What users are saying about
391 Ratings
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Score 8.3 out of 100
7 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

PFL Hybrid Experience Platform

If you're working for an organization that wants to do direct mail as a tactic, [PFL Tactile Marketing Automation is] an acceptable basic solution. They can scope out mailers, price them, and help with fulfillment. But the end results of those mailers and the eye for quality has been questionable on occasion from my experience.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.3
PFL Hybrid Experience Platform
WYSIWYG email editor
Act-On
9.5
PFL Hybrid Experience Platform
Dynamic content
Act-On
9.3
PFL Hybrid Experience Platform
Ability to test dynamic content
Act-On
9.1
PFL Hybrid Experience Platform
Landing pages
Act-On
9.1
PFL Hybrid Experience Platform
A/B testing
Act-On
9.4
PFL Hybrid Experience Platform
Mobile optimization
Act-On
9.6
PFL Hybrid Experience Platform
Email deliverability reporting
Act-On
8.9
PFL Hybrid Experience Platform
List management
Act-On
9.4
PFL Hybrid Experience Platform
Triggered drip sequences
Act-On
9.2
PFL Hybrid Experience Platform

Lead Management

Act-On
9.5
PFL Hybrid Experience Platform
Lead nurturing
Act-On
9.6
PFL Hybrid Experience Platform
Lead scoring and grading
Act-On
9.9
PFL Hybrid Experience Platform
Data quality management
Act-On
9.3
PFL Hybrid Experience Platform
Automated sales alerts and tasks
Act-On
9.2
PFL Hybrid Experience Platform

Campaign Management

Act-On
8.1
PFL Hybrid Experience Platform
Calendaring
Act-On
6.8
PFL Hybrid Experience Platform
Event/webinar marketing
Act-On
9.4
PFL Hybrid Experience Platform

Social Media Marketing

Act-On
9.4
PFL Hybrid Experience Platform
Social sharing and campaigns
Act-On
9.4
PFL Hybrid Experience Platform
Social profile integration
Act-On
9.4
PFL Hybrid Experience Platform

Reporting & Analytics

Act-On
9.1
PFL Hybrid Experience Platform
Dashboards
Act-On
9.0
PFL Hybrid Experience Platform
Standard reports
Act-On
8.8
PFL Hybrid Experience Platform
Custom reports
Act-On
9.5
PFL Hybrid Experience Platform

Platform & Infrastructure

Act-On
9.3
PFL Hybrid Experience Platform
API
Act-On
9.1
PFL Hybrid Experience Platform
Role-based workflow & approvals
Act-On
9.1
PFL Hybrid Experience Platform
Customizability
Act-On
9.5
PFL Hybrid Experience Platform
Integration with Salesforce.com
Act-On
9.5
PFL Hybrid Experience Platform
Integration with Microsoft Dynamics CRM
Act-On
9.4
PFL Hybrid Experience Platform
Integration with SugarCRM
Act-On
9.0
PFL Hybrid Experience Platform

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

PFL Hybrid Experience Platform

  • Easy for sales to control direct mail.
  • Great at tracking success rates.
Anonymous | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

PFL Hybrid Experience Platform

  • Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
  • We've had instances of them sending out the wrong mailers based on the orders we've triggered.
  • Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

PFL Hybrid Experience Platform

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

PFL Hybrid Experience Platform

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

PFL Hybrid Experience Platform

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

PFL Hybrid Experience Platform

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

PFL Hybrid Experience Platform

PFL Hybrid Experience Platform 8.0
Based on 1 answer
Support and account management is good, it can just take a while to go through all the steps to get something live
Anonymous | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

PFL Hybrid Experience Platform

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

PFL Hybrid Experience Platform

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

PFL Hybrid Experience Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

PFL Hybrid Experience Platform

I've never used any other competitive solutions.
Anonymous | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

PFL Hybrid Experience Platform

PFL Hybrid Experience Platform 8.0
Based on 1 answer
It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
Anonymous | TrustRadius Reviewer

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

PFL Hybrid Experience Platform

  • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

PFL Hybrid Experience Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting at $10,000

PFL Hybrid Experience Platform Editions & Modules

Additional Pricing Details
Contact us for more information and to request a custom quote: https://www.pfl.com/discover-how-to-start/

Rating Summary

Likelihood to Recommend

Act-On
9.5
PFL Hybrid Experience Platform
6.7

Likelihood to Renew

Act-On
8.9
PFL Hybrid Experience Platform

Usability

Act-On
9.1
PFL Hybrid Experience Platform

Reliability and Availability

Act-On
9.1
PFL Hybrid Experience Platform

Performance

Act-On
8.2
PFL Hybrid Experience Platform

Support Rating

Act-On
7.3
PFL Hybrid Experience Platform
8.0

In-Person Training

Act-On
8.7
PFL Hybrid Experience Platform

Online Training

Act-On
9.3
PFL Hybrid Experience Platform

Implementation Rating

Act-On
8.6
PFL Hybrid Experience Platform

Scalability

Act-On
9.1
PFL Hybrid Experience Platform
8.0

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