What users are saying about

Act-On

334 Ratings

Sprinklr

Top Rated
102 Ratings

Act-On

334 Ratings
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Score 7 out of 101

Sprinklr

Top Rated
102 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Act-On

Actually, I think Act-On is suitable for almost any business as its pricing structure enables you to remain in control and join up at a level that suits your organization. You get most, if not all, of the features you would get from some of the bigger players, like Marketo, HubSpot and Eloqua, without any of the cumbersome hassle of cost that comes with them. For mid-sized enterprises, Act-On is a no brainer but I'd even recommend it to some larger corporates as if they really compare what they're getting with Eloqua/Marketo etc., I think they'd be surprised to see what Act-On has to offer.
Damian Leslie profile photo

Sprinklr

When Sprinklr works well, I love it and swear by it. I do like it much better than other tools I've used such as Percolate. The issue, however, is if you have a customer support issue, you are screwed for an elongated time.The tool would work very well if you have one person on your team designated to management who could keep pushing support and who could assist in building customizations.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Sprinklr
WYSIWYG email editor
Act-On
7.2
Sprinklr
Dynamic content
Act-On
7.0
Sprinklr
Ability to test dynamic content
Act-On
6.6
Sprinklr
Landing pages
Act-On
7.8
Sprinklr
A/B testing
Act-On
8.0
Sprinklr
Mobile optimization
Act-On
7.6
Sprinklr
Email deliverability
Act-On
8.8
Sprinklr
List management
Act-On
5.8
Sprinklr
Triggered drip sequences
Act-On
8.3
Sprinklr

Lead Management

Act-On
6.6
Sprinklr
Lead nurturing
Act-On
6.2
Sprinklr
Lead scoring and grading
Act-On
6.8
Sprinklr
Data quality management
Act-On
7.1
Sprinklr
Automated sales alerts and tasks
Act-On
6.3
Sprinklr

Campaign Management

Act-On
7.5
Sprinklr
Calendaring
Act-On
6.8
Sprinklr
Event/webinar marketing
Act-On
8.2
Sprinklr

Social Media Marketing

Act-On
6.7
Sprinklr
Social sharing and campaigns
Act-On
6.4
Sprinklr
Social profile integration
Act-On
6.9
Sprinklr

Reporting & Analytics

Act-On
5.2
Sprinklr
Dashboards
Act-On
4.6
Sprinklr
Standard reports
Act-On
5.6
Sprinklr
Custom reports
Act-On
5.5
Sprinklr

Platform & Infrastructure

Act-On
6.4
Sprinklr
API
Act-On
8.0
Sprinklr
Role-based workflow & approvals
Act-On
6.4
Sprinklr
Customizability
Act-On
5.0
Sprinklr
Integration with Salesforce.com
Act-On
8.0
Sprinklr
Integration with Microsoft Dynamics CRM
Act-On
4.1
Sprinklr
Integration with SugarCRM
Act-On
7.1
Sprinklr

Listening/monitoring

Act-On
Sprinklr
7.3
Boolean keyword searches
Act-On
Sprinklr
7.9
Filtering out noise/spam
Act-On
Sprinklr
6.0
Sentiment analysis
Act-On
Sprinklr
6.3
Broad channel coverage
Act-On
Sprinklr
8.9

Publishing

Act-On
Sprinklr
7.5
Content planning and scheduling
Act-On
Sprinklr
8.7
Audience targeting
Act-On
Sprinklr
6.6
Content optimization
Act-On
Sprinklr
7.5
Workflow management
Act-On
Sprinklr
7.2

Engagement

Act-On
Sprinklr
8.1
Automated routing and prioritization
Act-On
Sprinklr
7.6
Customer interaction histories
Act-On
Sprinklr
8.5
Bulk actions
Act-On
Sprinklr
8.2

Marketing

Act-On
Sprinklr
7.0
Lead generation
Act-On
Sprinklr
6.4
Content marketing
Act-On
Sprinklr
7.8
Paid media management
Act-On
Sprinklr
6.5
Campaigns and promotions
Act-On
Sprinklr
7.3

Channel coverage/integration

Act-On
Sprinklr
7.8
Twitter
Act-On
Sprinklr
9.2
Facebook
Act-On
Sprinklr
8.4
LinkedIn
Act-On
Sprinklr
8.5
Google+
Act-On
Sprinklr
8.6
Instagram
Act-On
Sprinklr
7.6
Pinterest
Act-On
Sprinklr
6.5
YouTube
Act-On
Sprinklr
5.8

Reporting/analytics

Act-On
Sprinklr
8.3
Campaign success analytics
Act-On
Sprinklr
8.9
Real-time tracking
Act-On
Sprinklr
8.0
Competitor analysis
Act-On
Sprinklr
7.9

Account management

Act-On
Sprinklr
7.4
Role-based user permissions & privileges
Act-On
Sprinklr
8.2
Mobile access
Act-On
Sprinklr
6.6

Pros

  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo
  • Great customizable tagging features, filters, custom dashboards, etc.
  • A great one & done solution.
  • Very detailed data available, that is much easier to pull than native reports and often allows for further details unavailable natively (if set up properly. This is time-consuming.
No photo available

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • The entire platform is very busy and can get confusing because there is no easily seen path to follow within the sections. From my experience working on multiple types of content publishing and moderation tools, most of them are relatively easy to use without anyone giving you a tutorial. I've been given a tutorial and still would probably benefit from having another.
  • There are a lot of features that would be nice to have but are not available with our contract because they are an add-on part of the tool. For how much the tool costs per year, it is disappointing to not have these included in the plan.
  • The "help" section of the Sprinklr website is very lacking. When we do have a question or problem, we try to find the answer ourselves before sending an email to our rep, who as I mentioned as a positive is very responsive, but we don't want to bother each time a question comes up.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
Sprinklr8.5
Based on 28 answers
Sprinklr has been a great partner for us, even though it is quickly growing to adjust to the market. They bend over backwards to ensure our success and the platform is always evolving to better meet our needs.
Krisleigh Hoermann profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Sprinklr8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Sprinklr9.1
Based on 5 answers
I don't recall any downtime, though bugs in its ability to collect data or present data were somewhat common.
No photo available

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Sprinklr8.2
Based on 4 answers
Monitoring capabilities were real time, which is essential.
No photo available

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
Sprinklr9.0
Based on 6 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Sprinklr8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
Sprinklr9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
We chose Sprinklr because after testing out the others we realized this was the most efficient platform for our team to use. We also really appreciate the reporting, it's extremely useful for our marketing team when reporting to clients weekly.
Daniela Belevan profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • Sprinklr saves time.
  • Sprinklr provides in depth analytics that are vital for proving ROI in areas such as customer service, engagement, growth, and marketing/conversion.
  • Sprinklr's workflow makes it simple for social and customer service teams to work seamlessly in the UI to manage customer inquiries and complaints and is able to track response times and volume.
Jonathan Hatch profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Sprinklr Editions & Modules
Sprinklr
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr More Information