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361 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
6 Ratings
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Score 6 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Aurea Campaign Manager (formerly Lyris HQ)

We only have experience in a B2B environment.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Aurea Campaign Manager (formerly Lyris HQ)
5.0
WYSIWYG email editor
Act-On
7.5
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Dynamic content
Act-On
7.2
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Ability to test dynamic content
Act-On
7.2
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Landing pages
Act-On
7.4
Aurea Campaign Manager (formerly Lyris HQ)
4.0
A/B testing
Act-On
7.2
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mobile optimization
Act-On
7.9
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Email deliverability
Act-On
7.9
Aurea Campaign Manager (formerly Lyris HQ)
8.0
List management
Act-On
8.2
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Triggered drip sequences
Act-On
8.4
Aurea Campaign Manager (formerly Lyris HQ)
4.0

Lead Management

Act-On
7.7
Aurea Campaign Manager (formerly Lyris HQ)
Lead nurturing
Act-On
8.1
Aurea Campaign Manager (formerly Lyris HQ)
Lead scoring and grading
Act-On
8.0
Aurea Campaign Manager (formerly Lyris HQ)
Data quality management
Act-On
7.0
Aurea Campaign Manager (formerly Lyris HQ)
Automated sales alerts and tasks
Act-On
7.6
Aurea Campaign Manager (formerly Lyris HQ)

Campaign Management

Act-On
7.5
Aurea Campaign Manager (formerly Lyris HQ)
Calendaring
Act-On
6.8
Aurea Campaign Manager (formerly Lyris HQ)
Event/webinar marketing
Act-On
8.3
Aurea Campaign Manager (formerly Lyris HQ)

Social Media Marketing

Act-On
6.6
Aurea Campaign Manager (formerly Lyris HQ)
Social sharing and campaigns
Act-On
6.7
Aurea Campaign Manager (formerly Lyris HQ)
Social profile integration
Act-On
6.4
Aurea Campaign Manager (formerly Lyris HQ)

Reporting & Analytics

Act-On
6.7
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Dashboards
Act-On
6.8
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Standard reports
Act-On
7.0
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Custom reports
Act-On
6.2
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Platform & Infrastructure

Act-On
7.7
Aurea Campaign Manager (formerly Lyris HQ)
API
Act-On
7.1
Aurea Campaign Manager (formerly Lyris HQ)
Role-based workflow & approvals
Act-On
7.5
Aurea Campaign Manager (formerly Lyris HQ)
Customizability
Act-On
7.0
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Salesforce.com
Act-On
8.2
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Microsoft Dynamics CRM
Act-On
7.8
Aurea Campaign Manager (formerly Lyris HQ)
Integration with SugarCRM
Act-On
8.6
Aurea Campaign Manager (formerly Lyris HQ)

Pros

Act-On

  • List Management. Act-On has some powerful segmentation tools that complement the automated programs very well. Act-On lets you really slice and dice your lists however you see fit. Connected to Salesforce, Act-On becomes super-charged.
  • Automated Programs. You can then take your targeted segments and create robust automated programs that can be tailored into specific tracks for your targeted audience.
  • Webinar Programs. If you use GotoWebinar or WebEx, managing the webinar is a breeze. Act-On will handle the invitations, registrations, reminders and post-event follow-up for you. It works really well.
Dave Moll profile photo

Aurea Campaign Manager (formerly Lyris HQ)

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
No photo available

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll profile photo

Aurea Campaign Manager (formerly Lyris HQ)

  • For larger organizations running hundreds of unique email campaigns per month, pulling daily reports of individual reports can become very time-consuming.
  • Sometimes it can take a long time to run very large segments.
  • Overage fees can be a problem as they mount up quickly. However, the company is quite flexible and willing to work with you on a plan that fits your need and budget.
No photo available

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 3 answers
Overall Lyris HQ was a great product. The only negative I have and I'm not sure this is still the case as I've been away from them for almost 8 months, is their support has some room to grow. And they need to work drastically on their API offerings and at least cover the major programming languages.
Clark Tomlinson profile photo

Usability

Act-On

Act-On 7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
Super easy to use.
No photo available

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 9.0
Based on 1 answer
No answer on this topic is available.

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Running larger segments can take some time.
No photo available

Support

Act-On

Act-On 8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
No photo available

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Aurea Campaign Manager (formerly Lyris HQ)

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 5.0
Based on 1 answer
No answer on this topic is available.

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson profile photo

Alternatives Considered

Act-On

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo

Aurea Campaign Manager (formerly Lyris HQ)

In my eyes and use they are almost identical services. Silverpop makes it much more difficult to manage multiple accounts across multiple departments, something that Lyris did seamlessly. Inversely Silverpop's support has been much more helpful as there where many times we were simply told "I don't know how to help you" by Lyris' support.
Clark Tomlinson profile photo

Return on Investment

Act-On

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo

Aurea Campaign Manager (formerly Lyris HQ)

  • Low cost = Higher ROI
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Aurea Campaign Manager (formerly Lyris HQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aurea Campaign Manager (formerly Lyris HQ) Editions & Modules

Aurea Campaign Manager (formerly Lyris HQ)
Additional Pricing Details

Add comparison