What users are saying about
404 Ratings
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Top Rated
2344 Ratings
404 Ratings
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Score 8.4 out of 100

Adobe Marketo Engage

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Top Rated
2344 Ratings
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Score 8.3 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.9

Act-On

89%
7.8

Adobe Marketo Engage

78%
Act-On Software ranks higher in 9/9 features

WYSIWYG email editor

9.4
94%
112 Ratings
7.0
70%
808 Ratings

Dynamic content

9.2
92%
92 Ratings
7.7
77%
785 Ratings

Ability to test dynamic content

8.6
86%
92 Ratings
7.8
78%
763 Ratings

Landing pages

8.9
89%
108 Ratings
7.6
76%
824 Ratings

A/B testing

9.1
91%
95 Ratings
8.0
80%
811 Ratings

Mobile optimization

9.1
91%
103 Ratings
7.2
72%
785 Ratings

Email deliverability reporting

8.7
87%
220 Ratings
7.9
79%
1474 Ratings

List management

8.9
89%
111 Ratings
8.4
84%
860 Ratings

Triggered drip sequences

8.5
85%
87 Ratings
8.5
85%
783 Ratings

Lead Management

9.3

Act-On

93%
8.3

Adobe Marketo Engage

83%
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.4
94%
104 Ratings
8.5
85%
846 Ratings

Lead scoring and grading

9.4
94%
104 Ratings
8.4
84%
821 Ratings

Data quality management

9.2
92%
102 Ratings
7.9
79%
819 Ratings

Automated sales alerts and tasks

9.1
91%
95 Ratings
8.5
85%
777 Ratings

Campaign Management

8.0

Act-On

80%
7.7

Adobe Marketo Engage

77%
Act-On Software ranks higher in 1/2 features

Calendaring

6.8
68%
8 Ratings
7.3
73%
644 Ratings

Event/webinar marketing

9.1
91%
76 Ratings
8.1
81%
762 Ratings

Social Media Marketing

9.2

Act-On

92%
7.3

Adobe Marketo Engage

73%
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.2
92%
69 Ratings
7.1
71%
485 Ratings

Social profile integration

9.2
92%
63 Ratings
7.4
74%
376 Ratings

Reporting & Analytics

8.9

Act-On

89%
7.2

Adobe Marketo Engage

72%
Act-On Software ranks higher in 3/3 features

Dashboards

8.7
87%
109 Ratings
7.0
70%
809 Ratings

Standard reports

8.7
87%
112 Ratings
7.5
75%
846 Ratings

Custom reports

9.4
94%
84 Ratings
7.1
71%
805 Ratings

Platform & Infrastructure

9.0

Act-On

90%
7.9

Adobe Marketo Engage

79%
Act-On Software ranks higher in 6/6 features

API

8.9
89%
67 Ratings
7.9
79%
734 Ratings

Role-based workflow & approvals

8.9
89%
71 Ratings
7.8
78%
623 Ratings

Customizability

9.4
94%
89 Ratings
7.5
75%
753 Ratings

Integration with Salesforce.com

9.2
92%
65 Ratings
8.8
88%
738 Ratings

Integration with Microsoft Dynamics CRM

9.1
91%
36 Ratings
7.8
78%
240 Ratings

Integration with SugarCRM

8.2
82%
29 Ratings
7.5
75%
149 Ratings

Attribute Ratings

  • Act-On Software is rated higher in 5 areas: Likelihood to Recommend, Usability, Availability, Online Training, Product Scalability
  • Adobe Marketo Engage is rated higher in 4 areas: Performance, Support Rating, In-Person Training, Implementation Rating
  • Act-On Software and Adobe Marketo Engage are tied in 1 area: Likelihood to Renew

Likelihood to Recommend

9.4

Act-On

94%
219 Ratings
8.3

Adobe Marketo Engage

83%
1026 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings
8.9

Adobe Marketo Engage

89%
145 Ratings

Usability

9.1

Act-On

91%
32 Ratings
8.1

Adobe Marketo Engage

81%
98 Ratings

Availability

9.1

Act-On

91%
28 Ratings
9.0

Adobe Marketo Engage

90%
48 Ratings

Performance

8.2

Act-On

82%
26 Ratings
9.0

Adobe Marketo Engage

90%
58 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings
8.9

Adobe Marketo Engage

89%
164 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings
10.0

Adobe Marketo Engage

100%
12 Ratings

Online Training

9.3

Act-On

93%
16 Ratings
5.5

Adobe Marketo Engage

55%
29 Ratings

Implementation Rating

8.6

Act-On

86%
44 Ratings
10.0

Adobe Marketo Engage

100%
109 Ratings

Contract Terms and Pricing Model

Act-On

N/A
0 Ratings
7.8

Adobe Marketo Engage

78%
4 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating
7.0

Adobe Marketo Engage

70%
10 Ratings

Professional Services

Act-On

N/A
0 Ratings
9.4

Adobe Marketo Engage

94%
3 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Sourov K Chowdhury | TrustRadius Reviewer

Adobe Marketo Engage

It provides a one-stop-shop to help manage all lead-based and account-based marketing initiatives. We run many email campaigns, so if you are looking for software that provides you with all the information you need to run a campaign, from drafting the HTML email, managing assets, distributing to a database and gathering the metrics, and assessing performance, their toolkit is ideal.
Ellis Devine | TrustRadius Reviewer

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Adobe Marketo Engage

  • The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
  • myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
  • Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
  • AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.
Greg Beazley | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Adobe Marketo Engage

  • It would be nice to have an expansive view of all active triggers and flows.
  • Some reporting functions can take quite a bit of time to execute if they use too much data.
  • Some error codes and mistakes can take time to uncover/solve.
Matt Davidson | TrustRadius Reviewer

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$900 per month (starts at 2,500 active contacts)

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Adobe Marketo Engage

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD

Starting Price

Adobe Marketo Engage Editions & Modules

Additional Pricing Details

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 8.9
Based on 145 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 8.1
Based on 98 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 9.0
Based on 48 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 9.0
Based on 58 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 8.9
Based on 164 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 10.0
Based on 12 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 5.5
Based on 29 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 10.0
Based on 109 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Adobe Marketo Engage

Marketo does stack up against [Hubspot] and there are positives and negatives. To me, [HubSpot] is easier to work as far as layout and steps. Marketo has more steps and the layout is more confusing but it is also more dynamic - it syncs better with our other platforms and has positives that outweigh negatives[.]
chan reed | TrustRadius Reviewer

Contract Terms and Pricing Model

Act-On

No score
No answers yet
No answers on this topic

Adobe Marketo Engage

Adobe Marketo Engage 7.8
Based on 4 answers
The total cost is a little bit higher than we expected.
Oleksandr Torlo | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 7.0
Based on 10 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Adobe Marketo Engage

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

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