What users are saying about
342 Ratings
3 Ratings
342 Ratings
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Score 7 out of 101
3 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

MailUp

Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
Tory Reiff profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
MailUp
9.5
WYSIWYG email editor
Act-On
7.9
MailUp
10.0
Dynamic content
Act-On
7.1
MailUp
10.0
Ability to test dynamic content
Act-On
6.7
MailUp
8.0
Landing pages
Act-On
7.0
MailUp
A/B testing
Act-On
6.9
MailUp
Mobile optimization
Act-On
6.8
MailUp
10.0
Email deliverability
Act-On
7.8
MailUp
List management
Act-On
6.4
MailUp
Triggered drip sequences
Act-On
9.2
MailUp

Lead Management

Act-On
7.3
MailUp
Lead nurturing
Act-On
7.0
MailUp
Lead scoring and grading
Act-On
7.4
MailUp
Data quality management
Act-On
7.9
MailUp
Automated sales alerts and tasks
Act-On
6.7
MailUp

Campaign Management

Act-On
7.6
MailUp
Calendaring
Act-On
6.8
MailUp
Event/webinar marketing
Act-On
8.5
MailUp

Social Media Marketing

Act-On
7.9
MailUp
Social sharing and campaigns
Act-On
7.9
MailUp
Social profile integration
Act-On
7.9
MailUp

Reporting & Analytics

Act-On
5.7
MailUp
Dashboards
Act-On
5.5
MailUp
Standard reports
Act-On
6.0
MailUp
Custom reports
Act-On
5.7
MailUp

Platform & Infrastructure

Act-On
7.3
MailUp
API
Act-On
9.2
MailUp
Role-based workflow & approvals
Act-On
6.8
MailUp
Customizability
Act-On
6.7
MailUp
Integration with Salesforce.com
Act-On
8.0
MailUp
Integration with Microsoft Dynamics CRM
Act-On
6.1
MailUp
Integration with SugarCRM
Act-On
7.0
MailUp

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Email marketing creation
  • Email design
  • HTML template creation
Tory Reiff profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • Alt tag styling within the editor
Tory Reiff profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
I am extremely happy with Act-On's platform and their service. The service for support and account management is one of the best around. I have always received a timely response and have always felt that my account manager or support person owned the problem or request and did everything they could do to solve it or answer any question I may have had.
Liz Guinn profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
Tory Reiff profile photo

Return on Investment

  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo
  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
Tory Reiff profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

MailUp

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
MailUp Editions & Modules
MailUp
Additional Pricing Details