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364 Ratings
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Top Rated
130 Ratings

Act-On

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364 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

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Top Rated
130 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr is a tool to use if you have to publish multiple forms of content frequently across multiple platforms. I would define it as a social publishing tool versus a community management or moderation tool. For purposes of content analysis, it also has a great reporting section. If they would offer a connection with paid social (which is not available unless you pay for it to add it on) it would be a much more utilized tool for us.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
WYSIWYG email editor
Act-On
7.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Dynamic content
Act-On
6.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Ability to test dynamic content
Act-On
6.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Landing pages
Act-On
7.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
A/B testing
Act-On
7.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Mobile optimization
Act-On
7.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Email deliverability
Act-On
7.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
List management
Act-On
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Triggered drip sequences
Act-On
8.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Lead Management

Act-On
7.7
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Lead nurturing
Act-On
8.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Lead scoring and grading
Act-On
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Data quality management
Act-On
7.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Automated sales alerts and tasks
Act-On
7.7
Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Campaign Management

Act-On
7.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Calendaring
Act-On
6.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Event/webinar marketing
Act-On
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Social Media Marketing

Act-On
6.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Social sharing and campaigns
Act-On
6.7
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Social profile integration
Act-On
6.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Reporting & Analytics

Act-On
6.7
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Dashboards
Act-On
6.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Standard reports
Act-On
7.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Custom reports
Act-On
6.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Platform & Infrastructure

Act-On
7.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
API
Act-On
7.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Role-based workflow & approvals
Act-On
7.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Customizability
Act-On
7.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Integration with Salesforce.com
Act-On
8.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Integration with Microsoft Dynamics CRM
Act-On
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Integration with SugarCRM
Act-On
8.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Listening/monitoring

Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Boolean keyword searches
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Filtering out noise/spam
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Sentiment analysis
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.5
Broad channel coverage
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1

Publishing

Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Content planning and scheduling
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Audience targeting
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
Content optimization
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.8
Workflow management
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6

Engagement

Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Automated routing and prioritization
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Customer interaction histories
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Bulk actions
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3

Marketing

Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.8
Lead generation
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Content marketing
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Paid media management
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Campaigns and promotions
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3

Channel coverage/integration

Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Twitter
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.2
Facebook
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
LinkedIn
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Google+
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Instagram
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Pinterest
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
YouTube
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3

Reporting/analytics

Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Campaign success analytics
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0
Real-time tracking
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Competitor analysis
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Account management

Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Role-based user permissions & privileges
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Mobile access
Act-On
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1

Pros

Act-On

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Reporting capabilities: Sprinklr's reporting tool is able to make any custom report that you can imagine. The reporting tool takes some getting used to if you're not a data scientist, but once you get the hang of it, it's one of the best I've seen in terms of breadth.
  • Listening and monitoring capabilities: Sprinklr is one of the best social media management tools for listening that I've come across. With customizable dashboards, you're able to create streams for just about anything. With Sprinklr, you can keep tabs on your dissenters and respond to them in an efficient manner.
  • Content management: Sprinklr allows users to import collateral into the system, making it easy to reuse content. We would upload the photos we used and tag them in a way that we could search for them later. This made it incredibly easy to find old content right in the tool.
Madalyn Muncy profile photo

Cons

Act-On

  • There is only one thing that I can honestly say I wish they would change. If you send an email from Dynamic CRM, it does log the email in the history which is nice. However, you can't preview or view the email in your CRM system. It provides you with a link that drives you out of that system and into Act-On.
Melodie Pierson profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Governance roles are complex, and it takes time to gain familiarity.
  • Reporting options are very robust, but the explanations of data points are sometimes lacking in granularity.
  • The support system can be challenging in terms of communications. Sometimes it is tricky to get everyone on the same page as to what an issue is, and weeks can go by before it is fixed.
No photo available

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.5
Based on 28 answers
Sprinklr has proven to be a great partner for us, beyond the immediate use of their platform and its functionality. They also have global capabilities and service, which is a critical factor for our business.
Paul Matson profile photo

Usability

Act-On

Act-On 7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.1
Based on 5 answers
It was never not available, seriously I can't remember one time it was "down".
Sonja Broze profile photo

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

Act-On

Act-On 8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 6.0
Based on 14 answers
Customer service is great and a real differentiator. The service team is always available, and will work to resolve your issue quickly, efficiently and fully.
No photo available

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Act-On

Act-On 8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Act-On

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

We also used Datorama for reporting and Sprinklr required less of a manual upload than Datorama. Datorama's API is not as robust as Sprinklr's hence why most in the social marketing side still chose to use Sprinklr over Datorama. The reporting functionality in Sprinklr was more automated than it was in Datorama.
Christina Chen profile photo

Scalability

Act-On

Act-On 9.1
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

Act-On

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Sprinklr has reduced the amount of time overall that we spend on social media management.
  • Unfortunately Sprinklr alone has not helped us product a clear portrayal of ROI, but it is one of the tools involved for the success of ROI reporting.
Alena Van Dalen profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Editions & Modules

Additional Pricing Details
Pricing is configurable based on enterprise needs.

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