Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
Salesforce Sales Cloud
Score 8.4 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month
Pricing
Act-On Software
Salesforce Sales Cloud
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
Starter
$25.00
Per User/Per Month
Professional
$80.00
Per User/Per Month
Enterprise
$165.00
Per User/Per Month
Unlimited
$330.00
Per user/Per month
Offerings
Pricing Offerings
Act-On
Salesforce Sales Cloud
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Required
Optional
Additional Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
We looked at using Pardot and decided to use Act-On due to pricing and ease of use. Pardot had a better Salesforce connection since they are owned by Salesforce. Pardot was very expensive and didn't offer some of the functionality we were looking for. For example, Pardot does …
We like to know a variety here, and we know multiple marketing automation platforms to help provide the best direction to our clients. We need to provide the know-how in many different use cases. Sometimes, Act-On isn't always the best solution for a company's needs. Marketers …
Act-On is the scrappy little program that could. One of the biggest problems of the larger ESP and ABM services is that companies have to meet a high standard with their other software and IT in order to use them. I think this is a big failing on their part, considering that …
When our contract was running out, we were exploring all options. We looked at Pardot as the other option. Ultimately, we stayed with Act-On for three reasons.
1) The customer support is a slam dunk in Act-On's favor. In fact, I'm willing to bet there's not another marketing …
HubSpot - Great templates for email and landing pages. Fantastic for targeted content if you have a large amount of content. Free CMS. Very good sales people promise a lot. But for our test experience, the service support did not stand up to Act-On. And our HubSpot testing …
We chose Act-On because it was by far the easiest to use and has a streamlined interface. It's the only one I looked at and wanted to jump in and start using. It's also a bargain compared to similar solutions.
We were actually first leaning towards HubSpot, however they couldn't agree to our standard Code of Conduct (as a principle they never do) and since we have some strict purchasing routines that includes the supplier signing our CoC we were unable to go through with the deal. In …
I only used Pardot for a short time, but became really frustrated with their customer service. Having to wait 24 hours for an answer severely impaired my ability to quickly set-up, send and monitor email campaigns.
Act-On has a better user interface and more features. It is also easier to use and the learning curve is much quicker than other tools I have used or evaluated. The reporting is better and the ability to use automated programs is a far cry over other platforms. A great tool …
Verified User
Director
Chose Act-On Software
With some of the others we would have to maintain two databases. That wasn't feasible for us. In addition to that, price wise it was more money and I didn't recognize any clear cut features that really forced us to pay that much more for something that wasn't giving us that …
Act-On does all that other vendors like HubSpot and Marketo promise. With Act-On it is much easier to get started and to be productive. Compared with HubSpot, Marketo and other important vendors, Act-On's pricing and support are big differentiators. Because Act-On wants to be a …
I think Act-On is a more easy to use system and companies can get up and running faster and you can handle Act-On with a marketing department of one person. I really like the new UI (user interface) and the modules for creating easy assets (using drag and drop in most cases) …
The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the …
dotMailer did the work but we didn't seem to get it right for our business - Act-On provides more integration and makes data more intelligent. It provides more than just an email software and goes extra mile with lead behaviour and scoring - makes the sales activity more …
Salesfusion was the best alternative to Act-On in my evaluation but there were a few things that ultimately had us side with Act-On. Integrations with Outlook, Customer Service, User Friendly Interface and Sales portal for our Sales Executives. These tools really made the …
We were happy with Makesbridge but we grew out of it and Act-On provided some added benefits that we (at the time, four years ago) were unable to achieve with Makesbridge.
Act-on is more cost effective; provides better customer service and it is easier to set up automated campaigns. Also Act-On works a little better with Salesforce.
These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool …
At the time of my decision I chose Act-On over HubSpot because of the ease of integration into websites. Cost was also a factor - I felt Act-On was a better value for the money. Customer service at Act-On is exceptional.
Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, …