What users are saying about
345 Ratings
10 Ratings
345 Ratings
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Score 7 out of 101
10 Ratings
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Score 4.1 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

ReachMail

The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.
Jamie Caroland profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
ReachMail
8.3
WYSIWYG email editor
Act-On
8.1
ReachMail
8.2
Dynamic content
Act-On
7.4
ReachMail
9.1
Ability to test dynamic content
Act-On
7.0
ReachMail
9.1
Landing pages
Act-On
7.1
ReachMail
7.0
A/B testing
Act-On
6.8
ReachMail
8.2
Mobile optimization
Act-On
6.6
ReachMail
9.1
Email deliverability
Act-On
7.9
ReachMail
8.6
List management
Act-On
6.7
ReachMail
7.3
Triggered drip sequences
Act-On
9.0
ReachMail

Lead Management

Act-On
7.4
ReachMail
Lead nurturing
Act-On
7.1
ReachMail
Lead scoring and grading
Act-On
7.7
ReachMail
Data quality management
Act-On
7.9
ReachMail
Automated sales alerts and tasks
Act-On
7.1
ReachMail

Campaign Management

Act-On
7.8
ReachMail
Calendaring
Act-On
6.8
ReachMail
Event/webinar marketing
Act-On
8.7
ReachMail

Social Media Marketing

Act-On
8.2
ReachMail
Social sharing and campaigns
Act-On
8.2
ReachMail
Social profile integration
Act-On
8.2
ReachMail

Reporting & Analytics

Act-On
6.2
ReachMail
7.0
Dashboards
Act-On
6.0
ReachMail
7.9
Standard reports
Act-On
6.6
ReachMail
8.0
Custom reports
Act-On
6.1
ReachMail
5.0

Platform & Infrastructure

Act-On
7.4
ReachMail
API
Act-On
8.9
ReachMail
Role-based workflow & approvals
Act-On
7.2
ReachMail
Customizability
Act-On
6.9
ReachMail
Integration with Salesforce.com
Act-On
8.0
ReachMail
Integration with Microsoft Dynamics CRM
Act-On
6.7
ReachMail
Integration with SugarCRM
Act-On
7.0
ReachMail

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Survey building as part of free accounts. A good alternative to Google Docs and other online survey builders.
  • Image library. Generous storage space as part of free accounts.
  • Content and assets. Free storage space for docs and links.
Jamie Caroland profile photo

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • Email templates' visual appeal isn't as eye-catching as other platforms like Constant Contact or Mail Chimp, especially basic newsletter formats.
  • Free accounts have access to 70 templates, which is adequate and they can be modified, but specialized templates, such as holidays, are very limited.
  • Unless one has formatting experience with online templates, altering cell, row, column, and table blocks can be pretty frustrating. Save drafts often!
  • Adjusting text and background color choices can be tricky.
  • ReachMail video instructions are pretty good, but online help search tool doesn't offer much depth.
Jamie Caroland profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
ReachMail8.0
Based on 1 answer
Graphic and doc storage capabilities, formatting capabilities
Jamie Caroland profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
Exact Target is preferable for batch jobs, including custom reporting, as well as list organization and folder trees, but I enjoy the ReachMail experience better overall. ReachMail generally has a faster interface; it's easier to implement personalization, and ReachMail can use multiple file formats for list uploads while Exact Target uses only .CSV files.
Adam Weller profile photo

Return on Investment

  • Increased efficiency of marketing program build
  • Improved analytics and insight
  • More visibility of prospect and customer interactions
Mark Terry profile photo
  • Absolutely faster lead conversion.
  • Increased open and click-through rates, based on reporting and multi-variate testing.
  • Useful, immediate file hosting for same-day deployment and reference.
  • Ability to integrate tools like Google Tag Manager that results in stronger strategic planning and marketing efforts.
Adam Weller profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ReachMail

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
ReachMail Editions & Modules
ReachMail
Additional Pricing Details