What users are saying about
345 Ratings
4 Ratings
345 Ratings
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Score 7 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

MailUp

Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
Tory Reiff profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
MailUp
9.5
WYSIWYG email editor
Act-On
8.1
MailUp
10.0
Dynamic content
Act-On
7.4
MailUp
10.0
Ability to test dynamic content
Act-On
7.0
MailUp
8.0
Landing pages
Act-On
7.1
MailUp
A/B testing
Act-On
6.8
MailUp
Mobile optimization
Act-On
6.6
MailUp
10.0
Email deliverability
Act-On
7.9
MailUp
List management
Act-On
6.7
MailUp
Triggered drip sequences
Act-On
9.0
MailUp

Lead Management

Act-On
7.4
MailUp
Lead nurturing
Act-On
7.1
MailUp
Lead scoring and grading
Act-On
7.7
MailUp
Data quality management
Act-On
7.9
MailUp
Automated sales alerts and tasks
Act-On
7.1
MailUp

Campaign Management

Act-On
7.8
MailUp
Calendaring
Act-On
6.8
MailUp
Event/webinar marketing
Act-On
8.7
MailUp

Social Media Marketing

Act-On
8.2
MailUp
Social sharing and campaigns
Act-On
8.2
MailUp
Social profile integration
Act-On
8.2
MailUp

Reporting & Analytics

Act-On
6.2
MailUp
Dashboards
Act-On
6.0
MailUp
Standard reports
Act-On
6.6
MailUp
Custom reports
Act-On
6.1
MailUp

Platform & Infrastructure

Act-On
7.4
MailUp
API
Act-On
8.9
MailUp
Role-based workflow & approvals
Act-On
7.2
MailUp
Customizability
Act-On
6.9
MailUp
Integration with Salesforce.com
Act-On
8.0
MailUp
Integration with Microsoft Dynamics CRM
Act-On
6.7
MailUp
Integration with SugarCRM
Act-On
7.0
MailUp

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Email marketing creation
  • Email design
  • HTML template creation
Tory Reiff profile photo

Cons

  • Being able to attach images to social posts
  • More contemporary templates
Sue Maldonado profile photo
  • Alt tag styling within the editor
Tory Reiff profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

HubSpot - Great templates for email and landing pages. Fantastic for targeted content if you have a large amount of content. Free CMS. Very good sales people promise a lot. But for our test experience, the service support did not stand up to Act-On. And our HubSpot testing indicated that costs would be hard to control as the help desk was of little help with basic problems - always handing us over to consultants who charge for support. The free CMS seemed like a no-brainer in comparisons but we became concerned that if we used HubSpot as our CMS, we may struggle to disentangle ourselves if we needed to in the future. Act-On is not as sophisticated as HubSpot. But for support - which you will need unless you are an experienced platform user - it is critical to our success. It also comes down to how much time you have to learn the system you have chosen - you only get out what you put in. Act-On is simpler and a better fit for our smaller team
Sue Maldonado profile photo
Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
Tory Reiff profile photo

Return on Investment

  • Quality of communication
  • Understanding of who is engaging with our communications
  • Better guidance around comms optimized for SEO and engagement
  • Removes the headache of admin around webinars, events, and demos
Sue Maldonado profile photo
  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
Tory Reiff profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

MailUp

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
MailUp Editions & Modules
MailUp
Additional Pricing Details