What users are saying about
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365 Ratings
12 Ratings

Act-On

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365 Ratings
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Score 7.5 out of 101
12 Ratings
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Score 6.5 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

IBM ECM

Again, I like to think of my association and usage of IBM Case Manager V.5.2. Please keep in mind that this is only one component of the IBM Enterprise Content Management suite of products. I believe IBM Case Manager is an ideal solution for medium to large companies looking to automate lnad
Gary Douglas profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.6
IBM ECM
WYSIWYG email editor
Act-On
7.3
IBM ECM
Dynamic content
Act-On
6.9
IBM ECM
Ability to test dynamic content
Act-On
6.9
IBM ECM
Landing pages
Act-On
7.4
IBM ECM
A/B testing
Act-On
7.2
IBM ECM
Mobile optimization
Act-On
7.9
IBM ECM
Email deliverability
Act-On
7.9
IBM ECM
List management
Act-On
8.2
IBM ECM
Triggered drip sequences
Act-On
8.3
IBM ECM

Lead Management

Act-On
7.7
IBM ECM
Lead nurturing
Act-On
8.1
IBM ECM
Lead scoring and grading
Act-On
8.0
IBM ECM
Data quality management
Act-On
7.0
IBM ECM
Automated sales alerts and tasks
Act-On
7.7
IBM ECM

Campaign Management

Act-On
7.5
IBM ECM
Calendaring
Act-On
6.8
IBM ECM
Event/webinar marketing
Act-On
8.2
IBM ECM

Social Media Marketing

Act-On
6.5
IBM ECM
Social sharing and campaigns
Act-On
6.7
IBM ECM
Social profile integration
Act-On
6.3
IBM ECM

Reporting & Analytics

Act-On
6.7
IBM ECM
Dashboards
Act-On
6.8
IBM ECM
Standard reports
Act-On
7.1
IBM ECM
Custom reports
Act-On
6.2
IBM ECM

Platform & Infrastructure

Act-On
7.8
IBM ECM
API
Act-On
7.1
IBM ECM
Role-based workflow & approvals
Act-On
7.6
IBM ECM
Customizability
Act-On
7.1
IBM ECM
Integration with Salesforce.com
Act-On
8.3
IBM ECM
Integration with Microsoft Dynamics CRM
Act-On
8.1
IBM ECM
Integration with SugarCRM
Act-On
8.7
IBM ECM

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour profile photo

IBM ECM

  • It provides easy to use administrative tools to work with the product.
  • Good documentation on the production is available which makes it easier to use.
  • It supports high availability architecture
Prabhakar Digumarthi profile photo

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll profile photo

IBM ECM

  • As enterprise and mid-market systems go, the price is highly competitive (especially when you consider what's included in the license). That said, this product is not accessible for small businesses as a self hosted solution. The "Navigator on Cloud" solution is much more accessible, but gives less control over data.
  • To get all the features, there are many moving parts. For large enterprises, this is no problem, and the cloud solution obviates most of these concerns.
Eric Walk profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo

IBM ECM

IBM ECM 8.6
Based on 6 answers
There is no plan to change ECM at organizational level. Replacing products and changing custom applications involves lot of effort
No photo available

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo

IBM ECM

IBM ECM 7.3
Based on 1 answer
The end-user experience is excellent. The Administration experience needs some more work.
Eric Walk profile photo

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

IBM ECM

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno profile photo

IBM ECM

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo

IBM ECM

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

IBM ECM

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

IBM ECM

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy profile photo

IBM ECM

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky profile photo

IBM ECM

Our relationship with IBM is long standing. We have been Gold Partners for some time and are viewed by many internal groups as their Go To partner for large ECM deployments. Most of our systems engineers hold multiple certifications as solutions developers. Our clients are national and international. The support we receive from IBM has been excellent and our partnership with them on numerous projects has been excellent.
Gary Douglas profile photo

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar profile photo

IBM ECM

  • We have seen our customers realize increased employee efficiency by reducing the amount of time it takes to process a transaction.
  • We have seen improvements in customer service because information can be made more readily available to customer service personnel who are fielding service calls.
  • We have seen improvements in decision making because processing-related statistics are more readily available to the managers who need the input to make quality business decisions that affect the day-to-day operations.
Scott Maloney profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

IBM ECM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

IBM ECM Editions & Modules

Additional Pricing Details

Add comparison