What users are saying about

Act-On

334 Ratings

SendGrid Marketing Email<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
38 Ratings

Act-On

334 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

SendGrid Marketing Email<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
38 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Add comparison

Likelihood to Recommend

Act-On

I believe it's a flexible product, that can be fitted into most business environments. Of course, with any tool of this sort, you gain a lot by integrating it with a CRM tool, so make sure yours is supported during the selection process. Also make sure that you have ideas of what you want to do and achieve, as it greatly speeds up the adoption process.
Diogo Cabral profile photo

SendGrid Marketing Email

SendGrid, in our world, has been best suited for delivering emails to our candidates at a fairly quick rate. This along with providing us insights as to the performance has been very helpful. On the B2B side, we have not found it to be as appropriate mainly because we tend to want to hit those people in a different way and the stats around those are different.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
SendGrid Marketing Email
8.3
WYSIWYG email editor
Act-On
7.2
SendGrid Marketing Email
7.8
Dynamic content
Act-On
7.0
SendGrid Marketing Email
7.9
Ability to test dynamic content
Act-On
6.6
SendGrid Marketing Email
7.9
Landing pages
Act-On
7.8
SendGrid Marketing Email
7.7
A/B testing
Act-On
8.0
SendGrid Marketing Email
8.0
Mobile optimization
Act-On
7.6
SendGrid Marketing Email
8.5
Email deliverability
Act-On
8.8
SendGrid Marketing Email
9.5
List management
Act-On
5.8
SendGrid Marketing Email
8.3
Triggered drip sequences
Act-On
8.3
SendGrid Marketing Email
8.7

Lead Management

Act-On
6.6
SendGrid Marketing Email
Lead nurturing
Act-On
6.2
SendGrid Marketing Email
Lead scoring and grading
Act-On
6.8
SendGrid Marketing Email
Data quality management
Act-On
7.1
SendGrid Marketing Email
Automated sales alerts and tasks
Act-On
6.3
SendGrid Marketing Email

Campaign Management

Act-On
7.5
SendGrid Marketing Email
Calendaring
Act-On
6.8
SendGrid Marketing Email
Event/webinar marketing
Act-On
8.2
SendGrid Marketing Email

Social Media Marketing

Act-On
6.7
SendGrid Marketing Email
Social sharing and campaigns
Act-On
6.4
SendGrid Marketing Email
Social profile integration
Act-On
6.9
SendGrid Marketing Email

Reporting & Analytics

Act-On
5.2
SendGrid Marketing Email
8.1
Dashboards
Act-On
4.6
SendGrid Marketing Email
8.4
Standard reports
Act-On
5.6
SendGrid Marketing Email
8.1
Custom reports
Act-On
5.5
SendGrid Marketing Email
7.7

Platform & Infrastructure

Act-On
6.4
SendGrid Marketing Email
API
Act-On
8.0
SendGrid Marketing Email
Role-based workflow & approvals
Act-On
6.4
SendGrid Marketing Email
Customizability
Act-On
5.0
SendGrid Marketing Email
Integration with Salesforce.com
Act-On
8.0
SendGrid Marketing Email
Integration with Microsoft Dynamics CRM
Act-On
4.1
SendGrid Marketing Email
Integration with SugarCRM
Act-On
7.1
SendGrid Marketing Email

Pros

  • Webinar Creation-This is synced up with our Saleforce and WebEx tools for a smooth seamless event from start to finish. Getting our message through but also keeping our CRM up to date with the interaction.
  • Send Over Time- I cannot preach enough about how effective this feature is for getting messaging through. You are able to select specific time blocks that you would like your blast to drip out. This allows them to less likely be marked as spam because they trickle out.
  • Automation-Some of the best drip marketing features I have ever seen! Automation allows for multiple lists and segments with an endless group of messages. One of the best ways to save you and your team time and allow the customers to raise their hands for help.
  • Support-Their support staff is amazing! You never have to talk to someone you cannot understand or that is not personable. They are always ready and eager to help in anyway they can. Their ability to escalate and get answers the same day is very impressive.
Richard Longo profile photo
  • Integrating with websites and mobile applications (registration, account activation, etc.) in terms of transactional emails
  • Sending (and scheduling) marketing emails
  • The prices are quite affordable as well (compared to other market leaders in email marketing)
Zee Gimon profile photo

Cons

  • I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
  • It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
  • They need to design a better functioning more realistic marketing calendar.
Richard Longo profile photo
  • The organization of the main page to get to email campaigns was difficult to find at first
  • When you schedule an email campaign, it defaults to the following day which I do not like
Oliver Taylor profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product. Outstanding people. Frequent updates based on customer input. No BS.
Michael Artinger profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
SendGrid Marketing Email7.0
Based on 1 answer
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
My access is fast, free, and all issues have been solved FAST.
Charles Harte profile photo
SendGrid Marketing Email7.0
Based on 1 answer
Good when you get through but often not available.
Tim Colling profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
SendGrid stands apart from all other email marketing tools. MailChimp and Constant Contact have proved to be a costly and poorly managed service that creates more headaches for our team than it does help us achieve our goals. We made the switch to SendGrid a few years ago now and haven't looked back
Andrew J. Carrow profile photo

Return on Investment

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo
  • Positive ROI in terms of reaching contacts and scheduling meetings to fill our pipeline
Oliver Taylor profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SendGrid Marketing Email

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
SendGrid Marketing Email Editions & Modules
SendGrid Marketing Email
Additional Pricing Details