What users are saying about
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361 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
4 Ratings
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Score 6.8 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

LeanData Sales Accelerator

LeadData Sales Accelerator is best for a small-medium size company that is looking for accurate data. When building a start-up firm data analytics matters are very important when making a decision. I think the solution is valuable and look forward to the updates they plan to make. The solution is everything you need to get started with sale leads.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
LeanData Sales Accelerator
WYSIWYG email editor
Act-On
7.5
LeanData Sales Accelerator
Dynamic content
Act-On
7.2
LeanData Sales Accelerator
Ability to test dynamic content
Act-On
7.2
LeanData Sales Accelerator
Landing pages
Act-On
7.4
LeanData Sales Accelerator
A/B testing
Act-On
7.2
LeanData Sales Accelerator
Mobile optimization
Act-On
7.9
LeanData Sales Accelerator
Email deliverability
Act-On
7.9
LeanData Sales Accelerator
List management
Act-On
8.2
LeanData Sales Accelerator
Triggered drip sequences
Act-On
8.4
LeanData Sales Accelerator

Lead Management

Act-On
7.7
LeanData Sales Accelerator
Lead nurturing
Act-On
8.1
LeanData Sales Accelerator
Lead scoring and grading
Act-On
8.0
LeanData Sales Accelerator
Data quality management
Act-On
7.0
LeanData Sales Accelerator
Automated sales alerts and tasks
Act-On
7.6
LeanData Sales Accelerator

Campaign Management

Act-On
7.5
LeanData Sales Accelerator
Calendaring
Act-On
6.8
LeanData Sales Accelerator
Event/webinar marketing
Act-On
8.3
LeanData Sales Accelerator

Social Media Marketing

Act-On
6.6
LeanData Sales Accelerator
Social sharing and campaigns
Act-On
6.7
LeanData Sales Accelerator
Social profile integration
Act-On
6.4
LeanData Sales Accelerator

Reporting & Analytics

Act-On
6.7
LeanData Sales Accelerator
Dashboards
Act-On
6.8
LeanData Sales Accelerator
Standard reports
Act-On
7.0
LeanData Sales Accelerator
Custom reports
Act-On
6.2
LeanData Sales Accelerator

Platform & Infrastructure

Act-On
7.7
LeanData Sales Accelerator
API
Act-On
7.1
LeanData Sales Accelerator
Role-based workflow & approvals
Act-On
7.5
LeanData Sales Accelerator
Customizability
Act-On
7.0
LeanData Sales Accelerator
Integration with Salesforce.com
Act-On
8.2
LeanData Sales Accelerator
Integration with Microsoft Dynamics CRM
Act-On
7.8
LeanData Sales Accelerator
Integration with SugarCRM
Act-On
8.6
LeanData Sales Accelerator

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour profile photo

LeanData Sales Accelerator

  • Gather the data to illustrate trends
  • User-friendly
  • Efficient engine
No photo available

Cons

Act-On

  • Being able to attach images to social posts
  • More contemporary templates
Sue Maldonado profile photo

LeanData Sales Accelerator

  • Adding more features
  • The implication is a bit mechanical so maybe making it more consumer friendly
No photo available

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

LeanData Sales Accelerator

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
David Wank, DMD profile photo

LeanData Sales Accelerator

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

LeanData Sales Accelerator

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

LeanData Sales Accelerator

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.
Amanda Hurley profile photo

LeanData Sales Accelerator

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

LeanData Sales Accelerator

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

LeanData Sales Accelerator

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo

LeanData Sales Accelerator

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo

LeanData Sales Accelerator

No answers on this topic

Return on Investment

Act-On

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo

LeanData Sales Accelerator

  • More data analytics
  • Organization of information
  • Real-time data
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

LeanData Sales Accelerator

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

LeanData Sales Accelerator Editions & Modules

LeanData Sales Accelerator
Additional Pricing Details

Add comparison