Act-On vs Sendblaster

• I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
• Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
• If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.

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• Ultimate control over design of templates and messages. Sendblaster provides great templates, but you can also design your own from scratch, with total control.
• Lots of options for sending your outgoing messages, including your organization's SMTP server, a third party's SMTP server, "direct" sending from your desktop, and many more configuration options.
• Sendblaster is even easier than Microsoft Word for "merging" data into your outgoing messages.
• Once you pay the affordable price for the Sendblaster software, there are no more ongoing subscription fees or volume-based per-message charges.

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• I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
• It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
• They need to design a better functioning more realistic marketing calendar.

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• The user interface could be more polished. It's very easy to use, but the appearance of the user interface looks a little old fashioned for a desktop software. Of course recipients don't see that interface, so that is not very consequential.

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• Increased our lead database by more than 5X
• Allowed ranking of leads and prioritization of sales efforts
• Implementation of progressive profiling provides sales teams with better understanding of customer needs before contacting them
• Enables clear insight into which marketing initiative are the most effective
• Dashboard views make monthly, quarterly and annual updates to the CEO and Board of Directors higher impact and less time-consuming

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• Customer service was greatly improved because of Sendblaster. We were able to design our communication exactly the way we wanted to improve communication effectiveness.
• Sendblaster helped our brand because email recipients have been very impressed by the polished visual appearance of our outgoing messages, consistent branding and use of logo, wordmark, and other identifiers, etc.
• We saved a lot of money with Sendblaster. Our organization can send unlimited messages, and the Sendblaster software we paid for places no limit on messages sent. So, since there are no ongoing subscription fees or volume fees after paying for the the software, we saved a lot. Other "software as a service" options would have cost a minimum of $50 per month, and potentially a lot more than that for high-volume email communication.

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