What users are saying about
392 Ratings
392 Ratings
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Score 8.3 out of 100
88 Ratings
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Score 8 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

SAP Commerce Cloud

Hybris fits well into a large development organization and will need many disciplines to fully leverage. It should fit very well into SAP heavy environments and recent roadmaps indicate a tighter and tighter integration in the future. It would be a challenge for a smaller shop to cultivate the kind of knowledge diversity necessary. Getting the initial momentum may also be a challenge if you do not have a good implementation partner, at least in the early stages.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.3
SAP Commerce Cloud
WYSIWYG email editor
Act-On
9.5
SAP Commerce Cloud
Dynamic content
Act-On
9.3
SAP Commerce Cloud
Ability to test dynamic content
Act-On
9.1
SAP Commerce Cloud
Landing pages
Act-On
9.1
SAP Commerce Cloud
A/B testing
Act-On
9.5
SAP Commerce Cloud
Mobile optimization
Act-On
9.6
SAP Commerce Cloud
Email deliverability reporting
Act-On
8.9
SAP Commerce Cloud
List management
Act-On
9.4
SAP Commerce Cloud
Triggered drip sequences
Act-On
9.2
SAP Commerce Cloud

Lead Management

Act-On
9.5
SAP Commerce Cloud
Lead nurturing
Act-On
9.6
SAP Commerce Cloud
Lead scoring and grading
Act-On
9.9
SAP Commerce Cloud
Data quality management
Act-On
9.3
SAP Commerce Cloud
Automated sales alerts and tasks
Act-On
9.2
SAP Commerce Cloud

Campaign Management

Act-On
8.1
SAP Commerce Cloud
Calendaring
Act-On
6.8
SAP Commerce Cloud
Event/webinar marketing
Act-On
9.4
SAP Commerce Cloud

Social Media Marketing

Act-On
9.4
SAP Commerce Cloud
Social sharing and campaigns
Act-On
9.4
SAP Commerce Cloud
Social profile integration
Act-On
9.4
SAP Commerce Cloud

Reporting & Analytics

Act-On
9.1
SAP Commerce Cloud
Dashboards
Act-On
9.0
SAP Commerce Cloud
Standard reports
Act-On
8.9
SAP Commerce Cloud
Custom reports
Act-On
9.5
SAP Commerce Cloud

Platform & Infrastructure

Act-On
9.3
SAP Commerce Cloud
API
Act-On
9.1
SAP Commerce Cloud
Role-based workflow & approvals
Act-On
9.2
SAP Commerce Cloud
Customizability
Act-On
9.5
SAP Commerce Cloud
Integration with Salesforce.com
Act-On
9.5
SAP Commerce Cloud
Integration with Microsoft Dynamics CRM
Act-On
9.4
SAP Commerce Cloud
Integration with SugarCRM
Act-On
9.0
SAP Commerce Cloud

Online Storefront

Act-On
SAP Commerce Cloud
8.5
Product catalog & listings
Act-On
SAP Commerce Cloud
8.7
Product management
Act-On
SAP Commerce Cloud
8.8
Bulk product upload
Act-On
SAP Commerce Cloud
9.0
Branding
Act-On
SAP Commerce Cloud
8.5
Mobile storefront
Act-On
SAP Commerce Cloud
8.2
Product variations
Act-On
SAP Commerce Cloud
8.7
Website integration
Act-On
SAP Commerce Cloud
8.4
Visual customization
Act-On
SAP Commerce Cloud
8.1
CMS
Act-On
SAP Commerce Cloud
8.4

Online Shopping Cart

Act-On
SAP Commerce Cloud
9.1
Abandoned cart recovery
Act-On
SAP Commerce Cloud
9.2
Checkout user experience
Act-On
SAP Commerce Cloud
9.0

Online Payment System

Act-On
SAP Commerce Cloud
9.4
eCommerce security
Act-On
SAP Commerce Cloud
9.4

eCommerce Marketing

Act-On
SAP Commerce Cloud
9.0
Promotions & discounts
Act-On
SAP Commerce Cloud
9.1
Personalized recommendations
Act-On
SAP Commerce Cloud
9.4
SEO
Act-On
SAP Commerce Cloud
8.4

eCommerce Business Management

Act-On
SAP Commerce Cloud
9.0
Multi-site management
Act-On
SAP Commerce Cloud
9.0
Order processing
Act-On
SAP Commerce Cloud
9.1
Inventory management
Act-On
SAP Commerce Cloud
9.5
Shipping
Act-On
SAP Commerce Cloud
9.1
Custom functionality
Act-On
SAP Commerce Cloud
8.5

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

SAP Commerce Cloud

  • Large scale product and user data management.
  • Out of the box support for common eCommerce functionality.
  • Robust platform that is supported well and consistently by the Hybris team who are available for direct support if needed.
  • Integrates well with other services if Hybris does not meet all business needs.
  • Localization for multi-national support was easy to implement.
Carter Lathrop | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud

  • CMS Cockpit is slow and inefficient for performing certain kinds of content management and template manipulation tasks. I often defer to the HMC, but this is not a feasible option for our client's content management team.
  • The OOTB UI code that ships with v5.0.1 is several years behind industry standard front end technology. v5.1 shows no promise of significant improvements in this arena. Some things I'd like to see: Dropping the Blueprint framework in favor of something Like Bootstrap, Less Framework or AngularJS. Jquery and key dependent plug-ins need to be upgraded and large, over-featured plugins like JQuery UI abandoned. SASS + Compass should replace static CSS. Granule should be dropped in favor of better tools for JS dependency management, code minification, and file concatenation.
  • Maintaining independent codebases for Desktop and Mobile views increases UI development hours by a margin of 30-50%. Natively supporting the option to configure a responsive design with a framework such as AngularJS would offer flexibility to serve up content and site chrome targeted at a wider range of device classes than just desktop machines and mobile phones.
Erin Riggers | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

SAP Commerce Cloud

SAP Commerce Cloud 10.0
Based on 1 answer
I truly enjoy leading Hybris development projects and participating in new feature development for the platform. I see huge potential for growth and hope to be instrumental in bringing Hybris to the bleeding edge of presentation layer technology.
Erin Riggers | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

SAP Commerce Cloud

SAP Commerce Cloud 9.0
Based on 2 answers
The SAP Commerce Cloud product has powerful content management that identifies products, catalogs, and promotions. In addition, it has a feature where inventory is tracked integrated with existing ERP (SAP and/or non-SAP) systems. With SAP Commerce Cloud, we can enable transactions to trigger all processes to integrate with existing ERP systems. In this way, it is possible to manage the system from end to end.
zahit bogus | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

SAP Commerce Cloud

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

SAP Commerce Cloud

SAP Commerce Cloud 8.3
Based on 6 answers
We have the right to open a ticket or submit request to SAP support teams for all the problems we have experienced. They also provide solutions for critical issues within 48 hours. In addition, the product has support documents such as a user guide and admin guide. In addition, there is a strong community of users. In this way, we can access solution of some specific problems that we have fallen on from there.
zahit bogus | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

SAP Commerce Cloud

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

SAP Commerce Cloud

SAP Commerce Cloud 8.0
Based on 2 answers
I give this an 8 instead of a 10 because in hindsight, while I am extremely happy with the platform and the things I've learned through my exposure to it, I also see so many areas for improvement in the outcome of my efforts. My advice to front end developers working with Hybris and/or the Java stack for the first time, is to not be intimidated by it. Question everything. Trust your intuition. Do not be afraid to refactor or completely replace something that appears integral to the platform if you see a clear benefit to doing so. It's much less far reaching than you think and the core system will not come crumbling to its knees if you make broad sweeping alterations. In fact, the energy you will expend to retool your site with a new framework will grow in tandem with the amount of time you spend hesitating, and at some point may become critical enough to force your hand while simultaneously becoming risky enough to destabilize your entire project delivery. If you don't like JQuery UI, punt it. If you don't care for the Blueprint CSS framework, burn it down. Making the strategic decision to adopt the toolset that best fits your organization from the very beginning will pay off in spades.
Erin Riggers | TrustRadius Reviewer

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

SAP Commerce Cloud

SAP is a very complex and well-put-together software and there are a plethora of platforms available. SAP Commerce Cloud was chosen as the software for our organization to use because every application can be integrated across all platforms. The training is extensive but there are so many functions and customizations that can be used it was a no-brainer to make the switch.
Jamaal Dickerson | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

SAP Commerce Cloud

  • Our business went through 3 major initiatives to migrate our legacy platform and data to Hybris over the course of several years with multiple tech leadership and dev teams. All 3 of these initiatives failed to launch, largely due to the complexity of the platforms and massively associated tech burdon. A 4th re-platforming succeeded in launching an MVP version with support from expensive consulting firms and to the tune of millions of dollars.
  • Due to the inflexibility of the content management features, marketing teams are severely limited and have had to seek 3rd-party software to layer on top of Hybris to deliver modern customer experiences.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SAP Commerce Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAP Commerce Cloud Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
9.5
SAP Commerce Cloud
8.2

Likelihood to Renew

Act-On
8.9
SAP Commerce Cloud
10.0

Usability

Act-On
9.1
SAP Commerce Cloud
9.0

Reliability and Availability

Act-On
9.1
SAP Commerce Cloud

Performance

Act-On
8.2
SAP Commerce Cloud

Support Rating

Act-On
7.3
SAP Commerce Cloud
8.3

In-Person Training

Act-On
8.7
SAP Commerce Cloud

Online Training

Act-On
9.3
SAP Commerce Cloud

Implementation Rating

Act-On
8.6
SAP Commerce Cloud
8.0

Scalability

Act-On
9.1
SAP Commerce Cloud

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