What users are saying about
342 Ratings
342 Ratings
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Score 7 out of 101
5 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Lattice Engines

Lattice is ideal for a company who has not identified a list of targeted accounts or has not done segmentation. As long as the total addressable market is up for grabs and a company needs data on how to prioritize and distribute accounts, Lattice is able to add a ton of value. If you already have a list of accounts you are pursuing, Lattice will be able to help score than A-D, but generally will not tell you anything you don't already know
Charles Wu profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Lattice Engines
WYSIWYG email editor
Act-On
7.9
Lattice Engines
Dynamic content
Act-On
7.1
Lattice Engines
Ability to test dynamic content
Act-On
6.7
Lattice Engines
Landing pages
Act-On
7.0
Lattice Engines
A/B testing
Act-On
6.9
Lattice Engines
Mobile optimization
Act-On
6.8
Lattice Engines
Email deliverability
Act-On
7.8
Lattice Engines
List management
Act-On
6.4
Lattice Engines
Triggered drip sequences
Act-On
9.2
Lattice Engines

Lead Management

Act-On
7.3
Lattice Engines
Lead nurturing
Act-On
7.0
Lattice Engines
Lead scoring and grading
Act-On
7.4
Lattice Engines
Data quality management
Act-On
7.9
Lattice Engines
Automated sales alerts and tasks
Act-On
6.7
Lattice Engines

Campaign Management

Act-On
7.6
Lattice Engines
Calendaring
Act-On
6.8
Lattice Engines
Event/webinar marketing
Act-On
8.5
Lattice Engines

Social Media Marketing

Act-On
7.9
Lattice Engines
Social sharing and campaigns
Act-On
7.9
Lattice Engines
Social profile integration
Act-On
7.9
Lattice Engines

Reporting & Analytics

Act-On
5.7
Lattice Engines
Dashboards
Act-On
5.5
Lattice Engines
Standard reports
Act-On
6.0
Lattice Engines
Custom reports
Act-On
5.7
Lattice Engines

Platform & Infrastructure

Act-On
7.3
Lattice Engines
API
Act-On
9.2
Lattice Engines
Role-based workflow & approvals
Act-On
6.8
Lattice Engines
Customizability
Act-On
6.7
Lattice Engines
Integration with Salesforce.com
Act-On
8.0
Lattice Engines
Integration with Microsoft Dynamics CRM
Act-On
6.1
Lattice Engines
Integration with SugarCRM
Act-On
7.0
Lattice Engines

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Firmographic Information on accounts - Lattice uses best in class data sources to make sure account information is up to date
  • High Level technographic data - Lattice will generally identify which core products are being used at a company
  • Easy to use UI and model building.
Charles Wu profile photo

Cons

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo
  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
Charles Wu profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
The customer success manager assigned to each accounts after you become a client are amazing.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
No answers on this topic

Return on Investment

  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo
  • Lattice provided information to sales reps on which accounts they should prioritize, but hard to measure any tangible ROI.
Charles Wu profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Lattice Engines

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Lattice Engines Editions & Modules
Lattice Engines
Additional Pricing Details