What users are saying about

Act-On

328 Ratings

Media Radar

1 Ratings

Act-On

328 Ratings
Score 7 out of 101

Media Radar

1 Ratings
Score 9 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you are not familiar with Marketing Automation, you should consider whether you have the resources to manage a platform and your content. You do not have to be a techy to work with Act-On, however some HTML and CSS skills come in handy. With Act-On you are up and running in no time. When connecting with a different CRM such as Salesforce, NetSuite, Dynamics or other native integrations, you will learn that Act-On provides all the APIs you need and more importantly all the support you will need.
Harold Klaassen profile photo

Media Radar

I sound like a broken record, but Media Radar is very well suited for finding contact information for different brands. Additionally, you can see a brand's media spend and what they have put their money towards. To dive even deeper, you can see trends in what a brand has done in terms of its media spend, what has seemed to work for them, etc.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Media Radar
WYSIWYG email editor
Act-On
7.3
Media Radar
Dynamic content
Act-On
6.9
Media Radar
Ability to test dynamic content
Act-On
6.6
Media Radar
Landing pages
Act-On
7.8
Media Radar
A/B testing
Act-On
8.0
Media Radar
Mobile optimization
Act-On
7.7
Media Radar
Email deliverability
Act-On
8.8
Media Radar
List management
Act-On
6.0
Media Radar
Triggered drip sequences
Act-On
8.3
Media Radar

Lead Management

Act-On
6.7
Media Radar
Lead nurturing
Act-On
6.3
Media Radar
Lead scoring and grading
Act-On
6.9
Media Radar
Data quality management
Act-On
7.1
Media Radar
Automated sales alerts and tasks
Act-On
6.4
Media Radar

Campaign Management

Act-On
7.5
Media Radar
Calendaring
Act-On
6.8
Media Radar
Event/webinar marketing
Act-On
8.3
Media Radar

Social Media Marketing

Act-On
6.7
Media Radar
Social sharing and campaigns
Act-On
6.4
Media Radar
Social profile integration
Act-On
7.0
Media Radar

Reporting & Analytics

Act-On
5.3
Media Radar
Dashboards
Act-On
4.7
Media Radar
Standard reports
Act-On
5.7
Media Radar
Custom reports
Act-On
5.6
Media Radar

Platform & Infrastructure

Act-On
6.5
Media Radar
API
Act-On
8.0
Media Radar
Role-based workflow & approvals
Act-On
6.4
Media Radar
Customizability
Act-On
5.1
Media Radar
Integration with Salesforce.com
Act-On
8.0
Media Radar
Integration with Microsoft Dynamics CRM
Act-On
4.1
Media Radar
Integration with SugarCRM
Act-On
7.1
Media Radar

Prospecting

Act-On
Media Radar
9.3
Advanced search
Act-On
Media Radar
8.0
Identification of new leads
Act-On
Media Radar
10.0
List quality
Act-On
Media Radar
10.0
Load time/data access
Act-On
Media Radar
9.0

Sales Intelligence Data Standards

Act-On
Media Radar
9.3
Contact information
Act-On
Media Radar
9.0
Company information
Act-On
Media Radar
10.0
Industry information
Act-On
Media Radar
9.0

Data Augmentation & Lead Qualification

Act-On
Media Radar
9.0
Lead qualification process
Act-On
Media Radar
10.0
Company/business profiles
Act-On
Media Radar
9.0
Data hygiene
Act-On
Media Radar
9.0
Filters and segmentation
Act-On
Media Radar
8.0

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
No photo available

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • For some brands, no contacts are listed. This is really the only thing I believe Media Radar could improve on. Again, I'm primarily using it to pull contacts so that is an important feature to me.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs
Elizabeth Lepisto profile photo
The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.
No photo available

Return on Investment

  • Positive impact - Increased lead conversion.
  • Positive impact - increased efficiency in monitoring marketing effectiveness
  • Positive impact - learning more about our website visitors
  • Positive impact - increased efficiency in email and landing page design
Liz Guinn profile photo
  • Since I use Media Radar to locate brand information as well as contacts for outreach, it has positively impacted the amount of opportunities my organization receives.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Media Radar

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Media Radar Editions & Modules
Media Radar
Additional Pricing Details