What users are saying about
342 Ratings
9 Ratings
342 Ratings
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Score 7 out of 101
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Mintigo

Really good insight on our customer base
Meagen Eisenberg profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Mintigo
WYSIWYG email editor
Act-On
7.9
Mintigo
Dynamic content
Act-On
7.1
Mintigo
Ability to test dynamic content
Act-On
6.7
Mintigo
Landing pages
Act-On
7.0
Mintigo
A/B testing
Act-On
6.9
Mintigo
Mobile optimization
Act-On
6.8
Mintigo
Email deliverability
Act-On
7.8
Mintigo
List management
Act-On
6.4
Mintigo
Triggered drip sequences
Act-On
9.2
Mintigo

Lead Management

Act-On
7.3
Mintigo
Lead nurturing
Act-On
7.0
Mintigo
Lead scoring and grading
Act-On
7.4
Mintigo
Data quality management
Act-On
7.9
Mintigo
Automated sales alerts and tasks
Act-On
6.7
Mintigo

Campaign Management

Act-On
7.6
Mintigo
Calendaring
Act-On
6.8
Mintigo
Event/webinar marketing
Act-On
8.5
Mintigo

Social Media Marketing

Act-On
7.9
Mintigo
Social sharing and campaigns
Act-On
7.9
Mintigo
Social profile integration
Act-On
7.9
Mintigo

Reporting & Analytics

Act-On
5.7
Mintigo
Dashboards
Act-On
5.5
Mintigo
Standard reports
Act-On
6.0
Mintigo
Custom reports
Act-On
5.7
Mintigo

Platform & Infrastructure

Act-On
7.3
Mintigo
API
Act-On
9.2
Mintigo
Role-based workflow & approvals
Act-On
6.8
Mintigo
Customizability
Act-On
6.7
Mintigo
Integration with Salesforce.com
Act-On
8.0
Mintigo
Integration with Microsoft Dynamics CRM
Act-On
6.1
Mintigo
Integration with SugarCRM
Act-On
7.0
Mintigo

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Customer identification and acquisition
  • Improved lead scoring for aligning buyer's interest to what we sell
Meagen Eisenberg profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • N/A - delivers on agreement
Meagen Eisenberg profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
Mintigo10.0
Based on 1 answer
Delivering on the promise. High engagement with the leads. Good conversion rates.
Meagen Eisenberg profile photo

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
Mintigo10.0
Based on 1 answer
Great insights on customer insights and behaviors
Meagen Eisenberg profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Mintigo10.0
Based on 1 answer
Easy, 30 min
Meagen Eisenberg profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
Mintigo10.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
No answers on this topic

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • High engagement with leads (MQLs)
  • Conversion rates are strong
Meagen Eisenberg profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Mintigo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mintigo Editions & Modules
Mintigo
Additional Pricing Details