What users are saying about
343 Ratings
11 Ratings
343 Ratings
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Score 7 out of 101
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.7 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

IBM ECM

The choice of the IBM ECM product mainly depends on the the following question. What type content you are planning to store and how you are going to use the content?
Prabhakar Digumarthi profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
IBM ECM
WYSIWYG email editor
Act-On
7.9
IBM ECM
Dynamic content
Act-On
7.1
IBM ECM
Ability to test dynamic content
Act-On
6.7
IBM ECM
Landing pages
Act-On
7.0
IBM ECM
A/B testing
Act-On
6.8
IBM ECM
Mobile optimization
Act-On
6.7
IBM ECM
Email deliverability
Act-On
7.8
IBM ECM
List management
Act-On
6.4
IBM ECM
Triggered drip sequences
Act-On
9.2
IBM ECM

Lead Management

Act-On
7.2
IBM ECM
Lead nurturing
Act-On
7.0
IBM ECM
Lead scoring and grading
Act-On
7.4
IBM ECM
Data quality management
Act-On
7.9
IBM ECM
Automated sales alerts and tasks
Act-On
6.6
IBM ECM

Campaign Management

Act-On
7.6
IBM ECM
Calendaring
Act-On
6.8
IBM ECM
Event/webinar marketing
Act-On
8.4
IBM ECM

Social Media Marketing

Act-On
7.9
IBM ECM
Social sharing and campaigns
Act-On
7.9
IBM ECM
Social profile integration
Act-On
7.9
IBM ECM

Reporting & Analytics

Act-On
5.7
IBM ECM
Dashboards
Act-On
5.5
IBM ECM
Standard reports
Act-On
5.9
IBM ECM
Custom reports
Act-On
5.6
IBM ECM

Platform & Infrastructure

Act-On
7.3
IBM ECM
API
Act-On
9.3
IBM ECM
Role-based workflow & approvals
Act-On
6.8
IBM ECM
Customizability
Act-On
6.7
IBM ECM
Integration with Salesforce.com
Act-On
8.0
IBM ECM
Integration with Microsoft Dynamics CRM
Act-On
6.1
IBM ECM
Integration with SugarCRM
Act-On
7.0
IBM ECM

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • It provides easy to use administrative tools to work with the product.
  • Good documentation on the production is available which makes it easier to use.
  • It supports high availability architecture
Prabhakar Digumarthi profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • There can be scope of improvement in the area of content modeling.
Prabhakar Digumarthi profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
IBM ECM8.6
Based on 6 answers
We have been using IBM Enterprise Content Management for years and feel comfortable using this.
Prabhakar Digumarthi profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
IBM ECM7.3
Based on 1 answer
The end-user experience is excellent. The Administration experience needs some more work.
Eric Walk profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs
Elizabeth Lepisto profile photo
The support that IBM provides.
Prabhakar Digumarthi profile photo

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • After using the IBM ECM in HR department the productivity of the department increased
  • There are lot of cost savings because of eliminating the need to maintain physical documents
Prabhakar Digumarthi profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

IBM ECM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
IBM ECM Editions & Modules
IBM ECM
Additional Pricing Details