What users are saying about

Act-On<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

334 Ratings

IBM ECM

11 Ratings

Act-On<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

334 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

IBM ECM

11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.7 out of 101

Add comparison

Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

IBM ECM

Overall we feel, IBM ECM is still a good ECM tool. Content Engine (CE) and Application Engine (AE) are smooth. If you use Process Engine (PE) and implement complex workflows, the managing environment will become slightly difficult. When we use other products like record manager, content collector , BPF (or case manager) etc., the environment will become complex.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
IBM ECM
WYSIWYG email editor
Act-On
7.2
IBM ECM
Dynamic content
Act-On
7.0
IBM ECM
Ability to test dynamic content
Act-On
6.6
IBM ECM
Landing pages
Act-On
7.8
IBM ECM
A/B testing
Act-On
8.0
IBM ECM
Mobile optimization
Act-On
7.6
IBM ECM
Email deliverability
Act-On
8.8
IBM ECM
List management
Act-On
5.8
IBM ECM
Triggered drip sequences
Act-On
8.3
IBM ECM

Lead Management

Act-On
6.6
IBM ECM
Lead nurturing
Act-On
6.2
IBM ECM
Lead scoring and grading
Act-On
6.8
IBM ECM
Data quality management
Act-On
7.1
IBM ECM
Automated sales alerts and tasks
Act-On
6.3
IBM ECM

Campaign Management

Act-On
7.5
IBM ECM
Calendaring
Act-On
6.8
IBM ECM
Event/webinar marketing
Act-On
8.2
IBM ECM

Social Media Marketing

Act-On
6.7
IBM ECM
Social sharing and campaigns
Act-On
6.4
IBM ECM
Social profile integration
Act-On
6.9
IBM ECM

Reporting & Analytics

Act-On
5.2
IBM ECM
Dashboards
Act-On
4.6
IBM ECM
Standard reports
Act-On
5.6
IBM ECM
Custom reports
Act-On
5.5
IBM ECM

Platform & Infrastructure

Act-On
6.4
IBM ECM
API
Act-On
8.0
IBM ECM
Role-based workflow & approvals
Act-On
6.4
IBM ECM
Customizability
Act-On
5.0
IBM ECM
Integration with Salesforce.com
Act-On
8.0
IBM ECM
Integration with Microsoft Dynamics CRM
Act-On
4.1
IBM ECM
Integration with SugarCRM
Act-On
7.1
IBM ECM

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • The content engine which manages documents is the best part of IBM ECM suite. The Content Engine is pretty stable. We faced several issues with 3.5 version. But since 4.5 its pretty stable
  • The process engine part used to be really bad . But its improved a lot. I still believe there is opportunity to simplify the workflow development and deployment and debugging.
  • Custom application to access CE and PE (like providing web service to manage doc,initiate workflows etc.,) is also OK
No photo available

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • The product suite has tremendous flexibility, but along with flexibility comes complexity. Configuring environments and installing the software so solutions can be implemented requires a broad base of IT knowledge.
  • In recent releases, IBM has concentrated on making the UIs across the different software products in the ECM family more consistent, and this has been well received by customers.
  • IBM also focuses on making a lot of changes in each release to improve flexibility and collaboration for application developers.
Scott Maloney profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
IBM ECM8.6
Based on 6 answers
Once our customers make the decision to invest in IBM Enterprise Content Management, it's a long term relationship. There is a significant financial and human capital investment required, so companies look at this as a new platform that they'll be using for 5 to 10 years or longer.
Scott Maloney profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
IBM ECM7.3
Based on 1 answer
The end-user experience is excellent. The Administration experience needs some more work.
Eric Walk profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
Both products are solid choices and have good and bad points. The biggest differences are in the way they scale and the features to help users in remote locations. Documentum handles remote offices with lower overhead at each site, but is more complicated to scale horizontally. IBM ECM can scales horizontally with ease, but requires greater overhead to stand up remote sites. The issue of remote sites, however, is becoming less and less relevant as the WAN backbones become more robust each year.
Eric Walk profile photo

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • We have seen our customers realize increased employee efficiency by reducing the amount of time it takes to process a transaction.
  • We have seen improvements in customer service because information can be made more readily available to customer service personnel who are fielding service calls.
  • We have seen improvements in decision making because processing-related statistics are more readily available to the managers who need the input to make quality business decisions that affect the day-to-day operations.
Scott Maloney profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

IBM ECM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
IBM ECM Editions & Modules
IBM ECM
Additional Pricing Details