What users are saying about

Act-On

328 Ratings

Oracle Eloqua

Top Rated
348 Ratings

Act-On

328 Ratings
Score 7 out of 101

Oracle Eloqua

Top Rated
348 Ratings
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Oracle Eloqua

Eloqua is well suited for clients with the need to automate marketing tasks to save on time and money. This would be most marketing teams and primarily B2B. Eloqua may be used for B2C marketing but there are better fit products for that.Eloqua is especially great for large and/or complex marketing, sales, and IT teams. It has the ability to be customized to meet their needs while not being extremely difficult to setup and manage. It has functionality that its competitors lack to support global, large marketing teams.
Karin "KP" Pindle profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Oracle Eloqua
7.3
WYSIWYG email editor
Act-On
7.3
Oracle Eloqua
6.1
Dynamic content
Act-On
6.9
Oracle Eloqua
7.5
Ability to test dynamic content
Act-On
6.6
Oracle Eloqua
6.8
Landing pages
Act-On
7.8
Oracle Eloqua
6.7
A/B testing
Act-On
8.0
Oracle Eloqua
7.1
Mobile optimization
Act-On
7.7
Oracle Eloqua
6.6
Email deliverability
Act-On
8.8
Oracle Eloqua
8.5
List management
Act-On
6.0
Oracle Eloqua
8.0
Triggered drip sequences
Act-On
8.3
Oracle Eloqua
8.6

Lead Management

Act-On
6.7
Oracle Eloqua
7.5
Lead nurturing
Act-On
6.3
Oracle Eloqua
7.8
Lead scoring and grading
Act-On
6.9
Oracle Eloqua
7.8
Data quality management
Act-On
7.1
Oracle Eloqua
7.3
Automated sales alerts and tasks
Act-On
6.4
Oracle Eloqua
7.1

Campaign Management

Act-On
7.5
Oracle Eloqua
6.9
Calendaring
Act-On
6.8
Oracle Eloqua
6.8
Event/webinar marketing
Act-On
8.3
Oracle Eloqua
7.1

Social Media Marketing

Act-On
6.7
Oracle Eloqua
6.4
Social sharing and campaigns
Act-On
6.4
Oracle Eloqua
6.2
Social profile integration
Act-On
7.0
Oracle Eloqua
6.5

Reporting & Analytics

Act-On
5.3
Oracle Eloqua
7.0
Dashboards
Act-On
4.7
Oracle Eloqua
7.2
Standard reports
Act-On
5.7
Oracle Eloqua
7.0
Custom reports
Act-On
5.6
Oracle Eloqua
7.0

Platform & Infrastructure

Act-On
6.5
Oracle Eloqua
7.6
API
Act-On
8.0
Oracle Eloqua
7.6
Role-based workflow & approvals
Act-On
6.4
Oracle Eloqua
7.7
Customizability
Act-On
5.1
Oracle Eloqua
7.8
Integration with Salesforce.com
Act-On
8.0
Oracle Eloqua
8.5
Integration with Microsoft Dynamics CRM
Act-On
4.1
Oracle Eloqua
6.8
Integration with SugarCRM
Act-On
7.1
Oracle Eloqua
7.4

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Lots of features available to users who want to explore all opportunities their organization may have with marketing automation
  • Since the product is so popular, there are lots of user groups and companies helping with the implementation process
  • The software has an extensive help section.
Richard Angeloni profile photo

Cons

  • A more coherent interface.
  • Data studio needs to be a bit more mature.
  • A more contact oriented, less list oriented approach could be useful.
Diogo Cabral profile photo
  • It's a little finicky in that sometimes if steps are not followed in the absolute correct order it might not work - or even if they are followed in the right order it might not work. I recall trying to get Eloqua to pull up information on a campaign & on the 5th try it finally worked, but I had done everything the same way leading up to that 5th attempt. I would say these glitches/bugs happen about 5-10% of the time using Eloqua & it is a big pain. It is really hard to tell a boss there is an issue only to show it to them & have it work flawlessly.
  • Interface is a bit confusing, lots of drop downs make it harder to navigate - it's nice that all the information is accessible from one main screen, but essentially there are hundreds of operations that can be done on this & the system is not built to account for how it's being used - so it's not intuitive to what users are doing with the software, so if I always/only use steps r,z, & y - I still have to navigate to them in several clicks - no saved favorites.
  • Aside the above point on the interface - it could really benefit from a facelift, if you've never used it before, it will be very obvious you are working on a 10+ year old system. Not that new features haven't been added over time, but the look & feel of buttons, layout, font, etc. is due for a makeover.
Kevin Cannon profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
Oracle Eloqua5.0
Based on 66 answers
The transition to Oracle Support has been a bit rough. It's not quite as easy as it used to be when Eloqua was running the show. If it doesn't get any more difficult and the quality of support is maintained, there will be no issue. But if support quality is degraded over throughout the rest of our term, that will be a major consideration when it comes time to renew.
Matthew Miller profile photo

Usability

Act-On7.2
Based on 31 answers
I'm 71 years old and have obsolete computer skills. I am not well versed in marketing/advertising, and would prefer not to be as involved in these areas as I am. With that background using Act-On has been easy to do and everything I've needed has been made available quickly. It's a very well designed "ask and ye shall receive" system.
Charles Harte profile photo
Oracle Eloqua6.0
Based on 10 answers
Most Eloqua 10 UI is easy to use
Murali Kandasamy profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Oracle Eloqua7.3
Based on 6 answers
No answer on this topic is available.

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Oracle Eloqua6.6
Based on 5 answers
No answer on this topic is available.

Support

Act-On8.8
Based on 38 answers
My access is fast, free, and all issues have been solved FAST.
Charles Harte profile photo
Oracle Eloqua9.0
Based on 14 answers
The Eloqua support team has always been very responsive and efficient to answer our questions
Marie Escaro profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Oracle Eloqua7.3
Based on 3 answers
No answer on this topic is available.

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
We had purchased and implemented Eloqua before I assume my role so I was not involved in any of the decision making or 'shopping' for tools
Kate Bowling profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
Oracle Eloqua7.5
Based on 46 answers
We are a global company of over 65,000 employees. We have over 125 users of Eloqua across the globe. It can be difficult to ensure everyone is following the guidelines, best practices and policy of the tool. I am constantly policing it and finding users who are not doing what it required or sending messages via Eloqua that are not approved
Kate Bowling profile photo

Return on Investment

  • It has allowed us to capture and nurture leads in a way we've never been able to do before.
  • We can create more robust and segmented/tailored messages which was something we could not do previously.
  • We can now track our efforts and compare campaigns and efforts to help us to continuously improve communications.
Nannette Nolan profile photo
  • Automated the campaign process to create a far better experience than if it was done manually for over 20,000 customers.
  • Great improvement in lead management & lead scoring - this only started to really be put under a microscope 2 years ago by marketing leadership & while some of the concepts were new to the team, Eloqua was already perfectly capable of aiding in this. Now scores are generated around: Title, Type of content requested, amount of content requested, reoccurring/frequency - all used to fit our needs in a formula around the campaigns in Eloqua.
  • Also, another great little use case for Eloqua, say a salesperson has a VIP customer that they are worried about, with Eloqua - a marketer could show sales how that one VIP is engaging over time. Has there been a sudden dropoff of opening emails, visiting the site, etc. or is the VIP still engaging as per usual & just not interested in the salesperson pitch?
Kevin Cannon profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Oracle Eloqua Editions & Modules
Oracle Eloqua
Additional Pricing Details