Act-On Software vs. MavSocial

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
MavSocial
Score 9.0 out of 10
Small Businesses (1-50 employees)
MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and UGC License Content: Access over 100m free stock images Plan Campaigns: Create social media cross platform campaigns, including campaign calendar Schedule and…
$78
per month
Pricing
Act-On SoftwareMavSocial
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
Pro
$78
per month
Business
$199
per month
Enterprise
$499
per month
Offerings
Pricing Offerings
Act-OnMavSocial
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
More Pricing Information
Features
Act-On SoftwareMavSocial
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
7.8
113 Ratings
0% above category average
MavSocial
-
Ratings
WYSIWYG email editor8.1112 Ratings00 Ratings
Dynamic content8.192 Ratings00 Ratings
Ability to test dynamic content7.292 Ratings00 Ratings
Landing pages8.1108 Ratings00 Ratings
A/B testing8.195 Ratings00 Ratings
Mobile optimization7.2103 Ratings00 Ratings
Email deliverability reporting8.1112 Ratings00 Ratings
List management8.1111 Ratings00 Ratings
Triggered drip sequences7.187 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.1
113 Ratings
5% above category average
MavSocial
-
Ratings
Lead nurturing automation8.1104 Ratings00 Ratings
Lead scoring and grading8.1104 Ratings00 Ratings
Data quality management8.1102 Ratings00 Ratings
Automated sales alerts and tasks8.195 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.5
77 Ratings
2% below category average
MavSocial
-
Ratings
Calendaring6.88 Ratings00 Ratings
Event/webinar marketing8.176 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
8.1
71 Ratings
7% above category average
MavSocial
-
Ratings
Social sharing and campaigns8.169 Ratings00 Ratings
Social profile integration8.163 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.1
114 Ratings
8% above category average
MavSocial
-
Ratings
Dashboards8.1109 Ratings00 Ratings
Standard reports8.1112 Ratings00 Ratings
Custom reports8.184 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
7.9
107 Ratings
4% above category average
MavSocial
-
Ratings
API8.167 Ratings00 Ratings
Role-based workflow & approvals8.171 Ratings00 Ratings
Customizability8.189 Ratings00 Ratings
Integration with Salesforce.com8.165 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.136 Ratings00 Ratings
Integration with SugarCRM7.129 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Act-On Software
-
Ratings
MavSocial
9.0
2 Ratings
12% above category average
Content planning and scheduling00 Ratings9.52 Ratings
Audience targeting00 Ratings9.01 Ratings
Content optimization00 Ratings9.01 Ratings
Workflow management00 Ratings8.52 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Act-On Software
-
Ratings
MavSocial
9.0
1 Ratings
16% above category average
Paid media management00 Ratings9.01 Ratings
Campaigns and promotions00 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Act-On Software
-
Ratings
MavSocial
9.6
2 Ratings
12% above category average
Twitter00 Ratings9.52 Ratings
Facebook00 Ratings10.02 Ratings
LinkedIn00 Ratings10.02 Ratings
Instagram00 Ratings9.52 Ratings
YouTube00 Ratings9.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Act-On Software
-
Ratings
MavSocial
7.5
2 Ratings
5% below category average
Campaign success analytics00 Ratings7.02 Ratings
Real-time tracking00 Ratings8.02 Ratings
Account management
Comparison of Account management features of Product A and Product B
Act-On Software
-
Ratings
MavSocial
9.0
2 Ratings
10% above category average
Role-based user permissions & privileges00 Ratings10.01 Ratings
Mobile access00 Ratings8.01 Ratings
Best Alternatives
Act-On SoftwareMavSocial
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Vbout
Vbout
Score 9.5 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
Act-On SoftwareMavSocial
Likelihood to Recommend
8.1
(219 ratings)
9.0
(2 ratings)
Likelihood to Renew
8.9
(112 ratings)
-
(0 ratings)
Usability
9.1
(32 ratings)
-
(0 ratings)
Availability
9.1
(14 ratings)
-
(0 ratings)
Performance
8.2
(13 ratings)
-
(0 ratings)
Support Rating
7.3
(39 ratings)
-
(0 ratings)
In-Person Training
8.7
(4 ratings)
-
(0 ratings)
Online Training
9.3
(16 ratings)
-
(0 ratings)
Implementation Rating
8.6
(22 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
6.4
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
Act-On SoftwareMavSocial
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Read full review
MavSocial
MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
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Pros
Act-On
  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Read full review
MavSocial
  • Social Media Posting & Management
  • Campaign Separation
  • Provides Insightful Analytics
Read full review
Cons
Act-On
  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Read full review
MavSocial
  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
Read full review
Likelihood to Renew
Act-On
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Read full review
MavSocial
No answers on this topic
Usability
Act-On
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Read full review
MavSocial
No answers on this topic
Reliability and Availability
Act-On
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Read full review
MavSocial
No answers on this topic
Performance
Act-On
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Read full review
MavSocial
No answers on this topic
Support Rating
Act-On
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Read full review
MavSocial
No answers on this topic
In-Person Training
Act-On
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review
MavSocial
No answers on this topic
Online Training
Act-On
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Read full review
MavSocial
No answers on this topic
Implementation Rating
Act-On
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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MavSocial
No answers on this topic
Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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MavSocial
I went with Mavsocial due to cost and the ability to scale the tool.
Read full review
Scalability
Act-On
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Read full review
MavSocial
No answers on this topic
Return on Investment
Act-On
  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Read full review
MavSocial
  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
Read full review
ScreenShots

Act-On Screenshots

Screenshot of List Segmentation - Segmentation using behavioral, demographic and/or firmographic dataScreenshot of the Quickstart PageScreenshot of Landing Page Composer - landing pages are designed with a drag and drop function

MavSocial Screenshots

Screenshot of DashboardScreenshot of Visual Content LibraryScreenshot of Access over 70m stock images from world class stock libraries such as Getty Images and BigstockScreenshot of RSS ManagerScreenshot of Individual image view with TAGSScreenshot of Content Calendar