What users are saying about
340 Ratings
340 Ratings
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Score 7 out of 101
3 Ratings
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Score 9.6 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

KickFire Prospector

I've only used KickFire in sales but it's great
Alison Blakley profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
KickFire Prospector
WYSIWYG email editor
Act-On
7.9
KickFire Prospector
Dynamic content
Act-On
7.1
KickFire Prospector
Ability to test dynamic content
Act-On
6.7
KickFire Prospector
Landing pages
Act-On
7.0
KickFire Prospector
A/B testing
Act-On
6.9
KickFire Prospector
Mobile optimization
Act-On
6.8
KickFire Prospector
Email deliverability
Act-On
7.8
KickFire Prospector
List management
Act-On
6.4
KickFire Prospector
Triggered drip sequences
Act-On
9.2
KickFire Prospector

Lead Management

Act-On
7.3
KickFire Prospector
Lead nurturing
Act-On
7.0
KickFire Prospector
Lead scoring and grading
Act-On
7.4
KickFire Prospector
Data quality management
Act-On
7.9
KickFire Prospector
Automated sales alerts and tasks
Act-On
6.7
KickFire Prospector

Campaign Management

Act-On
7.6
KickFire Prospector
Calendaring
Act-On
6.8
KickFire Prospector
Event/webinar marketing
Act-On
8.5
KickFire Prospector

Social Media Marketing

Act-On
7.9
KickFire Prospector
Social sharing and campaigns
Act-On
7.9
KickFire Prospector
Social profile integration
Act-On
7.9
KickFire Prospector

Reporting & Analytics

Act-On
5.7
KickFire Prospector
Dashboards
Act-On
5.5
KickFire Prospector
Standard reports
Act-On
6.0
KickFire Prospector
Custom reports
Act-On
5.7
KickFire Prospector

Platform & Infrastructure

Act-On
7.3
KickFire Prospector
API
Act-On
9.2
KickFire Prospector
Role-based workflow & approvals
Act-On
6.8
KickFire Prospector
Customizability
Act-On
6.7
KickFire Prospector
Integration with Salesforce.com
Act-On
8.0
KickFire Prospector
Integration with Microsoft Dynamics CRM
Act-On
6.1
KickFire Prospector
Integration with SugarCRM
Act-On
7.0
KickFire Prospector

Prospecting

Act-On
KickFire Prospector
8.5
Identification of new leads
Act-On
KickFire Prospector
8.0
List quality
Act-On
KickFire Prospector
8.0
List upload/download
Act-On
KickFire Prospector
9.0
Load time/data access
Act-On
KickFire Prospector
9.0

Sales Intelligence Data Standards

Act-On
KickFire Prospector
10.0
Contact information
Act-On
KickFire Prospector
10.0
Company information
Act-On
KickFire Prospector
10.0
Industry information
Act-On
KickFire Prospector
10.0

Data Augmentation & Lead Qualification

Act-On
KickFire Prospector
8.3
Company/business profiles
Act-On
KickFire Prospector
9.0
Automatic data refresh
Act-On
KickFire Prospector
8.0
Filters and segmentation
Act-On
KickFire Prospector
8.0

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Validating HQ location and HQ phone number
  • Finding direct phone lines and emails for prospects
  • Filter
  • Drilling down to specific departments and the contacts within each
Alison Blakley profile photo

Cons

  • Website Prospector. I've used other tools that are far more sophisticated in matching visitors with companies (instead of ISPs, which Prospector does more often than not) and in preserving a visitor's identity throughout their entire process (such as, linking an identity to an anonymous user once that user is identified via a form). I think it is probably heading in the right direction but at this point I think it's the feature that needs the most attention.
  • E-mail Templates. Templates are created through stationery, which while it would be very easy to use for a company sending out multiple identically-designed e-mails, is a bit cumbersome for more design-focused HTML e-mails. I'd love more flexibility with HTML and WYSIWYG HTML editing.
Lauren Kates profile photo
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Alison Blakley profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I choose Act-On because of the price, simplicity and customer service reputation. After sitting through a few demos, I also felt Act-On had more to offer a small company like ours. Their niche is small to mid-size businesses, which made me feel like they understood our needs and challenges more than some of the bigger players in the industry.
Brandon Taylor profile photo
No answers on this topic

Return on Investment

  • Greater lead generation
  • Increased employee efficiency
  • More relevant sales calls
  • Reduced marketing costs
Brandon Taylor profile photo
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Alison Blakley profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

KickFire Prospector

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
KickFire Prospector Editions & Modules
KickFire Prospector
Additional Pricing Details