What users are saying about
340 Ratings
340 Ratings
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Score 7 out of 101
2 Ratings
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Score 6.8 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Resulticks-mCloud

  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
Mani Gopalarathinam profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Resulticks-mCloud
7.6
WYSIWYG email editor
Act-On
7.9
Resulticks-mCloud
9.1
Dynamic content
Act-On
7.1
Resulticks-mCloud
7.3
Ability to test dynamic content
Act-On
6.7
Resulticks-mCloud
7.3
Landing pages
Act-On
7.0
Resulticks-mCloud
6.8
A/B testing
Act-On
6.9
Resulticks-mCloud
7.7
Mobile optimization
Act-On
6.8
Resulticks-mCloud
7.3
Email deliverability
Act-On
7.8
Resulticks-mCloud
7.3
List management
Act-On
6.4
Resulticks-mCloud
7.7
Triggered drip sequences
Act-On
9.2
Resulticks-mCloud
8.2

Lead Management

Act-On
7.3
Resulticks-mCloud
7.7
Lead nurturing
Act-On
7.0
Resulticks-mCloud
8.2
Lead scoring and grading
Act-On
7.4
Resulticks-mCloud
Data quality management
Act-On
7.9
Resulticks-mCloud
7.3
Automated sales alerts and tasks
Act-On
6.7
Resulticks-mCloud

Campaign Management

Act-On
7.6
Resulticks-mCloud
7.5
Calendaring
Act-On
6.8
Resulticks-mCloud
7.7
Event/webinar marketing
Act-On
8.5
Resulticks-mCloud
7.3

Social Media Marketing

Act-On
7.9
Resulticks-mCloud
7.5
Social sharing and campaigns
Act-On
7.9
Resulticks-mCloud
7.3
Social profile integration
Act-On
7.9
Resulticks-mCloud
7.7

Reporting & Analytics

Act-On
5.7
Resulticks-mCloud
7.0
Dashboards
Act-On
5.5
Resulticks-mCloud
7.3
Standard reports
Act-On
6.0
Resulticks-mCloud
7.3
Custom reports
Act-On
5.7
Resulticks-mCloud
6.4

Platform & Infrastructure

Act-On
7.3
Resulticks-mCloud
6.8
API
Act-On
9.2
Resulticks-mCloud
6.8
Role-based workflow & approvals
Act-On
6.8
Resulticks-mCloud
6.8
Customizability
Act-On
6.7
Resulticks-mCloud
6.8
Integration with Salesforce.com
Act-On
8.0
Resulticks-mCloud
6.8
Integration with Microsoft Dynamics CRM
Act-On
6.1
Resulticks-mCloud
6.8
Integration with SugarCRM
Act-On
7.0
Resulticks-mCloud
6.8

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Intuitive and simple UI that needs no training
  • Effective campaign setup & administration
  • Near real-time view of the segment list
  • Pre, During and Post campaign analytics using big data
  • Multi-Dimensional campaign and user propensity based communication
  • Single version of Campaign outcomes across all channels
  • Robust product roadmap and periodic enhancements
  • Seamless Inhouse to SAAS migration & integration
  • Product Plugin architecture that enables smooth integration to third party products and data sources
  • Industry standard security protocol and data encryption support
  • Statistical Modeling and Machine learning
Mani Gopalarathinam profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
Mani Gopalarathinam profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's easy to get around and makes logical sense
Chad Stewart profile photo
Resulticks-mCloud8.2
Based on 1 answer
The UI and visualise toons are very intuitive and do not require interpretation
Mani Gopalarathinam profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

When compared to others, Act-On Software is:
  • User-friendly
  • Priced right
  • Easy to set-up
  • Simple to integrate
  • Can scale with our business as we need it
  • Flexible terms
  • Great customer service!
Jim Lovelady profile photo
Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.
Mani Gopalarathinam profile photo

Return on Investment

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo
  • First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
  • First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
  • Has made a difference in retention campaigns based on it’s interface to the billing analytics system
  • Can accurately measure cost per lead to engagement and conversion
  • Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
  • Faster adoption to the marketing department on a self service basis with less IT involvement.
Mani Gopalarathinam profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Resulticks-mCloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
5000-22000*
1.  per installation
Resulticks-mCloud Editions & Modules
Resulticks-mCloud
Additional Pricing Details