What users are saying about
407 Ratings
407 Ratings
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Score 8.3 out of 100
Top Rated
512 Ratings
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Score 7.9 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.7

Act-On

87%
6.9

Salesforce Marketing Cloud Email Studio

69%
Act-On Software ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
112 Ratings
7.0
70%
2 Ratings

Dynamic content

9.0
90%
92 Ratings
8.4
84%
44 Ratings

Ability to test dynamic content

8.4
84%
92 Ratings
5.3
53%
2 Ratings

Landing pages

8.8
88%
108 Ratings
4.1
41%
2 Ratings

A/B testing

9.0
90%
95 Ratings
8.2
82%
44 Ratings

Mobile optimization

8.8
88%
103 Ratings
7.3
73%
2 Ratings

Email deliverability reporting

8.6
86%
220 Ratings
8.0
80%
6 Ratings

List management

8.8
88%
111 Ratings
7.5
75%
3 Ratings

Triggered drip sequences

8.2
82%
87 Ratings
6.7
67%
3 Ratings

Lead Management

9.1

Act-On

91%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.2
92%
104 Ratings
N/A
0 Ratings

Lead scoring and grading

9.2
92%
104 Ratings
N/A
0 Ratings

Data quality management

9.0
90%
102 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

9.0
90%
95 Ratings
N/A
0 Ratings

Campaign Management

7.9

Act-On

79%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features

Calendaring

6.8
68%
8 Ratings
N/A
0 Ratings

Event/webinar marketing

9.0
90%
76 Ratings
N/A
0 Ratings

Social Media Marketing

9.0

Act-On

90%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.0
90%
69 Ratings
N/A
0 Ratings

Social profile integration

9.0
90%
63 Ratings
N/A
0 Ratings

Reporting & Analytics

8.8

Act-On

88%
4.3

Salesforce Marketing Cloud Email Studio

43%
Act-On Software ranks higher in 3/3 features

Dashboards

8.6
86%
109 Ratings
5.3
53%
2 Ratings

Standard reports

8.6
86%
112 Ratings
4.9
49%
3 Ratings

Custom reports

9.2
92%
84 Ratings
2.7
27%
2 Ratings

Platform & Infrastructure

8.8

Act-On

88%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features

API

8.8
88%
67 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.8
88%
71 Ratings
N/A
0 Ratings

Customizability

9.2
92%
89 Ratings
N/A
0 Ratings

Integration with Salesforce.com

9.0
90%
65 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
36 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.1
81%
29 Ratings
N/A
0 Ratings

Attribute Ratings

  • Act-On Software is rated higher in 7 areas: Likelihood to Recommend, Usability, Availability, Performance, Support Rating, Implementation Rating, Product Scalability
  • Act-On Software and Salesforce Marketing Cloud Email Studio are tied in 1 area: Likelihood to Renew

Likelihood to Recommend

9.2

Act-On

92%
219 Ratings
7.3

Salesforce Marketing Cloud Email Studio

73%
67 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings
8.9

Salesforce Marketing Cloud Email Studio

89%
18 Ratings

Usability

9.1

Act-On

91%
32 Ratings
7.8

Salesforce Marketing Cloud Email Studio

78%
2 Ratings

Availability

9.1

Act-On

91%
28 Ratings
9.0

Salesforce Marketing Cloud Email Studio

90%
2 Ratings

Performance

8.2

Act-On

82%
26 Ratings
2.0

Salesforce Marketing Cloud Email Studio

20%
4 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings
1.0

Salesforce Marketing Cloud Email Studio

10%
10 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Online Training

9.3

Act-On

93%
16 Ratings

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Implementation Rating

8.6

Act-On

86%
44 Ratings
7.9

Salesforce Marketing Cloud Email Studio

79%
4 Ratings

Configurability

9.1

Act-On

91%
2 Ratings

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Ease of integration

6.4

Act-On

64%
4 Ratings

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating
9.0

Salesforce Marketing Cloud Email Studio

90%
1 Rating

Vendor post-sale

8.2

Act-On

82%
4 Ratings

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Vendor pre-sale

9.1

Act-On

91%
4 Ratings

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
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Salesforce

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
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Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
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Salesforce

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
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Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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Salesforce

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
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Pricing Details

Act-On

Starting Price

$900 per month (starts at 2,500 active contacts)

Editions & Modules

Act-On editions and modules pricing
EditionModules
Professional$9001
Enterprise$2,0002

Footnotes

  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Salesforce Marketing Cloud Email Studio

Starting Price

$400 per month

Editions & Modules

Salesforce Marketing Cloud Email Studio editions and modules pricing
EditionModules
Basic$4001
Pro$12502
Corporate$37503
EnterpriseRequest a quote Priced based on contact and message volume4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Every license includes two-day response time, our customer support community, interactive webinars, events, guided journeys, and more.

Likelihood to Renew

Act-On

It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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Salesforce

Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
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Usability

Act-On

It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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Salesforce

I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
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Reliability and Availability

Act-On

I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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Salesforce

Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance

Act-On

Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
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Salesforce

This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account. Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud. I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target. Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
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Support Rating

Act-On

Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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Salesforce

They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
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In-Person Training

Act-On

Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
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Salesforce

No answers on this topic

Online Training

Act-On

Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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Salesforce

No answers on this topic

Implementation Rating

Act-On

What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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Salesforce

Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
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Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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Salesforce

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
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Scalability

Act-On

Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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Salesforce

We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
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Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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Salesforce

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
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