Act-On Software vs. Majestic SEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
Majestic SEO
Score 8.0 out of 10
N/A
Majestic surveys and maps the Internet and has created a large commercial Link Intelligence database. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring.
$49.99
per month
Pricing
Act-On SoftwareMajestic SEO
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
Lite
$49.99
per month
Pro
$99.99
per month
Full API
$399.99
per month
Offerings
Pricing Offerings
Act-OnMajestic SEO
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
More Pricing Information
Features
Act-On SoftwareMajestic SEO
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
7.8
113 Ratings
1% above category average
Majestic SEO
-
Ratings
WYSIWYG email editor8.2112 Ratings00 Ratings
Dynamic content8.192 Ratings00 Ratings
Ability to test dynamic content7.292 Ratings00 Ratings
Landing pages8.1108 Ratings00 Ratings
A/B testing8.195 Ratings00 Ratings
Mobile optimization7.2103 Ratings00 Ratings
Email deliverability reporting8.1112 Ratings00 Ratings
List management8.1111 Ratings00 Ratings
Triggered drip sequences7.187 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.1
113 Ratings
5% above category average
Majestic SEO
-
Ratings
Lead nurturing automation8.2104 Ratings00 Ratings
Lead scoring and grading8.2104 Ratings00 Ratings
Data quality management8.1102 Ratings00 Ratings
Automated sales alerts and tasks8.195 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.5
77 Ratings
2% below category average
Majestic SEO
-
Ratings
Calendaring6.88 Ratings00 Ratings
Event/webinar marketing8.176 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
8.1
71 Ratings
8% above category average
Majestic SEO
-
Ratings
Social sharing and campaigns8.169 Ratings00 Ratings
Social profile integration8.163 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.1
114 Ratings
8% above category average
Majestic SEO
-
Ratings
Dashboards8.1109 Ratings00 Ratings
Standard reports8.1112 Ratings00 Ratings
Custom reports8.284 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
8.0
107 Ratings
6% above category average
Majestic SEO
-
Ratings
API8.167 Ratings00 Ratings
Role-based workflow & approvals8.171 Ratings00 Ratings
Customizability8.289 Ratings00 Ratings
Integration with Salesforce.com8.165 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.136 Ratings00 Ratings
Integration with SugarCRM7.129 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Act-On Software
-
Ratings
Majestic SEO
8.5
20 Ratings
9% above category average
Keyword analysis00 Ratings9.016 Ratings
Backlink management00 Ratings9.020 Ratings
SERP ranking tracking00 Ratings9.011 Ratings
Page grader00 Ratings8.014 Ratings
Competitive analysis00 Ratings8.019 Ratings
Site audit / diagnostics00 Ratings9.015 Ratings
Site recommendations00 Ratings7.015 Ratings
Task management00 Ratings9.08 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Act-On Software
-
Ratings
Majestic SEO
8.5
16 Ratings
11% above category average
Local SEO00 Ratings8.012 Ratings
Social SEO00 Ratings8.59 Ratings
Mobile SEO00 Ratings8.511 Ratings
Global SEO00 Ratings9.015 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Act-On Software
-
Ratings
Majestic SEO
9.5
17 Ratings
12% above category average
Multi-domain support00 Ratings9.017 Ratings
Integration with web analytics tools00 Ratings10.014 Ratings
Best Alternatives
Act-On SoftwareMajestic SEO
Small Businesses
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.4 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Act-On SoftwareMajestic SEO
Likelihood to Recommend
8.2
(219 ratings)
9.0
(23 ratings)
Likelihood to Renew
8.9
(112 ratings)
10.0
(4 ratings)
Usability
9.1
(32 ratings)
-
(0 ratings)
Availability
9.1
(14 ratings)
-
(0 ratings)
Performance
8.2
(13 ratings)
-
(0 ratings)
Support Rating
7.3
(39 ratings)
9.0
(3 ratings)
In-Person Training
8.7
(4 ratings)
-
(0 ratings)
Online Training
9.3
(16 ratings)
-
(0 ratings)
Implementation Rating
8.6
(22 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
6.4
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
Act-On SoftwareMajestic SEO
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Read full review
Majestic SEO
Majestic is a really great tool if your company is spending considerable resources on ongoing SEO efforts. In general, Majestic isn't for beginner SEO users, but a more advanced tool to get into deep SEO tactics. I would recommend this for agencies that have a significant investment in SEO. If you're a small team or a small business looking to improve SEO for yourself or company, there are platforms that offer a variety of tools for new to moderate expertise.
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Pros
Act-On
  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
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Majestic SEO
  • I like Majestic's own metrics Trust and Citation flow, that are very representative of the real value of the website and it's potential effect on the rankings of the website it's linking to.
  • Also, theme (topic) of the website is very useful in the backlink report. This allows to easily identify backlinks relevant to your business.
  • The index of number of backlinks that is provided by Majestic is usually a lot bigger than the indexes of their competitors.
  • Lost link tracker is very useful for tracking dropped links of your projects (you can verify and track multiple domains). This allows to keep track on how many of your ads and articles stay live and sometimes we contact publishers to tell them that their changes on the website (i.e. updates) caused our article or link to go down.
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Cons
Act-On
  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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Majestic SEO
  • Its API for developers and big companies sometime don't give the actual data.
  • Rank tracker is not 100% accurate, but you can create a rough estimate by the report.
  • Backlink history is also missing some links, but I found them mostly.
  • Sometimes site explorer does not give the actual report, so you should check manually too.
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Likelihood to Renew
Act-On
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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Majestic SEO
Once you've grown accustomed to the depth and accuracy of Majestic's crawl, it's hard to consider paying for anything else (or settling for free options). SEMRush and MOZ can get you somewhere, but in the right hands, a tool as powerful as Majestic can do a lot for a business's link building strategy.
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Usability
Act-On
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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Majestic SEO
No answers on this topic
Reliability and Availability
Act-On
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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Majestic SEO
No answers on this topic
Performance
Act-On
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Read full review
Majestic SEO
No answers on this topic
Support Rating
Act-On
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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Majestic SEO
In started when our team started to use this tool, we had trouble understanding many of its features, so its customer support team was our teacher to understand all its complicated features and also how they are used to get better results. Nowadays we are working very efficiently without any help.
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In-Person Training
Act-On
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review
Majestic SEO
No answers on this topic
Online Training
Act-On
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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Majestic SEO
No answers on this topic
Implementation Rating
Act-On
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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Majestic SEO
No answers on this topic
Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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Majestic SEO
Majestic has features that most of their competitors don't. The backlink index is better than SEMRush in my opinion which also lacks being able to look at links from a range of dates. Their metrics are harder to fool when compared to Moz and I would say that AHREF's is a good competitor but each company keeps their own index of links so its good to use more than one tool
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Scalability
Act-On
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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Majestic SEO
No answers on this topic
Return on Investment
Act-On
  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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Majestic SEO
  • ROI is difficult to ascertain in healthcare marketing, mostly due to privacy laws. Although, Majestic has improved our insight into our digital content, giving us data to work with on the primary site, which has led to an overall increase in organic search.
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ScreenShots

Act-On Screenshots

Screenshot of List Segmentation - Segmentation using behavioral, demographic and/or firmographic dataScreenshot of the Quickstart PageScreenshot of Landing Page Composer - landing pages are designed with a drag and drop function