What users are saying about
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362 Ratings

Act-On

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362 Ratings
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Score 7.5 out of 101
2 Ratings
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Score 6.8 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Resulticks-mCloud

  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
Mani Gopalarathinam profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Resulticks-mCloud
7.6
WYSIWYG email editor
Act-On
7.5
Resulticks-mCloud
9.1
Dynamic content
Act-On
7.2
Resulticks-mCloud
7.3
Ability to test dynamic content
Act-On
7.2
Resulticks-mCloud
7.3
Landing pages
Act-On
7.4
Resulticks-mCloud
6.8
A/B testing
Act-On
7.2
Resulticks-mCloud
7.7
Mobile optimization
Act-On
7.9
Resulticks-mCloud
7.3
Email deliverability
Act-On
7.9
Resulticks-mCloud
7.3
List management
Act-On
8.2
Resulticks-mCloud
7.7
Triggered drip sequences
Act-On
8.4
Resulticks-mCloud
8.2

Lead Management

Act-On
7.7
Resulticks-mCloud
7.7
Lead nurturing
Act-On
8.1
Resulticks-mCloud
8.2
Lead scoring and grading
Act-On
8.0
Resulticks-mCloud
Data quality management
Act-On
7.0
Resulticks-mCloud
7.3
Automated sales alerts and tasks
Act-On
7.6
Resulticks-mCloud

Campaign Management

Act-On
7.5
Resulticks-mCloud
7.5
Calendaring
Act-On
6.8
Resulticks-mCloud
7.7
Event/webinar marketing
Act-On
8.3
Resulticks-mCloud
7.3

Social Media Marketing

Act-On
6.6
Resulticks-mCloud
7.5
Social sharing and campaigns
Act-On
6.7
Resulticks-mCloud
7.3
Social profile integration
Act-On
6.4
Resulticks-mCloud
7.7

Reporting & Analytics

Act-On
6.7
Resulticks-mCloud
7.0
Dashboards
Act-On
6.8
Resulticks-mCloud
7.3
Standard reports
Act-On
7.0
Resulticks-mCloud
7.3
Custom reports
Act-On
6.2
Resulticks-mCloud
6.4

Platform & Infrastructure

Act-On
7.7
Resulticks-mCloud
6.8
API
Act-On
7.1
Resulticks-mCloud
6.8
Role-based workflow & approvals
Act-On
7.5
Resulticks-mCloud
6.8
Customizability
Act-On
7.0
Resulticks-mCloud
6.8
Integration with Salesforce.com
Act-On
8.2
Resulticks-mCloud
6.8
Integration with Microsoft Dynamics CRM
Act-On
7.8
Resulticks-mCloud
6.8
Integration with SugarCRM
Act-On
8.6
Resulticks-mCloud
6.8

Pros

Act-On

  • Lead nurturing
  • Marketing list segmentation
  • Providing an insight into user behaviour, allowing for a more granular analysis of your current prospects
Andrew Smith profile photo

Resulticks-mCloud

  • Intuitive and simple UI that needs no training
  • Effective campaign setup & administration
  • Near real-time view of the segment list
  • Pre, During and Post campaign analytics using big data
  • Multi-Dimensional campaign and user propensity based communication
  • Single version of Campaign outcomes across all channels
  • Robust product roadmap and periodic enhancements
  • Seamless Inhouse to SAAS migration & integration
  • Product Plugin architecture that enables smooth integration to third party products and data sources
  • Industry standard security protocol and data encryption support
  • Statistical Modeling and Machine learning
Mani Gopalarathinam profile photo

Cons

Act-On

  • The design capabilities for landing pages, forms and emails are lacking. It would be nice to have more creative options for those who aren't experienced with building visually appealing webpages and emails with code.
  • Generally, our integration with Microsoft Dynamics CRM is good, but occasionally the numbers don't match up between the two systems. I'm sure some of it is user error as new data is entered, but some of it isn't. And our marketing efforts are only as good as our data.
  • When mapping data fields in the process of importing an email list, it'd be helpful for the selection of Act-On data fields to be alphabetized. It would make the selection process much faster.
Brandon Taylor profile photo

Resulticks-mCloud

  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
Mani Gopalarathinam profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo

Resulticks-mCloud

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo

Resulticks-mCloud

Resulticks-mCloud 8.2
Based on 1 answer
The UI and visualise toons are very intuitive and do not require interpretation
Mani Gopalarathinam profile photo

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Resulticks-mCloud

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Resulticks-mCloud

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo

Resulticks-mCloud

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Resulticks-mCloud

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Resulticks-mCloud

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo

Resulticks-mCloud

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

I chose Act-On from a listing of about 15-20 systems for automated cloud-based digital marketing. Act-On offered the best email marketing system for me by a wide margin. I needed a versatile, easy to use, and comprehensive system to create attractive marketing communication vehicles, have the capability to incorporate forms, check lists, document/photo inclusions, and other basics so I could create professional advertising to be sent and results tracked. Act-On offered all of this for a very good price in a size package that fit my needs very well. Overall, the compelling attraction was infinite access to helpers without limitation or extra cost.
Charles Harte profile photo

Resulticks-mCloud

Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.
Mani Gopalarathinam profile photo

Return on Investment

Act-On

  • Act-On is the only system I've used, other than my CRM. in fact, I have not used the CRM very much, since the Act-On data base is sufficient for my needs at this point, since I'm able to create contact segments easily.
  • Since I'd be comparing Act-On to nothing, there is no useful ROI data. I'm also the only employee, although I have contract people using different features of Act-On.
Charles Harte profile photo

Resulticks-mCloud

  • First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
  • First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
  • Has made a difference in retention campaigns based on it’s interface to the billing analytics system
  • Can accurately measure cost per lead to engagement and conversion
  • Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
  • Faster adoption to the marketing department on a self service basis with less IT involvement.
Mani Gopalarathinam profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Resulticks-mCloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
5000-22000*
1.  per installation

Resulticks-mCloud Editions & Modules

Resulticks-mCloud
Additional Pricing Details

Add comparison