What users are saying about
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367 Ratings
50 Ratings

Act-On

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367 Ratings
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Score 7.4 out of 101
50 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Oracle BlueKai

Based on our experience Oracle BlueKai is a great solution if third-party integration is needed. It also works very well if your goal is to understand your audience composition grouped by device and/or operating system. May not be suitable for smaller businesses with a small or medium amount of data, since it is quite an expensive solution.
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Feature Rating Comparison

Email & Online Marketing

Act-On
7.6
Oracle BlueKai
WYSIWYG email editor
Act-On
7.3
Oracle BlueKai
Dynamic content
Act-On
6.9
Oracle BlueKai
Ability to test dynamic content
Act-On
6.9
Oracle BlueKai
Landing pages
Act-On
7.4
Oracle BlueKai
A/B testing
Act-On
7.2
Oracle BlueKai
Mobile optimization
Act-On
7.9
Oracle BlueKai
Email deliverability
Act-On
7.9
Oracle BlueKai
List management
Act-On
8.2
Oracle BlueKai
Triggered drip sequences
Act-On
8.3
Oracle BlueKai

Lead Management

Act-On
7.7
Oracle BlueKai
Lead nurturing
Act-On
8.2
Oracle BlueKai
Lead scoring and grading
Act-On
8.1
Oracle BlueKai
Data quality management
Act-On
7.0
Oracle BlueKai
Automated sales alerts and tasks
Act-On
7.8
Oracle BlueKai

Campaign Management

Act-On
7.5
Oracle BlueKai
Calendaring
Act-On
6.8
Oracle BlueKai
Event/webinar marketing
Act-On
8.3
Oracle BlueKai

Social Media Marketing

Act-On
6.5
Oracle BlueKai
Social sharing and campaigns
Act-On
6.7
Oracle BlueKai
Social profile integration
Act-On
6.3
Oracle BlueKai

Reporting & Analytics

Act-On
6.7
Oracle BlueKai
Dashboards
Act-On
6.9
Oracle BlueKai
Standard reports
Act-On
7.1
Oracle BlueKai
Custom reports
Act-On
6.2
Oracle BlueKai

Platform & Infrastructure

Act-On
7.8
Oracle BlueKai
API
Act-On
7.1
Oracle BlueKai
Role-based workflow & approvals
Act-On
7.6
Oracle BlueKai
Customizability
Act-On
7.1
Oracle BlueKai
Integration with Salesforce.com
Act-On
8.3
Oracle BlueKai
Integration with Microsoft Dynamics CRM
Act-On
8.2
Oracle BlueKai
Integration with SugarCRM
Act-On
8.7
Oracle BlueKai

Data Collection

Act-On
Oracle BlueKai
8.5
Collection of first-party data
Act-On
Oracle BlueKai
8.8
Collection of third-party data
Act-On
Oracle BlueKai
9.6
Access to Third-party Data Providers
Act-On
Oracle BlueKai
7.2

Data Classification

Act-On
Oracle BlueKai
8.0
Audience taxonomy
Act-On
Oracle BlueKai
8.0
Tag Management
Act-On
Oracle BlueKai
7.2
Data Analysis Dashboard
Act-On
Oracle BlueKai
9.0

Ad Network Integration

Act-On
Oracle BlueKai
7.1
Data Transfer
Act-On
Oracle BlueKai
6.3
DSP integration
Act-On
Oracle BlueKai
7.9

DMP Analytics

Act-On
Oracle BlueKai
8.5
Campaign Analytics
Act-On
Oracle BlueKai
8.9
Audience Analytics
Act-On
Oracle BlueKai
8.1

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour profile photo

Oracle BlueKai

  • Reliable third party customer behavior, navigation and affinity information help to pin point our target audience.
  • Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.
Gaurav Gautam profile photo

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll profile photo

Oracle BlueKai

  • In an age where transparency is key to agency success, Bluekai sometimes fails. It is difficult to understand how their audiences are built and where they come from.
  • Quicker turnarounds on custom segments.
Corey Buller profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo

Oracle BlueKai

Oracle BlueKai 7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo

Oracle BlueKai

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Oracle BlueKai

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno profile photo

Oracle BlueKai

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo

Oracle BlueKai

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Oracle BlueKai

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Oracle BlueKai

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy profile photo

Oracle BlueKai

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky profile photo

Oracle BlueKai

One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale
Alina Hera profile photo

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar profile photo

Oracle BlueKai

  • Their data helps us find segments of users who meet fit the profile of our clients consumer base thus increasing conversion rates and ROI
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Oracle BlueKai

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Oracle BlueKai Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
7.6
Oracle BlueKai
8.1

Likelihood to Renew

Act-On
8.9
Oracle BlueKai
7.5

Usability

Act-On
9.1
Oracle BlueKai

Reliability and Availability

Act-On
9.1
Oracle BlueKai

Performance

Act-On
8.2
Oracle BlueKai

Support

Act-On
7.3
Oracle BlueKai

In-Person Training

Act-On
8.7
Oracle BlueKai

Online Training

Act-On
9.3
Oracle BlueKai

Implementation

Act-On
8.6
Oracle BlueKai

Scalability

Act-On
9.1
Oracle BlueKai

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