What users are saying about
343 Ratings
6 Ratings
343 Ratings
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Score 7 out of 101
6 Ratings
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Score 6.5 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

SalesGenius

Genius is well-suited for a smaller company looking to do one-off campaigns and not necessarily needing to track within a separate system. For example, the professional version of Salesforce is probably an ideal size for Genius. For a more enterprise/larger company I wouldn't suggest Genius be used.
Jessie Mead profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
SalesGenius
WYSIWYG email editor
Act-On
7.9
SalesGenius
Dynamic content
Act-On
7.1
SalesGenius
Ability to test dynamic content
Act-On
6.7
SalesGenius
Landing pages
Act-On
7.0
SalesGenius
A/B testing
Act-On
6.8
SalesGenius
Mobile optimization
Act-On
6.7
SalesGenius
Email deliverability
Act-On
7.8
SalesGenius
List management
Act-On
6.4
SalesGenius
Triggered drip sequences
Act-On
9.2
SalesGenius

Lead Management

Act-On
7.2
SalesGenius
Lead nurturing
Act-On
7.0
SalesGenius
Lead scoring and grading
Act-On
7.4
SalesGenius
Data quality management
Act-On
7.9
SalesGenius
Automated sales alerts and tasks
Act-On
6.6
SalesGenius

Campaign Management

Act-On
7.6
SalesGenius
Calendaring
Act-On
6.8
SalesGenius
Event/webinar marketing
Act-On
8.4
SalesGenius

Social Media Marketing

Act-On
7.9
SalesGenius
Social sharing and campaigns
Act-On
7.9
SalesGenius
Social profile integration
Act-On
7.9
SalesGenius

Reporting & Analytics

Act-On
5.7
SalesGenius
Dashboards
Act-On
5.5
SalesGenius
Standard reports
Act-On
5.9
SalesGenius
Custom reports
Act-On
5.6
SalesGenius

Platform & Infrastructure

Act-On
7.3
SalesGenius
API
Act-On
9.3
SalesGenius
Role-based workflow & approvals
Act-On
6.8
SalesGenius
Customizability
Act-On
6.7
SalesGenius
Integration with Salesforce.com
Act-On
8.0
SalesGenius
Integration with Microsoft Dynamics CRM
Act-On
6.1
SalesGenius
Integration with SugarCRM
Act-On
7.0
SalesGenius

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • Reporting - we can send out emails all day, but if we don't have something to report to the client after-the-fact it voids the entire process. Genius provided a visually stimulating reporting tool.
  • Tracking - Genius was great at tracking opens, clicks, bounces, hard bounces, etc. This helped us clean up our system as we sent campaigns out.
  • CRM Integration - Genius was great about tracking each contact (in Salesforce) and their activity via emails.
Jessie Mead profile photo

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • CRM Integration - Although Genius was great at tracking individual activity, there wasn't a way to pull over specific campaign details (ie, bounces, deliverables, statistics, charts). Our end-users not participating in the direct campaign had no way of knowing the results from within Salesforce.
  • Communication - I had a difficult time contacting Genius when I had issues or questions.
Jessie Mead profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
I will certainly recommend the renewal of Act-On for this client because the more the organization uses it the more features are unlocked to us. It's much like eating an elephant - it can't be done all at once. We started with email marketing and SalesForce integration. We got good at scheduling emails, creating the emails and interpreting the data in about 6 months. Then we moved into using the system to create webforms and marketing automation. We have been using those features for over a year. We still have not uncovered the social media tools and many of the other features. Act-On is a tool that grows with the business and I anticipate there is a lot of data being collected that will be invaluable for future decisions on marketing spend and activities - we have yet to uncover the many benefits of Act-On.
Kimberly Kitchen profile photo
SalesGenius2.1
Based on 2 answers
The communication was insufficient at the end of our contract and after, which makes it difficult to work with as a primary product. The pricing was extremely attractive, but kind of lead to "you pay for what you get", which doesn't work in a company our size. I do think the ease of use was higher than our current contract, but the CRM integration was lower.
Jessie Mead profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
SalesGenius7.0
Based on 1 answer
Extremely user friendly as a stand-alone marketing platform.
Jessie Mead profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are very quick to respond and very flexible to solve your problem. If the platform doesn't have what you need and it makes sense, they will add it to the product
Francisco Ryder profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
Pardot is within the Salesforce CRM, so solves many issues for us as far as our employees seeing direct results. Genius is more suited for the larger, enterprise company, whereas Genius is better for a smaller team. Both are extremely efficient, just target a different business size/purpose.
Jessie Mead profile photo

Return on Investment

  • Increased Employee Efficiency....let marketing prioritize and make sales reps know which ones to call first, which ones are interested again. I like the sales reps to spend more time on the "Good leads".
  • Better informed - We have a broad product line, being able to see what pages they visited helps the rep prepare for the call.
Tom Grissinger profile photo
  • More satisfied clients due to increased buyer activity.
  • More deals closed because a larger span of buyer interest was reached.
Jessie Mead profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SalesGenius

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
SalesGenius Editions & Modules
SalesGenius
Edition
Startups
$4001
Small Teams
$8001
The Big Guns
$1,2001
1. per month
Additional Pricing Details