What users are saying about

Act-On

328 Ratings

Act-On

328 Ratings
Score 7 out of 101

Lattice Engines

5 Ratings
Score 7.1 out of 101

Add comparison

Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Lattice Engines

Lattice is ideal for a company who has not identified a list of targeted accounts or has not done segmentation. As long as the total addressable market is up for grabs and a company needs data on how to prioritize and distribute accounts, Lattice is able to add a ton of value. If you already have a list of accounts you are pursuing, Lattice will be able to help score than A-D, but generally will not tell you anything you don't already know
Charles Wu profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Lattice Engines
WYSIWYG email editor
Act-On
7.3
Lattice Engines
Dynamic content
Act-On
6.9
Lattice Engines
Ability to test dynamic content
Act-On
6.6
Lattice Engines
Landing pages
Act-On
7.8
Lattice Engines
A/B testing
Act-On
8.0
Lattice Engines
Mobile optimization
Act-On
7.7
Lattice Engines
Email deliverability
Act-On
8.8
Lattice Engines
List management
Act-On
6.0
Lattice Engines
Triggered drip sequences
Act-On
8.3
Lattice Engines

Lead Management

Act-On
6.7
Lattice Engines
Lead nurturing
Act-On
6.3
Lattice Engines
Lead scoring and grading
Act-On
6.9
Lattice Engines
Data quality management
Act-On
7.1
Lattice Engines
Automated sales alerts and tasks
Act-On
6.4
Lattice Engines

Campaign Management

Act-On
7.5
Lattice Engines
Calendaring
Act-On
6.8
Lattice Engines
Event/webinar marketing
Act-On
8.3
Lattice Engines

Social Media Marketing

Act-On
6.7
Lattice Engines
Social sharing and campaigns
Act-On
6.4
Lattice Engines
Social profile integration
Act-On
7.0
Lattice Engines

Reporting & Analytics

Act-On
5.3
Lattice Engines
Dashboards
Act-On
4.7
Lattice Engines
Standard reports
Act-On
5.7
Lattice Engines
Custom reports
Act-On
5.6
Lattice Engines

Platform & Infrastructure

Act-On
6.5
Lattice Engines
API
Act-On
8.0
Lattice Engines
Role-based workflow & approvals
Act-On
6.4
Lattice Engines
Customizability
Act-On
5.1
Lattice Engines
Integration with Salesforce.com
Act-On
8.0
Lattice Engines
Integration with Microsoft Dynamics CRM
Act-On
4.1
Lattice Engines
Integration with SugarCRM
Act-On
7.1
Lattice Engines

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Firmographic Information on accounts - Lattice uses best in class data sources to make sure account information is up to date
  • High Level technographic data - Lattice will generally identify which core products are being used at a company
  • Easy to use UI and model building.
Charles Wu profile photo

Cons

  • There is only one thing that I can honestly say I wish they would change. If you send an email from Dynamic CRM, it does log the email in the history which is nice. However, you can't preview or view the email in your CRM system. It provides you with a link that drives you out of that system and into Act-On.
Melodie Pierson profile photo
  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
Charles Wu profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product. Outstanding people. Frequent updates based on customer input. No BS.
Michael Artinger profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
My access is fast, free, and all issues have been solved FAST.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The bottom line is that IMHO Act-On provides the best bang for the buck in the sector. There are other companies that might have prettier email templates, or fancier interfaces, but when push comes to shove Act-On meets the price-point vs. value issue very well. To get even remotely close the the feature set with another product you'd have to 2x the price.
David Wank, DMD profile photo
No answers on this topic

Return on Investment

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo
  • Lattice provided information to sales reps on which accounts they should prioritize, but hard to measure any tangible ROI.
Charles Wu profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Lattice Engines

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Lattice Engines Editions & Modules
Lattice Engines
Additional Pricing Details