What users are saying about

Act-On

328 Ratings
Score 7 out of 101

LeanData Sales Accelerator

4 Ratings
Score 6.8 out of 101

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Likelihood to Recommend

Act-On

Act-On is at the moment very much an SME platform, however it it moving in the right direction with its recent overhauls e.g. email and landing page creation, data studio and multiple lead scoring.
Mark Terry profile photo

LeanData Sales Accelerator

LeadData Sales Accelerator is best for a small-medium size company that is looking for accurate data. When building a start-up firm data analytics matters are very important when making a decision. I think the solution is valuable and look forward to the updates they plan to make. The solution is everything you need to get started with sale leads.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
LeanData Sales Accelerator
WYSIWYG email editor
Act-On
7.3
LeanData Sales Accelerator
Dynamic content
Act-On
6.9
LeanData Sales Accelerator
Ability to test dynamic content
Act-On
6.6
LeanData Sales Accelerator
Landing pages
Act-On
7.8
LeanData Sales Accelerator
A/B testing
Act-On
8.0
LeanData Sales Accelerator
Mobile optimization
Act-On
7.7
LeanData Sales Accelerator
Email deliverability
Act-On
8.8
LeanData Sales Accelerator
List management
Act-On
6.0
LeanData Sales Accelerator
Triggered drip sequences
Act-On
8.3
LeanData Sales Accelerator

Lead Management

Act-On
6.7
LeanData Sales Accelerator
Lead nurturing
Act-On
6.3
LeanData Sales Accelerator
Lead scoring and grading
Act-On
6.9
LeanData Sales Accelerator
Data quality management
Act-On
7.1
LeanData Sales Accelerator
Automated sales alerts and tasks
Act-On
6.4
LeanData Sales Accelerator

Campaign Management

Act-On
7.5
LeanData Sales Accelerator
Calendaring
Act-On
6.8
LeanData Sales Accelerator
Event/webinar marketing
Act-On
8.3
LeanData Sales Accelerator

Social Media Marketing

Act-On
6.7
LeanData Sales Accelerator
Social sharing and campaigns
Act-On
6.4
LeanData Sales Accelerator
Social profile integration
Act-On
7.0
LeanData Sales Accelerator

Reporting & Analytics

Act-On
5.3
LeanData Sales Accelerator
Dashboards
Act-On
4.7
LeanData Sales Accelerator
Standard reports
Act-On
5.7
LeanData Sales Accelerator
Custom reports
Act-On
5.6
LeanData Sales Accelerator

Platform & Infrastructure

Act-On
6.5
LeanData Sales Accelerator
API
Act-On
8.0
LeanData Sales Accelerator
Role-based workflow & approvals
Act-On
6.4
LeanData Sales Accelerator
Customizability
Act-On
5.1
LeanData Sales Accelerator
Integration with Salesforce.com
Act-On
8.0
LeanData Sales Accelerator
Integration with Microsoft Dynamics CRM
Act-On
4.1
LeanData Sales Accelerator
Integration with SugarCRM
Act-On
7.1
LeanData Sales Accelerator

Pros

  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo
  • Gather the data to illustrate trends
  • User-friendly
  • Efficient engine
No photo available

Cons

  • Website Prospector. I've used other tools that are far more sophisticated in matching visitors with companies (instead of ISPs, which Prospector does more often than not) and in preserving a visitor's identity throughout their entire process (such as, linking an identity to an anonymous user once that user is identified via a form). I think it is probably heading in the right direction but at this point I think it's the feature that needs the most attention.
  • E-mail Templates. Templates are created through stationery, which while it would be very easy to use for a company sending out multiple identically-designed e-mails, is a bit cumbersome for more design-focused HTML e-mails. I'd love more flexibility with HTML and WYSIWYG HTML editing.
Lauren Kates profile photo
  • Adding more features
  • The implication is a bit mechanical so maybe making it more consumer friendly
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
No answers on this topic

Return on Investment

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo
  • More data analytics
  • Organization of information
  • Real-time data
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

LeanData Sales Accelerator

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
LeanData Sales Accelerator Editions & Modules
LeanData Sales Accelerator
Additional Pricing Details