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344 Ratings

Marketo

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344 Ratings
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Score 7 out of 101

Marketo

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Top Rated
1599 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Marketo

We love their forms, and the automation you're able to execute post form submission. I would say they are unparalleled in this area. The flexibility and power the automation provides is invaluable, and reduces the overhead with your Salesforce instance. Triggered actions are pretty fantastic as well - love that you're able to trigger things based on "in-time" actions - or now and when they happen in the future, AND you can trigger actions based on PAST actions, based on your custom timeline. Can't tell you how many times that's come in handy! Their data management is absolutely stellar, and the things you're able to do on that front are unrivaled. WYSIWYG is one of the better I've seen (love Unbounce in this area - they're close). Ability to inject forms into your webpages with ease - javascript or static HTML. Ability to capture utm parameters or cookie values is HUGE for us
Ian Nate profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
Marketo
7.7
WYSIWYG email editor
Act-On
8.1
Marketo
7.3
Dynamic content
Act-On
7.3
Marketo
7.6
Ability to test dynamic content
Act-On
6.9
Marketo
7.5
Landing pages
Act-On
7.1
Marketo
7.3
A/B testing
Act-On
6.8
Marketo
7.4
Mobile optimization
Act-On
6.7
Marketo
7.2
Email deliverability
Act-On
8.0
Marketo
8.2
List management
Act-On
6.7
Marketo
8.5
Triggered drip sequences
Act-On
9.0
Marketo
8.6

Lead Management

Act-On
7.5
Marketo
8.3
Lead nurturing
Act-On
7.1
Marketo
8.7
Lead scoring and grading
Act-On
7.7
Marketo
8.4
Data quality management
Act-On
7.9
Marketo
7.8
Automated sales alerts and tasks
Act-On
7.1
Marketo
8.2

Campaign Management

Act-On
7.8
Marketo
7.4
Calendaring
Act-On
6.8
Marketo
6.8
Event/webinar marketing
Act-On
8.7
Marketo
8.1

Social Media Marketing

Act-On
8.1
Marketo
6.8
Social sharing and campaigns
Act-On
8.1
Marketo
6.9
Social profile integration
Act-On
8.2
Marketo
6.6

Reporting & Analytics

Act-On
6.2
Marketo
7.1
Dashboards
Act-On
6.0
Marketo
7.0
Standard reports
Act-On
6.6
Marketo
7.2
Custom reports
Act-On
6.1
Marketo
6.9

Platform & Infrastructure

Act-On
7.4
Marketo
7.7
API
Act-On
8.8
Marketo
8.0
Role-based workflow & approvals
Act-On
7.2
Marketo
7.7
Customizability
Act-On
6.9
Marketo
7.8
Integration with Salesforce.com
Act-On
8.0
Marketo
8.8
Integration with Microsoft Dynamics CRM
Act-On
6.6
Marketo
7.3
Integration with SugarCRM
Act-On
7.0
Marketo
6.7

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • My favorite and most-used feature on Marketo is the Design Studio, where I can create landing pages for our marketing assets. It's extremely easy to upload the eBooks, infographics, flyers, etc. that we create about our products. Marketo creates a link to each content piece, which we use in so many places -- on our website, in a content database, on social media platforms, etc.
  • Marketo also does well with lead nurturing. We've been able to gain new clients by sharing content tailored to the groups Marketo has divided our contacts into. This helps us to stay on track and in contact with the customer at every stage in the buyer journey.
  • Marketo helps a lot when it comes to building out HTML emails. I came into my job with no knowledge of HTML, but I am able to easily build HTML emails in Marketo with the templates the platform comes with. This saves us a lot of time and energy, but I also learned more about HTML because the source code of the email is still there if you need it.
Brittney Collier profile photo

Cons

  • Being able to attach images to social posts
  • More contemporary templates
Sue Maldonado profile photo
  • Predictive lead scoring - make use of AI
  • Revenue analytics - though this can be achieved with integration of other tools but would like to see Marketo give those insights
  • Sales insights - must allow more than 10 filters
abhishek chandra profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
Marketo7.8
Based on 137 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Marketo8.5
Based on 21 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
Marketo7.9
Based on 27 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.
Robert Barrett, MBA profile photo

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
Marketo6.9
Based on 77 answers
They really dig deep to provide answers and when we bring them problems they take an interest in seeing things resolved.
Robert Barrett, MBA profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Marketo2.5
Based on 25 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA profile photo

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
Marketo7.1
Based on 36 answers
I inherited a well-oiled machine.
Robert Barrett, MBA profile photo

Alternatives Considered

HubSpot - Great templates for email and landing pages. Fantastic for targeted content if you have a large amount of content. Free CMS. Very good sales people promise a lot. But for our test experience, the service support did not stand up to Act-On. And our HubSpot testing indicated that costs would be hard to control as the help desk was of little help with basic problems - always handing us over to consultants who charge for support. The free CMS seemed like a no-brainer in comparisons but we became concerned that if we used HubSpot as our CMS, we may struggle to disentangle ourselves if we needed to in the future. Act-On is not as sophisticated as HubSpot. But for support - which you will need unless you are an experienced platform user - it is critical to our success. It also comes down to how much time you have to learn the system you have chosen - you only get out what you put in. Act-On is simpler and a better fit for our smaller team
Sue Maldonado profile photo
Marketo is in a different class than Pardot. It's much more customizable and doesn't limit what you can automate from like Pardot. The integration with Salesforce is much better. HubSpot is an excellent product. I personally lean Marketo, but it may be out of a comfort level. I have nothing negative to say about HubSpot.
Austin Schmidt profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
Marketo7.3
Based on 7 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Robert Barrett, MBA profile photo

Return on Investment

  • Quality of communication
  • Understanding of who is engaging with our communications
  • Better guidance around comms optimized for SEO and engagement
  • Removes the headache of admin around webinars, events, and demos
Sue Maldonado profile photo
  • Better reporting on email clicks and opens which allows insight into interest
Carley Donovan profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.

Marketo More Information