What users are saying about
342 Ratings

Oracle Eloqua

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Top Rated
364 Ratings
342 Ratings
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Score 7 out of 101

Oracle Eloqua

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Top Rated
364 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Oracle Eloqua

If you are sending some fairly basic, simply designed emails, Eloqua is perfect for you! It shares an easy tracking system and basic metrics after each campaign is sent out, and you can schedule emails in advance and specify details about how they are sent. While the templates are fairly standard, they are easy to update and work with, and if you don't have very intricate designs you're using, they will work just fine. The emails are mobile friendly and send quickly, and overall the system is simple to use and understand. There are options for enhanced functionality, A/B testing, and more for those who want to go deep into their email campaigns, but it's also a great system for simply sending out communications and tracking them, particularly if you send a lot of emails and just want a standard format to go out whenever you need it.
Madeline Des Jardins profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Oracle Eloqua
7.4
WYSIWYG email editor
Act-On
7.9
Oracle Eloqua
6.4
Dynamic content
Act-On
7.1
Oracle Eloqua
7.4
Ability to test dynamic content
Act-On
6.7
Oracle Eloqua
6.7
Landing pages
Act-On
7.0
Oracle Eloqua
6.8
A/B testing
Act-On
6.9
Oracle Eloqua
6.9
Mobile optimization
Act-On
6.8
Oracle Eloqua
6.9
Email deliverability
Act-On
7.8
Oracle Eloqua
8.4
List management
Act-On
6.4
Oracle Eloqua
8.2
Triggered drip sequences
Act-On
9.2
Oracle Eloqua
8.6

Lead Management

Act-On
7.3
Oracle Eloqua
7.3
Lead nurturing
Act-On
7.0
Oracle Eloqua
7.7
Lead scoring and grading
Act-On
7.4
Oracle Eloqua
7.5
Data quality management
Act-On
7.9
Oracle Eloqua
7.0
Automated sales alerts and tasks
Act-On
6.7
Oracle Eloqua
6.8

Campaign Management

Act-On
7.6
Oracle Eloqua
7.0
Calendaring
Act-On
6.8
Oracle Eloqua
6.8
Event/webinar marketing
Act-On
8.5
Oracle Eloqua
7.2

Social Media Marketing

Act-On
7.9
Oracle Eloqua
6.6
Social sharing and campaigns
Act-On
7.9
Oracle Eloqua
6.3
Social profile integration
Act-On
7.9
Oracle Eloqua
6.8

Reporting & Analytics

Act-On
5.7
Oracle Eloqua
7.2
Dashboards
Act-On
5.5
Oracle Eloqua
7.4
Standard reports
Act-On
6.0
Oracle Eloqua
7.1
Custom reports
Act-On
5.7
Oracle Eloqua
7.2

Platform & Infrastructure

Act-On
7.3
Oracle Eloqua
7.5
API
Act-On
9.2
Oracle Eloqua
7.7
Role-based workflow & approvals
Act-On
6.8
Oracle Eloqua
7.7
Customizability
Act-On
6.7
Oracle Eloqua
7.8
Integration with Salesforce.com
Act-On
8.0
Oracle Eloqua
8.4
Integration with Microsoft Dynamics CRM
Act-On
6.1
Oracle Eloqua
6.8
Integration with SugarCRM
Act-On
7.0
Oracle Eloqua
6.8

Pros

  • Lead nurturing
  • Marketing list segmentation
  • Providing an insight into user behaviour, allowing for a more granular analysis of your current prospects
Andrew Smith profile photo
  • Lots of features available to users who want to explore all opportunities their organization may have with marketing automation
  • Since the product is so popular, there are lots of user groups and companies helping with the implementation process
  • The software has an extensive help section.
Richard Angeloni profile photo

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • They recently went to a more impersonal account management model. This really stinks. Not that our CSM was really that great but based on the fact that it was always nice that you had one person who was in your corner if something really went wrong.
  • The topliners community used to be really strong and would provide a TON of support for Eloqua users. Now, you can wait weeks before anyone replies to a question or issue that's posted.
  • Eloqua support used to be very robust. Now, it seems like they are just trying to close as many tickets as possible and are very quick to respond with, "Oh, no that's not our issue." or "You are going to have to ask a partner to help you with that!"
  • Eloqua has failed to innovate....it USED to be THE platform to go with. Now, Marketo has really stepped up and brought some innovative features to the marketing automation area such as a more user-friendly email builder, landing page builder, and ABM capabilities.
Chad Lloyd profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product. Outstanding people. Frequent updates based on customer input. No BS.
Michael Artinger profile photo
Oracle Eloqua5.0
Based on 66 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis profile photo

Usability

Act-On7.2
Based on 31 answers
It's easy to get around and makes logical sense
Chad Stewart profile photo
Oracle Eloqua6.7
Based on 11 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
Richard Angeloni profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Oracle Eloqua7.3
Based on 6 answers
No answer on this topic is available.

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Oracle Eloqua6.6
Based on 5 answers
No answer on this topic is available.

Support

Act-On8.8
Based on 38 answers
Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.
Amanda Hurley profile photo
Oracle Eloqua9.5
Based on 15 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Oracle Eloqua7.3
Based on 3 answers
No answer on this topic is available.

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
Everything is contingent on where you want to go with your automation strategy. Eloqua is the industry standard for a reason--they've been in the marketing automation space significantly longer than their closest competitor and do provide the best suite of tools to support it.
Nick McGirr profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
Oracle Eloqua7.8
Based on 58 answers
This helps me save tons of FTE hours by automating and triggering a lot of our email processes. In the long run that should also aid the data and information we gather to eventually segment our recipients even better. Dynamic emailing in these days simply is a must have for each brand.
Roel Timmermans profile photo

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • Eloqua has had measurably positive impacts - as in double-digit increases in quantity, quality and effectiveness - on overall business objectives across our marketing organization and to a lesser extent, sales, product management and IT as well.
Kristin Connell profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Oracle Eloqua Editions & Modules
Oracle Eloqua
Additional Pricing Details