What users are saying about

Act-On

334 Ratings

SalesGenius

6 Ratings

Act-On

334 Ratings
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Score 7 out of 101

SalesGenius

6 Ratings
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Score 6.4 out of 101

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Likelihood to Recommend

Act-On

The platform is best suited to organisations that have a very strong and well executed content marketing strategy, a well engaged audience and a healthy sales pipeline to get the most out of what the platform can offer.
Andrew Smith profile photo

SalesGenius

Genius is well-suited for a smaller company looking to do one-off campaigns and not necessarily needing to track within a separate system. For example, the professional version of Salesforce is probably an ideal size for Genius. For a more enterprise/larger company I wouldn't suggest Genius be used.
Jessie Mead profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
SalesGenius
WYSIWYG email editor
Act-On
7.2
SalesGenius
Dynamic content
Act-On
7.0
SalesGenius
Ability to test dynamic content
Act-On
6.6
SalesGenius
Landing pages
Act-On
7.8
SalesGenius
A/B testing
Act-On
8.0
SalesGenius
Mobile optimization
Act-On
7.6
SalesGenius
Email deliverability
Act-On
8.8
SalesGenius
List management
Act-On
5.8
SalesGenius
Triggered drip sequences
Act-On
8.3
SalesGenius

Lead Management

Act-On
6.6
SalesGenius
Lead nurturing
Act-On
6.2
SalesGenius
Lead scoring and grading
Act-On
6.8
SalesGenius
Data quality management
Act-On
7.1
SalesGenius
Automated sales alerts and tasks
Act-On
6.3
SalesGenius

Campaign Management

Act-On
7.5
SalesGenius
Calendaring
Act-On
6.8
SalesGenius
Event/webinar marketing
Act-On
8.2
SalesGenius

Social Media Marketing

Act-On
6.7
SalesGenius
Social sharing and campaigns
Act-On
6.4
SalesGenius
Social profile integration
Act-On
6.9
SalesGenius

Reporting & Analytics

Act-On
5.2
SalesGenius
Dashboards
Act-On
4.6
SalesGenius
Standard reports
Act-On
5.6
SalesGenius
Custom reports
Act-On
5.5
SalesGenius

Platform & Infrastructure

Act-On
6.4
SalesGenius
API
Act-On
8.0
SalesGenius
Role-based workflow & approvals
Act-On
6.4
SalesGenius
Customizability
Act-On
5.0
SalesGenius
Integration with Salesforce.com
Act-On
8.0
SalesGenius
Integration with Microsoft Dynamics CRM
Act-On
4.1
SalesGenius
Integration with SugarCRM
Act-On
7.1
SalesGenius

Pros

  • Webinar Creation-This is synced up with our Saleforce and WebEx tools for a smooth seamless event from start to finish. Getting our message through but also keeping our CRM up to date with the interaction.
  • Send Over Time- I cannot preach enough about how effective this feature is for getting messaging through. You are able to select specific time blocks that you would like your blast to drip out. This allows them to less likely be marked as spam because they trickle out.
  • Automation-Some of the best drip marketing features I have ever seen! Automation allows for multiple lists and segments with an endless group of messages. One of the best ways to save you and your team time and allow the customers to raise their hands for help.
  • Support-Their support staff is amazing! You never have to talk to someone you cannot understand or that is not personable. They are always ready and eager to help in anyway they can. Their ability to escalate and get answers the same day is very impressive.
Richard Longo profile photo
  • Reporting - we can send out emails all day, but if we don't have something to report to the client after-the-fact it voids the entire process. Genius provided a visually stimulating reporting tool.
  • Tracking - Genius was great at tracking opens, clicks, bounces, hard bounces, etc. This helped us clean up our system as we sent campaigns out.
  • CRM Integration - Genius was great about tracking each contact (in Salesforce) and their activity via emails.
Jessie Mead profile photo

Cons

  • I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
  • It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
  • They need to design a better functioning more realistic marketing calendar.
Richard Longo profile photo
  • CRM Integration - Although Genius was great at tracking individual activity, there wasn't a way to pull over specific campaign details (ie, bounces, deliverables, statistics, charts). Our end-users not participating in the direct campaign had no way of knowing the results from within Salesforce.
  • Communication - I had a difficult time contacting Genius when I had issues or questions.
Jessie Mead profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
SalesGenius2.1
Based on 2 answers
The communication was insufficient at the end of our contract and after, which makes it difficult to work with as a primary product. The pricing was extremely attractive, but kind of lead to "you pay for what you get", which doesn't work in a company our size. I do think the ease of use was higher than our current contract, but the CRM integration was lower.
Jessie Mead profile photo

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
SalesGenius7.0
Based on 1 answer
Extremely user friendly as a stand-alone marketing platform.
Jessie Mead profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
The customer success manager assigned to each accounts after you become a client are amazing.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

When compared to others, Act-On Software is:
  • User-friendly
  • Priced right
  • Easy to set-up
  • Simple to integrate
  • Can scale with our business as we need it
  • Flexible terms
  • Great customer service!
Jim Lovelady profile photo
Pardot is within the Salesforce CRM, so solves many issues for us as far as our employees seeing direct results. Genius is more suited for the larger, enterprise company, whereas Genius is better for a smaller team. Both are extremely efficient, just target a different business size/purpose.
Jessie Mead profile photo

Return on Investment

  • Better qualified leads fed into sales
  • Increased volume of leads
  • Significantly higher open rates and clicks
  • We're just beginning to utilize attribution from the point of introduction to the point of conversion which will give us insights into what is effective in producing qualified sales leads.
Jim Lovelady profile photo
  • More satisfied clients due to increased buyer activity.
  • More deals closed because a larger span of buyer interest was reached.
Jessie Mead profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SalesGenius

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
SalesGenius Editions & Modules
SalesGenius
Edition
Startups
$4001
Small Teams
$8001
The Big Guns
$1,2001
1. per month
Additional Pricing Details