What users are saying about
343 Ratings
16 Ratings
343 Ratings
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Score 7 out of 101
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Selligent

Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Selligent
5.1
WYSIWYG email editor
Act-On
7.9
Selligent
2.0
Dynamic content
Act-On
7.1
Selligent
9.8
Ability to test dynamic content
Act-On
6.7
Selligent
9.7
Landing pages
Act-On
7.0
Selligent
1.0
A/B testing
Act-On
6.9
Selligent
9.7
Mobile optimization
Act-On
6.8
Selligent
1.0
Email deliverability
Act-On
7.8
Selligent
9.7
List management
Act-On
6.4
Selligent
2.3
Triggered drip sequences
Act-On
9.2
Selligent
1.0

Lead Management

Act-On
7.3
Selligent
Lead nurturing
Act-On
7.0
Selligent
Lead scoring and grading
Act-On
7.4
Selligent
Data quality management
Act-On
7.9
Selligent
Automated sales alerts and tasks
Act-On
6.7
Selligent

Campaign Management

Act-On
7.6
Selligent
Calendaring
Act-On
6.8
Selligent
Event/webinar marketing
Act-On
8.5
Selligent

Social Media Marketing

Act-On
7.9
Selligent
Social sharing and campaigns
Act-On
7.9
Selligent
Social profile integration
Act-On
7.9
Selligent

Reporting & Analytics

Act-On
5.7
Selligent
8.2
Dashboards
Act-On
5.5
Selligent
8.2
Standard reports
Act-On
6.0
Selligent
8.2
Custom reports
Act-On
5.7
Selligent
8.2

Platform & Infrastructure

Act-On
7.3
Selligent
API
Act-On
9.2
Selligent
Role-based workflow & approvals
Act-On
6.8
Selligent
Customizability
Act-On
6.7
Selligent
Integration with Salesforce.com
Act-On
8.0
Selligent
Integration with Microsoft Dynamics CRM
Act-On
6.1
Selligent
Integration with SugarCRM
Act-On
7.0
Selligent

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Organized and intuitive user interface--very low risk of sending to an incorrect list, launching a test email, or selecting the wrong date (I have seen this on other ESPs)
  • Easy segmenting and content block capabilities
  • Responsive customer service
No photo available

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
Selligent has more flexibility than other ESPs, and complex features, such as segmentation and content blocking, are much more intuitive with Selligent than WhatCounts, Yesmail, MailChimp, Constant Contact, or Teradata.
No photo available

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Selligent

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Selligent Editions & Modules
Selligent
Additional Pricing Details