What users are saying about
Top Rated
374 Ratings
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Top Rated
817 Ratings
Top Rated
374 Ratings
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Score 7.3 out of 100

QuickBooks Online

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Top Rated
817 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

QuickBooks Online

Quickbooks Online is super well suited for small business owners who are on the go and need access to their bookkeeping across multiple devices. You can leave the desktop and carry your books in your pocket for billing, invoicing, expensing, payroll any time, anywhere. I know there are time tracking plugins as well as other integrations that allow for your staff to submit reports directly to the software which is a brilliant addition.
Joel McAfee | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
QuickBooks Online
WYSIWYG email editor
Act-On
7.4
QuickBooks Online
Dynamic content
Act-On
6.9
QuickBooks Online
Ability to test dynamic content
Act-On
7.1
QuickBooks Online
Landing pages
Act-On
7.5
QuickBooks Online
A/B testing
Act-On
7.3
QuickBooks Online
Mobile optimization
Act-On
8.2
QuickBooks Online
Email deliverability reporting
Act-On
8.1
QuickBooks Online
List management
Act-On
8.5
QuickBooks Online
Triggered drip sequences
Act-On
8.2
QuickBooks Online

Lead Management

Act-On
7.8
QuickBooks Online
Lead nurturing
Act-On
8.3
QuickBooks Online
Lead scoring and grading
Act-On
8.1
QuickBooks Online
Data quality management
Act-On
7.1
QuickBooks Online
Automated sales alerts and tasks
Act-On
7.6
QuickBooks Online

Campaign Management

Act-On
7.5
QuickBooks Online
Calendaring
Act-On
6.8
QuickBooks Online
Event/webinar marketing
Act-On
8.2
QuickBooks Online

Social Media Marketing

Act-On
6.2
QuickBooks Online
Social sharing and campaigns
Act-On
6.4
QuickBooks Online
Social profile integration
Act-On
5.9
QuickBooks Online

Reporting & Analytics

Act-On
7.0
QuickBooks Online
8.1
Dashboards
Act-On
7.2
QuickBooks Online
8.1
Standard reports
Act-On
7.4
QuickBooks Online
8.3
Custom reports
Act-On
6.3
QuickBooks Online
8.0

Platform & Infrastructure

Act-On
7.9
QuickBooks Online
API
Act-On
6.9
QuickBooks Online
Role-based workflow & approvals
Act-On
7.6
QuickBooks Online
Customizability
Act-On
7.1
QuickBooks Online
Integration with Salesforce.com
Act-On
8.3
QuickBooks Online
Integration with Microsoft Dynamics CRM
Act-On
8.4
QuickBooks Online
Integration with SugarCRM
Act-On
8.8
QuickBooks Online

Payroll Management

Act-On
QuickBooks Online
7.6
Pay calculation
Act-On
QuickBooks Online
8.1
Benefit plan administration
Act-On
QuickBooks Online
6.8
Direct deposit files
Act-On
QuickBooks Online
7.3
Salary revision and increment management
Act-On
QuickBooks Online
7.6
Reimbursement management
Act-On
QuickBooks Online
8.4

Customization

Act-On
QuickBooks Online
7.6
API for custom integration
Act-On
QuickBooks Online
8.0
Plug-ins
Act-On
QuickBooks Online
7.2

Security

Act-On
QuickBooks Online
8.7
Single sign-on capability
Act-On
QuickBooks Online
8.7
Role-based user permissions
Act-On
QuickBooks Online
8.6

General Ledger and Configurable Accounting

Act-On
QuickBooks Online
7.6
Accounts payable
Act-On
QuickBooks Online
8.2
Accounts receivable
Act-On
QuickBooks Online
8.5
Cash management
Act-On
QuickBooks Online
8.1
Bank reconciliation
Act-On
QuickBooks Online
8.2
Expense management
Act-On
QuickBooks Online
8.1
Time tracking
Act-On
QuickBooks Online
5.6
Fixed asset management
Act-On
QuickBooks Online
6.4
Multi-currency support
Act-On
QuickBooks Online
4.3
Multi-division support
Act-On
QuickBooks Online
7.8
Regulations compliance
Act-On
QuickBooks Online
6.9
Electronic tax filing
Act-On
QuickBooks Online
8.9
Self-service portal
Act-On
QuickBooks Online
8.2
Global Financial Support
Act-On
QuickBooks Online
6.9
Primary and Secondary Ledgers
Act-On
QuickBooks Online
7.2
Intercompany Accounting
Act-On
QuickBooks Online
7.7
Localizations
Act-On
QuickBooks Online
8.4
Journals and Reconciliations
Act-On
QuickBooks Online
7.8
Enterprise Accounting
Act-On
QuickBooks Online
8.3
Configurable Accounting
Act-On
QuickBooks Online
7.1
Centralized Rules Framework
Act-On
QuickBooks Online
8.0
Standardized Processes
Act-On
QuickBooks Online
8.0

Inventory Management

Act-On
QuickBooks Online
7.2
Inventory tracking
Act-On
QuickBooks Online
7.6
Automatic reordering
Act-On
QuickBooks Online
8.4
Location management
Act-On
QuickBooks Online
7.7
Manufacturing module
Act-On
QuickBooks Online
5.0

Order Management

Act-On
QuickBooks Online
7.9
Pricing
Act-On
QuickBooks Online
8.1
Order entry
Act-On
QuickBooks Online
8.7
Credit card processing
Act-On
QuickBooks Online
8.3
Cost of goods sold
Act-On
QuickBooks Online
8.0
Order Orchestration
Act-On
QuickBooks Online
7.6
End-to-end order visibility
Act-On
QuickBooks Online
8.5
Order exception Resolution
Act-On
QuickBooks Online
6.2

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

QuickBooks Online

  • The user interface is clean and things are easy to find. This saves us time from having to look for things we need. If we can't find something, the Help and Search features are easy to use.
  • There is a bar graph at the top of my Customers page that shows a breakdown of overdue invoices, open invoices, and those that have been paid in the last 30 days. This is nice because I can see all this information quickly when I need it.
  • We can customize invoices as much as we need to and it is very user-friendly. We can email individual invoices or in bulk to save time. We can send invoice reminders and statements in a flash as well. All of these things help us get paid on time.
Jennifer Walschap | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

QuickBooks Online

  • Non-profit functionality for fundraising - I have to categorize accounts receivable as sales, and instead of being able to show collection of the sale and put the funds into our fundraising (income) account upon collection, I have to delete the sale and recategorize the expense as a fundraising
  • Reports could be more clearly labeled so I could find what I need better (e.g. being able to pull how much I paid a contractor by name).
  • Reconciliation of errors between bank and QuickBooks accounts - I make mistakes, I need to know there's an easy way to reset the account to zero our minor errors, but have not yet found the means to do so.
Dylan DeClerck | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

QuickBooks Online

QuickBooks Online 9.0
Based on 21 answers
It like the product 'right out of the box' and I trust Intuit will continually improve it over the years based on my experience with their desktop products. The large providers of Apps makes customizing the entire package relatively easy and seamless for a wide variety of business types.
John H. Adair CPA | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

QuickBooks Online

QuickBooks Online 8.4
Based on 12 answers
It's Easy enough to learn the basic for a new user; though if you are required to go more in depth in recording assets or liability accounts it could get somewhat confusing for the every day user who doesn't know double-entry accounting. It's great for a business that just wants profit and loss information available at their fingertips.
Lindsay Foucht | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

QuickBooks Online

QuickBooks Online 5.6
Based on 3 answers
While there is an app, which makes it accessible, all the features are not available.
Tya Bolton | TrustRadius Reviewer

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

QuickBooks Online

QuickBooks Online 7.9
Based on 2 answers
There are tab issues. When I tab the field doesn't highlight and I have to backspace or delete what is in the field. Happens on the memo field and sometimes other fields. Very time consuming.
Colleen Walker | TrustRadius Reviewer

Support Rating

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

QuickBooks Online

QuickBooks Online 4.0
Based on 5 answers
Not that overally impressed with the support when having issues with the app or desktop version. I lost my patience and at times just gave up and tried another process outside of QuickBooks. This is definitely something QuickBooks needs to work on improving as this could lose them customers in the long run. The benefits at the moment outweigh any of the frustrations I face.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

QuickBooks Online

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

QuickBooks Online

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

QuickBooks Online

QuickBooks Online 5.2
Based on 3 answers
I'm frustrated. Wound up with two companies, have to keep switching back and forth. This is unsatisfactory!
Robin M. Robboy, CPA | TrustRadius Reviewer

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

QuickBooks Online

QuickBooks Online (QBO) is a decent product that has some limitations. On the surface the product pretty much does what it is suppose to, however there have been some occasions where clients stated banking information was not imported, or imported incorrectly, the software was operating at a slow pace, and the add-on integrations were a problem. Depending on your needs a look at one of the other cloud based accounting softwares may be warranted
Anonymous | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

QuickBooks Online

  • QBO allowed us to integrate with our CPA quickly, absolute must to keep in compliance with tax laws.
  • Having our books organized in QBO is critical for commercial bank loan officers if you need financing.
  • We are able to manage bookkeeping and accounting needs with no staff dedicated to that function - those are tangible cost savings.
Sandeep Malhotra | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

QuickBooks Online

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

QuickBooks Online Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
7.8
QuickBooks Online
8.1

Likelihood to Renew

Act-On
8.9
QuickBooks Online
9.0

Usability

Act-On
9.1
QuickBooks Online
8.4

Reliability and Availability

Act-On
9.1
QuickBooks Online
5.6

Performance

Act-On
8.2
QuickBooks Online
7.9

Support Rating

Act-On
7.3
QuickBooks Online
4.0

In-Person Training

Act-On
8.7
QuickBooks Online

Online Training

Act-On
9.3
QuickBooks Online

Implementation Rating

Act-On
8.6
QuickBooks Online
5.2

Scalability

Act-On
9.1
QuickBooks Online

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