What users are saying about
343 Ratings
7 Ratings
343 Ratings
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Score 7 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Sendblaster

Sendblaster is a great tool for any environment. It's particularly good in organizations that do not have a full featured CRM that manages bulk email marketing and communication. Even if an organization has a great CRM, Sendblaster is still great for those marketing or communication campaigns that go out to recipients who are not already in the CRM, custom groups, bulk sending that you want to keep separate from your other CRM(s), etc.
John Vieth profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Sendblaster
8.6
WYSIWYG email editor
Act-On
7.9
Sendblaster
6.5
Dynamic content
Act-On
7.1
Sendblaster
7.5
Ability to test dynamic content
Act-On
6.7
Sendblaster
8.0
Landing pages
Act-On
7.0
Sendblaster
10.0
A/B testing
Act-On
6.9
Sendblaster
10.0
Mobile optimization
Act-On
6.8
Sendblaster
7.5
Email deliverability
Act-On
7.8
Sendblaster
9.5
List management
Act-On
6.4
Sendblaster
10.0
Triggered drip sequences
Act-On
9.2
Sendblaster

Lead Management

Act-On
7.3
Sendblaster
Lead nurturing
Act-On
7.0
Sendblaster
Lead scoring and grading
Act-On
7.4
Sendblaster
Data quality management
Act-On
7.9
Sendblaster
Automated sales alerts and tasks
Act-On
6.7
Sendblaster

Campaign Management

Act-On
7.6
Sendblaster
Calendaring
Act-On
6.8
Sendblaster
Event/webinar marketing
Act-On
8.5
Sendblaster

Social Media Marketing

Act-On
7.9
Sendblaster
Social sharing and campaigns
Act-On
7.9
Sendblaster
Social profile integration
Act-On
7.9
Sendblaster

Reporting & Analytics

Act-On
5.7
Sendblaster
8.0
Dashboards
Act-On
5.5
Sendblaster
Standard reports
Act-On
6.0
Sendblaster
8.0
Custom reports
Act-On
5.7
Sendblaster

Platform & Infrastructure

Act-On
7.3
Sendblaster
API
Act-On
9.2
Sendblaster
Role-based workflow & approvals
Act-On
6.8
Sendblaster
Customizability
Act-On
6.7
Sendblaster
Integration with Salesforce.com
Act-On
8.0
Sendblaster
Integration with Microsoft Dynamics CRM
Act-On
6.1
Sendblaster
Integration with SugarCRM
Act-On
7.0
Sendblaster

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • Ultimate control over design of templates and messages. Sendblaster provides great templates, but you can also design your own from scratch, with total control.
  • Lots of options for sending your outgoing messages, including your organization's SMTP server, a third party's SMTP server, "direct" sending from your desktop, and many more configuration options.
  • Sendblaster is even easier than Microsoft Word for "merging" data into your outgoing messages.
  • Once you pay the affordable price for the Sendblaster software, there are no more ongoing subscription fees or volume-based per-message charges.
John Vieth profile photo

Cons

  • I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
  • It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
  • They need to design a better functioning more realistic marketing calendar.
Richard Longo profile photo
  • The user interface could be more polished. It's very easy to use, but the appearance of the user interface looks a little old fashioned for a desktop software. Of course recipients don't see that interface, so that is not very consequential.
John Vieth profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On has a very low pressure sales approach. The other systems I looked at had a different method that I found very off-putting. The month-to-month agreement with Act-On gave me confidence that , if I didn't like the system, I wasn't committed for a year
Michael Artinger profile photo
Sendblaster has all the features of these other alternatives, and its more flexible. Its a lot easier to develop custom messages/templates. There are a lot more sending configurations that are possible. There are no subscriptions fees with Sendblaster, unlike MailChimp and Constant Contact. I haven't found another solution that has all of the same features.
John Vieth profile photo

Return on Investment

  • Increased our lead database by more than 5X
  • Allowed ranking of leads and prioritization of sales efforts
  • Implementation of progressive profiling provides sales teams with better understanding of customer needs before contacting them
  • Enables clear insight into which marketing initiative are the most effective
  • Dashboard views make monthly, quarterly and annual updates to the CEO and Board of Directors higher impact and less time-consuming
Michael Artinger profile photo
  • Customer service was greatly improved because of Sendblaster. We were able to design our communication exactly the way we wanted to improve communication effectiveness.
  • Sendblaster helped our brand because email recipients have been very impressed by the polished visual appearance of our outgoing messages, consistent branding and use of logo, wordmark, and other identifiers, etc.
  • We saved a lot of money with Sendblaster. Our organization can send unlimited messages, and the Sendblaster software we paid for places no limit on messages sent. So, since there are no ongoing subscription fees or volume fees after paying for the the software, we saved a lot. Other "software as a service" options would have cost a minimum of $50 per month, and potentially a lot more than that for high-volume email communication.
John Vieth profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Sendblaster

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Sendblaster Editions & Modules
Sendblaster
Additional Pricing Details