What users are saying about
380 Ratings
356 Ratings
380 Ratings
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Score 7.2 out of 100
356 Ratings
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Score 8 out of 100

Likelihood to Recommend

Act-On

There are so many ways it could improve with just smoother functionality and UI/UX, mostly in the ways I said it needed improvement that are quite major. But overall I think it has the right ideas and tries to offer a lot of options for marketing tasks and a solid system for working with a marketing funnel.
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.8
Sprout Social
WYSIWYG email editor
Act-On
7.6
Sprout Social
Dynamic content
Act-On
7.2
Sprout Social
Ability to test dynamic content
Act-On
7.3
Sprout Social
Landing pages
Act-On
7.6
Sprout Social
A/B testing
Act-On
7.2
Sprout Social
Mobile optimization
Act-On
8.2
Sprout Social
Email deliverability reporting
Act-On
8.3
Sprout Social
List management
Act-On
8.6
Sprout Social
Triggered drip sequences
Act-On
8.2
Sprout Social

Lead Management

Act-On
7.7
Sprout Social
Lead nurturing
Act-On
8.3
Sprout Social
Lead scoring and grading
Act-On
8.1
Sprout Social
Data quality management
Act-On
7.3
Sprout Social
Automated sales alerts and tasks
Act-On
7.2
Sprout Social

Campaign Management

Act-On
7.5
Sprout Social
Calendaring
Act-On
6.8
Sprout Social
Event/webinar marketing
Act-On
8.2
Sprout Social

Social Media Marketing

Act-On
6.1
Sprout Social
Social sharing and campaigns
Act-On
6.3
Sprout Social
Social profile integration
Act-On
5.8
Sprout Social

Reporting & Analytics

Act-On
7.1
Sprout Social
Dashboards
Act-On
7.4
Sprout Social
Standard reports
Act-On
7.6
Sprout Social
Custom reports
Act-On
6.3
Sprout Social

Platform & Infrastructure

Act-On
7.9
Sprout Social
API
Act-On
6.9
Sprout Social
Role-based workflow & approvals
Act-On
7.6
Sprout Social
Customizability
Act-On
7.1
Sprout Social
Integration with Salesforce.com
Act-On
8.3
Sprout Social
Integration with Microsoft Dynamics CRM
Act-On
8.4
Sprout Social
Integration with SugarCRM
Act-On
8.8
Sprout Social

Listening/monitoring

Act-On
Sprout Social
7.7
Boolean keyword searches
Act-On
Sprout Social
8.2
Filtering out noise/spam
Act-On
Sprout Social
6.8
Sentiment analysis
Act-On
Sprout Social
7.3
Broad channel coverage
Act-On
Sprout Social
8.4

Publishing

Act-On
Sprout Social
7.7
Content planning and scheduling
Act-On
Sprout Social
7.9
Audience targeting
Act-On
Sprout Social
7.6
Content optimization
Act-On
Sprout Social
7.6
Workflow management
Act-On
Sprout Social
7.7

Engagement

Act-On
Sprout Social
7.6
Automated routing and prioritization
Act-On
Sprout Social
8.0
Customer interaction histories
Act-On
Sprout Social
7.5
Bulk actions
Act-On
Sprout Social
7.5

Marketing

Act-On
Sprout Social
7.5
Lead generation
Act-On
Sprout Social
7.8
Content marketing
Act-On
Sprout Social
8.7
Paid media management
Act-On
Sprout Social
6.2
Campaigns and promotions
Act-On
Sprout Social
7.2

Channel coverage/integration

Act-On
Sprout Social
7.9
Twitter
Act-On
Sprout Social
9.1
Facebook
Act-On
Sprout Social
8.7
LinkedIn
Act-On
Sprout Social
7.9
Google+
Act-On
Sprout Social
5.3
Instagram
Act-On
Sprout Social
8.0
Pinterest
Act-On
Sprout Social
8.3
YouTube
Act-On
Sprout Social
8.0

Reporting/analytics

Act-On
Sprout Social
8.0
Campaign success analytics
Act-On
Sprout Social
8.2
Real-time tracking
Act-On
Sprout Social
8.4
Competitor analysis
Act-On
Sprout Social
7.3

Account management

Act-On
Sprout Social
8.2
Role-based user permissions & privileges
Act-On
Sprout Social
8.4
Mobile access
Act-On
Sprout Social
7.9

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier | TrustRadius Reviewer

Cons

Act-On

  • Building email and landing page templates are difficult, the drag and drop builder is not straightforward, and requires coding knowledge
  • The workflow tool is cumbersome and not as intuitive as I'd expect a best in class marketing software's to be
  • Domain connections and domain management functionality made it difficult to manage multiple company domains and subdomains for pages
Kyle Moloo | TrustRadius Reviewer

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Sprout Social

Sprout Social 5.7
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Sprout Social

Sprout Social 7.7
Based on 8 answers
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
Anonymous | TrustRadius Reviewer

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout Social 8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad | TrustRadius Reviewer

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Sprout Social

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

Act-On

Act-On does most everything that Marketo and HubSpot can and Act-On does some of them better and some of them worse. I've outlined the strengths and weaknesses of Act-On already. I am familiar with Marketo and HubSpot but not familiar enough with them to create a matrix type of comparison. Some of the differences are just different, not better or worse. For example, Marketo throws all the contacts into a master list of sorts and segments are created via queries. Act-On has user-created lists and segments built off each list.
Dave Moll | TrustRadius Reviewer

Sprout Social

I've found that Sprout Social has more capabilities than other social platforms, and goes above and beyond in its functionality and support. I also think that Sprout Social has one of the cleanest, easy to use interfaces of all the social platforms. Hootsuite and TweetDeck, for example, can be overwhelming; but Sprout Social clean design has made it more intuitive and less overwhelming.
Anonymous | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Sprout Social

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • Consistently positive ROI: very specific ROI tracking and successful campaign tracking across various mediums: email, website, etc...
  • Negative: Difficult on-boarding, sometimes seems like UI is outdated, so training first time was quite difficult.
  • Negative: Quite expensive compared to other similar solutions
Fedor Paretsky | TrustRadius Reviewer

Sprout Social

  • Allowed us to concurrently build a system where we could plan for the future and forward-looking content, events, and other publishing opportunities
  • Enabled us to audit the "marketplace" so to speak and seek out ideas based on trends and real-time analytics
  • Allowed us to develop a new workflow strain based on permission levels and internal SS workflow
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprout Social Editions & Modules

Edition
Free TrialFree1
Standard$992
Professional$1492
Advanced$2492
  1. for 30 days
  2. per user/per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
7.9
Sprout Social
7.6

Likelihood to Renew

Act-On
8.9
Sprout Social
6.2

Usability

Act-On
9.1
Sprout Social
5.7

Reliability and Availability

Act-On
9.1
Sprout Social
7.7

Performance

Act-On
8.2
Sprout Social
8.0

Support Rating

Act-On
7.3
Sprout Social
3.0

In-Person Training

Act-On
8.7
Sprout Social

Online Training

Act-On
9.3
Sprout Social
7.3

Implementation Rating

Act-On
8.6
Sprout Social
8.9

Scalability

Act-On
9.1
Sprout Social

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