What users are saying about
343 Ratings
49 Ratings
343 Ratings
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Score 7 out of 101
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Oracle DMP

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Oracle DMP
WYSIWYG email editor
Act-On
7.9
Oracle DMP
Dynamic content
Act-On
7.1
Oracle DMP
Ability to test dynamic content
Act-On
6.7
Oracle DMP
Landing pages
Act-On
7.0
Oracle DMP
A/B testing
Act-On
6.8
Oracle DMP
Mobile optimization
Act-On
6.7
Oracle DMP
Email deliverability
Act-On
7.8
Oracle DMP
List management
Act-On
6.4
Oracle DMP
Triggered drip sequences
Act-On
9.2
Oracle DMP

Lead Management

Act-On
7.2
Oracle DMP
Lead nurturing
Act-On
7.0
Oracle DMP
Lead scoring and grading
Act-On
7.4
Oracle DMP
Data quality management
Act-On
7.9
Oracle DMP
Automated sales alerts and tasks
Act-On
6.6
Oracle DMP

Campaign Management

Act-On
7.6
Oracle DMP
Calendaring
Act-On
6.8
Oracle DMP
Event/webinar marketing
Act-On
8.4
Oracle DMP

Social Media Marketing

Act-On
7.9
Oracle DMP
Social sharing and campaigns
Act-On
7.9
Oracle DMP
Social profile integration
Act-On
7.9
Oracle DMP

Reporting & Analytics

Act-On
5.7
Oracle DMP
Dashboards
Act-On
5.5
Oracle DMP
Standard reports
Act-On
5.9
Oracle DMP
Custom reports
Act-On
5.6
Oracle DMP

Platform & Infrastructure

Act-On
7.3
Oracle DMP
API
Act-On
9.3
Oracle DMP
Role-based workflow & approvals
Act-On
6.8
Oracle DMP
Customizability
Act-On
6.7
Oracle DMP
Integration with Salesforce.com
Act-On
8.0
Oracle DMP
Integration with Microsoft Dynamics CRM
Act-On
6.1
Oracle DMP
Integration with SugarCRM
Act-On
7.0
Oracle DMP

Data Collection

Act-On
Oracle DMP
8.2
Collection of first-party data
Act-On
Oracle DMP
7.6
Collection of third-party data
Act-On
Oracle DMP
7.8
Access to Third-party Data Providers
Act-On
Oracle DMP
9.2

Data Classification

Act-On
Oracle DMP
8.2
Audience taxonomy
Act-On
Oracle DMP
7.8
Tag Management
Act-On
Oracle DMP
8.0
Data Analysis Dashboard
Act-On
Oracle DMP
8.6

Ad Network Integration

Act-On
Oracle DMP
7.9
Data Transfer
Act-On
Oracle DMP
8.0
DSP integration
Act-On
Oracle DMP
7.7

DMP Analytics

Act-On
Oracle DMP
8.7
Campaign Analytics
Act-On
Oracle DMP
8.5
Audience Analytics
Act-On
Oracle DMP
9.0

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Some of the best custom purchase based targeting segments.
  • Easy to find and use in most programmatic technology platforms.
  • Unmatched customer service, typically receiving a dedicated sales rep or service manager.
Corey Buller profile photo

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • In an age where transparency is key to agency success, Bluekai sometimes fails. It is difficult to understand how their audiences are built and where they come from.
  • Quicker turnarounds on custom segments.
Corey Buller profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale
Alina Hera profile photo

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Oracle DMP Editions & Modules
Oracle DMP
Additional Pricing Details