What users are saying about

Act-On

328 Ratings

Mindmatrix

1 Ratings

Act-On

328 Ratings
Score 7 out of 101

Mindmatrix

1 Ratings
Score 1.8 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Mindmatrix

I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Mindmatrix
2.6
WYSIWYG email editor
Act-On
7.3
Mindmatrix
1.0
Dynamic content
Act-On
6.9
Mindmatrix
1.8
Ability to test dynamic content
Act-On
6.6
Mindmatrix
1.8
Landing pages
Act-On
7.8
Mindmatrix
4.5
A/B testing
Act-On
8.0
Mindmatrix
3.6
Mobile optimization
Act-On
7.7
Mindmatrix
Email deliverability
Act-On
8.8
Mindmatrix
2.7
List management
Act-On
6.0
Mindmatrix
3.6
Triggered drip sequences
Act-On
8.3
Mindmatrix
1.8

Lead Management

Act-On
6.7
Mindmatrix
3.9
Lead nurturing
Act-On
6.3
Mindmatrix
3.6
Lead scoring and grading
Act-On
6.9
Mindmatrix
5.5
Data quality management
Act-On
7.1
Mindmatrix
Automated sales alerts and tasks
Act-On
6.4
Mindmatrix
2.7

Campaign Management

Act-On
7.5
Mindmatrix
Calendaring
Act-On
6.8
Mindmatrix
Event/webinar marketing
Act-On
8.3
Mindmatrix

Social Media Marketing

Act-On
6.7
Mindmatrix
5.0
Social sharing and campaigns
Act-On
6.4
Mindmatrix
5.5
Social profile integration
Act-On
7.0
Mindmatrix
4.5

Reporting & Analytics

Act-On
5.3
Mindmatrix
5.0
Dashboards
Act-On
4.7
Mindmatrix
5.5
Standard reports
Act-On
5.7
Mindmatrix
4.5
Custom reports
Act-On
5.6
Mindmatrix

Platform & Infrastructure

Act-On
6.5
Mindmatrix
1.4
API
Act-On
8.0
Mindmatrix
1.0
Role-based workflow & approvals
Act-On
6.4
Mindmatrix
1.8
Customizability
Act-On
5.1
Mindmatrix
1.8
Integration with Salesforce.com
Act-On
8.0
Mindmatrix
1.0
Integration with Microsoft Dynamics CRM
Act-On
4.1
Mindmatrix
Integration with SugarCRM
Act-On
7.1
Mindmatrix

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • Drip campaigns ready to go for several Industries
No photo available

Cons

  • More training - There are features I haven't used, due to lack of knowing how to use them. The team has offered to train me on these, I just need to take them up on the offer!
  • Email lists - Sometimes if I remove an opt-out from one list, they are still included in another list. This can just be a source of time-consumption as I have to go find where else the contact is in our account.
Paloma Nazar profile photo
  • Navigation is confusing, not intuitive.
  • Creating and changing users must be done by a ticketing request.
  • Horrific support, all email and overseas, rarely talk to anyone.
  • There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
  • There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
The service, ease of use, and continual improvement on the software. We hope and look forward to changes based on our feedback. We know that Act-On is listening
Audrey Dalton profile photo
Mindmatrix1.0
Based on 1 answer
There are a lot of bugs and poor design in this product.
No photo available

Usability

Act-On7.2
Based on 31 answers
It has been the quick tools we use to get our team members up and trained. the Act-On University is fabulous
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
The customer success manager assigned to each accounts after you become a client are amazing.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
I selected Mindmatrix solely based on the content they had available for our vertical.
No photo available

Return on Investment

  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo
  • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Mindmatrix

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mindmatrix Editions & Modules
Mindmatrix
Additional Pricing Details