What users are saying about
342 Ratings
3 Ratings
342 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Add comparison

Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Media Radar

MediaRadar is a great tool for any company that has major competitors in the business that they want to keep up with. It is also great for people whose clients use both their services as well as competitors services because you can see what they like about each and cater to that.
Cassidy Ebert profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Media Radar
WYSIWYG email editor
Act-On
7.9
Media Radar
Dynamic content
Act-On
7.1
Media Radar
Ability to test dynamic content
Act-On
6.7
Media Radar
Landing pages
Act-On
7.0
Media Radar
A/B testing
Act-On
6.9
Media Radar
Mobile optimization
Act-On
6.8
Media Radar
Email deliverability
Act-On
7.8
Media Radar
List management
Act-On
6.4
Media Radar
Triggered drip sequences
Act-On
9.2
Media Radar

Lead Management

Act-On
7.3
Media Radar
Lead nurturing
Act-On
7.0
Media Radar
Lead scoring and grading
Act-On
7.4
Media Radar
Data quality management
Act-On
7.9
Media Radar
Automated sales alerts and tasks
Act-On
6.7
Media Radar

Campaign Management

Act-On
7.6
Media Radar
Calendaring
Act-On
6.8
Media Radar
Event/webinar marketing
Act-On
8.5
Media Radar

Social Media Marketing

Act-On
7.9
Media Radar
Social sharing and campaigns
Act-On
7.9
Media Radar
Social profile integration
Act-On
7.9
Media Radar

Reporting & Analytics

Act-On
5.7
Media Radar
Dashboards
Act-On
5.5
Media Radar
Standard reports
Act-On
6.0
Media Radar
Custom reports
Act-On
5.7
Media Radar

Platform & Infrastructure

Act-On
7.3
Media Radar
API
Act-On
9.2
Media Radar
Role-based workflow & approvals
Act-On
6.8
Media Radar
Customizability
Act-On
6.7
Media Radar
Integration with Salesforce.com
Act-On
8.0
Media Radar
Integration with Microsoft Dynamics CRM
Act-On
6.1
Media Radar
Integration with SugarCRM
Act-On
7.0
Media Radar

Prospecting

Act-On
Media Radar
9.4
Advanced search
Act-On
Media Radar
8.6
Identification of new leads
Act-On
Media Radar
10.0
List quality
Act-On
Media Radar
9.4
List upload/download
Act-On
Media Radar
9.0
Ideal customer targeting
Act-On
Media Radar
10.0
Load time/data access
Act-On
Media Radar
9.6

Sales Intelligence Data Standards

Act-On
Media Radar
9.7
Contact information
Act-On
Media Radar
9.6
Company information
Act-On
Media Radar
10.0
Industry information
Act-On
Media Radar
9.6

Data Augmentation & Lead Qualification

Act-On
Media Radar
7.0
Lead qualification process
Act-On
Media Radar
10.0
Smart lists and recommendations
Act-On
Media Radar
8.0
Company/business profiles
Act-On
Media Radar
8.4
Alerts and reminders
Act-On
Media Radar
3.0
Data hygiene
Act-On
Media Radar
6.6
Automatic data refresh
Act-On
Media Radar
6.0
Tags
Act-On
Media Radar
6.0
Filters and segmentation
Act-On
Media Radar
8.0

Pros

  • Automated Campaigns - Save the time of manually keeping track of individuals and sending them appropriate follow-ups. Set up conditional statements, so that the follow-up you send to a particular individual is based on their profile or behavior. Create early exit conditions, so leads that convert or become hot prospects can move into another program, or be sent straight to sales.
  • Email Marketing Engine - Create and launch high quality email marketing campaigns with a simple drag and drop interface. No need to know HTML. Optimize your email using list segmentation and lead scoring to ensure relevant messages go to the right people. Use dynamic content so that an email message will change according to the recipient's profile. Integrate forms and landing pages with email campaigns to encourage higher conversion rates. Set trigger emails that respond immediately to prospect actions with personalized messages. Test and optimize your campaigns with A/B testing. Determine the best converting campaigns even before you go live by running A/B tests to segments of a target list across a broad range of parameter. Include trackable links so you can track and measure performance results, including opens, click-throughs, bounces, and other data.
  • Lead Scoring - Work with your sales department to determine which buying signals to score, and with what values. Use negative scoring to identify and people who are least likely to buy, such as job seekers or people with low authority. Lead scores become part of a lead or contact's dynamic history, providing more intelligence for follow-up. Leads that pass a certain threshold can be automatically sent to the sales team.
  • CRM Integration - Keep raw or top-of-funnel leads in your marketing database and nurture them until they become qualified. Move only qualified leads into your CRM for sales to work with, so sales isn't distracted by low-priority leads. Return sales-qualified leads that don't close to marketing for further nurturing.
  • Database - Import and export lists easily, without creating duplicate records. Segment lists for targeting by any number of characteristics or actions. Import a list from a CRM, and export chosen data to a CRM, updating without overwriting data improperly.
Jim Lovelady profile photo
  • Gauges client budgets
  • Keeps up with competitors
  • Creates mock ups for clients
Cassidy Ebert profile photo

Cons

  • Manipulating the data base is pretty easy and well designed. But choosing actions to track could be improved--for example, if I wanted to know results in a particular month over several years I don't think I can do that. It is also cumbersome to select individual web pages' visitors for tracking. I think it would be relatively simple to allow some segmentation/organization of a website and then use that organization's results for tracking. Now, only individual web pages can be chosen.
  • I'm not sure if I can alter my data base, which has been grown over several years using different sources. As a result, fields are duplicated and some redundant ones are present. I'm not aware of a method to tell the system to consolidate "these named fields" and put all into "this field". This capability would be helpful.
Charles Harte profile photo
  • Could be more user-friendly
  • Could be less costly
Cassidy Ebert profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's working for us, we'll keep using it.
Dan Brockway profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's easy to get around and makes logical sense
Chad Stewart profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
The customer success manager assigned to each accounts after you become a client are amazing.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We use many sales enablement tools and Act-On is definitely my favorite tool for one stop shopping ability, overall effectiveness and outstanding support.
Sharon Welk profile photo
MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
Cassidy Ebert profile photo

Return on Investment

  • Sales and Marketing teams are working together (Priceless!)
  • One programs ROI has increased from a 17 to 1 to a 25 to 1 because of the lead scoring and following up first with them and in addition to Instant Alerts that reps can respond to right away
Angie J Anderson profile photo
  • Helps with leads
  • Gives us the edge over competitors
  • Makes our job easier
Cassidy Ebert profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Media Radar

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Media Radar Editions & Modules
Media Radar
Additional Pricing Details