What users are saying about
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361 Ratings
1 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
1 Ratings
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Score 1.8 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Mindmatrix

I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Mindmatrix
2.6
WYSIWYG email editor
Act-On
7.5
Mindmatrix
1.0
Dynamic content
Act-On
7.2
Mindmatrix
1.8
Ability to test dynamic content
Act-On
7.2
Mindmatrix
1.8
Landing pages
Act-On
7.4
Mindmatrix
4.5
A/B testing
Act-On
7.2
Mindmatrix
3.6
Mobile optimization
Act-On
7.9
Mindmatrix
Email deliverability
Act-On
7.9
Mindmatrix
2.7
List management
Act-On
8.2
Mindmatrix
3.6
Triggered drip sequences
Act-On
8.4
Mindmatrix
1.8

Lead Management

Act-On
7.7
Mindmatrix
3.9
Lead nurturing
Act-On
8.1
Mindmatrix
3.6
Lead scoring and grading
Act-On
8.0
Mindmatrix
5.5
Data quality management
Act-On
7.0
Mindmatrix
Automated sales alerts and tasks
Act-On
7.6
Mindmatrix
2.7

Campaign Management

Act-On
7.5
Mindmatrix
Calendaring
Act-On
6.8
Mindmatrix
Event/webinar marketing
Act-On
8.3
Mindmatrix

Social Media Marketing

Act-On
6.6
Mindmatrix
5.0
Social sharing and campaigns
Act-On
6.7
Mindmatrix
5.5
Social profile integration
Act-On
6.4
Mindmatrix
4.5

Reporting & Analytics

Act-On
6.7
Mindmatrix
5.0
Dashboards
Act-On
6.8
Mindmatrix
5.5
Standard reports
Act-On
7.0
Mindmatrix
4.5
Custom reports
Act-On
6.2
Mindmatrix

Platform & Infrastructure

Act-On
7.7
Mindmatrix
1.4
API
Act-On
7.1
Mindmatrix
1.0
Role-based workflow & approvals
Act-On
7.5
Mindmatrix
1.8
Customizability
Act-On
7.0
Mindmatrix
1.8
Integration with Salesforce.com
Act-On
8.2
Mindmatrix
1.0
Integration with Microsoft Dynamics CRM
Act-On
7.8
Mindmatrix
Integration with SugarCRM
Act-On
8.6
Mindmatrix

Pros

Act-On

  • Folder structure for list management and marketing assets/campaigns are easy to use. It was easy to keep things organized.
  • Email testing was accurate and straightforward.
  • Existing templates to build landing page and emails from were responsive out of the box.
Kyle Moloo profile photo

Mindmatrix

  • Drip campaigns ready to go for several Industries
No photo available

Cons

Act-On

  • Building email and landing page templates are difficult, the drag and drop builder is not straightforward, and requires coding knowledge
  • The workflow tool is cumbersome and not as intuitive as I'd expect a best in class marketing software's to be
  • Domain connections and domain management functionality made it difficult to manage multiple company domains and subdomains for pages
Kyle Moloo profile photo

Mindmatrix

  • Navigation is confusing, not intuitive.
  • Creating and changing users must be done by a ticketing request.
  • Horrific support, all email and overseas, rarely talk to anyone.
  • There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
  • There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
No photo available

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo

Mindmatrix

Mindmatrix 1.0
Based on 1 answer
There are a lot of bugs and poor design in this product.
No photo available

Usability

Act-On

Act-On 7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo

Mindmatrix

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Mindmatrix

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Mindmatrix

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo

Mindmatrix

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Mindmatrix

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Mindmatrix

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo

Mindmatrix

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On was decided upon by the Marketing and Operations team. I am part of the Development team and was consulted on the aspects of reporting. However, our Marketing/Operations team were very pleased with the way you could personalize and create your own emails and campaigns without having to place many hours into the details. Our organization is on the smaller side with around 20 people so being able to manage one's time is critical to the success of our organization. Act-On is very easy to teach colleagues and this was one of the reasons it was chosen. Pardot is more complicated on many different levels.
Danielle Armour profile photo

Mindmatrix

I selected Mindmatrix solely based on the content they had available for our vertical.
No photo available

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour profile photo

Mindmatrix

  • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Mindmatrix

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mindmatrix Editions & Modules

Mindmatrix
Additional Pricing Details

Add comparison