Act-On Software vs. KeySurvey

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
KeySurvey
Score 5.6 out of 10
N/A
N/AN/A
Pricing
Act-On SoftwareKeySurvey
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
No answers on this topic
Offerings
Pricing Offerings
Act-OnKeySurvey
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
More Pricing Information
Features
Act-On SoftwareKeySurvey
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
7.8
113 Ratings
1% above category average
KeySurvey
-
Ratings
WYSIWYG email editor8.1112 Ratings00 Ratings
Dynamic content8.192 Ratings00 Ratings
Ability to test dynamic content7.192 Ratings00 Ratings
Landing pages8.1108 Ratings00 Ratings
A/B testing8.195 Ratings00 Ratings
Mobile optimization7.2103 Ratings00 Ratings
Email deliverability reporting8.1112 Ratings00 Ratings
List management8.1111 Ratings00 Ratings
Triggered drip sequences7.187 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.1
113 Ratings
3% above category average
KeySurvey
-
Ratings
Lead nurturing automation8.1104 Ratings00 Ratings
Lead scoring and grading8.1104 Ratings00 Ratings
Data quality management8.1102 Ratings00 Ratings
Automated sales alerts and tasks8.195 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.5
77 Ratings
2% below category average
KeySurvey
-
Ratings
Calendaring6.88 Ratings00 Ratings
Event/webinar marketing8.176 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
8.1
71 Ratings
6% above category average
KeySurvey
-
Ratings
Social sharing and campaigns8.169 Ratings00 Ratings
Social profile integration8.163 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.1
114 Ratings
8% above category average
KeySurvey
-
Ratings
Dashboards8.1109 Ratings00 Ratings
Standard reports8.1112 Ratings00 Ratings
Custom reports8.184 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
7.9
107 Ratings
4% above category average
KeySurvey
-
Ratings
API8.167 Ratings00 Ratings
Role-based workflow & approvals8.171 Ratings00 Ratings
Customizability8.189 Ratings00 Ratings
Integration with Salesforce.com8.165 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.136 Ratings00 Ratings
Integration with SugarCRM7.129 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Act-On Software
-
Ratings
KeySurvey
8.8
1 Ratings
11% above category average
Survey templates00 Ratings9.11 Ratings
Themes00 Ratings8.21 Ratings
Custom logo/branding00 Ratings9.11 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Act-On Software
-
Ratings
KeySurvey
8.8
1 Ratings
3% above category average
Changes to live survey00 Ratings8.21 Ratings
Question design help00 Ratings9.11 Ratings
Multiple question types00 Ratings9.11 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Act-On Software
-
Ratings
KeySurvey
9.1
1 Ratings
10% above category average
Survey logic flexibility00 Ratings9.11 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Act-On Software
-
Ratings
KeySurvey
9.1
1 Ratings
11% above category average
Response tracking00 Ratings9.11 Ratings
Data export00 Ratings9.11 Ratings
Standard reports00 Ratings9.11 Ratings
Custom reports00 Ratings9.11 Ratings
Analytics00 Ratings9.11 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Act-On Software
-
Ratings
KeySurvey
8.6
1 Ratings
0% below category average
Access controls00 Ratings9.11 Ratings
Compliance00 Ratings8.21 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Act-On Software
-
Ratings
KeySurvey
8.2
1 Ratings
0% above category average
Respondent restrictions00 Ratings8.21 Ratings
Best Alternatives
Act-On SoftwareKeySurvey
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Vbout
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Score 9.9 out of 10
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Score 9.8 out of 10
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PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.8 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.4 out of 10
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User Ratings
Act-On SoftwareKeySurvey
Likelihood to Recommend
8.1
(219 ratings)
8.2
(3 ratings)
Likelihood to Renew
8.9
(112 ratings)
8.5
(2 ratings)
Usability
9.1
(32 ratings)
-
(0 ratings)
Availability
9.1
(14 ratings)
-
(0 ratings)
Performance
8.2
(13 ratings)
-
(0 ratings)
Support Rating
7.3
(39 ratings)
9.1
(1 ratings)
In-Person Training
8.7
(4 ratings)
-
(0 ratings)
Online Training
9.3
(16 ratings)
-
(0 ratings)
Implementation Rating
8.6
(22 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
6.4
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
Act-On SoftwareKeySurvey
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Read full review
Form.com (WorldAPP)
It's a convenient tool for questionnaires, surveys, and other reasons when you need to get people's feedback. We really enjoyed using this instrument, even though it can be a bit overwhelming at times. Also, it might take some time to create a survey if you have complicated business logic implemented, but that would take some time using any kind of instruments.
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Pros
Act-On
  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
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Form.com (WorldAPP)
  • Ease of use for distributing email to large quantities of recepients.
  • Exporting data for data evaluation and manipulation.
  • Customizing the types of questions and response scoring.
Read full review
Cons
Act-On
  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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Form.com (WorldAPP)
  • Based on our usage we didn't face issues using KeySurvey
Read full review
Likelihood to Renew
Act-On
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Read full review
Form.com (WorldAPP)
This decision is out of my hands.
Read full review
Usability
Act-On
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Read full review
Form.com (WorldAPP)
No answers on this topic
Reliability and Availability
Act-On
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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Form.com (WorldAPP)
No answers on this topic
Performance
Act-On
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Read full review
Form.com (WorldAPP)
No answers on this topic
Support Rating
Act-On
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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Form.com (WorldAPP)
We have had several moments when we needed the support (mostly it was when we were working on creating business logic for the survey and sometimes things didn't work as we expected them to). The KeySurvey support team was very friendly and helpful via chat and in case they couldn't solve the issue right at that moment, they always came back to us with a solution to our issue
Read full review
In-Person Training
Act-On
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review
Form.com (WorldAPP)
No answers on this topic
Online Training
Act-On
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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Form.com (WorldAPP)
No answers on this topic
Implementation Rating
Act-On
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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Form.com (WorldAPP)
No answers on this topic
Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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Form.com (WorldAPP)
In terms of a business logic implementation, I think KeySurvey had the most extensive features. Granted, I haven't used a paid version of SurveyMonkey, but for our purposes, the customization KeySurvey offered us (implementing our corporate colors, fonts, and logos) was one of the best features and it looked professional. Also, the name "KeySurvey" kind of sounds better and more business-like for clients from enterprise companies.
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Scalability
Act-On
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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Form.com (WorldAPP)
No answers on this topic
Return on Investment
Act-On
  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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Form.com (WorldAPP)
  • Gathering client insights that they felt comforable writing about online after the service was delivered and they had time to evaluate it.
  • Improved customer service based on clients feedback
  • The emails delivery report complimented our emails reports from other tools, so we used it for email db management!
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ScreenShots

Act-On Screenshots

Screenshot of List Segmentation - Segmentation using behavioral, demographic and/or firmographic dataScreenshot of the Quickstart PageScreenshot of Landing Page Composer - landing pages are designed with a drag and drop function