Act-On Software vs. SEO PowerSuite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
SEO PowerSuite
Score 8.7 out of 10
N/A
SEO PowerSuite is a SEO software tookit that includes 4 applications - Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. Each application helps website owners and SEOs focus on a specific aspect of search engine optimization. With Rank Tracker, the user can set up rank monitoring, analyze competitors, look for new keyword ideas and organize them in relevant keyword groups. WebSite Auditor helps to run sitewide audits for technical issues, as well as get actionable recommendation…
$299
per year
Pricing
Act-On SoftwareSEO PowerSuite
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
Free
$0
forever license
Professional
$299
per year license
Enterprise
$499
per year license
Offerings
Pricing Offerings
Act-OnSEO PowerSuite
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
More Pricing Information
Features
Act-On SoftwareSEO PowerSuite
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
7.8
113 Ratings
1% above category average
SEO PowerSuite
-
Ratings
WYSIWYG email editor8.1112 Ratings00 Ratings
Dynamic content8.192 Ratings00 Ratings
Ability to test dynamic content7.292 Ratings00 Ratings
Landing pages8.1108 Ratings00 Ratings
A/B testing8.195 Ratings00 Ratings
Mobile optimization7.2103 Ratings00 Ratings
Email deliverability reporting8.1112 Ratings00 Ratings
List management8.1111 Ratings00 Ratings
Triggered drip sequences7.187 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.1
113 Ratings
4% above category average
SEO PowerSuite
-
Ratings
Lead nurturing automation8.1104 Ratings00 Ratings
Lead scoring and grading8.1104 Ratings00 Ratings
Data quality management8.1102 Ratings00 Ratings
Automated sales alerts and tasks8.195 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.5
77 Ratings
1% below category average
SEO PowerSuite
-
Ratings
Calendaring6.88 Ratings00 Ratings
Event/webinar marketing8.176 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
8.1
71 Ratings
7% above category average
SEO PowerSuite
-
Ratings
Social sharing and campaigns8.169 Ratings00 Ratings
Social profile integration8.163 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.1
114 Ratings
8% above category average
SEO PowerSuite
-
Ratings
Dashboards8.1109 Ratings00 Ratings
Standard reports8.1112 Ratings00 Ratings
Custom reports8.184 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
7.9
107 Ratings
4% above category average
SEO PowerSuite
-
Ratings
API8.167 Ratings00 Ratings
Role-based workflow & approvals8.171 Ratings00 Ratings
Customizability8.189 Ratings00 Ratings
Integration with Salesforce.com8.165 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.136 Ratings00 Ratings
Integration with SugarCRM7.129 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Act-On Software
-
Ratings
SEO PowerSuite
8.4
14 Ratings
8% above category average
Keyword analysis00 Ratings9.014 Ratings
Backlink management00 Ratings8.013 Ratings
SERP ranking tracking00 Ratings8.014 Ratings
Page grader00 Ratings9.014 Ratings
Competitive analysis00 Ratings9.014 Ratings
Site audit / diagnostics00 Ratings9.014 Ratings
Site recommendations00 Ratings8.012 Ratings
Task management00 Ratings7.37 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Act-On Software
-
Ratings
SEO PowerSuite
8.3
14 Ratings
9% above category average
Local SEO00 Ratings8.013 Ratings
Social SEO00 Ratings8.011 Ratings
Mobile SEO00 Ratings8.013 Ratings
Global SEO00 Ratings9.013 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Act-On Software
-
Ratings
SEO PowerSuite
8.3
14 Ratings
2% below category average
Multi-domain support00 Ratings8.511 Ratings
Integration with web analytics tools00 Ratings8.013 Ratings
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User Ratings
Act-On SoftwareSEO PowerSuite
Likelihood to Recommend
8.1
(219 ratings)
9.0
(16 ratings)
Likelihood to Renew
8.9
(112 ratings)
9.0
(2 ratings)
Usability
9.1
(32 ratings)
-
(0 ratings)
Availability
9.1
(14 ratings)
-
(0 ratings)
Performance
8.2
(13 ratings)
-
(0 ratings)
Support Rating
7.3
(39 ratings)
10.0
(1 ratings)
In-Person Training
8.7
(4 ratings)
-
(0 ratings)
Online Training
9.3
(16 ratings)
9.0
(1 ratings)
Implementation Rating
8.6
(22 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
6.4
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
Act-On SoftwareSEO PowerSuite
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
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LinkAssist.Com
After starting your online business, you have to use SEO PowerSuite to start up. You want to know where you have to go in terms of SEO journey, what keywords you need to use, who your competition is and which locations are the most important to you. Also, you need to know the power of your website, how well it performs now and how it can be improved. If you just want to start blogging for fun, about stuff that interests you and only you, you might find this program a bit over the top. It has way too many features to "just" see how many visitors you get on your website. A simple plugin will probably do the job.
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Pros
Act-On
  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
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LinkAssist.Com
  • Finds keyword opportunities with the best chance to rank
  • Finds your most ominous competitors
  • Finds the opportunities for content changes that make a difference in ranking
  • Checks your site for technical issues and suggest fixes for them
  • Finds backlinks for your site and opportunities to go for
  • Helps you with all four areas of SEO: On-page, Off-Page, Technical and Experiential
  • Helps your organize project data and tasks in easy to use columns and filters
  • Helps you setup automatic checks on all aspects of your SEO campaigns to stay up to date
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Cons
Act-On
  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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LinkAssist.Com
  • The software is not strong with processing large amounts of data. So, it is really good for small and medium size businesses, but can be cumbersome for large projects.
  • Due to large number of settings it takes time to learn it.
  • Need to purchase proxies or captcha solution. I think those can be provides as part of the package already.
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Likelihood to Renew
Act-On
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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LinkAssist.Com
I gave SEO PowerSuite a two because our company did not renew our subscription. The pricing was too complicated and having multiple platforms made it more difficult to use. We dropped our subscription to SEO PowerSuite and implemented Moz. Moz gave us a full view of all of the metrics we were looking for on one web-based platform. Plus, the pricing model was simple so it was easier to get senior management to cosign on.
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Usability
Act-On
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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LinkAssist.Com
No answers on this topic
Reliability and Availability
Act-On
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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LinkAssist.Com
No answers on this topic
Performance
Act-On
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
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LinkAssist.Com
No answers on this topic
Support Rating
Act-On
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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LinkAssist.Com
I have had several interactions with support at SEO PowerSuite. Each time I have been quite pleased with the response. I have interacted with billing and tools support and have found them to both be on top of things. they follow up well and they get the issue resolved in a timely manner. I have no complaints here.
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In-Person Training
Act-On
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
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LinkAssist.Com
No answers on this topic
Online Training
Act-On
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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LinkAssist.Com
SEO Powersuite has a lot of training videos online, combined with some live streaming tutorials. Also, they have a guide that comes with their software to outline the basics of your SEO workflow. This will get you on the right track right from the start. Their guides and tutorials are easy to follow and detail every possible option you have when doing work with SEO Powersuite. Even if you want to switch to different software, the courses are easy to implement in all other tools too! Very recommended if you want to get started in the SEO world, or want to expand your knowledge.
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Implementation Rating
Act-On
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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LinkAssist.Com
No answers on this topic
Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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LinkAssist.Com
It works in combination with all of them, the closest would be a combination of Ahrefs, Majestic, and Screaming Frog. However, where this tool steps up its game, is when you integrate it with Google Search Console and then tie them both into Google Data Studio. When you get this right, you can show your client how much money they would need to spend on PPC to get the same 'value' of traffic. This changes the way they look at optimization, now the cost of a term in PPC is also used as a reason to optimize the customer journey.
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Scalability
Act-On
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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LinkAssist.Com
No answers on this topic
Return on Investment
Act-On
  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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LinkAssist.Com
  • SEO PowerSuite is a one-time payment SEO software which shortens the time it takes for you to optimize websites in terms of SEO, content, visibility and conversions which can improve your ROI if used wisely.
  • Can be used on multiple platforms and scales nicely. An Enterprise license allows multiple people to run the software, and it's easy to set up. It's updated regularly which means zero maintenance.
  • BuzzBundle and LinkAssistant can increase your brands reach, potentially increasing the number of prospects and leads.
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ScreenShots

Act-On Screenshots

Screenshot of List Segmentation - Segmentation using behavioral, demographic and/or firmographic dataScreenshot of the Quickstart PageScreenshot of Landing Page Composer - landing pages are designed with a drag and drop function

SEO PowerSuite Screenshots

Screenshot of Rank Tracker is the most customizable rank checker tool you'll come across. Whether you need to check positions globally or in local search, in Google SERPs or any of the tool's 400+ search engines — Rank Tracker's got you covered. Whether you need to scan the top 50 or 1,000 search results, track keyword rankings once a week or daily, monitor Universal and Map listings, and track competitor keyword ranks — you can do that even with the software's free trial. Monitor your site average position and visibility score. Observe how your ranking position changes, notice when your keyword enters the top position or gets a featured snippet on Google SERPs. The best part is, everything is unlimited in this keyword position checker — including websites, search engines, and keywords to track.Screenshot of WebSite Auditor does more than analyzing your content. It lets you optimize pages in-app with step-by-step SEO advice as you type. In a separate tab, you can create and edit your pages' title and meta description tags, and preview your Google snippet right below. Done optimizing? A single click will save the SEO-perfect HTML to your hard drive, ready for upload.Screenshot of All your favorite keyword research tools are integrated right into the Rank Tracker keyword rank tool: Google Ads Keyword Planner; Competition research; Domain Research; Related Searches; Autocomplete tools; Related Questions; Google Analytics and Search Console for terms you already rank for. Used together, these sources will give you thousands of keywords you wouldn't have found elsewhere on the web. As you find keyword ideas, the tool will automatically group them by topic, so you can analyze and target entire keyword groups instead of going through bulks of terms one by one.Screenshot of WebSite Auditor will run an SEO audit and quickly reveal every issue on your site that can affect search engine indexation, rankings, and user experience. The audit tool looks for tech SEO issues such as broken links and images, duplicate content, crawling errors, poor mobile usability, site speed, redirect chains, internal linking problems, heavy pages and scripts, W3C validation errors, thin content, and more.Screenshot of Check the exact backlinks your site has — or spy on your competitor's backlinks with SEO SpyGlass. In a matter of minutes, this smart tool will calculate the total number of backlinks the site has and show the exact URL of each and every backlink. Since today's search engines place a huge value on links, this is the number one factor for ranking well.Screenshot of Acquiring that new backlink is often a numbers game — you need link building tools that will provide tons of link suggestions that will serve as a foundation for your link building campaigns. And LinkAssistant is simply the best tool for sheer volume. With 7.1 billion pages crawled on a daily basis, the software will give you backlink opportunities in hundreds and even thousands.