What users are saying about
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361 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
97 Ratings
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Score 7.4 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

IBM Watson Campaign Automation

Silverpop is possibly an option for companies who are just starting with automation in general or are on a tight budget. For us, we run campaigns globally in multiple languages and we are quickly outgrowing it as our automation needs increase. We need an automation program that can grow and scale with us. Also, its important to have a support team that's responsive and listens to the issues that customers face and makes the necessary improvements. We are looking at other solutions like Pardot and Marketo and they have functionality and usability that far surpasses what we have in Silverpop.
Jennifer Lewis profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
IBM Watson Campaign Automation
7.4
WYSIWYG email editor
Act-On
7.5
IBM Watson Campaign Automation
5.1
Dynamic content
Act-On
7.2
IBM Watson Campaign Automation
8.1
Ability to test dynamic content
Act-On
7.2
IBM Watson Campaign Automation
7.4
Landing pages
Act-On
7.4
IBM Watson Campaign Automation
7.7
A/B testing
Act-On
7.2
IBM Watson Campaign Automation
7.5
Mobile optimization
Act-On
7.9
IBM Watson Campaign Automation
6.2
Email deliverability
Act-On
7.9
IBM Watson Campaign Automation
8.1
List management
Act-On
8.2
IBM Watson Campaign Automation
8.4
Triggered drip sequences
Act-On
8.4
IBM Watson Campaign Automation
8.2

Lead Management

Act-On
7.7
IBM Watson Campaign Automation
7.2
Lead nurturing
Act-On
8.1
IBM Watson Campaign Automation
7.4
Lead scoring and grading
Act-On
8.0
IBM Watson Campaign Automation
7.0
Data quality management
Act-On
7.0
IBM Watson Campaign Automation
7.3
Automated sales alerts and tasks
Act-On
7.6
IBM Watson Campaign Automation
7.2

Campaign Management

Act-On
7.5
IBM Watson Campaign Automation
6.9
Calendaring
Act-On
6.8
IBM Watson Campaign Automation
6.6
Event/webinar marketing
Act-On
8.3
IBM Watson Campaign Automation
7.3

Social Media Marketing

Act-On
6.6
IBM Watson Campaign Automation
6.3
Social sharing and campaigns
Act-On
6.7
IBM Watson Campaign Automation
6.6
Social profile integration
Act-On
6.4
IBM Watson Campaign Automation
6.0

Reporting & Analytics

Act-On
6.7
IBM Watson Campaign Automation
6.6
Dashboards
Act-On
6.8
IBM Watson Campaign Automation
6.3
Standard reports
Act-On
7.0
IBM Watson Campaign Automation
7.2
Custom reports
Act-On
6.2
IBM Watson Campaign Automation
6.4

Platform & Infrastructure

Act-On
7.7
IBM Watson Campaign Automation
7.0
API
Act-On
7.1
IBM Watson Campaign Automation
7.9
Role-based workflow & approvals
Act-On
7.5
IBM Watson Campaign Automation
5.9
Customizability
Act-On
7.0
IBM Watson Campaign Automation
5.9
Integration with Salesforce.com
Act-On
8.2
IBM Watson Campaign Automation
8.4
Integration with Microsoft Dynamics CRM
Act-On
7.8
IBM Watson Campaign Automation
5.6
Integration with SugarCRM
Act-On
8.6
IBM Watson Campaign Automation
8.0

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour profile photo

IBM Watson Campaign Automation

  • Very powerful tool for mass mailings, combining queries and only emailing against one record
  • Very good at testing email before sending - health of email
Maureen Kolb profile photo

Cons

Act-On

  • They can greatly improve how you are able to place photos in emails. The current way is very archaic and takes a long time to navigate to find your photo. Once your photo is in the email, you cannot crop or adjust the size. This should be upgraded.
  • The A/B testing or dynamic emails needs to be worked on. You can not currently test emails before placing them in a series to go to contacts, the testing route is long and usually ends up in frustration. There needs to be a way to test dynamic emails so that you can ensure success before sending.
Danielle Armour profile photo

IBM Watson Campaign Automation

  • Cannot query on lead source description - a big need for SafeNet
  • Templates are kludgey and buggy - fonts will be all one but are mailed looking completely different. It is difficult to fix unless you know html code.
  • Syncing between SFDC and SP is slow. not sure if it's an SP issue.
Maureen Kolb profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

IBM Watson Campaign Automation

IBM Watson Campaign Automation 5.5
Based on 30 answers
I have heard from other colleagues there are much easier to use products in the market that essentially do the same thing
Maureen Kolb profile photo

Usability

Act-On

Act-On 7.2
Based on 31 answers
I'm 71 years old and have obsolete computer skills. I am not well versed in marketing/advertising, and would prefer not to be as involved in these areas as I am. With that background using Act-On has been easy to do and everything I've needed has been made available quickly. It's a very well designed "ask and ye shall receive" system.
Charles Harte profile photo

IBM Watson Campaign Automation

IBM Watson Campaign Automation 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley profile photo

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

IBM Watson Campaign Automation

IBM Watson Campaign Automation 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

Act-On

Act-On 8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo

IBM Watson Campaign Automation

IBM Watson Campaign Automation 7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

Act-On

Act-On 8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo

IBM Watson Campaign Automation

IBM Watson Campaign Automation 5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.
Michael Hobley profile photo

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

IBM Watson Campaign Automation

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

IBM Watson Campaign Automation

IBM Watson Campaign Automation 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

Act-On

Act-On 8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo

IBM Watson Campaign Automation

IBM Watson Campaign Automation 7.4
Based on 4 answers
Have a team to work on implementation. Strategic planning will help to avoid any potential issues.
Shannon Feldpush profile photo

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky profile photo

IBM Watson Campaign Automation

I wasn't involved in the tool selection process but inherited the system. I think that Pardot and Marketo are the leaders in the marketplace, followed closely by Eloqua. Hubspot is a nice option with good usability but I was concerned it would not scale for the global campaign volume we have. We worked with Vertical Response before Silverpop but only for email. We are planning to make a switch when our contract ends.
Jennifer Lewis profile photo

Return on Investment

Act-On

  • Consistently positive ROI: very specific ROI tracking and successful campaign tracking across various mediums: email, website, etc...
  • Negative: Difficult on-boarding, sometimes seems like UI is outdated, so training first time was quite difficult.
  • Negative: Quite expensive compared to other similar solutions
Fedor Paretsky profile photo

IBM Watson Campaign Automation

  • Silverpop allowed us to deliver 5 times the amount of emails.
  • Increased prospect experience through the ability to deliver emails based on a drip schedule.
  • Increased open and click rates.
  • Outbound reps were able to speak intelligently to prospects about the information they already received which built confidence and trust in the prospect.
  • The analytics team was able to develop more targeted marketing campaigns because we could see the natural progression of which emails were driving response. We could see which campaigns were pushing enrollment.
Shannon Feldpush profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

IBM Watson Campaign Automation

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

IBM Watson Campaign Automation Editions & Modules

IBM Watson Campaign Automation
Additional Pricing Details

Add comparison