Act-On Software vs. Sprinklr Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
Sprinklr Social
Score 8.0 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$299
per month per seat
Pricing
Act-On SoftwareSprinklr Social
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
Sprinklr Social Advanced Plan
$299
per month per seat
Sprinklr Social Enterprise Plan
Contact Us
Offerings
Pricing Offerings
Act-OnSprinklr Social
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
More Pricing Information
Features
Act-On SoftwareSprinklr Social
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
7.8
113 Ratings
0% above category average
Sprinklr Social
-
Ratings
WYSIWYG email editor8.1112 Ratings00 Ratings
Dynamic content8.192 Ratings00 Ratings
Ability to test dynamic content7.292 Ratings00 Ratings
Landing pages8.1108 Ratings00 Ratings
A/B testing8.195 Ratings00 Ratings
Mobile optimization7.2103 Ratings00 Ratings
Email deliverability reporting8.1112 Ratings00 Ratings
List management8.1111 Ratings00 Ratings
Triggered drip sequences7.187 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.1
113 Ratings
5% above category average
Sprinklr Social
-
Ratings
Lead nurturing automation8.1104 Ratings00 Ratings
Lead scoring and grading8.1104 Ratings00 Ratings
Data quality management8.1102 Ratings00 Ratings
Automated sales alerts and tasks8.195 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.5
77 Ratings
2% below category average
Sprinklr Social
-
Ratings
Calendaring6.88 Ratings00 Ratings
Event/webinar marketing8.176 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
8.1
71 Ratings
8% above category average
Sprinklr Social
-
Ratings
Social sharing and campaigns8.169 Ratings00 Ratings
Social profile integration8.163 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.1
114 Ratings
8% above category average
Sprinklr Social
-
Ratings
Dashboards8.1109 Ratings00 Ratings
Standard reports8.1112 Ratings00 Ratings
Custom reports8.184 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
7.9
107 Ratings
4% above category average
Sprinklr Social
-
Ratings
API8.167 Ratings00 Ratings
Role-based workflow & approvals8.171 Ratings00 Ratings
Customizability8.189 Ratings00 Ratings
Integration with Salesforce.com8.165 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.136 Ratings00 Ratings
Integration with SugarCRM7.129 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Act-On Software
-
Ratings
Sprinklr Social
7.7
51 Ratings
1% above category average
Boolean keyword searches00 Ratings8.644 Ratings
Filtering out noise/spam00 Ratings8.247 Ratings
Sentiment analysis00 Ratings6.248 Ratings
Broad channel coverage00 Ratings7.847 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Act-On Software
-
Ratings
Sprinklr Social
8.1
51 Ratings
2% above category average
Content planning and scheduling00 Ratings8.248 Ratings
Audience targeting00 Ratings7.943 Ratings
Content optimization00 Ratings8.041 Ratings
Workflow management00 Ratings8.145 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Act-On Software
-
Ratings
Sprinklr Social
7.7
50 Ratings
5% below category average
Automated routing and prioritization00 Ratings6.443 Ratings
Customer interaction histories00 Ratings8.049 Ratings
Bulk actions00 Ratings8.646 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Act-On Software
-
Ratings
Sprinklr Social
6.9
43 Ratings
10% below category average
Lead generation00 Ratings6.430 Ratings
Content marketing00 Ratings5.736 Ratings
Paid media management00 Ratings7.431 Ratings
Campaigns and promotions00 Ratings8.237 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Act-On Software
-
Ratings
Sprinklr Social
8.5
54 Ratings
0% below category average
Twitter00 Ratings9.152 Ratings
Facebook00 Ratings8.352 Ratings
LinkedIn00 Ratings8.339 Ratings
Google+00 Ratings8.226 Ratings
Instagram00 Ratings8.751 Ratings
Pinterest00 Ratings8.227 Ratings
YouTube00 Ratings9.137 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Act-On Software
-
Ratings
Sprinklr Social
7.6
53 Ratings
3% below category average
Campaign success analytics00 Ratings7.449 Ratings
Real-time tracking00 Ratings8.152 Ratings
Competitor analysis00 Ratings7.235 Ratings
Account management
Comparison of Account management features of Product A and Product B
Act-On Software
-
Ratings
Sprinklr Social
7.4
51 Ratings
10% below category average
Role-based user permissions & privileges00 Ratings8.650 Ratings
Mobile access00 Ratings6.144 Ratings
Best Alternatives
Act-On SoftwareSprinklr Social
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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User Ratings
Act-On SoftwareSprinklr Social
Likelihood to Recommend
8.1
(219 ratings)
7.8
(79 ratings)
Likelihood to Renew
8.9
(112 ratings)
7.0
(29 ratings)
Usability
9.1
(32 ratings)
10.0
(7 ratings)
Availability
9.1
(14 ratings)
9.1
(5 ratings)
Performance
8.2
(13 ratings)
8.2
(4 ratings)
Support Rating
7.3
(39 ratings)
9.9
(34 ratings)
In-Person Training
8.7
(4 ratings)
7.0
(2 ratings)
Online Training
9.3
(16 ratings)
8.4
(3 ratings)
Implementation Rating
8.6
(22 ratings)
9.0
(5 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
6.4
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
8.2
(1 ratings)
Vendor post-sale
8.2
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
Act-On SoftwareSprinklr Social
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Read full review
Sprinklr
In my perspective, I would say Sprinklr Modern Sales &
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
Read full review
Pros
Act-On
  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
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Sprinklr
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Read full review
Cons
Act-On
  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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Sprinklr
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
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Likelihood to Renew
Act-On
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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Sprinklr
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
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Usability
Act-On
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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Sprinklr
It's simple to learn and easy to use. Compared to other social media monitoring tools like it, it has less of a learning curve than most. Between the filters, macros, tagging, and ability to like or reply to posts, it seems pretty comprehensive. At the very least, it accomplishes everything that my organization uses it for
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Reliability and Availability
Act-On
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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Sprinklr
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
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Performance
Act-On
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
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Sprinklr
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
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Support Rating
Act-On
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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Sprinklr
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
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In-Person Training
Act-On
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review
Sprinklr
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
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Online Training
Act-On
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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Sprinklr
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
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Implementation Rating
Act-On
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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Sprinklr
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
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Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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Sprinklr
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
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Scalability
Act-On
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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Sprinklr
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
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Return on Investment
Act-On
  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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Sprinklr
  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
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ScreenShots

Act-On Screenshots

Screenshot of List Segmentation - Segmentation using behavioral, demographic and/or firmographic dataScreenshot of the Quickstart PageScreenshot of Landing Page Composer - landing pages are designed with a drag and drop function