What users are saying about
342 Ratings
19 Ratings
342 Ratings
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Score 7 out of 101
19 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Terminus

Terminus is all about Account Based Marketing and has just announced their new platform that promises to give us a more comprehensive tool to support our ABM strategy. Since we first started using Terminus to show display ads to our targeted accounts lists, we've seen success with getting in front of accounts we may not have been able to reach via other marketing channels. Because we set up the Salesforce integration in Terminus we're able to use account data to create our target lists in Terminus. We're currently running tactics to new/existing prospect accounts but could create tactics to market to accounts further down the funnel and/or existing customer account base.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Terminus
WYSIWYG email editor
Act-On
7.9
Terminus
Dynamic content
Act-On
7.1
Terminus
Ability to test dynamic content
Act-On
6.7
Terminus
Landing pages
Act-On
7.0
Terminus
A/B testing
Act-On
6.9
Terminus
Mobile optimization
Act-On
6.8
Terminus
Email deliverability
Act-On
7.8
Terminus
List management
Act-On
6.4
Terminus
Triggered drip sequences
Act-On
9.2
Terminus

Lead Management

Act-On
7.3
Terminus
Lead nurturing
Act-On
7.0
Terminus
Lead scoring and grading
Act-On
7.4
Terminus
Data quality management
Act-On
7.9
Terminus
Automated sales alerts and tasks
Act-On
6.7
Terminus

Campaign Management

Act-On
7.6
Terminus
Calendaring
Act-On
6.8
Terminus
Event/webinar marketing
Act-On
8.5
Terminus

Social Media Marketing

Act-On
7.9
Terminus
Social sharing and campaigns
Act-On
7.9
Terminus
Social profile integration
Act-On
7.9
Terminus

Reporting & Analytics

Act-On
5.7
Terminus
Dashboards
Act-On
5.5
Terminus
Standard reports
Act-On
6.0
Terminus
Custom reports
Act-On
5.7
Terminus

Platform & Infrastructure

Act-On
7.3
Terminus
API
Act-On
9.2
Terminus
Role-based workflow & approvals
Act-On
6.8
Terminus
Customizability
Act-On
6.7
Terminus
Integration with Salesforce.com
Act-On
8.0
Terminus
Integration with Microsoft Dynamics CRM
Act-On
6.1
Terminus
Integration with SugarCRM
Act-On
7.0
Terminus

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • The integration with Salesforce allows us to use data in Salesforce to set our campaign/tactic account audiences in Terminus.
  • Dedicated CSM supports the on-boarding process and is available for regular check ins to offer advice and tips to optimize ad tactic performance.
  • Their support team has been responsive and attentive to our all our questions.
  • Terminus is taking the ABM solution vendors by storm. We've been running ad display campaigns/tactics for 7 months and they just announced a huge product update: a comprehensive ABM platform that should give us new ways to target accounts and measure account engagement. Looking forward to the new features and insights!
No photo available

Cons

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo
  • Reporting capabilities is minimal at this time. Looking forward to the new ways we can report and measure with the features in their new platform.
  • Limited to 500 accounts in each tactic makes it challenging to segment audiences when your criteria exceeds 500 accounts. We have to get creative with existing fields in SFDC and have had to add new fields in SFDC to get to the right counts.
  • Would like to see bulk editor capabilities for reviewing and editing ad landing page URLs.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product. Outstanding people. Frequent updates based on customer input. No BS.
Michael Artinger profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky profile photo
Terminus is a lot easier to use than other tools we have used or evaluated for our ABM campaigns. Updating what we want to see and working with their team has been a great experience. They listen and seem to understand our specific industry better. They aren't looking to constantly upsell us and rather focus on making sure we are getting what we want out of what we have right now.
No photo available

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • Target accounts that can't reach or engage via other marketing channels
  • It's been a tactic to support our ABM strategy.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Terminus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Terminus Editions & Modules
Terminus
Additional Pricing Details