What users are saying about
342 Ratings
Top Rated
48 Ratings
342 Ratings
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Score 7 out of 101
Top Rated
48 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

IBM Campaign

I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
IBM Campaign
WYSIWYG email editor
Act-On
7.9
IBM Campaign
Dynamic content
Act-On
7.1
IBM Campaign
Ability to test dynamic content
Act-On
6.7
IBM Campaign
Landing pages
Act-On
7.0
IBM Campaign
A/B testing
Act-On
6.9
IBM Campaign
Mobile optimization
Act-On
6.8
IBM Campaign
Email deliverability
Act-On
7.8
IBM Campaign
List management
Act-On
6.4
IBM Campaign
Triggered drip sequences
Act-On
9.2
IBM Campaign

Lead Management

Act-On
7.3
IBM Campaign
Lead nurturing
Act-On
7.0
IBM Campaign
Lead scoring and grading
Act-On
7.4
IBM Campaign
Data quality management
Act-On
7.9
IBM Campaign
Automated sales alerts and tasks
Act-On
6.7
IBM Campaign

Campaign Management

Act-On
7.6
IBM Campaign
Calendaring
Act-On
6.8
IBM Campaign
Event/webinar marketing
Act-On
8.5
IBM Campaign

Social Media Marketing

Act-On
7.9
IBM Campaign
Social sharing and campaigns
Act-On
7.9
IBM Campaign
Social profile integration
Act-On
7.9
IBM Campaign

Reporting & Analytics

Act-On
5.7
IBM Campaign
Dashboards
Act-On
5.5
IBM Campaign
Standard reports
Act-On
6.0
IBM Campaign
Custom reports
Act-On
5.7
IBM Campaign

Platform & Infrastructure

Act-On
7.3
IBM Campaign
API
Act-On
9.2
IBM Campaign
Role-based workflow & approvals
Act-On
6.8
IBM Campaign
Customizability
Act-On
6.7
IBM Campaign
Integration with Salesforce.com
Act-On
8.0
IBM Campaign
Integration with Microsoft Dynamics CRM
Act-On
6.1
IBM Campaign
Integration with SugarCRM
Act-On
7.0
IBM Campaign

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Contact History of our campaigns.
  • Response History to know what kind of campaigns work well.
  • Extremely powerful. If you have the right access to the database, the sky is the limit.
  • Perfect for larger companies in telecommunications or banking.
Gabriel Racine profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • Not suitable to small industries even if they really want to use. It would be great to have a lighter version to let any company use in order to make more customers.
  • It would really great to have support team available whenever having the issues / difficulties with in the tool itself. At least able to respond asap.
Vasu Vetcha profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
IBM Campaign8.7
Based on 12 answers
It is the most versatile, robust and user friendly tool I have come across.
No photo available

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
IBM Campaign8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
No photo available

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
IBM Campaign3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
IBM Campaign7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
No photo available

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Gabriel Racine profile photo

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • ROI on landing pages.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

IBM Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
IBM Campaign Editions & Modules
IBM Campaign
Additional Pricing Details