What users are saying about

Act-On

328 Ratings

Radius

10 Ratings

Act-On

328 Ratings
Score 7 out of 101

Radius

10 Ratings
Score 6.7 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Radius

Radius supports our inbound lead gen and also is supporting our outbound teams equally well
Nick Bhutani profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Radius
WYSIWYG email editor
Act-On
7.3
Radius
Dynamic content
Act-On
6.9
Radius
Ability to test dynamic content
Act-On
6.6
Radius
Landing pages
Act-On
7.8
Radius
A/B testing
Act-On
8.0
Radius
Mobile optimization
Act-On
7.7
Radius
Email deliverability
Act-On
8.8
Radius
List management
Act-On
6.0
Radius
Triggered drip sequences
Act-On
8.3
Radius

Lead Management

Act-On
6.7
Radius
Lead nurturing
Act-On
6.3
Radius
Lead scoring and grading
Act-On
6.9
Radius
Data quality management
Act-On
7.1
Radius
Automated sales alerts and tasks
Act-On
6.4
Radius

Campaign Management

Act-On
7.5
Radius
Calendaring
Act-On
6.8
Radius
Event/webinar marketing
Act-On
8.3
Radius

Social Media Marketing

Act-On
6.7
Radius
Social sharing and campaigns
Act-On
6.4
Radius
Social profile integration
Act-On
7.0
Radius

Reporting & Analytics

Act-On
5.3
Radius
Dashboards
Act-On
4.7
Radius
Standard reports
Act-On
5.7
Radius
Custom reports
Act-On
5.6
Radius

Platform & Infrastructure

Act-On
6.5
Radius
API
Act-On
8.0
Radius
Role-based workflow & approvals
Act-On
6.4
Radius
Customizability
Act-On
5.1
Radius
Integration with Salesforce.com
Act-On
8.0
Radius
Integration with Microsoft Dynamics CRM
Act-On
4.1
Radius
Integration with SugarCRM
Act-On
7.1
Radius

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Radius connects with our salesforce and allows marketing to source lookalike prospects based on our historical close rates.
  • Radius helps us do market sizing for new potential verticals and research key signals for our current closed won records.
  • Radius Connect has been a very valuable tool for the sales team, providing more information on inbound leads that are not collected on the lead capture form.
  • Radius Connect also provides nearby similar businesses, helping sales source additional leads from the initial inbound.
Nick Bhutani profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • Much like any data services, it needs to be updated fairly often. We do work with the Radius team when we find bad data on our prospecting campaign.
  • We do hit APEX Limits when we are importing lists into Salesforce, but it's been the cause of LiveOps always writing to the record.
Nick Bhutani profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
Compared to some of the competitor list intelligence vendors, Radius at the moment has the best SFDC integration
Nick Bhutani profile photo

Return on Investment

  • Increased our lead database by more than 5X
  • Allowed ranking of leads and prioritization of sales efforts
  • Implementation of progressive profiling provides sales teams with better understanding of customer needs before contacting them
  • Enables clear insight into which marketing initiative are the most effective
  • Dashboard views make monthly, quarterly and annual updates to the CEO and Board of Directors higher impact and less time-consuming
Michael Artinger profile photo
  • We are seeing better conversions on leads, in part due to the additional information that is readily available in sales rep's lead views.
  • Saving money on buying prospect lists when we know they are truly net-new to our Salesforce.
Nick Bhutani profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Radius

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Radius Editions & Modules
Radius
Additional Pricing Details