What users are saying about
392 Ratings
18 Ratings
392 Ratings
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Score 8.3 out of 100
18 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

SendPulse

SendPulse is great if you want to connect with your list on a more personal basis, and making sure that your email reaches your subscriber when it is best for him/her. You can also use the SMS function (though I haven't used it yet). Let's say you have clients and want to send a message to them automatically on their birthday, SendPulse allows you to do that. It allows you to add in specific fields that are relevant to you, in order to customise your messaging as much as you want and need.
Audrey Sourroubille Arnold | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.3
SendPulse
8.5
WYSIWYG email editor
Act-On
9.5
SendPulse
9.0
Dynamic content
Act-On
9.3
SendPulse
8.6
Ability to test dynamic content
Act-On
9.1
SendPulse
8.0
Landing pages
Act-On
9.1
SendPulse
A/B testing
Act-On
9.5
SendPulse
8.0
Mobile optimization
Act-On
9.6
SendPulse
9.0
Email deliverability reporting
Act-On
8.9
SendPulse
9.1
List management
Act-On
9.4
SendPulse
8.1
Triggered drip sequences
Act-On
9.2
SendPulse
8.0

Lead Management

Act-On
9.5
SendPulse
Lead nurturing
Act-On
9.6
SendPulse
Lead scoring and grading
Act-On
9.9
SendPulse
Data quality management
Act-On
9.4
SendPulse
Automated sales alerts and tasks
Act-On
9.2
SendPulse

Campaign Management

Act-On
8.1
SendPulse
Calendaring
Act-On
6.8
SendPulse
Event/webinar marketing
Act-On
9.4
SendPulse

Social Media Marketing

Act-On
9.4
SendPulse
Social sharing and campaigns
Act-On
9.4
SendPulse
Social profile integration
Act-On
9.4
SendPulse

Reporting & Analytics

Act-On
9.1
SendPulse
8.7
Dashboards
Act-On
9.0
SendPulse
9.0
Standard reports
Act-On
8.9
SendPulse
8.9
Custom reports
Act-On
9.5
SendPulse
8.4

Platform & Infrastructure

Act-On
9.3
SendPulse
API
Act-On
9.1
SendPulse
Role-based workflow & approvals
Act-On
9.2
SendPulse
Customizability
Act-On
9.5
SendPulse
Integration with Salesforce.com
Act-On
9.5
SendPulse
Integration with Microsoft Dynamics CRM
Act-On
9.4
SendPulse
Integration with SugarCRM
Act-On
9.0
SendPulse

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

SendPulse

  • One of the best features of this software is its user interface. I found it very intuitive.
  • It has sms feature also which is a great add-on to this software.
  • It has live chat support feature. And I find it very helpful when i find any technical problem.
Anonymous | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

SendPulse

  • In the email editor they should include text separator. I can not put any separator between two lines in the same box. And sometimes the unavailabilty of this feature make my e-mails slightly less attractive.
  • They should include image editor in Drag & Drop Edition option so that users can edit their images there itself.
  • Campaign approvals take long time.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

SendPulse

SendPulse 9.1
Based on 1 answer
Because I love how easy and intuitive SendPulse is.
Audrey Sourroubille Arnold | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

SendPulse

SendPulse 8.2
Based on 1 answer
I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
Audrey Sourroubille Arnold | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

SendPulse

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

SendPulse

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

SendPulse

SendPulse 9.1
Based on 1 answer
Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
Audrey Sourroubille Arnold | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

SendPulse

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

SendPulse

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

SendPulse

SendPulse 8.2
Based on 1 answer
When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
Audrey Sourroubille Arnold | TrustRadius Reviewer

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

SendPulse

Its integration with sms facility and Viber makes it different from others.To be very honest I use all three facilities depending upon the content which i need to communicate to my subscribers. I use SendPulse more frequently because of its richness. And it delivers good results for my organisation as well.
Anonymous | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

SendPulse

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

SendPulse

  • Tapping NRI clients with this software helps me in generating good revenue in last financial year.
  • I grow my NRI database by 60 in last year. And this software played a major role in doing so.
  • It made brand building very easy among my clients.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SendPulse

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

SendPulse Editions & Modules

Additional Pricing Details
Pricing starts from $9 a month and depends on the number of messages you send.

Rating Summary

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