What users are saying about

Act-On

328 Ratings

Mintigo

9 Ratings

Act-On

328 Ratings
Score 7 out of 101

Mintigo

9 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Mintigo

Really good insight on our customer base
Meagen Eisenberg profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Mintigo
WYSIWYG email editor
Act-On
7.3
Mintigo
Dynamic content
Act-On
6.9
Mintigo
Ability to test dynamic content
Act-On
6.6
Mintigo
Landing pages
Act-On
7.8
Mintigo
A/B testing
Act-On
8.0
Mintigo
Mobile optimization
Act-On
7.7
Mintigo
Email deliverability
Act-On
8.8
Mintigo
List management
Act-On
6.0
Mintigo
Triggered drip sequences
Act-On
8.3
Mintigo

Lead Management

Act-On
6.7
Mintigo
Lead nurturing
Act-On
6.3
Mintigo
Lead scoring and grading
Act-On
6.9
Mintigo
Data quality management
Act-On
7.1
Mintigo
Automated sales alerts and tasks
Act-On
6.4
Mintigo

Campaign Management

Act-On
7.5
Mintigo
Calendaring
Act-On
6.8
Mintigo
Event/webinar marketing
Act-On
8.3
Mintigo

Social Media Marketing

Act-On
6.7
Mintigo
Social sharing and campaigns
Act-On
6.4
Mintigo
Social profile integration
Act-On
7.0
Mintigo

Reporting & Analytics

Act-On
5.3
Mintigo
Dashboards
Act-On
4.7
Mintigo
Standard reports
Act-On
5.7
Mintigo
Custom reports
Act-On
5.6
Mintigo

Platform & Infrastructure

Act-On
6.5
Mintigo
API
Act-On
8.0
Mintigo
Role-based workflow & approvals
Act-On
6.4
Mintigo
Customizability
Act-On
5.1
Mintigo
Integration with Salesforce.com
Act-On
8.0
Mintigo
Integration with Microsoft Dynamics CRM
Act-On
4.1
Mintigo
Integration with SugarCRM
Act-On
7.1
Mintigo

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • Customer identification and acquisition
  • Improved lead scoring for aligning buyer's interest to what we sell
Meagen Eisenberg profile photo

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • N/A - delivers on agreement
Meagen Eisenberg profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
Mintigo10.0
Based on 1 answer
Delivering on the promise. High engagement with the leads. Good conversion rates.
Meagen Eisenberg profile photo

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
Mintigo10.0
Based on 1 answer
Great insights on customer insights and behaviors
Meagen Eisenberg profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Mintigo10.0
Based on 1 answer
Easy, 30 min
Meagen Eisenberg profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
Mintigo10.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
No answers on this topic

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • High engagement with leads (MQLs)
  • Conversion rates are strong
Meagen Eisenberg profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Mintigo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mintigo Editions & Modules
Mintigo
Additional Pricing Details