Likelihood to Recommend Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Read full review Raisers Edge is outstanding for storing and reporting on constituent data and communications. There are many options for creating methods of tracking by different information included and also for creating personalized tracking methods.
Raisers Edge is not very well suited for an organization that also has a gift shop and visitors center. Allowing membership admission and item sales is not practical.
Read full review Pros Establishes a simple but very decisive way of how to perform specialized marketing work. It includes the monitoring of advertising networks or account management on digital platforms and social networks. The support is solid; it takes all the suggestions and doubts I have regarding the software. Read full review Raiser's Edge is good in allowing detailed categorizations for donations - Funds/Campaigns/Appeals/Packages Raiser's Edge has good query functioning and is helpful in pulling lists and segments of constituents and donations The variety of detail across sections (Gifts/Bios/Actions) is helpful for recording and archiving constituent information Read full review Cons The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either. The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful. There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it. Read full review Data posting to Financial Edge (FE) is limited and complicated to understand (took us time to adjust). The posting report does not have enough info: Appeal, campaign and who posted to FE. In genereral, RE/FE integration is not explained by Blackbaud properly, we had to figure out everything on the go. Volunteer module is a bit cumbersome; some fields have duplicate fields in the event module; the identical information ends up being recorded in two different places. Read full review Likelihood to Renew It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Read full review There are many CRM tools on the market however Raisers Edge especially with NXT offers everything you need in one database. It’s a little pricey however Blackbaud support is super helpful and they offer so many tools and add ins.
Read full review Usability It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Read full review it does lots of things well (prospect tracking and event management), some things FANTASTIC (gift records and donations and relationships). It is rigid enough for the database administrator to maintain good clean data, but flexible enought for customization across organizations so specific data can be kept as needed for YOUR specific organization needs.
Read full review Reliability and Availability I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Read full review Since the software is expensive to use, only so many people are able to active users at once. There are times when I may have to wait or ask another user to log out so that I may log in.
Read full review Performance Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Read full review Support Rating Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Read full review For most users, only chat support is available. There is a phone number, but it is very labor-intensive to get someone on the phone, and the chat does not include an easy way to screen share. Those sessions need to be scheduled in advance and almost begged for; the chat line always has a long wait time, and sometimes it seems their support personnel is chatting with more than one client at a time.
Read full review In-Person Training Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review Online Training Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Read full review Implementation Rating What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Read full review It's critically important to consider where you are taking your fundraising efforts and strategy, and to collaborate closely with other departments who will also use RE. I would strongly recommend that you investigate best practices -both from Blackbaud (theory) and with other organizations (practice) - to create a user manual and guide for RE within your organization
Read full review Alternatives Considered Act-On is easier to use than
Marketo , but not as visually appealing and user-friendly as
HubSpot . It's much better than
Pardot , as
Pardot feel clunky every step of the way.
SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Read full review Salesforce has a more modern feel and I felt that it was easier to perform functions beyond the basics, such as running reports for analysis, on
Salesforce . But The Raisers Edge already existed at my company and given that I only needed it for basic functions and did not need much training to do those, I decided to use The Raisers Edge.
Elora Tocci Senior Communications Associate for Public Affairs and Development
Read full review Scalability Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Read full review Return on Investment With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own. Read full review It takes longer than necessary to do things so that makes it cost more staff time to complete the work we need. One example is with online gifts since you can't import these into a batch we have to manually add all of the online gifts which is time consuming. Read full review ScreenShots