What users are saying about
Top Rated
375 Ratings
7 Ratings
Top Rated
375 Ratings
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Score 7.4 out of 100
7 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

Sendblaster

Sendblaster is a great tool for any environment. It's particularly good in organizations that do not have a full featured CRM that manages bulk email marketing and communication. Even if an organization has a great CRM, Sendblaster is still great for those marketing or communication campaigns that go out to recipients who are not already in the CRM, custom groups, bulk sending that you want to keep separate from your other CRM(s), etc.
John Vieth | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Sendblaster
8.6
WYSIWYG email editor
Act-On
7.4
Sendblaster
6.5
Dynamic content
Act-On
7.0
Sendblaster
7.5
Ability to test dynamic content
Act-On
7.1
Sendblaster
8.0
Landing pages
Act-On
7.6
Sendblaster
10.0
A/B testing
Act-On
7.3
Sendblaster
10.0
Mobile optimization
Act-On
8.2
Sendblaster
7.5
Email deliverability reporting
Act-On
8.1
Sendblaster
9.5
List management
Act-On
8.5
Sendblaster
10.0
Triggered drip sequences
Act-On
8.2
Sendblaster

Lead Management

Act-On
7.8
Sendblaster
Lead nurturing
Act-On
8.3
Sendblaster
Lead scoring and grading
Act-On
8.1
Sendblaster
Data quality management
Act-On
7.1
Sendblaster
Automated sales alerts and tasks
Act-On
7.5
Sendblaster

Campaign Management

Act-On
7.5
Sendblaster
Calendaring
Act-On
6.8
Sendblaster
Event/webinar marketing
Act-On
8.2
Sendblaster

Social Media Marketing

Act-On
6.1
Sendblaster
Social sharing and campaigns
Act-On
6.4
Sendblaster
Social profile integration
Act-On
5.9
Sendblaster

Reporting & Analytics

Act-On
7.0
Sendblaster
8.0
Dashboards
Act-On
7.2
Sendblaster
Standard reports
Act-On
7.5
Sendblaster
8.0
Custom reports
Act-On
6.3
Sendblaster

Platform & Infrastructure

Act-On
7.9
Sendblaster
API
Act-On
6.9
Sendblaster
Role-based workflow & approvals
Act-On
7.6
Sendblaster
Customizability
Act-On
7.1
Sendblaster
Integration with Salesforce.com
Act-On
8.3
Sendblaster
Integration with Microsoft Dynamics CRM
Act-On
8.4
Sendblaster
Integration with SugarCRM
Act-On
8.8
Sendblaster

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

Sendblaster

  • Rendering HTML source code
  • Managing mailing lists
  • You can control the speed of email broadcasts
  • Ease of importing lists
Solo Mesumbe | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

Sendblaster

  • The user interface could be more polished. It's very easy to use, but the appearance of the user interface looks a little old fashioned for a desktop software. Of course recipients don't see that interface, so that is not very consequential.
John Vieth | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Sendblaster

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Sendblaster

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

Sendblaster

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

Sendblaster

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Sendblaster

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

Sendblaster

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Sendblaster

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Sendblaster

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

Sendblaster

Doesn't apply.
Solo Mesumbe | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

Sendblaster

  • Customer service was greatly improved because of Sendblaster. We were able to design our communication exactly the way we wanted to improve communication effectiveness.
  • Sendblaster helped our brand because email recipients have been very impressed by the polished visual appearance of our outgoing messages, consistent branding and use of logo, wordmark, and other identifiers, etc.
  • We saved a lot of money with Sendblaster. Our organization can send unlimited messages, and the Sendblaster software we paid for places no limit on messages sent. So, since there are no ongoing subscription fees or volume fees after paying for the the software, we saved a lot. Other "software as a service" options would have cost a minimum of $50 per month, and potentially a lot more than that for high-volume email communication.
John Vieth | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Sendblaster

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sendblaster Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
7.8
Sendblaster
9.5

Likelihood to Renew

Act-On
8.9
Sendblaster

Usability

Act-On
9.1
Sendblaster

Reliability and Availability

Act-On
9.1
Sendblaster

Performance

Act-On
8.2
Sendblaster

Support Rating

Act-On
7.3
Sendblaster

In-Person Training

Act-On
8.7
Sendblaster

Online Training

Act-On
9.3
Sendblaster

Implementation Rating

Act-On
8.6
Sendblaster

Scalability

Act-On
9.1
Sendblaster

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