What users are saying about
343 Ratings

Sprinklr

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106 Ratings
343 Ratings
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Score 7 out of 101

Sprinklr

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106 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Sprinklr

Sprinklr is a tool to use if you have to publish multiple forms of content frequently across multiple platforms. I would define it as a social publishing tool versus a community management or moderation tool. For purposes of content analysis, it also has a great reporting section. If they would offer a connection with paid social (which is not available unless you pay for it to add it on) it would be a much more utilized tool for us.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Sprinklr
WYSIWYG email editor
Act-On
7.9
Sprinklr
Dynamic content
Act-On
7.1
Sprinklr
Ability to test dynamic content
Act-On
6.7
Sprinklr
Landing pages
Act-On
7.0
Sprinklr
A/B testing
Act-On
6.8
Sprinklr
Mobile optimization
Act-On
6.7
Sprinklr
Email deliverability
Act-On
7.8
Sprinklr
List management
Act-On
6.4
Sprinklr
Triggered drip sequences
Act-On
9.2
Sprinklr

Lead Management

Act-On
7.2
Sprinklr
Lead nurturing
Act-On
7.0
Sprinklr
Lead scoring and grading
Act-On
7.4
Sprinklr
Data quality management
Act-On
7.9
Sprinklr
Automated sales alerts and tasks
Act-On
6.6
Sprinklr

Campaign Management

Act-On
7.6
Sprinklr
Calendaring
Act-On
6.8
Sprinklr
Event/webinar marketing
Act-On
8.4
Sprinklr

Social Media Marketing

Act-On
7.9
Sprinklr
Social sharing and campaigns
Act-On
7.9
Sprinklr
Social profile integration
Act-On
7.9
Sprinklr

Reporting & Analytics

Act-On
5.7
Sprinklr
Dashboards
Act-On
5.5
Sprinklr
Standard reports
Act-On
5.9
Sprinklr
Custom reports
Act-On
5.6
Sprinklr

Platform & Infrastructure

Act-On
7.3
Sprinklr
API
Act-On
9.3
Sprinklr
Role-based workflow & approvals
Act-On
6.8
Sprinklr
Customizability
Act-On
6.7
Sprinklr
Integration with Salesforce.com
Act-On
8.0
Sprinklr
Integration with Microsoft Dynamics CRM
Act-On
6.1
Sprinklr
Integration with SugarCRM
Act-On
7.0
Sprinklr

Listening/monitoring

Act-On
Sprinklr
7.2
Boolean keyword searches
Act-On
Sprinklr
7.7
Filtering out noise/spam
Act-On
Sprinklr
6.5
Sentiment analysis
Act-On
Sprinklr
6.2
Broad channel coverage
Act-On
Sprinklr
8.3

Publishing

Act-On
Sprinklr
7.5
Content planning and scheduling
Act-On
Sprinklr
8.5
Audience targeting
Act-On
Sprinklr
6.8
Content optimization
Act-On
Sprinklr
7.5
Workflow management
Act-On
Sprinklr
7.4

Engagement

Act-On
Sprinklr
8.2
Automated routing and prioritization
Act-On
Sprinklr
7.7
Customer interaction histories
Act-On
Sprinklr
8.3
Bulk actions
Act-On
Sprinklr
8.5

Marketing

Act-On
Sprinklr
7.1
Lead generation
Act-On
Sprinklr
7.2
Content marketing
Act-On
Sprinklr
8.1
Paid media management
Act-On
Sprinklr
6.2
Campaigns and promotions
Act-On
Sprinklr
6.8

Channel coverage/integration

Act-On
Sprinklr
8.1
Twitter
Act-On
Sprinklr
9.4
Facebook
Act-On
Sprinklr
8.8
LinkedIn
Act-On
Sprinklr
8.7
Google+
Act-On
Sprinklr
8.6
Instagram
Act-On
Sprinklr
8.0
Pinterest
Act-On
Sprinklr
6.7
YouTube
Act-On
Sprinklr
6.5

Reporting/analytics

Act-On
Sprinklr
8.3
Campaign success analytics
Act-On
Sprinklr
8.9
Real-time tracking
Act-On
Sprinklr
8.1
Competitor analysis
Act-On
Sprinklr
7.8

Account management

Act-On
Sprinklr
7.3
Role-based user permissions & privileges
Act-On
Sprinklr
8.2
Mobile access
Act-On
Sprinklr
6.4

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • The support and service from the Sprinklr rep is very good. Our rep is always a phone call or email away and keeps us updated on new platform changes or add-ons that would make our job easier.
  • The Reporting section has a lot of in-depth information that would help any content publisher find out what types of content is performing best for them. It has high level modules that would be easy bits of info to give to a manager or someone in C-level, but there is also a wealth of detailed info for teams to analyze.
No photo available

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • Sprinklr does a great job with making improvements and listening to what their clients want. One thing I would like to see is a more responsive link shortening tool. Unlike HootSuite, links only shorten within Sprinklr after the post is shared. It would be nice to shorten the link up front to save room in areas like Twitter.
  • At the moment the UI cannot do a retweet the same way as the new style within Twitter. My hopes are that they can soon update to this capability.
  • I'd like to see better functionality and compatibility with Linkedin's API, though it seems to work just fine.
Jonathan Hatch profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We rely on Act-On for our list segmentation and our outreach. We also like how it tracks our competitors social media activity and our ranks. Overall its a helpful tool for the marketing team.
Maggie Kenney profile photo
Sprinklr8.5
Based on 28 answers
Sprinklr has proven to be a great partner for us, beyond the immediate use of their platform and its functionality. They also have global capabilities and service, which is a critical factor for our business.
Paul Matson profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Sprinklr8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Sprinklr9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Sprinklr8.2
Based on 4 answers
Monitoring capabilities were real time, which is essential.
No photo available

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
Sprinklr9.0
Based on 6 answers
99% of the time our team receives solid, timely support from the Sprinklr Support Team. As with anyone, the more info/screenshots you can provide, the better they can help you. They are always quick to respond, professional and do a great job of communicating the status and reaching out if they need more info.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Sprinklr8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
Sprinklr9.0
Based on 5 answers
I wasn't really a part of the process, so I don't have any insight
No photo available

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
It is clear that Sprinklr has built from the ground-up. Past tools have been clunky, buggy, lightweight, and promised features that were never delivered. The idea of "moderation" shows that other companies are not thinking in terms of relationships yet. Internal collaboration within other tools was non-existent. Sprinklr rarely has hiccups and has pretty much always delivered on-time or delivered features as a bonus. Feedback provided by clients actually is turned into enhancements. As a client, it feels really good to be listened to and to have needs addressed and problems solved
Alison J. Herzog, MBA profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • Sprinklr saves time.
  • Sprinklr provides in depth analytics that are vital for proving ROI in areas such as customer service, engagement, growth, and marketing/conversion.
  • Sprinklr's workflow makes it simple for social and customer service teams to work seamlessly in the UI to manage customer inquiries and complaints and is able to track response times and volume.
Jonathan Hatch profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Sprinklr Editions & Modules
Sprinklr
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr More Information