What users are saying about
393 Ratings
43 Ratings
393 Ratings
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Score 8.2 out of 100
43 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

Marketo ABM

In highly concentrated markets where there are relatively few very large customers. Or, while there are many potential customers, there are a small number of large accounts that we want to reach. In those where there are many contacts or leads in key accounts that we must impact with our marketing since all those leads or contacts influence the decision. Where the opportunities are very large and the sales cycle is long and with multiple internal and external decision-makers. In this sense, it would not apply in markets where the company has a secure monopoly on customers, for example, pharmaceutical companies with an exclusive or unique product. since all potential leads would go to you anyway.
Victor Ramirez Benitez | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.2
Marketo ABM
WYSIWYG email editor
Act-On
9.4
Marketo ABM
Dynamic content
Act-On
9.2
Marketo ABM
Ability to test dynamic content
Act-On
9.0
Marketo ABM
Landing pages
Act-On
9.0
Marketo ABM
A/B testing
Act-On
9.4
Marketo ABM
Mobile optimization
Act-On
9.6
Marketo ABM
Email deliverability reporting
Act-On
8.9
Marketo ABM
List management
Act-On
9.4
Marketo ABM
Triggered drip sequences
Act-On
9.2
Marketo ABM

Lead Management

Act-On
9.4
Marketo ABM
Lead nurturing
Act-On
9.6
Marketo ABM
Lead scoring and grading
Act-On
9.8
Marketo ABM
Data quality management
Act-On
9.2
Marketo ABM
Automated sales alerts and tasks
Act-On
9.1
Marketo ABM

Campaign Management

Act-On
8.1
Marketo ABM
Calendaring
Act-On
6.8
Marketo ABM
Event/webinar marketing
Act-On
9.4
Marketo ABM

Social Media Marketing

Act-On
9.3
Marketo ABM
Social sharing and campaigns
Act-On
9.3
Marketo ABM
Social profile integration
Act-On
9.3
Marketo ABM

Reporting & Analytics

Act-On
9.1
Marketo ABM
Dashboards
Act-On
9.0
Marketo ABM
Standard reports
Act-On
8.8
Marketo ABM
Custom reports
Act-On
9.4
Marketo ABM

Platform & Infrastructure

Act-On
9.3
Marketo ABM
API
Act-On
9.0
Marketo ABM
Role-based workflow & approvals
Act-On
9.1
Marketo ABM
Customizability
Act-On
9.5
Marketo ABM
Integration with Salesforce.com
Act-On
9.5
Marketo ABM
Integration with Microsoft Dynamics CRM
Act-On
9.4
Marketo ABM
Integration with SugarCRM
Act-On
9.0
Marketo ABM

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Marketo ABM

  • It is essentially open source, so you can do whatever you want with it. If you have the time and designated resources, you can make it do almost anything you want as far as marketing automation.
  • I like the community of users. It offers a chance to connect with Marketo experts even if you are the lone Marketo wolf in your organization.
  • The ability to utilize existing templates for marketing design helps a lot when you are just getting started --- especially if you don't have an email designer on staff.
Kate Currin Seiferth | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Marketo ABM

  • Didn't help us score accounts/ prospects any better. Scoring is relative, but it wasn't indicative of actual interest or need at the account level. When 2 people read the same email, usually means it's delegated rather than 2 people are interested.
  • Didn't help uncover more 'hot' accounts for our sales team through Salesforce. It generates a very marketing-team only view of accounts.
  • Segmentation doesn't enable us to target roles or personas differently. It provides department-level segmentation but not intra-departmental role segmentation
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Marketo ABM

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Marketo ABM

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Marketo ABM

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Marketo ABM

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Marketo ABM

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Marketo ABM

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Marketo ABM

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Marketo ABM

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Marketo ABM

It allows you to focus on the accounts that are most important to your business and engage with them in a personalized way. Adding to a greater interaction through all possible channels, including email, Internet, advertisements, events, social and mobile; use the behaviors and interactions of our contacts to deliver highly personalized messages at the right time. The Analysis of measuring the impact (in addition to optimizing the results of your efforts) of ABM through key dimensions, such as pipeline generation and sales. Finally, we can take advantage of complementary solutions offered by ISVs and other Marketo LaunchPoint® partners with solutions such as predictive scoring and account enrichment, to expand Marketo ABM's capabilities.
Victor Ramirez Benitez | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Marketo ABM

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Marketo ABM

  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
Kate Currin Seiferth | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Marketo ABM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketo ABM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
9.4
Marketo ABM
8.0

Likelihood to Renew

Act-On
8.9
Marketo ABM

Usability

Act-On
9.1
Marketo ABM

Reliability and Availability

Act-On
9.1
Marketo ABM

Performance

Act-On
8.2
Marketo ABM

Support Rating

Act-On
7.3
Marketo ABM

In-Person Training

Act-On
8.7
Marketo ABM

Online Training

Act-On
9.3
Marketo ABM

Implementation Rating

Act-On
8.6
Marketo ABM

Scalability

Act-On
9.1
Marketo ABM

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