What users are saying about

Act-On

334 Ratings

Oracle DMP

49 Ratings

Act-On

334 Ratings
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Score 7 out of 101

Oracle DMP

49 Ratings
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Score 8.1 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Oracle DMP

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Oracle DMP
WYSIWYG email editor
Act-On
7.2
Oracle DMP
Dynamic content
Act-On
7.0
Oracle DMP
Ability to test dynamic content
Act-On
6.6
Oracle DMP
Landing pages
Act-On
7.8
Oracle DMP
A/B testing
Act-On
8.0
Oracle DMP
Mobile optimization
Act-On
7.6
Oracle DMP
Email deliverability
Act-On
8.8
Oracle DMP
List management
Act-On
5.8
Oracle DMP
Triggered drip sequences
Act-On
8.3
Oracle DMP

Lead Management

Act-On
6.6
Oracle DMP
Lead nurturing
Act-On
6.2
Oracle DMP
Lead scoring and grading
Act-On
6.8
Oracle DMP
Data quality management
Act-On
7.1
Oracle DMP
Automated sales alerts and tasks
Act-On
6.3
Oracle DMP

Campaign Management

Act-On
7.5
Oracle DMP
Calendaring
Act-On
6.8
Oracle DMP
Event/webinar marketing
Act-On
8.2
Oracle DMP

Social Media Marketing

Act-On
6.7
Oracle DMP
Social sharing and campaigns
Act-On
6.4
Oracle DMP
Social profile integration
Act-On
6.9
Oracle DMP

Reporting & Analytics

Act-On
5.2
Oracle DMP
Dashboards
Act-On
4.6
Oracle DMP
Standard reports
Act-On
5.6
Oracle DMP
Custom reports
Act-On
5.5
Oracle DMP

Platform & Infrastructure

Act-On
6.4
Oracle DMP
API
Act-On
8.0
Oracle DMP
Role-based workflow & approvals
Act-On
6.4
Oracle DMP
Customizability
Act-On
5.0
Oracle DMP
Integration with Salesforce.com
Act-On
8.0
Oracle DMP
Integration with Microsoft Dynamics CRM
Act-On
4.1
Oracle DMP
Integration with SugarCRM
Act-On
7.1
Oracle DMP

Data Collection

Act-On
Oracle DMP
8.2
Collection of first-party data
Act-On
Oracle DMP
7.5
Collection of third-party data
Act-On
Oracle DMP
8.0
Access to Third-party Data Providers
Act-On
Oracle DMP
9.3

Data Classification

Act-On
Oracle DMP
8.1
Audience taxonomy
Act-On
Oracle DMP
7.7
Tag Management
Act-On
Oracle DMP
8.0
Data Analysis Dashboard
Act-On
Oracle DMP
8.5

Ad Network Integration

Act-On
Oracle DMP
8.0
Data Transfer
Act-On
Oracle DMP
8.1
DSP integration
Act-On
Oracle DMP
7.9

DMP Analytics

Act-On
Oracle DMP
8.7
Campaign Analytics
Act-On
Oracle DMP
8.5
Audience Analytics
Act-On
Oracle DMP
8.9

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Reliable third party customer behavior, navigation and affinity information help to pin point our target audience.
  • Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.
Gaurav Gautam profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • The UI can be improved because it can be difficult to navigate
  • Issues take a long time to be resolved with support
Jack Hui profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Their training documentation and videos are very good, I had no problem integrating my instance with Salesforce, Litmus, Google Analytics, and others. Created a subdomain easily, and I was using the email system within the first day
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
There is no comparison between the Oracle Data Management Platform and the other alternatives we looked at (especially when integrated with Oracle Eloqua). Oracle DMP has by far the biggest database of third party data and it is easily accessible through the platform. And integrating it with Oracle Eloqua helps you improve the effectiveness of your campaigns many times over (and also makes it simple)
Jack Hui profile photo

Return on Investment

  • Increased efficiency of marketing program build
  • Improved analytics and insight
  • More visibility of prospect and customer interactions
Mark Terry profile photo
  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Oracle DMP Editions & Modules
Oracle DMP
Additional Pricing Details