What users are saying about
342 Ratings
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Score 7 out of 101
4 Ratings
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Score 6.8 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

LeanData Sales Accelerator

LeadData Sales Accelerator is best for a small-medium size company that is looking for accurate data. When building a start-up firm data analytics matters are very important when making a decision. I think the solution is valuable and look forward to the updates they plan to make. The solution is everything you need to get started with sale leads.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
LeanData Sales Accelerator
WYSIWYG email editor
Act-On
7.9
LeanData Sales Accelerator
Dynamic content
Act-On
7.1
LeanData Sales Accelerator
Ability to test dynamic content
Act-On
6.7
LeanData Sales Accelerator
Landing pages
Act-On
7.0
LeanData Sales Accelerator
A/B testing
Act-On
6.9
LeanData Sales Accelerator
Mobile optimization
Act-On
6.8
LeanData Sales Accelerator
Email deliverability
Act-On
7.8
LeanData Sales Accelerator
List management
Act-On
6.4
LeanData Sales Accelerator
Triggered drip sequences
Act-On
9.2
LeanData Sales Accelerator

Lead Management

Act-On
7.3
LeanData Sales Accelerator
Lead nurturing
Act-On
7.0
LeanData Sales Accelerator
Lead scoring and grading
Act-On
7.4
LeanData Sales Accelerator
Data quality management
Act-On
7.9
LeanData Sales Accelerator
Automated sales alerts and tasks
Act-On
6.7
LeanData Sales Accelerator

Campaign Management

Act-On
7.6
LeanData Sales Accelerator
Calendaring
Act-On
6.8
LeanData Sales Accelerator
Event/webinar marketing
Act-On
8.5
LeanData Sales Accelerator

Social Media Marketing

Act-On
7.9
LeanData Sales Accelerator
Social sharing and campaigns
Act-On
7.9
LeanData Sales Accelerator
Social profile integration
Act-On
7.9
LeanData Sales Accelerator

Reporting & Analytics

Act-On
5.7
LeanData Sales Accelerator
Dashboards
Act-On
5.5
LeanData Sales Accelerator
Standard reports
Act-On
6.0
LeanData Sales Accelerator
Custom reports
Act-On
5.7
LeanData Sales Accelerator

Platform & Infrastructure

Act-On
7.3
LeanData Sales Accelerator
API
Act-On
9.2
LeanData Sales Accelerator
Role-based workflow & approvals
Act-On
6.8
LeanData Sales Accelerator
Customizability
Act-On
6.7
LeanData Sales Accelerator
Integration with Salesforce.com
Act-On
8.0
LeanData Sales Accelerator
Integration with Microsoft Dynamics CRM
Act-On
6.1
LeanData Sales Accelerator
Integration with SugarCRM
Act-On
7.0
LeanData Sales Accelerator

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • Gather the data to illustrate trends
  • User-friendly
  • Efficient engine
No photo available

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • Adding more features
  • The implication is a bit mechanical so maybe making it more consumer friendly
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs
Elizabeth Lepisto profile photo
No answers on this topic

Return on Investment

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo
  • More data analytics
  • Organization of information
  • Real-time data
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

LeanData Sales Accelerator

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
LeanData Sales Accelerator Editions & Modules
LeanData Sales Accelerator
Additional Pricing Details