What users are saying about
345 Ratings
345 Ratings
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Score 7 out of 101
3 Ratings
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Score 9.8 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

KickFire Prospector

I've only used KickFire in sales but it's great
Alison Blakley profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
KickFire Prospector
WYSIWYG email editor
Act-On
8.1
KickFire Prospector
Dynamic content
Act-On
7.4
KickFire Prospector
Ability to test dynamic content
Act-On
7.0
KickFire Prospector
Landing pages
Act-On
7.1
KickFire Prospector
A/B testing
Act-On
6.8
KickFire Prospector
Mobile optimization
Act-On
6.6
KickFire Prospector
Email deliverability
Act-On
7.9
KickFire Prospector
List management
Act-On
6.7
KickFire Prospector
Triggered drip sequences
Act-On
9.0
KickFire Prospector

Lead Management

Act-On
7.4
KickFire Prospector
Lead nurturing
Act-On
7.1
KickFire Prospector
Lead scoring and grading
Act-On
7.7
KickFire Prospector
Data quality management
Act-On
7.9
KickFire Prospector
Automated sales alerts and tasks
Act-On
7.1
KickFire Prospector

Campaign Management

Act-On
7.8
KickFire Prospector
Calendaring
Act-On
6.8
KickFire Prospector
Event/webinar marketing
Act-On
8.7
KickFire Prospector

Social Media Marketing

Act-On
8.2
KickFire Prospector
Social sharing and campaigns
Act-On
8.2
KickFire Prospector
Social profile integration
Act-On
8.2
KickFire Prospector

Reporting & Analytics

Act-On
6.2
KickFire Prospector
Dashboards
Act-On
6.0
KickFire Prospector
Standard reports
Act-On
6.6
KickFire Prospector
Custom reports
Act-On
6.1
KickFire Prospector

Platform & Infrastructure

Act-On
7.4
KickFire Prospector
API
Act-On
8.9
KickFire Prospector
Role-based workflow & approvals
Act-On
7.2
KickFire Prospector
Customizability
Act-On
6.9
KickFire Prospector
Integration with Salesforce.com
Act-On
8.0
KickFire Prospector
Integration with Microsoft Dynamics CRM
Act-On
6.7
KickFire Prospector
Integration with SugarCRM
Act-On
7.0
KickFire Prospector

Prospecting

Act-On
KickFire Prospector
8.5
Identification of new leads
Act-On
KickFire Prospector
8.0
List quality
Act-On
KickFire Prospector
8.0
List upload/download
Act-On
KickFire Prospector
9.0
Load time/data access
Act-On
KickFire Prospector
9.0

Sales Intelligence Data Standards

Act-On
KickFire Prospector
10.0
Contact information
Act-On
KickFire Prospector
10.0
Company information
Act-On
KickFire Prospector
10.0
Industry information
Act-On
KickFire Prospector
10.0

Data Augmentation & Lead Qualification

Act-On
KickFire Prospector
8.3
Company/business profiles
Act-On
KickFire Prospector
9.0
Automatic data refresh
Act-On
KickFire Prospector
8.0
Filters and segmentation
Act-On
KickFire Prospector
8.0

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Validating HQ location and HQ phone number
  • Finding direct phone lines and emails for prospects
  • Filter
  • Drilling down to specific departments and the contacts within each
Alison Blakley profile photo

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Alison Blakley profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
No answers on this topic

Return on Investment

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Alison Blakley profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

KickFire Prospector

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
KickFire Prospector Editions & Modules
KickFire Prospector
Additional Pricing Details