What users are saying about
343 Ratings

SendGrid Email Marketing

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
48 Ratings
343 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

SendGrid Email Marketing

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
48 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

SendGrid Email Marketing

If a company wishes to automate their onboarding process, among others, with transactional emails, I would absolutely recommend SendGrid. The pricing is fair and once you get it set up, it's pretty reliable to work as expected. Also, the emails can be plain text or HTML, and they both are spam proof.
Justin McClelland profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
SendGrid Email Marketing
8.5
WYSIWYG email editor
Act-On
7.9
SendGrid Email Marketing
7.9
Dynamic content
Act-On
7.1
SendGrid Email Marketing
8.2
Ability to test dynamic content
Act-On
6.7
SendGrid Email Marketing
8.2
Landing pages
Act-On
7.0
SendGrid Email Marketing
7.7
A/B testing
Act-On
6.8
SendGrid Email Marketing
8.4
Mobile optimization
Act-On
6.7
SendGrid Email Marketing
8.9
Email deliverability
Act-On
7.8
SendGrid Email Marketing
9.4
List management
Act-On
6.4
SendGrid Email Marketing
8.7
Triggered drip sequences
Act-On
9.2
SendGrid Email Marketing
9.0

Lead Management

Act-On
7.2
SendGrid Email Marketing
Lead nurturing
Act-On
7.0
SendGrid Email Marketing
Lead scoring and grading
Act-On
7.4
SendGrid Email Marketing
Data quality management
Act-On
7.9
SendGrid Email Marketing
Automated sales alerts and tasks
Act-On
6.6
SendGrid Email Marketing

Campaign Management

Act-On
7.6
SendGrid Email Marketing
Calendaring
Act-On
6.8
SendGrid Email Marketing
Event/webinar marketing
Act-On
8.4
SendGrid Email Marketing

Social Media Marketing

Act-On
7.9
SendGrid Email Marketing
Social sharing and campaigns
Act-On
7.9
SendGrid Email Marketing
Social profile integration
Act-On
7.9
SendGrid Email Marketing

Reporting & Analytics

Act-On
5.7
SendGrid Email Marketing
8.2
Dashboards
Act-On
5.5
SendGrid Email Marketing
8.3
Standard reports
Act-On
5.9
SendGrid Email Marketing
8.3
Custom reports
Act-On
5.6
SendGrid Email Marketing
8.1

Platform & Infrastructure

Act-On
7.3
SendGrid Email Marketing
API
Act-On
9.3
SendGrid Email Marketing
Role-based workflow & approvals
Act-On
6.8
SendGrid Email Marketing
Customizability
Act-On
6.7
SendGrid Email Marketing
Integration with Salesforce.com
Act-On
8.0
SendGrid Email Marketing
Integration with Microsoft Dynamics CRM
Act-On
6.1
SendGrid Email Marketing
Integration with SugarCRM
Act-On
7.0
SendGrid Email Marketing

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Robust API for delivering bulk e-mails or transactional messages to users
  • Top-notch features you'd expect from any enterprise grade ESP (inbox, bounce, open tracking, click tracking, etc)
  • Powerful user interface for managing many aspects of your campaigns (email templates, user lists, etc)
  • Excellent inbox deliver-ability
  • White-labeling features that are simple to implement (to hide the fact that SendGrid is your ESP for outgoing e-mails)
Jim Rubenstein profile photo

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • User interface can be non-intuitive for some features
  • API Documentation is lacking in some places (but user support is top notch and responsive, so answers can be had relatively easily)
Jim Rubenstein profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
SendGrid Email Marketing7.0
Based on 1 answer
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
SendGrid Email Marketing8.0
Based on 2 answers
I've reached out to SendGrid support few times. Each time my issue was able to be resolved by the first rep that responded and was solved within 24 hours (if not 1 hour).
Megan Kratzman profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

When compared to others, Act-On Software is:
  • User-friendly
  • Priced right
  • Easy to set-up
  • Simple to integrate
  • Can scale with our business as we need it
  • Flexible terms
  • Great customer service!
Jim Lovelady profile photo
SendGrid offers a ready-to-go solution to delivering e-mails to your users. They have integrated the most popular features/requirements for managing the Marketing aspect of your e-mail list with one of the best APIs for managing your lists, campaigns, creatives, and messages. Offering a one-stop solution that suits a lot of the needs that many businesses have.The closest competitor to them is Mandrill/MailChimp, however the business model change that Mandrill instituted a few years ago makes it a significantly more expensive platform for a new/small company who is trying to keep a close eye on costs.SendGrid offers a good product as well, however they have not improved the product in years (since being acquired by RackSpace) and Mandrill has long since surpassed them in features (though, SendGrid may be a less expensive option/have a larger free-tier).Amazon Simple Email Service is a completely programmatic service with no user interface included. If you're a developer not having to support any users who need GUI interfaces, and don't want the GUI interface yourself (for tracking, etc), or need a very robust system/are building your own ESP, than SES is probably a fine solution for you.
Jim Rubenstein profile photo

Return on Investment

  • Keeping track of our leads -- it's infinitely more efficient when combined with SF vs. our old system. But you could do it still w/o SF.
  • ROI is very hard to measure, but because a lot of the benefit of Act-On is in the time it saves us -- which is worth a lot
  • I haven't taken advantage of all that Act-On has to offer, and as I do I think the ROI will keep improving. If I didn't feel it was worth it I would not stay on board as a client.
David Wank, DMD profile photo
  • Consolidating our eMarketing to one platform has reduced our overall marketing expenditures
  • Managing all of our marketing contacts in one place helps us keep clean data
  • Receiving clear KPIs from SendGrid has helped us identify how successful each campaign is
Andrew J. Carrow profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SendGrid Email Marketing

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
SendGrid Email Marketing Editions & Modules
SendGrid Email Marketing
Additional Pricing Details