containers.
  • Also, since it is a Google Product - hence the technology is always updated, with new industry methods of Display advertising. The tool is not a laggard rather it adopts really quick, keeping IAB standards into consideration.
Namit Narain profile photo

Cons

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo
  • Not all capabilities are available across other channels, including mobile and video. The DPS is built primarily for display.
  • Increase "real time". Data is recorded and shown within 4 hours - 24 hours, which causes delays and mis-judgments in optimizations.
  • Algorithm needs improvement as it not always delivers the most efficient and strong results.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
I was quite satisfied with DoubleClick, so I will gladly renew it, if I need it again.
No photo available

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
No photo available

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 1 answer
No answer on this topic is available.

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
No photo available

Alternatives Considered

These systems are all great and very robust, but they count each email sent against the monthly count, which is not always ideal for a company that sends high volume, and high frequency marketing campaigns each month. That is probably the greatest selling point of Act-On, that I can keep a base of customers under a certain limit, and send to them unlimited
Paloma Nazar profile photo
I believe that DoubeClick is the best third-party ad server that I've used in the trafficking space. Although I did have a few years of experience using Flashtalking and Atlas, I'd prefer DCM. In my opinion the custom conversion and attribution models in DCM allow you to provide more granular media metrics in reporting
No photo available

Return on Investment

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar profile photo
  • DoubleClick is a great service for larger publishers. Reporting accuracy and easy campaign management combined with good CPM make DoubleClick one of the best ad serving solutions I’ve worked with.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Google Marketing Platform (formerly DoubleClick) Editions & Modules
Google Marketing Platform (formerly DoubleClick)
Additional Pricing Details