What users are saying about
342 Ratings
342 Ratings
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Score 7 out of 101
Top Rated
80 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

IBM Watson Campaign Automation

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
Act-On
7.9
IBM Watson Campaign Automation
8.0
Dynamic content
Act-On
7.1
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
Act-On
6.7
IBM Watson Campaign Automation
7.0
Landing pages
Act-On
7.0
IBM Watson Campaign Automation
8.3
A/B testing
Act-On
6.9
IBM Watson Campaign Automation
8.3
Mobile optimization
Act-On
6.8
IBM Watson Campaign Automation
8.0
Email deliverability
Act-On
7.8
IBM Watson Campaign Automation
8.3
List management
Act-On
6.4
IBM Watson Campaign Automation
8.6
Triggered drip sequences
Act-On
9.2
IBM Watson Campaign Automation
7.6

Lead Management

Act-On
7.3
IBM Watson Campaign Automation
6.7
Lead nurturing
Act-On
7.0
IBM Watson Campaign Automation
7.3
Lead scoring and grading
Act-On
7.4
IBM Watson Campaign Automation
7.0
Data quality management
Act-On
7.9
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
Act-On
6.7
IBM Watson Campaign Automation
6.0

Campaign Management

Act-On
7.6
IBM Watson Campaign Automation
6.2
Calendaring
Act-On
6.8
IBM Watson Campaign Automation
6.0
Event/webinar marketing
Act-On
8.5
IBM Watson Campaign Automation
6.5

Social Media Marketing

Act-On
7.9
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
Act-On
7.9
IBM Watson Campaign Automation
7.0
Social profile integration
Act-On
7.9
IBM Watson Campaign Automation
5.0

Reporting & Analytics

Act-On
5.7
IBM Watson Campaign Automation
5.9
Dashboards
Act-On
5.5
IBM Watson Campaign Automation
4.9
Standard reports
Act-On
6.0
IBM Watson Campaign Automation
7.0
Custom reports
Act-On
5.7
IBM Watson Campaign Automation
5.9

Platform & Infrastructure

Act-On
7.3
IBM Watson Campaign Automation
7.3
API
Act-On
9.2
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
Act-On
6.8
IBM Watson Campaign Automation
5.0
Customizability
Act-On
6.7
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
Act-On
8.0
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
Act-On
6.1
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
Act-On
7.0
IBM Watson Campaign Automation
8.0

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Scoring Model - it was easy to implement and manage
  • Dynamic content - this worked well once we started using it for emails and landing pages. We used this for localized language versions of programs.
Jennifer Lewis profile photo

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
IBM Watson Campaign Automation5.5
Based on 30 answers
Overall, we are happy with the service and results of Engage. Also, the general investment in the product (integration with CRM and CMS) and training of users has been significant.
Michael Hobley profile photo

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
IBM Watson Campaign Automation8.0
Based on 6 answers
In my opinion the web training for Silverpop is very comprehensive and the system itself is pretty easy to pick up if you have had past experience with email marketing systems. If this is your first foray into email marketing it may be a bit tougher to learn than the entry level systems like mailchimp or constant contact.
Joe Sisler profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

Act-On8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo
IBM Watson Campaign Automation5.9
Based on 5 answers
Our account rep is great. Unfortunately technical support is not always great.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
IBM Watson Campaign Automation7.4
Based on 4 answers
Have a team to work on implementation. Strategic planning will help to avoid any potential issues.
Shannon Feldpush profile photo

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
I've used ExactTarget and Right Now Technologies for email marketing in the past but it's been so long since I've used either service I don't know how they would compare anymore. I can say that I am happy enough with the service that Silverpop provides that I do not plan on evaluating any other service any time soon
No photo available

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • We are able to send emails faster so we could send more emails
  • The white list feature allowed us to get more to the inbox so more sales
  • The preference center is a life saver!
Alex Ahmad profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
IBM Watson Campaign Automation Editions & Modules
IBM Watson Campaign Automation
Additional Pricing Details