What users are saying about
345 Ratings
4 Ratings
345 Ratings
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Score 7 out of 101
4 Ratings
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Score 9.3 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
Omnisend
9.4
WYSIWYG email editor
Act-On
8.1
Omnisend
10.0
Dynamic content
Act-On
7.4
Omnisend
9.6
Ability to test dynamic content
Act-On
7.0
Omnisend
9.6
Landing pages
Act-On
7.1
Omnisend
10.0
A/B testing
Act-On
6.8
Omnisend
10.0
Mobile optimization
Act-On
6.6
Omnisend
10.0
Email deliverability
Act-On
7.9
Omnisend
9.0
List management
Act-On
6.7
Omnisend
8.1
Triggered drip sequences
Act-On
9.0
Omnisend
8.2

Lead Management

Act-On
7.4
Omnisend
Lead nurturing
Act-On
7.1
Omnisend
Lead scoring and grading
Act-On
7.7
Omnisend
Data quality management
Act-On
7.9
Omnisend
Automated sales alerts and tasks
Act-On
7.1
Omnisend

Campaign Management

Act-On
7.8
Omnisend
Calendaring
Act-On
6.8
Omnisend
Event/webinar marketing
Act-On
8.7
Omnisend

Social Media Marketing

Act-On
8.2
Omnisend
Social sharing and campaigns
Act-On
8.2
Omnisend
Social profile integration
Act-On
8.2
Omnisend

Reporting & Analytics

Act-On
6.2
Omnisend
9.1
Dashboards
Act-On
6.0
Omnisend
9.1
Standard reports
Act-On
6.6
Omnisend
9.1
Custom reports
Act-On
6.1
Omnisend

Platform & Infrastructure

Act-On
7.4
Omnisend
API
Act-On
8.9
Omnisend
Role-based workflow & approvals
Act-On
7.2
Omnisend
Customizability
Act-On
6.9
Omnisend
Integration with Salesforce.com
Act-On
8.0
Omnisend
Integration with Microsoft Dynamics CRM
Act-On
6.7
Omnisend
Integration with SugarCRM
Act-On
7.0
Omnisend

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
  • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
  • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
Lisa Korston profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • They've recently updated their Segmentation features and at first I was confused by it, but now I see where the misunderstanding came from. I think that when I found what I was looking for, I saw it was actually better than I wanted. So I guess one con for me was just a little lack of clear communication or explanation on their part.
Lisa Korston profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's easy to get around and makes logical sense
Chad Stewart profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are the best! USA number, team in Cali, helps you out right then and there or goes and figures out how. Always follows up within 24hrs if they have to seek out the answer.
Kimberly Pendergrass profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston profile photo

Return on Investment

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo
  • ROI has gone up when compared to other email marketing. Our open rates have increased and naturally also our conversion rates. Both in absolute and percentage terms. I don't have hard figures with me, but I'd say we've almost doubled what we've done with other email marketing apps.
Lisa Korston profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Omnisend

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
$10*
1.  Month
Omnisend Editions & Modules
Omnisend
Additional Pricing Details