What users are saying about
392 Ratings
392 Ratings
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Score 8.3 out of 100
11 Ratings
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Score 9.6 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

Slate, by Technolutions

Overall, [Technolutions] Slate has been an incredible CRM for our institution. It was easy to learn, and it does its job well. The ability for students to log back into a portal and see their application digitally has saved our staff a lot of time and effort. Previously, we had a web based application that didn't allow for applicants to be actively engaged in their application files and [Technolutions] Slate solved a real problem for us. It's affordable, intuitive and effective.
Ashley Watson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.3
Slate, by Technolutions
WYSIWYG email editor
Act-On
9.5
Slate, by Technolutions
Dynamic content
Act-On
9.3
Slate, by Technolutions
Ability to test dynamic content
Act-On
9.1
Slate, by Technolutions
Landing pages
Act-On
9.1
Slate, by Technolutions
A/B testing
Act-On
9.5
Slate, by Technolutions
Mobile optimization
Act-On
9.6
Slate, by Technolutions
Email deliverability reporting
Act-On
8.9
Slate, by Technolutions
List management
Act-On
9.4
Slate, by Technolutions
Triggered drip sequences
Act-On
9.2
Slate, by Technolutions

Lead Management

Act-On
9.5
Slate, by Technolutions
Lead nurturing
Act-On
9.6
Slate, by Technolutions
Lead scoring and grading
Act-On
9.9
Slate, by Technolutions
Data quality management
Act-On
9.4
Slate, by Technolutions
Automated sales alerts and tasks
Act-On
9.2
Slate, by Technolutions

Campaign Management

Act-On
8.1
Slate, by Technolutions
Calendaring
Act-On
6.8
Slate, by Technolutions
Event/webinar marketing
Act-On
9.4
Slate, by Technolutions

Social Media Marketing

Act-On
9.4
Slate, by Technolutions
Social sharing and campaigns
Act-On
9.4
Slate, by Technolutions
Social profile integration
Act-On
9.4
Slate, by Technolutions

Reporting & Analytics

Act-On
9.1
Slate, by Technolutions
Dashboards
Act-On
9.0
Slate, by Technolutions
Standard reports
Act-On
8.9
Slate, by Technolutions
Custom reports
Act-On
9.5
Slate, by Technolutions

Platform & Infrastructure

Act-On
9.3
Slate, by Technolutions
API
Act-On
9.1
Slate, by Technolutions
Role-based workflow & approvals
Act-On
9.2
Slate, by Technolutions
Customizability
Act-On
9.5
Slate, by Technolutions
Integration with Salesforce.com
Act-On
9.5
Slate, by Technolutions
Integration with Microsoft Dynamics CRM
Act-On
9.4
Slate, by Technolutions
Integration with SugarCRM
Act-On
9.0
Slate, by Technolutions

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Slate, by Technolutions

  • Managing contacts.
  • Smart communications (drip email campaigns).
  • Real-time data management.
  • End-to-end control of product (or instance of).
  • Allows for easy to implement segmentation via smart rules and queries (data sets).
Anonymous | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Slate, by Technolutions

  • Some of their table structures are overly complex; don't necessarily conform to usual standards in relational databases. This is being addressed, but some oddities still exist.
Michele Thibodeau | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Slate, by Technolutions

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Slate, by Technolutions

Slate, by Technolutions 10.0
Based on 1 answer
It's incredibly usable and easy to figure out. It's modern and does exactly what we need for it to do
Ashley Watson | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Slate, by Technolutions

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Slate, by Technolutions

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Slate, by Technolutions

Slate, by Technolutions 9.0
Based on 1 answer
While I do wish they had actual representatives that we able to come to you for trainings for implementation and new users, I understand that a big draw is the money that is saved by instead investing in knowledgebase, which is it's online tutorials for different functions of Slate.
Ashley Watson | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Slate, by Technolutions

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Slate, by Technolutions

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Slate, by Technolutions

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Slate, by Technolutions

Other products can provide what you need to do your job, but can make doing your job more difficult, or even time-consuming. Slate gives you the ability to do your job and to do it well. It creates a means of doing your job efficiently and in a timely manner, creating shortcuts and better processes than other products.
Anonymous | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Slate, by Technolutions

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Slate, by Technolutions

  • It has dismissed the need for outside services such as Wufoo and Active Campaign.
  • It has dismissed the admissions main use of an outdated "crm": ECAMS.
  • It has intertwined the way that we house everything from digital documents to interactions in a simpler interface.
Iliana Hernandez | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Slate, by Technolutions

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Slate, by Technolutions Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
9.5
Slate, by Technolutions
9.4

Likelihood to Renew

Act-On
8.9
Slate, by Technolutions

Usability

Act-On
9.1
Slate, by Technolutions
10.0

Reliability and Availability

Act-On
9.1
Slate, by Technolutions

Performance

Act-On
8.2
Slate, by Technolutions

Support Rating

Act-On
7.3
Slate, by Technolutions
9.0

In-Person Training

Act-On
8.7
Slate, by Technolutions

Online Training

Act-On
9.3
Slate, by Technolutions

Implementation Rating

Act-On
8.6
Slate, by Technolutions

Scalability

Act-On
9.1
Slate, by Technolutions

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