What users are saying about

Act-On

328 Ratings

Pardot

Top Rated
490 Ratings

Act-On

328 Ratings
Score 7 out of 101

Pardot

Top Rated
490 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Act-On

If you are not familiar with Marketing Automation, you should consider whether you have the resources to manage a platform and your content. You do not have to be a techy to work with Act-On, however some HTML and CSS skills come in handy. With Act-On you are up and running in no time. When connecting with a different CRM such as Salesforce, NetSuite, Dynamics or other native integrations, you will learn that Act-On provides all the APIs you need and more importantly all the support you will need.
Harold Klaassen profile photo

Pardot

Whether you are a small business or large, Pardot is a great, easy-to-use, user-friendly and powerful marketing automation tool to drive your organization's marketing initiatives. Paired with Salesforce, it drives visibility and accountability across sales and marketing teams and enables both to drive leads and sales with automation.
Christina Wells profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Pardot
7.0
WYSIWYG email editor
Act-On
7.3
Pardot
6.5
Dynamic content
Act-On
6.9
Pardot
6.8
Ability to test dynamic content
Act-On
6.6
Pardot
7.1
Landing pages
Act-On
7.8
Pardot
6.8
A/B testing
Act-On
8.0
Pardot
7.3
Mobile optimization
Act-On
7.7
Pardot
6.6
Email deliverability
Act-On
8.8
Pardot
7.6
List management
Act-On
5.9
Pardot
7.0
Triggered drip sequences
Act-On
8.3
Pardot
7.0

Lead Management

Act-On
6.7
Pardot
6.6
Lead nurturing
Act-On
6.3
Pardot
6.9
Lead scoring and grading
Act-On
6.9
Pardot
7.2
Data quality management
Act-On
7.1
Pardot
5.7
Automated sales alerts and tasks
Act-On
6.4
Pardot
6.6

Campaign Management

Act-On
7.5
Pardot
6.8
Calendaring
Act-On
6.8
Pardot
6.5
Event/webinar marketing
Act-On
8.3
Pardot
7.0

Social Media Marketing

Act-On
6.7
Pardot
7.4
Social sharing and campaigns
Act-On
6.4
Pardot
7.0
Social profile integration
Act-On
7.0
Pardot
7.8

Reporting & Analytics

Act-On
5.3
Pardot
5.6
Dashboards
Act-On
4.7
Pardot
5.3
Standard reports
Act-On
5.7
Pardot
6.0
Custom reports
Act-On
5.6
Pardot
5.4

Platform & Infrastructure

Act-On
6.4
Pardot
6.7
API
Act-On
8.0
Pardot
6.9
Role-based workflow & approvals
Act-On
6.4
Pardot
7.1
Customizability
Act-On
5.1
Pardot
6.1
Integration with Salesforce.com
Act-On
8.0
Pardot
6.5
Integration with Microsoft Dynamics CRM
Act-On
4.1
Pardot
8.3
Integration with SugarCRM
Act-On
7.1
Pardot
5.4

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • Pardot is a powerful tool since it is integrated in with Salesforce
  • A lot of opportunity for unique types of marketing campaigns to a wide subset of clients/prospects
  • Excellent for transaction emails.
Megan Lemons profile photo

Cons

  • I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
  • It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
  • They need to design a better functioning more realistic marketing calendar.
Richard Longo profile photo
  • Multi-touch campaign attribution isn't strong
  • Landing page and email customization isn't strong
Trevor Lynn profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product. Outstanding people. Frequent updates based on customer input. No BS.
Michael Artinger profile photo
Pardot8.6
Based on 84 answers
It's exactly what we need for our business model, company size and marketing automation use case.
Trevor Lynn profile photo

Usability

Act-On7.2
Based on 31 answers
It is very easy to use and intitive.
Prabal Roy profile photo
Pardot8.5
Based on 17 answers
Straightforward UI/UX for a VERY robust and powerful tool
John Schott profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Pardot7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch profile photo

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
Pardot8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno profile photo

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
Pardot6.4
Based on 14 answers
Back to my previous statement their support team is AWESOME. Depending on your service you may get better or implementations done for you during install but I was on a very quick install that was tied to another project so I did 90% on my own.
Vinny Poliseno profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Pardot9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Pardot8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh profile photo

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
Pardot8.2
Based on 11 answers
We were able to implement ourselves in 30 days, which included a migration from Loopfuse. The process was very straightforward and Pardot provides good documentation using Basecamp during the implementation phase. Your Pardot implementation specialist is a resource available during your 60 day implementation phase and you can ask any and all questions.
Pam Risch profile photo

Alternatives Considered

These systems are all great and very robust, but they count each email sent against the monthly count, which is not always ideal for a company that sends high volume, and high frequency marketing campaigns each month. That is probably the greatest selling point of Act-On, that I can keep a base of customers under a certain limit, and send to them unlimited
Paloma Nazar profile photo
We didn't test any other products. Pardot was a given when I joined our team as the marketing manager. Once Salesforce acquired the software / technology, it was an even bigger slam dunk on why we should purchase Pardot for our company. I don't know of any other software out there that is so focused on the SMB B2B market. They make us look a lot bigger than we actually are. That was a big selling point for us.
Karol Clark profile photo

Return on Investment

  • Increased our lead database by more than 5X
  • Allowed ranking of leads and prioritization of sales efforts
  • Implementation of progressive profiling provides sales teams with better understanding of customer needs before contacting them
  • Enables clear insight into which marketing initiative are the most effective
  • Dashboard views make monthly, quarterly and annual updates to the CEO and Board of Directors higher impact and less time-consuming
Michael Artinger profile photo
  • Some of our sales offices have seen an 80% increase in business that they attributed to using Pardot on a more hands on basis. It has a lot of very helpful tools that aid in the sales process and for lead generation purposes (including the lead scoring and grading functions).
  • The automation part has made our drip email programs very easy. Just set it and check on it once a week or even less. The reporting functions make it easier for management to see the results too.
  • Our email campaigns (including doing A/B testing) are easy to set-up and execute, saving us time for other projects. Plus its easy to train new employees on.
Matt Bohar profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

Pardot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pardot Editions & Modules
Pardot
Edition
Standard
$1,0001
Pro
$2,0002
Ultimate
$3,0002
1. per month (up to 1,000 contacts)
2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot More Information