What users are saying about
344 Ratings
10 Ratings
344 Ratings
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Score 7 out of 101
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

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Likelihood to Recommend

Act-On

I believe it's a flexible product, that can be fitted into most business environments. Of course, with any tool of this sort, you gain a lot by integrating it with a CRM tool, so make sure yours is supported during the selection process. Also make sure that you have ideas of what you want to do and achieve, as it greatly speeds up the adoption process.
Diogo Cabral profile photo

Radius

Radius supports our inbound lead gen and also is supporting our outbound teams equally well
Nick Bhutani profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
Radius
WYSIWYG email editor
Act-On
8.1
Radius
Dynamic content
Act-On
7.3
Radius
Ability to test dynamic content
Act-On
6.9
Radius
Landing pages
Act-On
7.1
Radius
A/B testing
Act-On
6.8
Radius
Mobile optimization
Act-On
6.7
Radius
Email deliverability
Act-On
8.0
Radius
List management
Act-On
6.7
Radius
Triggered drip sequences
Act-On
9.0
Radius

Lead Management

Act-On
7.5
Radius
Lead nurturing
Act-On
7.1
Radius
Lead scoring and grading
Act-On
7.7
Radius
Data quality management
Act-On
7.9
Radius
Automated sales alerts and tasks
Act-On
7.1
Radius

Campaign Management

Act-On
7.8
Radius
Calendaring
Act-On
6.8
Radius
Event/webinar marketing
Act-On
8.7
Radius

Social Media Marketing

Act-On
8.1
Radius
Social sharing and campaigns
Act-On
8.1
Radius
Social profile integration
Act-On
8.2
Radius

Reporting & Analytics

Act-On
6.2
Radius
Dashboards
Act-On
6.0
Radius
Standard reports
Act-On
6.6
Radius
Custom reports
Act-On
6.1
Radius

Platform & Infrastructure

Act-On
7.4
Radius
API
Act-On
8.8
Radius
Role-based workflow & approvals
Act-On
7.2
Radius
Customizability
Act-On
6.9
Radius
Integration with Salesforce.com
Act-On
8.0
Radius
Integration with Microsoft Dynamics CRM
Act-On
6.6
Radius
Integration with SugarCRM
Act-On
7.0
Radius

Pros

  • It not only allows you to see who visited your website, but also what pages they were clicking on. This comes in really handy when you need to separate webinar leads from people who really want to purchase your product and are looking at something like the product tour.
  • We use Dynamics CRM and it has the connector with that system. This allows us to send emails to our prospects directly from our CRM system. As a business development specialist, we constantly work with people who go dark after awhile. With this feature we are able to see whether or not they are opening our emails that we sent. This helps us focus on which prospects we should continue to go after, and which one's we should let go.
  • I LOVE being able to set up alerts for my territories. I can say all the state that I work with, and it sends me an updated list of new people visiting our site in those areas. This means that you don't have to filter through long lists just to find which prospects might be yours. Once again, making your team more productive and efficient.
Melodie Pierson profile photo
  • Radius connects with our salesforce and allows marketing to source lookalike prospects based on our historical close rates.
  • Radius helps us do market sizing for new potential verticals and research key signals for our current closed won records.
  • Radius Connect has been a very valuable tool for the sales team, providing more information on inbound leads that are not collected on the lead capture form.
  • Radius Connect also provides nearby similar businesses, helping sales source additional leads from the initial inbound.
Nick Bhutani profile photo

Cons

  • I'd like to see Act-On have some better social integration tools. For example, as of right now, it's difficult to incorporate social posting to our LinkedIn or Facebook Company Page through Act-On since the page was created in a way where we can't connect the profile to Act-On for automatic posting.
  • I'd love it if Act-On included an interactive calendar feature within the platform for planning purposes!
Kate Puetz profile photo
  • Much like any data services, it needs to be updated fairly often. We do work with the Radius team when we find bad data on our prospecting campaign.
  • We do hit APEX Limits when we are importing lists into Salesforce, but it's been the cause of LiveOps always writing to the record.
Nick Bhutani profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
These features are the right-size for us. Period. End. We could go cheap and go back to how we use to "market" but that wasn't engagement and we didn't know what our members were seeing and interested in. Through Act-On we have an affordable and easy platform that hits nearly every one of our needs.
Nannette Nolan profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It has been the quick tools we use to get our team members up and trained. the Act-On University is fabulous
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I've never had a bad experience with support. I can get someone on the phone right away and they are always able to help.
Greg Pope profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On allows us to more effectively manage our contact lists and use segments of the lists to send or exclude sending email campaigns. Most importantly, it integrates all the email response activity, as well as website activity, around the contact. So we, can look at a person and better understand their behavior.
Dan Brockway profile photo
Compared to some of the competitor list intelligence vendors, Radius at the moment has the best SFDC integration
Nick Bhutani profile photo

Return on Investment

  • Increased employee efficiency
  • Better tracking on leads and their interests for improved follow up and conversion
  • More opportunities to digitally get in front of clients and prospects
Amanda Hurley profile photo
  • We are seeing better conversions on leads, in part due to the additional information that is readily available in sales rep's lead views.
  • Saving money on buying prospect lists when we know they are truly net-new to our Salesforce.
Nick Bhutani profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Radius

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Radius Editions & Modules
Radius
Additional Pricing Details