400 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 400 reviews and ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.1 out of 100
Based on 10 reviews and ratings
Feature Set Ratings
- Act-On Software ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing
9.0
Act-On
90%

7.4
Mailigen
74%
Act-On Software ranks higher in 7/9 features
Act-On Software ranks higher in 7/9 features
WYSIWYG email editor
9.4
94%
112 Ratings

8.0
80%
1 Rating
Dynamic content
9.2
92%
92 Ratings

8.0
80%
1 Rating
Ability to test dynamic content
8.7
87%
92 Ratings

7.0
70%
1 Rating
Landing pages
9.0
90%
108 Ratings

N/A
0 Ratings
A/B testing
9.2
92%
95 Ratings

6.0
60%
1 Rating
Mobile optimization
9.2
92%
103 Ratings

8.0
80%
1 Rating
Email deliverability reporting
8.7
87%
220 Ratings

9.0
90%
2 Ratings
List management
9.0
90%
111 Ratings

3.0
30%
1 Rating
Triggered drip sequences
8.6
86%
87 Ratings

10.0
100%
1 Rating
Lead Management
9.3
Act-On
93%

Mailigen
Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features
Act-On Software ranks higher in 4/4 features
Lead nurturing
9.4
94%
104 Ratings

N/A
0 Ratings
Lead scoring and grading
9.4
94%
104 Ratings

N/A
0 Ratings
Data quality management
9.3
93%
102 Ratings

N/A
0 Ratings
Automated sales alerts and tasks
9.2
92%
95 Ratings

N/A
0 Ratings
Campaign Management
8.0
Act-On
80%

Mailigen
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Calendaring
6.8
68%
8 Ratings

N/A
0 Ratings
Event/webinar marketing
9.2
92%
76 Ratings

N/A
0 Ratings
Social Media Marketing
9.3
Act-On
93%

Mailigen
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Social sharing and campaigns
9.3
93%
69 Ratings

N/A
0 Ratings
Social profile integration
9.3
93%
63 Ratings

N/A
0 Ratings
Reporting & Analytics
8.9
Act-On
89%

3.0
Mailigen
30%
Act-On Software ranks higher in 3/3 features
Act-On Software ranks higher in 3/3 features
Dashboards
8.7
87%
109 Ratings

3.0
30%
1 Rating
Standard reports
8.7
87%
112 Ratings

4.0
40%
1 Rating
Custom reports
9.4
94%
84 Ratings

2.0
20%
1 Rating
Platform & Infrastructure
9.0
Act-On
90%

Mailigen
Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features
Act-On Software ranks higher in 6/6 features
API
8.9
89%
67 Ratings

N/A
0 Ratings
Role-based workflow & approvals
8.9
89%
71 Ratings

N/A
0 Ratings
Customizability
9.4
94%
89 Ratings

N/A
0 Ratings
Integration with Salesforce.com
9.3
93%
65 Ratings

N/A
0 Ratings
Integration with Microsoft Dynamics CRM
9.2
92%
36 Ratings

N/A
0 Ratings
Integration with SugarCRM
8.3
83%
29 Ratings

N/A
0 Ratings
Attribute Ratings
- Act-On Software is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Implementation Rating
- Mailigen is rated higher in 1 area: Support Rating
Likelihood to Recommend
9.4
Act-On
94%
219 Ratings

8.0
Mailigen
80%
7 Ratings
Likelihood to Renew
8.9
Act-On
89%
112 Ratings

8.6
Mailigen
86%
6 Ratings
Usability
9.1
Act-On
91%
32 Ratings

8.2
Mailigen
82%
1 Rating
Availability
9.1
Act-On
91%
28 Ratings

Mailigen
N/A
0 Ratings
Performance
8.2
Act-On
82%
26 Ratings

Mailigen
N/A
0 Ratings
Support Rating
7.3
Act-On
73%
78 Ratings

9.1
Mailigen
91%
2 Ratings
In-Person Training
8.7
Act-On
87%
4 Ratings

Mailigen
N/A
0 Ratings
Online Training
9.3
Act-On
93%
16 Ratings

Mailigen
N/A
0 Ratings
Implementation Rating
8.6
Act-On
86%
44 Ratings

7.3
Mailigen
73%
2 Ratings
Product Scalability
9.1
Act-On
91%
1 Rating

Mailigen
N/A
0 Ratings
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Database Software Engineer
Best Web Design Ltd.Information Technology & Services, 11-50 employees
Mailigen
Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
Email Marketing Manager
Success Continuing Education, Inc.E-Learning, 11-50 employees
Pros
Act-On
- Establishes a simple but very decisive way of how to perform specialized marketing work.
- It includes the monitoring of advertising networks or account management on digital platforms and social networks.
- The support is solid; it takes all the suggestions and doubts I have regarding the software.
Director of People Ops
Marcus Thomas LLCMarketing & Advertising, 51-200 employees
Mailigen
- Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
- Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
- Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
- Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
Owner
SyncronyComputer Software, 11-50 employees
Cons
Act-On
- The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
- The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
- There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.

Verified User
Administrative Assistant in Marketing
Computer Software Company, 11-50 employeesMailigen
- Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
- It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
Project Manager
Baltic4youMarketing and Advertising, 1-10 employees
Pricing Details
Act-On
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$900 per month (starts at 2,500 active contacts)
Act-On Editions & Modules
Edition
Professional | $9001 |
---|---|
Enterprise | $2,0002 |
- per month (starts at 2,500 active contacts)
- per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.Mailigen
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$10 per month
Mailigen Editions & Modules
Edition
Mailigen | $10.001 |
---|
- per month
Additional Pricing Details
—Likelihood to Renew
Act-On
Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Marketing Manager
AnachronComputer Software, 51-200 employees
Mailigen
Mailigen 8.6
Based on 6 answers
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
CEO (Chief Executive Officer)
Infinitum 8Marketing and Advertising, 11-50 employees
Usability
Act-On
Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
CRM & Marketing Automation Lead
Driven®Information Technology and Services, 1-10 employees
Mailigen
Mailigen 8.2
Based on 1 answer
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
Project Manager
Baltic4youMarketing and Advertising, 1-10 employees
Reliability and Availability
Act-On
Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Editor / Director of Content Marketing
American Endowment FoundationFinancial Services, 11-50 employees
Mailigen
No score
No answers yet
No answers on this topic
Performance
Act-On
Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesMailigen
No score
No answers yet
No answers on this topic
Support Rating
Act-On
Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Managing Consultant
HakaperoMarketing and Advertising, 1-10 employees
Mailigen
Mailigen 9.1
Based on 2 answers
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
Project Manager
Baltic4youMarketing and Advertising, 1-10 employees
In-Person Training
Act-On
Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.

Verified User
Director in Marketing
Management Consulting Company, 11-50 employeesMailigen
No score
No answers yet
No answers on this topic
Online Training
Act-On
Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Tradeshow & Event Specialist
Quanex Building Products Corporation1001-5000 employees
Mailigen
No score
No answers yet
No answers on this topic
Implementation Rating
Act-On
Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Joined Fuzzy Logix in Nov. 2011
........Information Technology and Services, 11-50 employees
Mailigen
Mailigen 7.3
Based on 2 answers
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
Project Manager
Baltic4youMarketing and Advertising, 1-10 employees
Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Sr. Project Manager
Big PresenceMarketing and Advertising, 11-50 employees
Mailigen
Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.
Email Marketing Manager
Success Continuing Education, Inc.E-Learning, 11-50 employees
Scalability
Act-On
Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesMailigen
No score
No answers yet
No answers on this topic
Return on Investment
Act-On
- With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
Mailigen
- Better delivery of mail campaigns giving better ROI numbers
- Better stats so that we can assess what works and what does not.
Owner
SyncronyComputer Software, 11-50 employees