What users are saying about
342 Ratings
10 Ratings
342 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Radius

Radius supports our inbound lead gen and also is supporting our outbound teams equally well
Nick Bhutani profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Radius
WYSIWYG email editor
Act-On
7.9
Radius
Dynamic content
Act-On
7.1
Radius
Ability to test dynamic content
Act-On
6.7
Radius
Landing pages
Act-On
7.0
Radius
A/B testing
Act-On
6.9
Radius
Mobile optimization
Act-On
6.8
Radius
Email deliverability
Act-On
7.8
Radius
List management
Act-On
6.4
Radius
Triggered drip sequences
Act-On
9.2
Radius

Lead Management

Act-On
7.3
Radius
Lead nurturing
Act-On
7.0
Radius
Lead scoring and grading
Act-On
7.4
Radius
Data quality management
Act-On
7.9
Radius
Automated sales alerts and tasks
Act-On
6.7
Radius

Campaign Management

Act-On
7.6
Radius
Calendaring
Act-On
6.8
Radius
Event/webinar marketing
Act-On
8.5
Radius

Social Media Marketing

Act-On
7.9
Radius
Social sharing and campaigns
Act-On
7.9
Radius
Social profile integration
Act-On
7.9
Radius

Reporting & Analytics

Act-On
5.7
Radius
Dashboards
Act-On
5.5
Radius
Standard reports
Act-On
6.0
Radius
Custom reports
Act-On
5.7
Radius

Platform & Infrastructure

Act-On
7.3
Radius
API
Act-On
9.2
Radius
Role-based workflow & approvals
Act-On
6.8
Radius
Customizability
Act-On
6.7
Radius
Integration with Salesforce.com
Act-On
8.0
Radius
Integration with Microsoft Dynamics CRM
Act-On
6.1
Radius
Integration with SugarCRM
Act-On
7.0
Radius

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Radius connects with our salesforce and allows marketing to source lookalike prospects based on our historical close rates.
  • Radius helps us do market sizing for new potential verticals and research key signals for our current closed won records.
  • Radius Connect has been a very valuable tool for the sales team, providing more information on inbound leads that are not collected on the lead capture form.
  • Radius Connect also provides nearby similar businesses, helping sales source additional leads from the initial inbound.
Nick Bhutani profile photo

Cons

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo
  • Much like any data services, it needs to be updated fairly often. We do work with the Radius team when we find bad data on our prospecting campaign.
  • We do hit APEX Limits when we are importing lists into Salesforce, but it's been the cause of LiveOps always writing to the record.
Nick Bhutani profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
There are some parts of the program that are easy, and there are a lot of parts that aren't easy to use. I find myself calling Act-On Customer Support whenever I build an automated program to ensure I set it up correctly. The menu categories are all over the place and could use better organization. List syncing and segmenting can be a pain
Amanda Hurley profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I've never had a bad experience with support. I can get someone on the phone right away and they are always able to help.
Greg Pope profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
Compared to some of the competitor list intelligence vendors, Radius at the moment has the best SFDC integration
Nick Bhutani profile photo

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • We are seeing better conversions on leads, in part due to the additional information that is readily available in sales rep's lead views.
  • Saving money on buying prospect lists when we know they are truly net-new to our Salesforce.
Nick Bhutani profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Radius

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Radius Editions & Modules
Radius
Additional Pricing Details