What users are saying about
342 Ratings
342 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Goolara Symphonie

Goolara comes with awesome features like A/B Splits, Dynamic Content, Triggered Email and more. The highlight is that Goolara provides all these enterprise-level email marketing features within an affordable price range.Goolara works well in data control like archiving, custom tables, dashboard controls and segmentation. There is another notable feature is "Fix After Sending". If you make a mistake while sending the email, Goolara will let you fix it even after you have started sending.
Mohammed Anzil profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Goolara Symphonie
8.6
WYSIWYG email editor
Act-On
7.9
Goolara Symphonie
Dynamic content
Act-On
7.1
Goolara Symphonie
8.0
Ability to test dynamic content
Act-On
6.7
Goolara Symphonie
8.0
Landing pages
Act-On
7.0
Goolara Symphonie
7.0
A/B testing
Act-On
6.9
Goolara Symphonie
10.0
Mobile optimization
Act-On
6.8
Goolara Symphonie
9.0
Email deliverability
Act-On
7.8
Goolara Symphonie
10.0
List management
Act-On
6.4
Goolara Symphonie
9.0
Triggered drip sequences
Act-On
9.2
Goolara Symphonie
8.0

Lead Management

Act-On
7.3
Goolara Symphonie
Lead nurturing
Act-On
7.0
Goolara Symphonie
Lead scoring and grading
Act-On
7.4
Goolara Symphonie
Data quality management
Act-On
7.9
Goolara Symphonie
Automated sales alerts and tasks
Act-On
6.7
Goolara Symphonie

Campaign Management

Act-On
7.6
Goolara Symphonie
Calendaring
Act-On
6.8
Goolara Symphonie
Event/webinar marketing
Act-On
8.5
Goolara Symphonie

Social Media Marketing

Act-On
7.9
Goolara Symphonie
Social sharing and campaigns
Act-On
7.9
Goolara Symphonie
Social profile integration
Act-On
7.9
Goolara Symphonie

Reporting & Analytics

Act-On
5.7
Goolara Symphonie
8.3
Dashboards
Act-On
5.5
Goolara Symphonie
10.0
Standard reports
Act-On
6.0
Goolara Symphonie
8.0
Custom reports
Act-On
5.7
Goolara Symphonie
7.0

Platform & Infrastructure

Act-On
7.3
Goolara Symphonie
API
Act-On
9.2
Goolara Symphonie
Role-based workflow & approvals
Act-On
6.8
Goolara Symphonie
Customizability
Act-On
6.7
Goolara Symphonie
Integration with Salesforce.com
Act-On
8.0
Goolara Symphonie
Integration with Microsoft Dynamics CRM
Act-On
6.1
Goolara Symphonie
Integration with SugarCRM
Act-On
7.0
Goolara Symphonie

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Advanced Email Features
  • Calendar Dashboard
  • Awesome Visual editor
  • Triggered Email
  • Dynamic Content
  • Transactional Email
Mohammed Anzil profile photo

Cons

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo
  • Need more Flexible Plans
  • Should add a Demo Page on the home page
  • More templates are always welcome
Mohammed Anzil profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
We tried both MailChimp and SendPulse. SendPulse should improve the autocomplete fields and it comes with fewer templates. MailChimp lacks in more integration with other programs and software. Once you create a template on MailChimp, it seems difficult to edit. Goolara works perfectly with auto-responders, has an advanced bounce tracking system, mailing frequency limits, and more. I'm sure you won't regret once you are ready to set with Goolara.
Mohammed Anzil profile photo

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • All in One Email tool. We won't need another tool for the same functionalities.
  • Powerful built-in visual editors help us to work in the same place without navigation to other pages.
  • Calendar Dashboard lets us see all future work at a glance.
Mohammed Anzil profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Goolara Symphonie

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Goolara Symphonie Editions & Modules
Goolara Symphonie
Additional Pricing Details