Act-On Software vs. Submittable

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
Submittable
Score 8.9 out of 10
N/A
Submittable offers tools to launch, measure, and grow social impact programs, locally and globally. From grants and scholarships to awards and CSR programs, Submittable partners with users to make a difference. The vendor states Submittable has supported over 95,000 social impact programs, receiving nearly 20 million applications, and that teams save an average of 12 hours per week and launch in an average of 14 days.
$10,000
per year
Pricing
Act-On SoftwareSubmittable
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
No answers on this topic
Offerings
Pricing Offerings
Act-OnSubmittable
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
More Pricing Information
Features
Act-On SoftwareSubmittable
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
7.8
113 Ratings
0% above category average
Submittable
-
Ratings
WYSIWYG email editor8.1112 Ratings00 Ratings
Dynamic content8.192 Ratings00 Ratings
Ability to test dynamic content7.292 Ratings00 Ratings
Landing pages8.1108 Ratings00 Ratings
A/B testing8.195 Ratings00 Ratings
Mobile optimization7.2103 Ratings00 Ratings
Email deliverability reporting8.1112 Ratings00 Ratings
List management8.1111 Ratings00 Ratings
Triggered drip sequences7.187 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.1
113 Ratings
5% above category average
Submittable
-
Ratings
Lead nurturing automation8.1104 Ratings00 Ratings
Lead scoring and grading8.1104 Ratings00 Ratings
Data quality management8.1102 Ratings00 Ratings
Automated sales alerts and tasks8.195 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.5
77 Ratings
2% below category average
Submittable
-
Ratings
Calendaring6.88 Ratings00 Ratings
Event/webinar marketing8.176 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
8.1
71 Ratings
8% above category average
Submittable
-
Ratings
Social sharing and campaigns8.169 Ratings00 Ratings
Social profile integration8.163 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.1
114 Ratings
8% above category average
Submittable
-
Ratings
Dashboards8.1109 Ratings00 Ratings
Standard reports8.1112 Ratings00 Ratings
Custom reports8.184 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
7.9
107 Ratings
4% above category average
Submittable
-
Ratings
API8.167 Ratings00 Ratings
Role-based workflow & approvals8.171 Ratings00 Ratings
Customizability8.189 Ratings00 Ratings
Integration with Salesforce.com8.165 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.136 Ratings00 Ratings
Integration with SugarCRM7.129 Ratings00 Ratings
Best Alternatives
Act-On SoftwareSubmittable
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Blackbaud Grantmaking
Blackbaud Grantmaking
Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
MIP Fund Accounting
MIP Fund Accounting
Score 8.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Workday Financial Management
Workday Financial Management
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Act-On SoftwareSubmittable
Likelihood to Recommend
8.1
(219 ratings)
9.0
(73 ratings)
Likelihood to Renew
8.9
(112 ratings)
9.9
(5 ratings)
Usability
9.1
(32 ratings)
8.4
(69 ratings)
Availability
9.1
(14 ratings)
10.0
(1 ratings)
Performance
8.2
(13 ratings)
10.0
(1 ratings)
Support Rating
7.3
(39 ratings)
9.9
(4 ratings)
In-Person Training
8.7
(4 ratings)
10.0
(1 ratings)
Online Training
9.3
(16 ratings)
10.0
(1 ratings)
Implementation Rating
8.6
(22 ratings)
10.0
(3 ratings)
Configurability
9.1
(1 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
6.4
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
8.0
(1 ratings)
Vendor post-sale
8.2
(2 ratings)
10.0
(1 ratings)
Vendor pre-sale
9.1
(2 ratings)
10.0
(1 ratings)
User Testimonials
Act-On SoftwareSubmittable
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Read full review
Submittable
We love using Submittable for our grant applications. Sometimes, we've run into issues with filters inside the system not clearing -- and we lose access to some of our information. Submittable Customer Service is quick to respond and assist us in solving our problems quickly to get back up and running. We find their training videos to help us learn new ways to use the system.
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Pros
Act-On
  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Read full review
Submittable
  • Applicant (submitter) experience is positive, user-friendly.
  • The ability to message directly with submitters within the portal in relation to their submission is a great feature.
  • Application creation is very easy.
  • Adding labels to submissions makes filtering simple and customizable to our needs.
Read full review
Cons
Act-On
  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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Submittable
  • Advanced reporting is far from advanced. There are SO many limitations and the need to manually do so many things in order to get the report structure you want, and it is not intuitive. The reporting is by far the most frustrating thing about Submittable and actually adds on staff time instead of cutting it down.
  • PDFs of submissions should include all supplemental files uploaded in the submission. You should not have to do massive exports with zip files and then merge everything manually to get one PDF of submitted content for simplified records or sharing.
  • We should be able to see the account emails and names of individuals who have started a draft submission. In our former system (GIFTS online via Blackbaud), we could see that information and could reach out personally to applicants to ensure they didn't miss deadlines and could remove emails from our reminder communications from those we knew already submitted and simply opened up an accidental additional draft. When we send reminders in Submittable to draft submissions, without fail, we get 5-10 people who reach out and are upset because they already submitted but think this means they didn't, regardless of how we word the email and tell them they may have an extra draft if they think they already submitted.
  • You should be able to simply build one report in whatever format you need and be able to switch between different projects that use the same exact form fields. My team has the same exact form used for nine different grant programs because they are the same programs, just for different local communities, but we have to build out the same report manually each cycle for each community.
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Likelihood to Renew
Act-On
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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Submittable
We use this software annually to help with our grant processes. Without it, I'd be so lost! Our team relies on the data from our past years to sift applications and we try to prioritize those who have applied and been a finalist but perhaps didn't win in years prior
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Usability
Act-On
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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Submittable
Submittable is very user friendly. Even our less tech-savvy team members were able to navigate Submittable and achieve what was necessary. The single limitation is that it is not easy to move information/documents/applications from the Submittable platform into other platforms, or even to download documents from Submittable into a separate storage system
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Reliability and Availability
Act-On
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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Submittable
We have thankfully never experienced an outage nor been affected by a technology issue on Submittable's side that has delayed our grant process. We have instead been able to distribute over $6M in donated dollars to AAPI small business owners because Submittable is trustworthy and available
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Performance
Act-On
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Read full review
Submittable
We've had a quick and efficient submittable experience that has always been easy to use. When we need a report it downloads within seconds, even the larger reports are 30 seconds or less to download. Pages are quick to load and reports complete in a more than reasonable time frame
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Support Rating
Act-On
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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Submittable
I think that they are good at answering our questions and solving our problems. We occasionally get reports from applicants about problems the Submittable team has not solved, but I do not know what the applicant has done to get the problem solved.
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In-Person Training
Act-On
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review
Submittable
We did not receive in-person training technically, it was virtual but it was one on one with a specialist. They were very patient and skilled - she knew everything about the program and honed in on features that would help make our jobs easier. We are so grateful for the training!
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Online Training
Act-On
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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Submittable
10/10 because we were able to meet virtually and still get all of our questions answered! Online was effective too because we could easily record the sessions and review them later. Since we had to onboard our reviewers virtually, it was actually convenient that this was the same method we learned how to use the entire program virtually too.
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Implementation Rating
Act-On
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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Submittable
I would say, provide Submittable as much detailed information on your planned use of the platform and your desires with the platform as possible, and the implementation will be tailored to accommodate your organization with minimal lag time and issues/problems.
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Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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Submittable
When it comes to collecting applications, no one beats Submittable in terms of features and functionality. With other software we used, there were far too many limitations, including having to manually download data, inability to use logic for fields, and no analytics. The other products we used for application collection could not compare to Submittable.
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Contract Terms and Pricing Model
Act-On
No answers on this topic
Submittable
Pricing is fair for the product and support received, and we are content with the billing being annual in order to save overall. Contract terms are fair, and don't seem inflated for any reason. Pricing per application is also fair, and you can actually have the applicant absorb the cost if necessary
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Scalability
Act-On
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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Submittable
We were happy to use this for many projects, but sometimes it can be hard to filter for a specific applicant and see how many of our projects and grants they have applied to without filtering by project. We're also hoping to have the feature added where reviewers can only see one project at a time if they don't have clearance to view all of the projects
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Return on Investment
Act-On
  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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Submittable
  • Ease of training new employees with the system, simple interface and similar to other CRMs, etc.
  • We can launch a new grant fairly quickly now that we have the processes down and templates created
  • Ability to respond quickly to provider questions/needs
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ScreenShots

Act-On Screenshots

Screenshot of List Segmentation - Segmentation using behavioral, demographic and/or firmographic dataScreenshot of the Quickstart PageScreenshot of Landing Page Composer - landing pages are designed with a drag and drop function