What users are saying about
339 Ratings

Infusionsoft

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Top Rated
194 Ratings
339 Ratings
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Score 7 out of 101

Infusionsoft

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Top Rated
194 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Infusionsoft

Infusionsoft excels with small business. It really tries hard to represent the small business community. If you are a small business, there is a good chance it will work well for you. If you are a part of a medium or large business, however, just think twice about it and consider other options first.
Johnathan Speakman profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Infusionsoft
WYSIWYG email editor
Act-On
7.9
Infusionsoft
Dynamic content
Act-On
7.1
Infusionsoft
Ability to test dynamic content
Act-On
6.7
Infusionsoft
Landing pages
Act-On
7.0
Infusionsoft
A/B testing
Act-On
6.9
Infusionsoft
Mobile optimization
Act-On
6.8
Infusionsoft
Email deliverability
Act-On
7.8
Infusionsoft
List management
Act-On
6.4
Infusionsoft
Triggered drip sequences
Act-On
9.2
Infusionsoft

Lead Management

Act-On
7.3
Infusionsoft
Lead nurturing
Act-On
7.0
Infusionsoft
Lead scoring and grading
Act-On
7.4
Infusionsoft
Data quality management
Act-On
7.9
Infusionsoft
Automated sales alerts and tasks
Act-On
6.7
Infusionsoft

Campaign Management

Act-On
7.6
Infusionsoft
Calendaring
Act-On
6.8
Infusionsoft
Event/webinar marketing
Act-On
8.5
Infusionsoft

Social Media Marketing

Act-On
7.9
Infusionsoft
Social sharing and campaigns
Act-On
7.9
Infusionsoft
Social profile integration
Act-On
7.9
Infusionsoft

Reporting & Analytics

Act-On
5.7
Infusionsoft
Dashboards
Act-On
5.5
Infusionsoft
Standard reports
Act-On
6.0
Infusionsoft
Custom reports
Act-On
5.7
Infusionsoft

Platform & Infrastructure

Act-On
7.3
Infusionsoft
API
Act-On
9.2
Infusionsoft
Role-based workflow & approvals
Act-On
6.8
Infusionsoft
Customizability
Act-On
6.7
Infusionsoft
Integration with Salesforce.com
Act-On
8.0
Infusionsoft
Integration with Microsoft Dynamics CRM
Act-On
6.1
Infusionsoft
Integration with SugarCRM
Act-On
7.0
Infusionsoft

Sales Force Automation

Act-On
Infusionsoft
7.7
Customer data management / contact management
Act-On
Infusionsoft
8.5
Workflow management
Act-On
Infusionsoft
7.6
Opportunity management
Act-On
Infusionsoft
7.5
Integration with email client (e.g., Outlook or Gmail)
Act-On
Infusionsoft
7.6
Quote & order management
Act-On
Infusionsoft
6.7
Interaction tracking
Act-On
Infusionsoft
8.2

Marketing Automation

Act-On
Infusionsoft
8.6
Lead management
Act-On
Infusionsoft
8.4
Email marketing
Act-On
Infusionsoft
8.9

CRM Project Management

Act-On
Infusionsoft
7.4
Task management
Act-On
Infusionsoft
7.6
Billing and invoicing management
Act-On
Infusionsoft
7.1
Reporting
Act-On
Infusionsoft
7.4

CRM Reporting & Analytics

Act-On
Infusionsoft
7.1
Pipeline visualization
Act-On
Infusionsoft
7.1

Customization

Act-On
Infusionsoft
8.4
Custom fields
Act-On
Infusionsoft
8.3
Custom objects
Act-On
Infusionsoft
9.0
API for custom integration
Act-On
Infusionsoft
7.8

Platform

Act-On
Infusionsoft
7.1
Mobile access
Act-On
Infusionsoft
7.1

Security

Act-On
Infusionsoft
8.6
Role-based user permissions
Act-On
Infusionsoft
8.6

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • You can really keep track of contacts with your clients or customers via email being recorded into the records and via the notes sections for phone call notes.
  • Keeping track of when to contact is huge because every client became a client at different times, so remembering that every 3 months this person needs a package shipped is important and not an easy task without Infusionsoft!
  • Automated Response! This is such a great thing Infusionsoft does! If someone says contact me, in 4 minutes they get an email saying we will be contacting you soon with a staff members name and phone number. They then have more contact information and an expectation!
Rachel Campbell profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • Shopping Cart: It's not responsive in design and is super basic. I don't understand why they haven't updated it when selling products is such a key value of the system.
  • Landing Pages: These are horrible and you'd be better off using Unbounce for them.
  • Custom Fields: They limit you to 100 custom fields across the entire app and any decent marketer will use them up very quickly. This is a limitation of their legacy code base and I don't see them fixing this anytime soon.
  • Email Throttling: Their throttling of emails has grown to a ridiculous level. If recipients flag an email as spam, they stop the campaign. I've had numerous clients unable to send broadcasts to paying customers because of this.
Joshua Long profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
Infusionsoft1.2
Based on 34 answers
They are great and as my business expands, so will my need for them!
Maurice D. Williams, MS profile photo

Usability

Act-On7.2
Based on 31 answers
It has been the quick tools we use to get our team members up and trained. the Act-On University is fabulous
Angie J Anderson profile photo
Infusionsoft4.8
Based on 11 answers
It is great but complicated to learn. There are a lot of things you have to figure out on your own in order to use the software like it was intended.
Josh Preece profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Infusionsoft8.8
Based on 5 answers
Haven't experienced any real issues with availability. Reliability is another deal.
Clifford Jones profile photo

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
Infusionsoft7.7
Based on 5 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones profile photo

Support

Act-On8.8
Based on 38 answers
Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.
Amanda Hurley profile photo
Infusionsoft2.0
Based on 8 answers
Again there is so much online support that users can find on Infusionsoft. From the corporate website and call center, to users groups located around the country, and ICCs who provide online resources, coaching and more, finding support for Infusionsoft is an easy task!
Chris LeBrun, MBA, CFRE profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Infusionsoft8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Infusionsoft9.5
Based on 5 answers
If you're willing to click and learn as you go, there are great resources for training including on page help and video.
Clifford Jones profile photo

Implementation

Act-On8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo
Infusionsoft8.0
Based on 8 answers
It was frustrating as hell. You can't teach a kid to ride a bike in a seminar, you can't do it over the phone with tech support, unless you have some talent and the patience of Job. Being is business is hard enough. Adding new software is a pain in the butt. The path of least resistance is to find a professional who lives in this stuff and pay up for the talent. It's less expensive in the long run and you'll likely not need to self medicate. As much.
Clifford Jones profile photo

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
We have used Pipedrive for our franchise sales side, but going forward we will be using ActiveCampaign for both our franchise sales and lead management for our owners. ActiveCampaign isn't as feature heavy as Infusionsoft, but it's a whole lot easier to use and setup. It allows us to manage separate accounts for our owners, has a mobile app, and won't require as much of a time investment to train our owners.
Tim Sleeper profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
Infusionsoft2.0
Based on 1 answer
Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.
Clifford Jones profile photo

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • It is good at handling email campaigns for clients and notifying us in our everyday task that needed to be done in a short time.
  • It could be more helpful if the campaigns can be specific in terms of linking system like guide videos that we make for our clients that subscribe to our program.
  • Sending time frame emails to clients to remind them regarding the program or task and gives us more updated task to do for each clients that we have.
Phoebe Ann Lopez profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Infusionsoft

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$1,999*
1.  prerequisite for all new customers
Infusionsoft Editions & Modules
Infusionsoft
Edition
Essentials
$1991
Starter
$991
Complete
$2991
1. per month
Additional Pricing Details
With the Infusionsoft Kickstart service, you get a dedicated coach that will get to know your business goals to help you implement the plans that will make the biggest impact. This on-boarding service is a prerequisite for all new customers, and include one-on-one coaching and training resources. The one-time free price ranges from $999 to $2,999