What users are saying about
342 Ratings
10 Ratings
342 Ratings
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Score 7 out of 101
10 Ratings
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Score 4.2 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

ReachMail

I wouldn’t know because I only know my own experiences with them. But I will say these folks are so knowledgeable about mass mailing marketing and so commited to serving their customers that I suspect their service would meet the needs of anything from large corporations to solopreneurs.
Francesca De Grandis aka Outlaw Bunny profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
ReachMail
8.3
WYSIWYG email editor
Act-On
7.9
ReachMail
8.1
Dynamic content
Act-On
7.1
ReachMail
9.1
Ability to test dynamic content
Act-On
6.7
ReachMail
9.1
Landing pages
Act-On
7.0
ReachMail
7.0
A/B testing
Act-On
6.9
ReachMail
8.1
Mobile optimization
Act-On
6.8
ReachMail
9.1
Email deliverability
Act-On
7.8
ReachMail
8.6
List management
Act-On
6.4
ReachMail
7.1
Triggered drip sequences
Act-On
9.2
ReachMail

Lead Management

Act-On
7.3
ReachMail
Lead nurturing
Act-On
7.0
ReachMail
Lead scoring and grading
Act-On
7.4
ReachMail
Data quality management
Act-On
7.9
ReachMail
Automated sales alerts and tasks
Act-On
6.7
ReachMail

Campaign Management

Act-On
7.6
ReachMail
Calendaring
Act-On
6.8
ReachMail
Event/webinar marketing
Act-On
8.5
ReachMail

Social Media Marketing

Act-On
7.9
ReachMail
Social sharing and campaigns
Act-On
7.9
ReachMail
Social profile integration
Act-On
7.9
ReachMail

Reporting & Analytics

Act-On
5.7
ReachMail
6.9
Dashboards
Act-On
5.5
ReachMail
7.7
Standard reports
Act-On
6.0
ReachMail
8.0
Custom reports
Act-On
5.7
ReachMail
5.0

Platform & Infrastructure

Act-On
7.3
ReachMail
API
Act-On
9.2
ReachMail
Role-based workflow & approvals
Act-On
6.8
ReachMail
Customizability
Act-On
6.7
ReachMail
Integration with Salesforce.com
Act-On
8.0
ReachMail
Integration with Microsoft Dynamics CRM
Act-On
6.1
ReachMail
Integration with SugarCRM
Act-On
7.0
ReachMail

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Importing lists is very easy and they do a good job lining up the different fields automatically.
  • Message creation is simple and you can get a mass email set up within minutes.
John Cupoli profile photo

Cons

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo
  • It would be useful if there was an option to export email results (sends, opens, clicks, etc.) for all email sent within an account for a particular time period. Currently, reporting metrics can only be accessed by campaign/group and it makes it a very long a tedious process to analysis email performance across sends within a month, quarter or year.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
ReachMail8.0
Based on 1 answer
Graphic and doc storage capabilities, formatting capabilities
Jamie Caroland profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky profile photo
We use both reachmail and exact target for email deployment. Reachmail is easier to use for uploading lists and sending emails but exact target is better for reporting.
No photo available

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • Ease of use of reachmail allows for quick email deployment and revenue generation.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ReachMail

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
ReachMail Editions & Modules
ReachMail
Additional Pricing Details