What users are saying about

Act-On

328 Ratings

Infusionsoft

Top Rated
191 Ratings

Act-On

328 Ratings
Score 7 out of 101

Infusionsoft

Top Rated
191 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Infusionsoft

If you are in the business of marketing, Infusionsoft is the best software out there. If you are generating leads, sending mass emails and/or tracking a customer database, Infusionsoft will help you tremendously. If you only communicate and advertise a couple times a year, you will not see the return of investment that comes from the project. We've been using the platform for over 2 years now and still have barely scratched the surface of its full capabilities
Travis Watts profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Infusionsoft
WYSIWYG email editor
Act-On
7.3
Infusionsoft
Dynamic content
Act-On
6.9
Infusionsoft
Ability to test dynamic content
Act-On
6.6
Infusionsoft
Landing pages
Act-On
7.8
Infusionsoft
A/B testing
Act-On
8.0
Infusionsoft
Mobile optimization
Act-On
7.7
Infusionsoft
Email deliverability
Act-On
8.8
Infusionsoft
List management
Act-On
5.9
Infusionsoft
Triggered drip sequences
Act-On
8.3
Infusionsoft

Lead Management

Act-On
6.7
Infusionsoft
Lead nurturing
Act-On
6.3
Infusionsoft
Lead scoring and grading
Act-On
6.9
Infusionsoft
Data quality management
Act-On
7.1
Infusionsoft
Automated sales alerts and tasks
Act-On
6.4
Infusionsoft

Campaign Management

Act-On
7.5
Infusionsoft
Calendaring
Act-On
6.8
Infusionsoft
Event/webinar marketing
Act-On
8.3
Infusionsoft

Social Media Marketing

Act-On
6.7
Infusionsoft
Social sharing and campaigns
Act-On
6.4
Infusionsoft
Social profile integration
Act-On
7.0
Infusionsoft

Reporting & Analytics

Act-On
5.3
Infusionsoft
Dashboards
Act-On
4.7
Infusionsoft
Standard reports
Act-On
5.7
Infusionsoft
Custom reports
Act-On
5.6
Infusionsoft

Platform & Infrastructure

Act-On
6.4
Infusionsoft
API
Act-On
8.0
Infusionsoft
Role-based workflow & approvals
Act-On
6.4
Infusionsoft
Customizability
Act-On
5.1
Infusionsoft
Integration with Salesforce.com
Act-On
8.0
Infusionsoft
Integration with Microsoft Dynamics CRM
Act-On
4.1
Infusionsoft
Integration with SugarCRM
Act-On
7.1
Infusionsoft

Sales Force Automation

Act-On
Infusionsoft
8.6
Customer data management / contact management
Act-On
Infusionsoft
9.0
Workflow management
Act-On
Infusionsoft
8.7
Opportunity management
Act-On
Infusionsoft
7.5
Integration with email client (e.g., Outlook or Gmail)
Act-On
Infusionsoft
9.3
Quote & order management
Act-On
Infusionsoft
8.2
Interaction tracking
Act-On
Infusionsoft
8.7

Marketing Automation

Act-On
Infusionsoft
9.4
Lead management
Act-On
Infusionsoft
9.6
Email marketing
Act-On
Infusionsoft
9.2

CRM Project Management

Act-On
Infusionsoft
8.2
Task management
Act-On
Infusionsoft
8.3
Billing and invoicing management
Act-On
Infusionsoft
7.6
Reporting
Act-On
Infusionsoft
8.6

CRM Reporting & Analytics

Act-On
Infusionsoft
7.7
Pipeline visualization
Act-On
Infusionsoft
7.7

Customization

Act-On
Infusionsoft
8.9
Custom fields
Act-On
Infusionsoft
8.3
Custom objects
Act-On
Infusionsoft
9.6
API for custom integration
Act-On
Infusionsoft
8.8

Platform

Act-On
Infusionsoft
6.4
Mobile access
Act-On
Infusionsoft
6.4

Security

Act-On
Infusionsoft
8.8
Role-based user permissions
Act-On
Infusionsoft
8.8

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • You can really keep track of contacts with your clients or customers via email being recorded into the records and via the notes sections for phone call notes.
  • Keeping track of when to contact is huge because every client became a client at different times, so remembering that every 3 months this person needs a package shipped is important and not an easy task without Infusionsoft!
  • Automated Response! This is such a great thing Infusionsoft does! If someone says contact me, in 4 minutes they get an email saying we will be contacting you soon with a staff members name and phone number. They then have more contact information and an expectation!
Rachel Campbell profile photo

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • Infusionsoft has very strict rules about the importing of email addresses. I know several users who have had issues importing and mailing to lists that Infusionsoft didn't deem to be suitable for marketing purposes.
  • Because Infusionsoft is such a powerful solution it's easy to be overwhelmed when starting to use it. Because of this, many customers don't take advantage of all the features Infusionsoft offers.
Chris LeBrun, MBA, CFRE profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
Infusionsoft1.2
Based on 34 answers
I am still using Infusionsoft. So far I own 3 different applications of it for 3 separate companies, plus 2 Customerhub membership sites. I keep using it because it quite simply performs and gives me consistently high ROI. Industrial repair business - Infusionsoft, Business growth consulting company - Infusionsoft, Air Conditioning contractor business - Infusionsoft. It works, plain and simple.
Walter Bergeron profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Infusionsoft4.7
Based on 11 answers
It is great but complicated to learn. There are a lot of things you have to figure out on your own in order to use the software like it was intended.
Josh Preece profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Infusionsoft8.8
Based on 5 answers
Haven't experienced any real issues with availability. Reliability is another deal.
Clifford Jones profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Infusionsoft7.7
Based on 5 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones profile photo

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
Infusionsoft2.0
Based on 8 answers
It may be easy to get someone on chat or phone for which I give these guys credit. But this does not mean you will get the answers you want or like. It's a buggy system. Why? Because it's all in one. The CRM is decent. The cart a joke. The email editor laughable. Affiliate partner function serves a huge business risk unless programmed by a NASA level consultant for which you can and must pay dearly. There are just too many bugs overall.
Clifford Jones profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Infusionsoft8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Infusionsoft9.5
Based on 5 answers
If you're willing to click and learn as you go, there are great resources for training including on page help and video.
Clifford Jones profile photo

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
Infusionsoft8.0
Based on 8 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Chris LeBrun, MBA, CFRE profile photo

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
Infusionsoft is much better than ONTRAPORT, even though they play in the same space. The search and segmenting tools are far superior. For clients that don't need shopping cart functionality, I recommend Drip since it can do the same marketing automation as Infusionsoft, for far less cost. For clients with sales teams, I recommend ActiveCampaign since it handles the sales process better. SharpSpring is a worthwhile contender, especially for B2B sales teams. The only thing it can't handle as well as Infusionsoft is membership sites
Joshua Long profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
Infusionsoft2.0
Based on 1 answer
Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.
Clifford Jones profile photo

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • Dierks Farms database grew by over 1300% in 8 months.
  • Dierks Farms orders have tripled since before we attended Accelerator.
  • Dierks Farms income is up by over 400% over last year using Infusionsoft.
  • Dierks Farms repeat orders have increased by over 10 times from 2016.
Pam Dierks profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Infusionsoft

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$1,999*
1.  prerequisite for all new customers
Infusionsoft Editions & Modules
Infusionsoft
Edition
Essentials
$1991
Starter
$991
Complete
$2991
1. per month
Additional Pricing Details
With the Infusionsoft Kickstart service, you get a dedicated coach that will get to know your business goals to help you implement the plans that will make the biggest impact. This on-boarding service is a prerequisite for all new customers, and include one-on-one coaching and training resources. The one-time free price ranges from $999 to $2,999