What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
361 Ratings

Act-On

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
361 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101
Top Rated
334 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Suited is great for businesses who send a lot of emails out on a regular basis, who have to manage many different distributions or email subscriptions, and who are looking for help managing audiences and automating responses. It might be less suited for an organization that does not use email communication or who just sends out 1-2 emails per week.
Cassidy Ebert profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
Act-On
7.5
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Act-On
7.2
Salesforce Marketing Cloud Email Studio
7.6
Ability to test dynamic content
Act-On
7.2
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Act-On
7.4
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Act-On
7.2
Salesforce Marketing Cloud Email Studio
7.8
Mobile optimization
Act-On
7.9
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
Act-On
7.9
Salesforce Marketing Cloud Email Studio
8.0
List management
Act-On
8.2
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Act-On
8.4
Salesforce Marketing Cloud Email Studio
6.7

Lead Management

Act-On
7.7
Salesforce Marketing Cloud Email Studio
Lead nurturing
Act-On
8.1
Salesforce Marketing Cloud Email Studio
Lead scoring and grading
Act-On
8.0
Salesforce Marketing Cloud Email Studio
Data quality management
Act-On
7.0
Salesforce Marketing Cloud Email Studio
Automated sales alerts and tasks
Act-On
7.6
Salesforce Marketing Cloud Email Studio

Campaign Management

Act-On
7.5
Salesforce Marketing Cloud Email Studio
Calendaring
Act-On
6.8
Salesforce Marketing Cloud Email Studio
Event/webinar marketing
Act-On
8.3
Salesforce Marketing Cloud Email Studio

Social Media Marketing

Act-On
6.6
Salesforce Marketing Cloud Email Studio
Social sharing and campaigns
Act-On
6.7
Salesforce Marketing Cloud Email Studio
Social profile integration
Act-On
6.4
Salesforce Marketing Cloud Email Studio

Reporting & Analytics

Act-On
6.7
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Act-On
6.8
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Act-On
7.0
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Act-On
6.2
Salesforce Marketing Cloud Email Studio
2.7

Platform & Infrastructure

Act-On
7.7
Salesforce Marketing Cloud Email Studio
API
Act-On
7.1
Salesforce Marketing Cloud Email Studio
Role-based workflow & approvals
Act-On
7.5
Salesforce Marketing Cloud Email Studio
Customizability
Act-On
7.0
Salesforce Marketing Cloud Email Studio
Integration with Salesforce.com
Act-On
8.2
Salesforce Marketing Cloud Email Studio
Integration with Microsoft Dynamics CRM
Act-On
7.8
Salesforce Marketing Cloud Email Studio
Integration with SugarCRM
Act-On
8.6
Salesforce Marketing Cloud Email Studio

Pros

Act-On

  • Folder structure for list management and marketing assets/campaigns are easy to use. It was easy to keep things organized.
  • Email testing was accurate and straightforward.
  • Existing templates to build landing page and emails from were responsive out of the box.
Kyle Moloo profile photo

Salesforce Marketing Cloud Email Studio

  • Predictive intelligence - SFMC provides excellent analysis and recommendations through its AI assistant Einstein. The recommendations will help drive improvements in our marketing communications
  • API connectivity - we have integrated a number of 3rd parties via the API suite which proved easy to implement
  • Journey builder - the process of creating targeted campaigns is easy using the SFMC journey builder. Both native and external data is available in the same interface
  • Reporting - the suite of reports available to the users is comprehensive and allows us to make data-driven decisions
Gareth Beer profile photo

Cons

Act-On

  • Building email and landing page templates are difficult, the drag and drop builder is not straightforward, and requires coding knowledge
  • The workflow tool is cumbersome and not as intuitive as I'd expect a best in class marketing software's to be
  • Domain connections and domain management functionality made it difficult to manage multiple company domains and subdomains for pages
Kyle Moloo profile photo

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
I really like the user friendly interface and the ease with which we can fulfill email campaigns
Erik Cooper profile photo

Usability

Act-On

Act-On 7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

Act-On

Act-On 8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Support

Act-On

Act-On 8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 4 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache profile photo

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo profile photo

Salesforce Marketing Cloud Email Studio

We looked at 3-4 platforms before deciding on using SFMC; we grouped the criteria used into 5 main categories: Budget, Features, Architecture, Support and Analysts/Roadmap (we actually used this site's feedback as part of the Analysts score).The finalists were SFMC and Oracle Eloqua and while Eloqua edged SFMC in out of the box Features and Analysts reviews, the total score was higher for SFMC as it better aligned with our technical Architecture, was cheaper and the Eloqua support wasn't what we expected.
Bogdan Enache profile photo

Scalability

Act-On

Act-On 9.1
Based on 1 answer
No answer on this topic is available.

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour profile photo

Salesforce Marketing Cloud Email Studio

  • Positive - better ROI from "bundling" the Salesforce products; getting the same features for less money or even getting more features for the same money compared to other platforms choices.
  • Positive - customization power. Through the use of AMPScript we can now offer to marketing and sales teams technical solutions and features that are not available out of the box or even possible by using other email marketing platforms.
  • Negative - lack of web tracking that can be used in lead scoring made us look at other platforms to achieve that functionality (i.e. Pardot)
Bogdan Enache profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Salesforce Marketing Cloud Email Studio Editions & Modules

Salesforce Marketing Cloud Email Studio
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.

Add comparison