What users are saying about
342 Ratings

Marketo

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Top Rated
1578 Ratings
342 Ratings
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Score 7 out of 101

Marketo

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Top Rated
1578 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Marketo

We love their forms, and the automation you're able to execute post form submission. I would say they are unparalleled in this area. The flexibility and power the automation provides is invaluable, and reduces the overhead with your Salesforce instance. Triggered actions are pretty fantastic as well - love that you're able to trigger things based on "in-time" actions - or now and when they happen in the future, AND you can trigger actions based on PAST actions, based on your custom timeline. Can't tell you how many times that's come in handy! Their data management is absolutely stellar, and the things you're able to do on that front are unrivaled. WYSIWYG is one of the better I've seen (love Unbounce in this area - they're close). Ability to inject forms into your webpages with ease - javascript or static HTML. Ability to capture utm parameters or cookie values is HUGE for us
Ian Nate profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Marketo
7.8
WYSIWYG email editor
Act-On
7.9
Marketo
7.4
Dynamic content
Act-On
7.1
Marketo
7.6
Ability to test dynamic content
Act-On
6.7
Marketo
7.5
Landing pages
Act-On
7.0
Marketo
7.5
A/B testing
Act-On
6.9
Marketo
7.5
Mobile optimization
Act-On
6.8
Marketo
7.2
Email deliverability
Act-On
7.8
Marketo
8.2
List management
Act-On
6.4
Marketo
8.6
Triggered drip sequences
Act-On
9.2
Marketo
8.6

Lead Management

Act-On
7.3
Marketo
8.3
Lead nurturing
Act-On
7.0
Marketo
8.6
Lead scoring and grading
Act-On
7.4
Marketo
8.4
Data quality management
Act-On
7.9
Marketo
7.8
Automated sales alerts and tasks
Act-On
6.7
Marketo
8.3

Campaign Management

Act-On
7.6
Marketo
7.4
Calendaring
Act-On
6.8
Marketo
6.6
Event/webinar marketing
Act-On
8.5
Marketo
8.2

Social Media Marketing

Act-On
7.9
Marketo
6.8
Social sharing and campaigns
Act-On
7.9
Marketo
6.9
Social profile integration
Act-On
7.9
Marketo
6.6

Reporting & Analytics

Act-On
5.7
Marketo
7.0
Dashboards
Act-On
5.5
Marketo
6.8
Standard reports
Act-On
6.0
Marketo
7.2
Custom reports
Act-On
5.7
Marketo
6.8

Platform & Infrastructure

Act-On
7.3
Marketo
7.9
API
Act-On
9.2
Marketo
8.1
Role-based workflow & approvals
Act-On
6.8
Marketo
7.8
Customizability
Act-On
6.7
Marketo
7.9
Integration with Salesforce.com
Act-On
8.0
Marketo
9.0
Integration with Microsoft Dynamics CRM
Act-On
6.1
Marketo
7.6
Integration with SugarCRM
Act-On
7.0
Marketo
6.9

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Automation: unparalleled. The things you're able to do with Marketo can alleviate automation on the Salesforce end, and bring data into the system clean, precise and ready to route before it hits Salesforce.
  • Flexibility: There are SO many things you can do to tweak the system to operate according to your lead / data flow.
  • Targeting - persona, territory, demographic... etc. If you have the data, you can easily get Marketo to slice, dice and precisely target your data.
  • Integrations: They have a ton. The ones they don't, there's third party integrations through Zapier that work pretty well. Super happy on this front.
Ian Nate profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • Hard to get everything set up and requires lots of "tribal" knowledge
  • Support is okay at best, takes too long to get a response
  • UI is average, could use an update
David Portnowitz profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
Marketo8.0
Based on 137 answers
We aren't renewing Marketo. Our experience as a customer was less than ideal. They sold us and then didn't care anymore. The product is lackluster and not at all useful on a day-to-day, heavy user side.
Carissa Crittenden profile photo

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
Marketo7.4
Based on 88 answers
I find it is easy to understand and simple to get things done.
Rajesh Talele profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Marketo8.5
Based on 21 answers
We have never had Marketo not be up and running for us.
Amber Hobson profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Marketo7.9
Based on 27 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson profile photo

Support

Act-On8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo
Marketo6.9
Based on 77 answers
Some support reps are great, and others don't help at all. Calling the phone line is useless.
Carley Donovan profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Marketo2.6
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
Marketo7.2
Based on 36 answers
Find someone who gets Marketing and is also tech savvy. You need a combination of these skills in your implementation partner.
Rajesh Talele profile photo

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
Marketo is much better than both of these platforms. Has more features, easier to use, bigger library of integrations, larger community of users, etc. I would recommend Marketo over both of these.
David Portnowitz profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
Marketo7.3
Based on 7 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Robert Barrett, MBA profile photo

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • Efficiency - we are able to recreate campaigns and processes in an easier and faster process.
  • Lead generation - we have increased our lead gen with better landing pages and better lead tracking/conversion.
Christine Roberson profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.